Tooketree Passive Homes
Tooketree Passive Homes is a small Ontario-based manufacturer of CSA-certified SEED prefabricated building panels for Passive House construction. Using natural biogenic insulation materials, the company sells to developers, builders, municipalities, and non-profit housing providers across Canada.
- Company typePrivate
- Founded2018
- HeadquartersBaysville, Canada
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Tooketree Passive Homes does
Tooketree Passive Homes is a privately held Canadian prefabricated building panel manufacturer founded in 2018 in Baysville, Ontario, by Melinda Zytaruk (President & CEO) and Rick Zytaruk (CFO & Co-Founder). The company designs and produces SEED (Sustainable, Ecological, Efficient, Durable) Building Systems — CSA-certified insulated structural panels for walls, floors, and roofs engineered to Passive House performance standards. SEED panels use natural biogenic insulation materials (dense-pack cellulose from recycled newspaper, recycled denim batts, recycled wood-fibre board, and sheep's wool) combined with high-performance smart membranes, and are precision-manufactured on CNC machinery at the Baysville facility.
The product portfolio includes SEED Building Panels for new construction up to six storeys (delivering wall R-values above R-50) and SEED Retrofit Panels, developed in partnership with Natural Resources Canada, which wrap existing building exteriors to boost airtightness by up to 96% and insulation value by up to 5x. Tooketree extends its offering through a design partnership with Passive Design Solutions (a catalogue of 60+ pre-designed Passive House plans) and releases all SEED system designs under Creative Commons Attribution-ShareAlike 4.0 licensing to encourage industry adoption.
Commercial activity runs on a B2B sales-led model targeting developers, builders, municipal and federal government agencies, and non-profit housing providers across Ontario, with a secondary direct-to-homeowner channel and a Toronto (North York) office supporting engagement. Revenue is generated primarily through hardware sales of SEED panels and retrofit panels, supplemented by design services and open-source licensing/consulting. The company employs approximately 7 staff, operates at a stated capacity of around 100 units per year (with stated plans to double, then triple that capacity on-site), and prices its enclosure at a 10-15% premium over minimum code-built construction — a premium documented to be recovered in approximately five years through 80-90% reductions in heating and cooling energy costs. Tooketree is a CHBA Net-Zero Qualified Builder, its leaders are Phius Certified Passive House Builders, and the company has won the 2024 Ontario Embodied Carbon Awards Innovation in Industry Award and a Foresight 50 cleantech recognition.
Tooketree Passive Homes firmographics
Firmographics- Name
- Tooketree Passive Homes
- Legal name
- Tooketree Passive Homes
- Website
- https://tooketree.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tooketree Passive Homes is a small Ontario-based manufacturer of CSA-certified SEED prefabricated building panels for Passive House construction. Using natural biogenic insulation materials, the company sells to developers, builders, municipalities, and non-profit housing providers across Canada.
- Ownership category
- akta.pro rank
Tooketree Passive Homes industry classification
Industry- Product category
- Prefabricated Building Panels
- NAICS
- Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Manufactured Home (Mobile Home) Manufacturing (321991)
- SIC
- Prefabricated Wood Bldgs & Components (2452), Millwood, Veneer, Plywood, & Structural Wood Members (2430)
- akta.pro primary industry
- Residential Modular & Prefabricated Home Construction (IMAFABAF)
- akta.pro secondary industry
- Mass Timber Panels & Components (DLT, NLT, Hybrid Panels) (IMAMACAG)
Keywords
Where Tooketree Passive Homes is headquartered
LocationHeadquarters
- HQ city
- Baysville
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Tooketree Passive Homes business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- SEED Panel Manufacturing and Sales: Manufacture and sale of prefabricated wall, floor, and roof panels to builders, developers, and directly to homeowners. Panels are CSA-certified and designed to Passive House performance levels for buildings up to six storeys.
- Building Design Services: In-house design capability plus partnership with Passive Design Solutions offering catalogue of 60+ designs. Provides custom panelization services for third-party designs.
- SEED Retrofit Panel Sales: Sale of exterior retrofit panels for existing building envelope improvement. Developed in partnership with Natural Resources Canada.
