Tony Shamas Hair & Laser

What Tony Shamas Hair & Laser does

Tony Shamas Hair & Laser is a single-location, premium hair salon founded in 1994 by Iraqi-born colourist Tony Shamas and operated through the Ontario corporation NEW VU INC. The business is headquartered at 81 Jarvis Street in downtown Toronto's Old Town district and serves individual consumers — primarily women seeking blonde highlights, balayage, and colour services, plus a men's grooming segment — across the Greater Toronto Area including Mississauga, Oakville, and Hamilton. The salon employs five people: owner Tony Shamas (30+ years of experience, celebrity clientele including Janet Jackson and actress Lara Daans), advanced hairstylists Maureen B and Clarissa, master hairstylist Tina, and salon coordinator/co-owner Ivan B.

The salon's service portfolio spans haircuts, full and partial highlights, balayage (freehand painting), root touch-ups, full colouring, colour correction, keratin and QiQi smoothing treatments, hair extensions, scalp treatments, and men's services including ReShade Goldwell grey-blending. Service delivery relies on premium professional product lines — L'Oréal Professionnel (including ammonia-free iNOA), OLAPLEX, K18, Kerastase, Oribe, Kevin Murphy, Iles Formula, DS Laboratories, Mela & Kera, and QiQi — chosen for both performance and brand exclusivity. Differentiated processes include a detailed hair-history colour consultation, precision foil sectioning for seamless grow-out, and the French balayage technique.

Revenue is generated through two streams: appointment-based hair services priced by service type, hair length, and stylist level (e.g., balayage from $200+, keratin $390–$750, colour correction $750–$1,000+), and retail of professional haircare products through in-salon sales and the Shamas Boutique e-commerce store (shamasboutique.ca) shipping across Canada. Customer acquisition is direct-to-consumer, driven by Instagram (@tony_shamas), Facebook (salontoronto), an educational blog, and SEO around Toronto hair keywords. The Shamas Rewards loyalty program delivers 4% back on product purchases to drive retail repeat behaviour, though it explicitly excludes services.

Name

Tony Shamas Hair & Laser

Legal name

NEW VU INC.

Website

https://tonyshamas.ca

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Tony Shamas Hair & Laser is a single-location premium hair salon in downtown Toronto offering expert colouring, balayage, keratin treatments, and precision haircuts, with professional product retail through the Shamas Boutique e-commerce store serving Greater Toronto Area consumers.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro industry

PRIMARYHSALAAAF

Hair Treatments & Scalp Care (Keratin/Botox/Deep Conditioning)

Home & Personal Services/Personal Care & Beauty Services/Hair Salons & Styling Services

SECONDARYCRABALAB

Professional Hair Care (Shampoo, Conditioner, Treatments)

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

Keywords

• Hair salon services
• Hair colouring services
• Balayage treatments
• Keratin smoothing treatments
• Professional haircare products

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hair Services: Service-based revenue from haircuts, colouring, highlights, balayage, keratin treatments, hair extensions, scalp treatments, and styling services for women and men. Appointment-based with prices varying by service type, hair length, and stylist level.
2. Professional Hair Products: Retail sales of professional-grade haircare products through in-salon and online store (shamasboutique.ca) featuring premium brands like Oribe, Kevin Murphy, Kerastase, OLAPLEX, K18, DS Laboratories, Iles Formula, Mela & Kera, QiQi. Offers free shipping on orders $150+ in Canada.
3. Loyalty Program (Shamas Rewards): Points-based loyalty program offering 4% back on every product purchase. Points redeemable towards merchandise with every 1000 points worth $40 off. Not applicable to services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tony Shamas Hair & Laser is a single-location luxury hair salon in downtown Toronto delivering haircuts, hair colouring, balayage, blonde highlights, keratin and QiQi smoothing treatments, men's grey-blending, scalp treatments, and thinning hair treatments, with retail sales of premium professional haircare brands (Olaplex, Kerastase, K18, Oribe, Kevin Murphy, Iles Formula, DS Laboratories, Mela & Kera, QiQi) through its in-salon boutique and the Shamas Boutique online store.

