Tony Tur

What Tony Tur does

Tony Tur is an Argentine interurban passenger bus transportation company that has operated for over 40 years, providing scheduled coach service primarily between Mar del Plata and Buenos Aires, with an additional extension to La Plata. The company serves individual travelers — including leisure visitors to the Atlantic coast, families, and inter-city commuters — moving between these major population centers.

The company runs double-decker buses equipped with reclining seats, heating, air conditioning, onboard restrooms, Wi-Fi, and entertainment, positioning it as a premium-service option within the interurban coach segment. Ticket distribution is multi-channel: physical ticket offices, an online booking platform hosted at reservadirecta.sittnet.net (leveraging the third-party SITTnet reservation system), partnerships with third-party travel agencies, and WhatsApp-based customer service. This mix balances walk-up retail with digital convenience without requiring in-house technology development.

Tony Tur's business model is per-ticket fare revenue on scheduled interurban routes, monetized through owned retail, agency commissions, and direct digital sales. The company competes on a single dominant corridor against other Argentine long-distance bus operators, relying on brand longevity, premium amenities, and channel breadth rather than scale or technology differentiation. With approximately 13 employees, the company is a small, route-focused operator with limited diversification across corridors, customer segments, or service lines.

Name

Tony Tur

Legal name

Tony Tur

Website

https://tonytur.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tony Tur is an Argentine interurban bus operator running premium double-decker service on the Mar del Plata–Buenos Aires corridor (with La Plata extension), selling tickets through offices, online booking, third-party agencies, and WhatsApp to leisure and commuter travelers.

Ownership category

akta.pro rank

Product category

Intercity Bus Passenger Transportation

NAICS

Interurban and Rural Bus Transportation (4852)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

National Intercity Coach Operators (Scheduled Network) (THAIADAA)

akta.pro secondary industry

Intercity Coach & Bus Operators (TLAFAAAH)

Keywords

• Interurban passenger transport
• Double-decker bus service
• Intercity bus tickets
• Highway coach service
• Premium bus amenities

Headquarters

HQ city

Mar del Plata

HQ country

Argentina

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Passenger Transport Services: Tony Tur generates revenue through the sale of bus tickets for interurban passenger transport services between Mar del Plata and Buenos Aires (Retiro and La Plata). Tickets are sold as one-time transactions for individual trips with no stated subscription model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Tony Tur operates daily interurban passenger bus services between Mar del Plata and Buenos Aires (Retiro and La Plata terminals), running direct highway routes with modern double-decker buses equipped with television, climate control, cama-ejecutivo (reclining executive seats), pillows and blankets. Additional frequency is added on weekends and Argentine national holidays. Tickets are sold as one-time per-trip purchases through company ticket offices, an online booking platform, and a network of affiliated travel agencies.

Product overview

Tony Tur is an interurban passenger transportation company offering a single unified Premium bus service. The core product is their Premium Service featuring modern double-decker bus units that operate daily routes between Mar del Plata and Buenos Aires (Retiro and La Plata terminals). Additional weekend and holiday services supplement the regular schedule. The service includes amenities such as television, climate control, reclining seats, and bedding. Tickets can be purchased through their physical ticket offices or their online booking system.

Differentiator

Problem solved

Functional benefit

Products and services

• Tony Tur Premium Service Interurban passenger bus transportation service between Mar del Plata and Buenos Aires (Retiro and La Plata terminals) using modern double-decker buses. Features include television, climate control, reclining executive seats (cama-ejecutivo), and pillows and blankets. Operates daily direct highway services with additional frequency on weekends and Argentine national holidays. Targeted at individual travelers and families for leisure, tourism, and personal visits.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Pullman General Belgrano: Premium-tier Argentine intercity bus operator (Grupo Dinosaurio) specializing in cama and executive services. Directly comparable premium positioning and intercity coach model to Tony Tur.
• Cóndor Estrella: Argentine intercity coach brand under Grupo Plaza operating scheduled services including Buenos Aires–coastal destinations. Comparable intercity bus service model targeting leisure travelers in the same regional market as Tony Tur.
• Chevallier: Heritage Argentine intercity coach operator offering executive and cama services on long-distance routes. Comparable product mix and target traveler as Tony Tur, with overlapping presence on Buenos Aires–Atlantic coast corridors.
• Plusmar: Major Argentine intercity bus operator (part of Grupo Plaza) with scheduled services on the Mar del Plata–Buenos Aires corridor. Directly competes with Tony Tur on the anchor route and offers similar premium/semi-cama tier amenities.
• La Veloz del Norte: Argentine intercity coach operator serving northern and central corridors with executive-class services. Comparable intercity bus model and target passenger profile to Tony Tur, though operating in different geographies.
• El Rápido Argentino: Argentine intercity coach operator serving Buenos Aires, the Atlantic coast, and other regional destinations. Comparable scheduled intercity bus service model with overlapping presence on Mar del Plata routes.
• Flecha Bus: One of Argentina's largest intercity coach operators, running long-distance scheduled services including Mar del Plata–Buenos Aires routes. Directly comparable intercity bus model serving the same passenger corridors as Tony Tur, but at greater scale and with broader network coverage.
• Vía Bariloche: Intercity bus operator running long-distance premium services to Argentine tourist destinations. Comparable cama/ejecutivo service model targeting leisure travelers, though primarily serving Patagonian rather than Atlantic coast corridors.
• Andesmar: Long-established Argentine intercity bus operator running premium and executive-class services across multiple provinces. Comparable business model with cama/ejecutivo seating tiers and direct routes typical of Tony Tur's premium positioning.

Others

• Plataforma 10: Leading Argentine online intercity bus ticket aggregator and comparison platform. Operates in the same end-customer market as Tony Tur (intercity bus ticketing) but as a distribution intermediary rather than a carrier, representing both a partner channel and potential disintermediation risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/tonytur1
• LinkedInlinkedin.com/company/tony-tur

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tony Tur