- Licensing and Consulting: Open-source approach encouraging other manufacturers to adopt SEED system design. Offers factory tours and consultation for companies looking to set up similar operations. Creative Commons licensing for designs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Passive House enclosure premium |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Tooketree Passive Homes product offering
Product offeringCore offering
Tooketree Passive Homes manufactures and sells SEED Building Panels—prefabricated, CSA-certified, Passive House-grade insulated structural panels for walls, floors, and roofs—made with natural biogenic materials including dense-pack cellulose, recycled denim, recycled wood fibre, and sheep's wool. The company also sells SEED Retrofit Panels for existing building envelope upgrades, and offers building design services through a partnership with Passive Design Solutions. All panels are precision-built using CNC machinery in the company's Baysville, Ontario factory and engineered for buildings up to six storeys.
Product overview
Tooketree Passive Homes operates as a prefabricated building panel manufacturer offering a unified system called SEED (Sustainable, Ecologically-responsible, Efficient, Durable) Building Systems. The core product line consists of SEED Building Panels (wall, floor, and roof panels) for new construction and SEED Retrofit Panels for existing building upgrades. Both panel types feature CSA-certified components, natural carbon-sequestering insulation materials (primarily dense-packed cellulose), and are engineered to Passive House performance standards with R-values exceeding R50 for walls. The company also provides building design services through partnership with Passive Design Solutions, offering over 60 pre-designed plans compatible with SEED panels. All panels are manufactured in Tooketree's Baysville, Ontario factory using Canadian materials including Ontario Wood, Quebec woodfibre board, and German-engineered vapour barriers. Installation can be completed in days, resulting in sealed, insulated building envelopes ready for rough-ins and cladding.
Differentiator
Problem solved
Functional benefit
Brands
- SEED Building Systems: SEED (Sustainable, Ecological, Efficient, Durable) is Tooketree's prefabricated building panel system for walls, floors, and roofs that meets Passive House standards. The system uses natural materials including wood, cellulose insulation, and sheep's wool, with high-performance smart membranes for moisture control.
Products and services
- SEED Building Panels
Quantifiable outcome
- Heating and cooling energy savings up to 90% compared with typical building stock and over 75% compared with average new builds
- +4 more outcomes
Companies that use Tooketree Passive Homes
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Tooketree Passive Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tooketree Passive Homes partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Keepers of the CirclecoreIndigenous women-led organization building a prefab factory in Kirkland Lake, Northern Ontario. Tooketree provides skills training and guidance in panel fabrication. Six Indigenous women trained at Baysville facility for three months, then returned to build a 600 sq ft home in Temiskaming. Partnership supports Indigenous women building careers in construction.
- Passive Design Solutions (PDS)coreDesign firm partnership offering catalogue of 60+ pre-designed building plans optimized for SEED panels. PDS designs are ready to build with high-performance specifications suited to SEED Building Systems. Partnership expedites construction planning for customers.
- Fourth Pig Worker Co-opcoreNatural-building worker cooperative founded by Melinda Zytaruk in 2007. Frequently collaborates on building projects with Tooketree. Represents founder's existing expertise in green and natural construction.
- Builders for Climate ActioncoreIndustry organization developing BEAM (Building Emissions Accounting for Materials) estimator tool. Rick Zytaruk is member and spokesperson. Tooketree's leaders are dedicated and collaborative members.
- Natural Resources CanadacoreFederal government research partnership developing SEED Retrofit panels. Research published as 'Carbon-storing Prefabricated Retrofit Panel Designs' in IOPScience. Panels designed to help old buildings meet health and environmental standards.
- Climate Smart Buildings AllianceminorIndustry alliance focused on climate-smart building practices. Tooketree is a proud member along with other climate-focused building organizations.
- Foresight CanadaminorCleantech accelerator that named Tooketree to Foresight 50 list recognizing Canada's most investable cleantech ventures. Provided platform for celebrating achievement alongside international investors.
- Rocky Mountain Institute (RMI)minorProvided case study for RMI's HomebuildersCAN project - community of practice to measure and reduce embodied carbon in home construction.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
Tooketree Passive Homes competitors and assessment
Company assessmentDirect peers
- Murus Company: Murus is a long-established SIP panel manufacturer producing prefabricated insulated wall and roof panels for high-performance and Passive House construction, directly comparable to SEED Building Panels on form factor and intended use.