Product overview

Tony Shamas Hair & Laser is a single-location luxury hair salon in downtown Toronto offering a unified service portfolio centered on hair cutting, colouring, and treatments. The core offerings include balayage, blonde highlights, full hair colouring, keratin/QiQi smoothing treatments, and men's services including the ReShade grey-blending system. These services are complemented by professional product retail through the Shamas Boutique online store, which sells curated professional-grade hair care brands including Kevin Murphy, Oribe, Kerastase, OLAPLEX, DS Laboratories Revita, Iles Formula, K18, and Mela & Kera. The salon operates as a service-based business rather than a software platform, with no modular product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Tony Shamas Hair Salon Services Full-service hair salon offering haircuts, colouring, balayage, highlights, ombre, keratin treatments, hair extensions, and styling for women and men at a single downtown Toronto location.
• Balayage Services Freehand hair colour painting creating natural sun-kissed highlights with soft transitions and low-maintenance grow-out, customized to each client's hair type, face shape, and skin tone; appointments typically run 3-4 hours and begin at just over $200.
• Blonde Highlights (Full & Partial) Full and partial foil highlighting services using L'Oréal Professionnel products with Olaplex bond protection, designed to deliver bright, dimensional blonde results.
• Hair Colouring Services Full hair colour, root touch-ups, semi-permanent hair colour, and colour correction services using ammonia-free iNOA and L'Oréal Professionnel products, with personalized consultations and starting price of $750+tax for colour corrections requiring 4+ hours.
• Keratin & QiQi Hair Treatments Formaldehyde-free keratin smoothing treatments using Kerasilk and Liquid Keratin, plus QiQi vegan hair transformation technology for frizz-free, manageable hair lasting up to 10 weeks, with pricing from $390 to $750+tax depending on hair length and treatment.
• Olaplex Treatments Bond-building in-salon treatment used during and after chemical services to prevent damage and strengthen hair, complemented by at-home Olaplex No.3, No.4, No.5, and No.6 retail products.
• Hair & Scalp Treatments In-salon scalp and hair treatments using Kerastase, Oribe Renewal Remedies, Kevin Murphy Scalp Spa, Goldwell Dual Senses, and L'Oréal Professionnel products to address a range of scalp and hair concerns.
• Thinning Hair Treatment In-salon thinning hair treatment protocol built on DS Laboratories Revita shampoo and conditioner, Spectral.DNC-N, and Spectral.RS products featuring Nanoxidil 5% and stem cell technology.
• Men's Services (Haircuts & ReShade Grey Blending) Men's haircuts and the ReShade Goldwell ammonia-free 5-minute grey blending colour service, an in-salon men's grooming offering that blends up to 50% grey hair in 5 minutes using tone-guard technology for discreet, natural results.
• ReShade Goldwell 5-Minute Grey Blending for Men Quick ammonia-free grey-blending service for men using ReShade Goldwell gel with tone guard technology, applied at the shampoo basin to blend up to 50% grey hair in 5 minutes for discreet, natural-looking coverage.
• Shamas Boutique Online Store Online retail storefront selling premium professional haircare brands including Kevin Murphy, Oribe, Kerastase, OLAPLEX, DS Laboratories, Iles Formula, K18, QiQi, and Mela & Kera, with Canada-wide shipping and free shipping on orders $150+.
• Shamas Rewards Loyalty Program Free points-based loyalty program that returns 4% of every product purchase as redeemable points (1 point per $1 spent, 1000 points = $40 off merchandise in multiples of 500 after reaching 1000 points), integrated with the Vagaro booking platform.

Quantifiable outcome

• Balayage appointments typically 3-4 hours depending on hair length and density
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• Sephora (product retail benchmark): Global multi-brand beauty retailer; comparable as a competitor for premium hair-care product sales (Olaplex, K18, Kerastase) that the salon also distributes through Shamas Boutique.
• Vagaro: Salon booking, payments, and loyalty platform used by Tony Shamas for online appointments and Shamas Rewards; comparable as a SaaS/infrastructure provider whose roadmap directly affects the salon's operations.
• Olaplex (direct-to-consumer brand): Premium bond-building haircare brand sold by the salon; comparable as an upstream/downstream counterparty whose DTC strategy influences the salon's product-retail economics.

Broad incumbents

• Toni&Guy: Global premium hairdressing brand with a Toronto salon footprint; comparable as a larger, established player operating broadly in the same luxury-colour and styling category with overlapping service technique and product standards.
• Aveda Salon Toronto (various operators): Network of Aveda-affiliated salons worldwide offering premium colour, treatments and retail; comparable as a broader incumbent in the salon industry with overlapping premium product positioning and retail mix.

Direct peers

• Joseph Anthony Salon Spa: Premium Toronto hair salon and spa focused on colouring, balayage, and spa services; directly comparable in target customer (downtown professionals) and premium AOV service mix.
• Hobans Hair Salon: Toronto hair salon recognized for high-end colour, highlights, and men's grooming; comparable because it competes head-to-head in the downtown Toronto luxury segment with shared stylists trained in balayage and colour correction.
• Medulla Salon: Premium full-service hair salon in downtown Toronto offering colouring, balayage, and precision cuts using Olaplex and similar professional brands; directly comparable because it competes for the same Toronto luxury-salon clientele with overlapping pricing and service mix.
• Civello Salon & Spa: Long-established downtown Toronto premium hair salon and spa with multiple stylists and a strong reputation for colour and cut services; directly comparable in target market, luxury positioning, and use of professional product lines.
• Salon Collage Toronto: Toronto full-service hair salon offering balayage, highlights, keratin and men's services with a tiered stylist model; directly comparable in service menu, downtown Toronto positioning, and reliance on premium product partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/salontoronto
• Instagraminstagram.com/tony_shamas
• LinkedInlinkedin.com/company/tony-shamas-hair-&-laser

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tony Shamas Hair & Laser