Toowong Mitsubishi Pty Ltd

What Toowong Mitsubishi Pty Ltd does

Toowong Mitsubishi Pty Ltd is a family-owned, authorized Mitsubishi Motors Australia franchise dealer headquartered at 601 Milton Road, Toowong, Brisbane, Queensland, with a secondary used-vehicle site (Brisbane City Used Cars) at Rocklea. Founded in 2002 and operating with approximately 21 employees, the company sells new Mitsubishi passenger and SUV/ute models including the ASX, Triton, Eclipse Cross, Outlander (including plug-in hybrid variants), Pajero Sport, and the upcoming Pajero relaunch in 2026, alongside a demonstrator inventory of low-kilometre vehicles and a separate pre-owned vehicle inventory across multiple brands.

The business operates a full-service automotive retail platform combining vehicle sales, in-house finance origination (individual loans, business loans, chattel mortgage, business finance lease, individual lease), insurance distribution, a service department qualified for all makes and models using genuine Mitsubishi parts, and a dedicated fleet division offering MiDiamond Fleet Leasing. Pricing is transaction-based: new Mitsubishi vehicles range approximately A$40,780-A$59,999 drive-away, demonstrator units from A$40,959-A$74,990, and used vehicles from A$14,990-A$40,990, with finance applications typically approved within 24 hours through Australia's top lenders and no-deposit options for approved buyers.

The go-to-market relies on the OEM-aligned brand and warranty umbrella (Mitsubishi's 10-year/200,000km Diamond Advantage), the dealership's physical visibility on Brisbane's Centenary Highway inbound corridor, and an online stock platform for funnel origination. Customers are primarily individual consumers and families, with a secondary segment of business and fleet buyers; the company self-describes as one of the largest Mitsubishi dealers in Australia and emphasizes repeat business, referrals, and family ownership as its operating posture. No public ticker, no disclosed revenue, no institutional investment, and no AI/ML capability stack are evident.

Name

Toowong Mitsubishi Pty Ltd

Legal name

Toowong Mitsubishi Pty Ltd

Website

https://toowongmitsubishi.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Toowong Mitsubishi Pty Ltd is a family-owned authorized Mitsubishi dealership in Brisbane, Australia, selling new, demonstrator, and used vehicles alongside in-house finance, insurance, servicing, parts, and fleet leasing to individual consumers and business customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Toowong

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Mitsubishi vehicles including Outlander, Triton, ASX, Eclipse Cross, Pajero Sport models with various trim levels and configurations
2. Demonstrator Vehicle Sales: Sale of dealer demonstrator vehicles with low kilometre usage, offering near-new vehicles at discounted prices compared to brand new
3. Used Vehicle Sales: Sale of pre-owned vehicles including a wide range of Mitsubishi models and other brands
4. Finance and Insurance Products: In-house finance arrangements including individual loans, business loans, chattel mortgage, business finance lease, individual lease, and insurance products with commission revenue
5. Service and Parts: Vehicle servicing for all makes and models, genuine Mitsubishi parts sales, with high quality workmanship by qualified technicians

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Toowong Mitsubishi is an authorized Mitsubishi dealership in Brisbane selling new Mitsubishi vehicles (ASX, Eclipse Cross, Eclipse Cross PHEV, Outlander, Outlander PHEV, Pajero Sport, Triton), low-kilometre demonstrator vehicles, and pre-owned vehicles of various brands. The dealership supplements vehicle sales with in-house finance and insurance products, vehicle servicing for all makes and models, genuine Mitsubishi parts, fleet sales and leasing, and a car-buying service for customers wishing to sell their vehicles.