- Nexii Building Solutions: Nexii is a Canadian prefabricated building manufacturer producing panels and full building envelopes for sustainable construction, with comparable developer/government customer focus and a focus on reducing embodied carbon.
- Enercept: Enercept manufactures prefabricated structural insulated panels (SIPs) for walls, roofs, and floors — the same core product category as Tooketree's SEED panels, although Enercept typically uses foam insulation rather than biogenic materials.
- Method Homes: Method Homes is a Pacific Northwest prefab home builder producing modular and panelized high-performance dwellings, serving developers and homeowners with similar energy-efficiency and sustainability messaging.
- BONE Structure: BONE Structure is a Canadian prefabricated home builder using a steel-based panelized system, serving developers and homeowners with rapid, factory-built housing — a direct Canadian comparator to Tooketree's prefab panel approach.
- Premier Building Systems: Premier Building Systems manufactures structural insulated panels (SIPs) for residential and light commercial construction across North America, a direct product-category competitor to Tooketree's SEED panels.
- Plant Prefab: Plant Prefab is a California-based prefabricated home manufacturer focused on sustainable, custom, and high-performance building systems, comparable to Tooketree in combining factory-built panels with sustainability positioning.
- Stillwater Dwellings: Stillwater Dwellings fabricates prefabricated, high-performance Passive House homes and panels in North America, targeting a similar high-performance, energy-efficient customer profile as Tooketree.
Emerging players
- Cover Zero: Cover Zero produces net-zero prefabricated homes using a panelized approach with high insulation values, comparable to Tooketree in targeting deep energy efficiency through factory-built enclosures.
- Dvele: Dvele is an emerging California-based prefab home manufacturer producing high-performance, healthy, and energy-efficient modular homes, comparable to Tooketree in combining factory precision with sustainability-driven design.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tooketree Passive Homes social profiles
Digital presenceTooketree Passive Homes compliance and trust
Trust signalCompliance4 records
Tooketree Passive Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tooketree Passive Homes leadership team
Management profileNumber of profiles
Profiles2 records
Tooketree Passive Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tooketree Passive Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tooketree Passive Homes
What does Tooketree Passive Homes do?
Tooketree Passive Homes manufactures and sells SEED Building Panels—prefabricated, CSA-certified, Passive House-grade insulated structural panels for walls, floors, and roofs—made with natural biogenic materials including dense-pack cellulose, recycled denim, recycled wood fibre, and sheep's wool. The company also sells SEED Retrofit Panels for existing building envelope upgrades, and offers building design services through a partnership with Passive Design Solutions. All panels are precision-built using CNC machinery in the company's Baysville, Ontario factory and engineered for buildings up to six storeys.
Is Tooketree Passive Homes a public or private company?
Tooketree Passive Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tooketree Passive Homes founded?
Tooketree Passive Homes was founded in 2018. It employs 1 to 10 people.
Where is Tooketree Passive Homes based?
Tooketree Passive Homes is headquartered in Baysville, Canada, in the North America region.
How does Tooketree Passive Homes make money?
Four revenue lines are on record. SEED Panel Manufacturing and Sales are the primary driver. The others are building Design Services, SEED Retrofit Panel Sales and licensing and Consulting.
Who are Tooketree Passive Homes's main competitors?
Direct peers on record are Murus Company, Nexii Building Solutions, Enercept, Method Homes, BONE Structure, Premier Building Systems, Plant Prefab and Stillwater Dwellings. Emerging players are Cover Zero and Dvele.
Does Tooketree Passive Homes have an API?
No public API is recorded for Tooketree Passive Homes.
What industry is Tooketree Passive Homes in?
Tooketree Passive Homes's product category is Prefabricated Building Panels. Its primary akta.pro industry code is IMAFABAF, Residential Modular & Prefabricated Home Construction, with a secondary code of IMAMACAG, Mass Timber Panels & Components (DLT, NLT, Hybrid Panels). Its NAICS code is 3212 and its SIC code is 2452.