SHIRE OF TOODYAY

What SHIRE OF TOODYAY does

Shire of Toodyay is a statutory local government authority in the Wheatbelt region of Western Australia, established under the Local Government Act 1995 (WA) and headquartered at the historic Old Court House building in Toodyay. The entity delivers mandatory local government services to residents, ratepayers, businesses, and visitors within its defined geographic boundary, including rates administration, animal management, planning and building approvals, waste collection, fire and emergency management, road maintenance, library services, recreation facilities, and community development. Its service population is concentrated in a small rural catchment in the Avon Valley, with tourism activity supported through the Toodyay Visitor Centre.

The Shire operates a multi-channel service delivery platform combining a physical administration office, a self-service online portal (my.toodyay.wa.gov.au), and the Antenno mobile application, which delivers location-based notifications about road works, rubbish collections, and community events. Operational technology is conventional for local government: standard website CMS, location-aware mobile push notifications, and downloadable administrative forms. The entity has no disclosed AI or machine learning components, no proprietary software development, and no public API. Strategic planning is governed by the Plan for the Future 2023-2033, and the Shire engages in regional collaboration through the Avon Midland Peri-Urban Partnership (AMP-UP) for shared waste and resource recovery services.

The revenue model is non-commercial and consists of three streams: recurring property rates calculated under a differential rating system, transactional fees and charges (planning, building, animal registration, facility hire), and managed government grants from State and Federal programs. The most recent disclosed capital initiative is more than $7.5 million in road safety funding secured in partnership with Main Roads Western Australia. The Shire employs 36 staff and is governed by elected Councillors under the oversight of the Department of Local Government, Sport and Cultural Industries WA. It is not a privately owned or investor-backed entity, has no stock listing, and is not subject to traditional equity ownership or M&A.

Name

SHIRE OF TOODYAY

Legal name

Shire of Toodyay

Website

https://toodyay.wa.gov.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Shire of Toodyay is a statutory local government authority in Western Australia's Wheatbelt region, delivering mandatory municipal services including rates administration, planning, waste management, emergency services, and community facilities to residents, ratepayers, and visitors within its defined geographic boundary.

Ownership category

akta.pro rank

Headquarters

HQ city

Toodyay

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Rates Revenue: Property rates form the primary recurring revenue source for the Shire, calculated based on property valuations and differential rating categories.
2. Fees and Charges: Various service fees including planning fees, building fees, animal registration, facility hire, and other regulatory fees.
3. Government Grants: Financial assistance from State and Federal government programs including road safety funding and regional development schemes.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Shire of Toodyay is a statutory local government authority providing essential municipal services to residents and ratepayers of the Toodyay region in Western Australia. Core offerings include property rates administration, animal registration, planning and building approvals, waste collection, fire and emergency management, library and recreation services, road maintenance, and visitor/tourism services. Services are delivered through a physical administration office, the Antenno mobile app, the My Toodyay online portal, and community facilities.

Product overview

The Shire of Toodyay provides digital services through a combination of a mobile application (Antenno), an online resident portal (My Toodyay), downloadable administrative forms, and traditional contact centre services. These work together to deliver resident services including waste management notifications, fire information alerts, road works reporting, animal management, and community engagement. The digital infrastructure enables two-way communication between the shire and residents for both receiving information and submitting service requests.

Differentiator

Problem solved

Functional benefit

Products and services

• Antenno Mobile App Free mobile application that sends location-based notifications and alerts to residents about local events, road works, rubbish/recycling collections, fire information, and community information, and allows residents to submit service reports directly to the Council.
• My Toodyay Online Portal Online portal allowing residents to lodge works requests, report issues, submit animal complaints, noise complaints, request bins, and access various council services digitally.
• Forms, Applications and Fact Sheets Comprehensive collection of downloadable forms and applications covering Rangers, Council, Cemetery, Health, Planning and Development, Rates, Rubbish Bin Requests, and Works and Services categories.
• Customer Service Contact Centre Multi-channel customer service providing phone ((08) 9574 9300), email ([email protected]), and online forms for service requests, compliments, complaints, and community directory updates.
• Rates Administration Service Property rate calculation, billing, payment, valuation, and concession services for Shire of Toodyay ratepayers, based on property valuations and differential rating categories.
• Animal Registration and Management Service Registration and management services for dogs, cats, livestock, and poultry within the Shire, including dangerous dog management and animal control.
• Planning and Building Approvals Service Statutory planning and building approval services for development applications within the Shire of Toodyay.
• Waste Collection Service Kerbside waste, recycling, and rubbish collection services for households within the Shire, with bin request and collection notifications available via the Antenno app.
• Library and Recreation Services Public library and recreation centre services provided through Shire-owned community facilities for residents and visitors.
• Toodyay Visitor Centre Physical visitor centre providing tourism information, heritage site promotion, and accommodation booking services for visitors to the Toodyay region.
• Fire and Emergency Management Service Local fire and emergency management services, including bush fire advisory coordination and local emergency management committee oversight.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered regional.

• Avon Midland Peri-Urban Partnership (AMP-UP)regionalStrategic or Co-development PartnerRegional collaboration between local governments in the Avon Midland peri-urban area for shared services and strategic planning, including waste facilities and resource recovery initiatives.
• Department of Biodiversity, Conservation and Attractions (DBCA)regionalStrategic or Co-development PartnerState government department managing public lands and issuing firewood collection permits for the Perth Hills region.
• Forest Products CommissionregionalStrategic or Co-development PartnerState government body administering commercial firewood operations and approved firewood suppliers from sustainably managed forests.
• Main Roads Western AustraliaregionalStrategic or Co-development PartnerState government road authority working with the Shire on major road upgrades including Toodyay Road improvements.
• NBN CoregionalStrategic or Co-development PartnerNational broadband network provider conducting infrastructure upgrades in the Toodyay region including fixed wireless tower upgrades.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Shire of York: A small historic rural shire in the WA Avon Valley with comparable population scale and heritage-tourism profile. Performs the same statutory local government functions and faces similar Wheatbelt operating dynamics.
• Shire of Goomalling: A small Wheatbelt shire with similar population, revenue base, and statutory functions. Directly comparable in operating scale and funding model.
• Shire of Beverley: A small rural Wheatbelt shire with comparable size and statutory functions. Provides a near-identical service offering (rates, planning, emergency management, community services) to a similarly small population.
• Shire of Cunderdin: A small rural shire in the WA Wheatbelt operating under the same Local Government Act 1995 framework. Comparable scale, service scope, and dependence on State/Federal funding.
• Shire of Mundaring: A peri-urban/rural local government authority in Western Australia of similar scale and function. Like Toodyay, it delivers rates, planning, community, and emergency services to a small population in the Perth Hills/Wheatbelt corridor.
• Shire of Northam: A Wheatbelt regional local government authority in Western Australia providing statutory municipal services to a comparable rural/semi-urban community. Operates with similar revenue mix of rates, fees, and State grants.

Broad incumbents

• City of Swan: A larger Perth metropolitan/peri-urban local government that operates under the same WA local government framework but with materially greater scale, broader service portfolio, and more diversified rating base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYWszJ-hxhmlm-2kktcjJBw
• Facebookfacebook.com/ShireofToodyay
• LinkedInlinkedin.com/company/shire-of-toodyay

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHIRE OF TOODYAY