Product overview

Toowong Mitsubishi is a Brisbane Mitsubishi and used car dealership offering a portfolio of new, demo, and used Mitsubishi vehicles. Their core product lineup includes the ASX compact SUV, Eclipse Cross and Outlander SUVs (available as conventional and plug-in hybrid variants), Pajero Sport SUV, and Triton dual-cab ute. The company supplements vehicle sales with a comprehensive suite of services including vehicle finance (individual and business loans, leases, chattel mortgage), insurance, vehicle servicing and maintenance, genuine parts supply, fleet management, and car trade-in assistance. The dealership operates from Toowong, Brisbane, selling vehicles to individual and business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Mitsubishi ASX Compact SUV sold through Toowong Mitsubishi with European styling, cutting-edge technology, premium comfort features, and a 10-year factory warranty.
• Mitsubishi Triton New-generation dual-cab ute sold through Toowong Mitsubishi with a 2.4L Bi-Turbo diesel engine producing 150kW/470Nm, 3.5 tonne towing capacity, Super Select 4WD-II system with 7 drive modes, and advanced safety features.
• Mitsubishi Outlander Next-generation 7-seat SUV sold through Toowong Mitsubishi featuring a 2.5L petrol engine, advanced safety technologies, and SUV capability.
• Mitsubishi Outlander Plug-in Hybrid EV Plug-in hybrid SUV sold through Toowong Mitsubishi with a 22.7kWh battery providing up to 103km electric range, Dynamic Yamaha Sound, front row massage seats, and premium leather interior; combines electric efficiency with petrol range for longer journeys.
• Mitsubishi Eclipse Cross SUV sold through Toowong Mitsubishi combining sophisticated aesthetics, sporty performance, and high-tech safety features with SUV practicality.
• Mitsubishi Eclipse Cross Plug-in Hybrid EV Plug-in hybrid EV variant of Eclipse Cross sold through Toowong Mitsubishi, combining style, performance, safety, and SUV practicality with energy efficiency.
• Mitsubishi Pajero Sport SUV sold through Toowong Mitsubishi available in two-wheel drive or genuine four-wheel drive configurations, featuring contemporary design and cutting-edge safety technology.
• Vehicle Finance In-house finance product covering individual loans, business loans, chattel mortgage, business finance lease, and individual lease; on-the-spot finance approvals typically within 24 hours through Australia's top lenders with no deposit required for approved customers.
• Vehicle Insurance Insurance products for vehicle protection arranged through the dealership.
• Vehicle Servicing Full-service maintenance department with qualified technicians servicing all makes and models; supports 10-year capped price servicing for Mitsubishi vehicles.
• Genuine Mitsubishi Parts Genuine Mitsubishi replacement parts and accessories supplied through the dealership.
• Fleet Sales and MiDiamond Fleet Leasing Dedicated fleet sales division for business customers offering MiDiamond Fleet Leasing, Business Finance Lease, and Chattel Mortgage options for fleet vehicle procurement.
• Used / Pre-Owned Vehicle Sales Pre-owned vehicle inventory across Mitsubishi and other brands available through the Toowong dealership and the Brisbane City Used Cars location in Rocklea; vehicles undergo a 100-point mechanical inspection and most 2025 Outlander models priced between $33,990 and $37,920 drive away.
• Demonstrator Vehicle Sales Low-kilometre dealer demonstrator vehicles offered at discounted prices versus brand new, with 45 demonstrators currently in stock across Triton, Outlander, PHEV, and other Mitsubishi models.
• Sell Your Car Car-buying service assisting customers in selling their vehicles to the dealership's network of trusted dealers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mitsubishi Motors AustraliacoreChannel Partner/ Reseller/ DistributorToowong Mitsubishi is an authorized Mitsubishi dealership representing Mitsubishi Motors Australia. As a dealer, they sell new Mitsubishi vehicles including Outlander, Triton, ASX, Eclipse Cross, Pajero Sport, and related plug-in hybrid models. They provide Mitsubishi's Diamond Advantage program including 10 year/200,000km warranty, 10 year capped price service, and 10 year roadside assistance. The dealership receives vehicles, parts, and manufacturer support directly from Mitsubishi Motors Australia.

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Regional players

• Inchcape plc: Global automotive distributor with operations across multiple markets including parts of Asia-Pacific. Comparable as a large-scale franchised auto distributor with similar OEM dealership business model, though operating primarily outside Australia.

Broad incumbents

• Ateco Automotive: Australian automotive distributor and retail group representing multiple brands. Comparable as a multi-brand franchised automotive operator in Australia with overlapping customer base.
• Eagers Automotive: Australia's largest automotive retailer (ASX-listed, formerly AP Eagers), operating hundreds of new vehicle dealerships across multiple brands and states. Comparable as the dominant incumbent franchised auto retail model that Toowong competes against for buyers, OEM allocation attention, and service customers.

Direct peers

• Peter Warren Automotive: Australian family-founded automotive dealership group representing multiple OEM franchises across new and used vehicle sales, finance, service, and parts. Comparable mid-tier family-owned dealership operator competing in the same end markets.
• Autosports Group: Australian multi-brand automotive dealership group operating new and used vehicle sales, finance, service, and parts. Comparable business model (franchised new vehicle sales plus F&I plus service/parts) and similar customer segments, though at significantly larger scale than Toowong.

Others

• Bapcor Limited: ASX-listed Australian automotive aftermarket company operating parts distribution, trade, and service businesses. Comparable as a participant in the same Australian automotive value chain but addresses aftermarket rather than new vehicle franchised retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/toowong-mitsubishi-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toowong Mitsubishi Pty Ltd