TopExpert.uz - школа digital маркетинга в Узбекистане

What TopExpert.uz - школа digital маркетинга в Узбекистане does

TopExpert.uz is a licensed digital marketing school (NOU "Digital Top Expert," License No. 305114953, INN 305114953) operating from a single site in Tashkent, Uzbekistan. Founded as the educational arm of Webnow, a full-cycle digital agency established by Sergey Shevchenko in 2007, the school delivers practical training in Google Ads, Yandex Direct, SMM (Facebook, Instagram, VK, OK, Telegram), SEO, web analytics (Google Analytics, Yandex.Metrica), MyTarget advertising, Bitrix24 CRM, content marketing, and tourism business promotion. It serves two primary segments: individuals pursuing digital marketing careers (job seekers and career changers seeking certifications and job placement referrals), and corporate marketing teams purchasing bespoke in-company training programs. Notable enterprise clients include GM Uzbekistan, Ucell, KDB Bank Uzbekistan, UzCard, Uzprombank, TransAsia Logistics, Asia Alliance Bank, Paynet, and Baskin Robbins.

The technology stack centers on three Webnow-developed assets: Camon.uz, a live distance education platform operating within the Tas-Ix (Tashkent Internet Exchange) network for streaming online courses; Recall.uz, a callback lead-capture service integrated into enrollment workflows; and test.topexpert.uz, an online quiz and assessment platform launched in April 2020 that supports course selection and student evaluation. TopExpert holds the only Google Partner status (Agency ID 3437702872) and the only Yandex certified training agency designation in Uzbekistan, with founder Sergey Shevchenko recognized as a Yandex Expert in Education since 2018.

Revenue is generated through one-time course fees for individual students, bespoke multi-year corporate training contracts, and online course delivery priced 30% below in-person equivalents. Course prices range from 450,000 UZS (online Internet Marketing) to 3,200,000 UZS (SMM for Business), paid via bank transfer, terminal, or Payme. Promotional coupons for Google Ads, Yandex Direct, and Recall.uz are bundled as enrollment incentives to subsidize student ad spend. The school also operates as a free master class and conference channel (e.g., Usenet 2019) feeding top-of-funnel demand.

Name

TopExpert.uz - школа digital маркетинга в Узбекистане

Legal name

НОУ «DIGITAL TOP EXPERT»

Website

https://topexpert.uz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

TopExpert.uz is a Tashkent-based licensed digital marketing school that trains individual students and corporate teams across Uzbekistan in Google Ads, Yandex Direct, SMM, SEO, and web analytics, operating as the education arm of digital agency Webnow and holding exclusive Google Partner and Yandex certified training agency status in Uzbekistan.

Ownership category

akta.pro rank

Product category

Digital Marketing Professional Education

NAICS

Professional and Management Development Training (61143), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Live Class & Webinar Marketplaces/Directories (EDAFAIAE)

Keywords

• Digital marketing education
• Internet marketing training
• SMM training courses
• Contextual advertising courses
• SEO professional training

Headquarters

HQ city

Tashkent

HQ country

Uzbekistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Course Fees: One-time tuition fees charged per course for individual students. Courses include Digital Marketer, SMM for Business, Google Ads, Yandex Direct, SEO, Tourism Promotion, Online Marketing, and others. Payment is accepted by bank transfer, terminal, or Payme.
2. Corporate Training Programs: Customized in-company digital marketing training delivered at the client's office or at the school's premises. Programs are tailored to the company's industry and specific business objectives, sold as premium B2B engagements.
3. Online Course Delivery: Live online courses streamed via Camon.uz platform at a 30% discount compared to in-person courses. Revenue generated per enrollment for the 8-day (20-hour) online internet marketing program.
4. Promotional Coupons and Incentives: The school compensates student tuition costs by issuing promotional coupons for Google Ads, Yandex Direct, and Recall.uz services, effectively bundling third-party advertising credits with course enrollment to reduce net cost for students.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

TopExpert.uz is a licensed digital marketing school in Tashkent, Uzbekistan that delivers practical, practitioner-led training courses in Google Ads, Yandex Direct, SMM (Facebook, Instagram, VK, Telegram), SEO, content marketing, web analytics (Google Analytics, Yandex.Metrica), and tourism business promotion. Courses are delivered both in-person in equipped classrooms and online via the proprietary Camon.uz distance learning platform, with corporate on-site training programs available for enterprise teams. The school is operated as the educational division of Webnow, a full-cycle digital agency, and functions as the only certified Google Partner and Yandex agency training provider in Uzbekistan.

Product overview

TopExpert.uz is a digital marketing school in Uzbekistan offering a comprehensive portfolio of educational products including certification courses in Google Ads, Yandex Direct, SMM, SEO, content marketing, and tourism business promotion. The school operates as a platform combining in-person classroom courses in Tashkent with online webinar-based training, corporate training programs, free master classes, and an online testing platform. Key products include the Digital Marketer 2022 course (comprehensive internet marketing), specialized SMM courses (Beginner and Expert levels), contextual advertising courses (Google and Yandex), SEO promotion courses, and an online marketing course delivered via webinar. The school also offers corporate training with custom curriculum design and provides promotional coupons for Google Ads, Yandex Direct, and Recall services to students.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketer 2022 (Traffic Manager)

Quantifiable outcome

• Graduates are job-ready immediately after course completion and are recommended to digital sector companies through the school's placement network.
• +3 more outcomes

Named customers26 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreGTM or Marketing PartnerTopExpert holds official Google Partner status (Agency ID: 3437702872) in Uzbekistan. This partnership provides access to Google's official training resources, promotional advertising credits (Google Ads coupons) for student use, and the right to deliver Google-certified training programs. Students receive official Google certifications upon passing course assessments.
• YandexcoreGTM or Marketing PartnerTopExpert is the only certified Yandex advertising agency and Yandex Expert in Education in Uzbekistan. The partnership enables access to Yandex promotional coupons (e.g., $30 Yandex Direct credits), the right to conduct Yandex-certified training, and inclusion in Yandex's official expert directory. Sergey Shevchenko's expert profile is listed at yandex.ru/adv/edu/experts/shevchenko_s.
• WebnowcoreStrategic or Co-development PartnerWebnow is the parent digital agency of TopExpert. Founded by Sergey Shevchenko in 2007, Webnow is a full-cycle digital agency with 5 representative offices across CIS countries. All TopExpert instructors are practicing Webnow specialists, and the school is housed within Webnow's facilities. Webnow also provides proprietary technology infrastructure including Recall.uz and Camon.uz to support the school's operations.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Netology: Russian online education platform offering digital marketing, analytics, and SMM programs. Comparable for online professional digital training targeting Russian-speaking markets, though broader and more established than TopExpert.
• Geekbrains: Major Russian online education platform with extensive digital marketing, SMM, and analytics tracks. Comparable as a digital-skills training provider targeting CIS learners, but operates at much larger scale and broader curriculum scope.
• Skillbox: One of Russia's largest online education platforms with multiple digital marketing courses. Comparable for online cohort-based course delivery and professional digital skills, but at significantly larger scale and broader portfolio.

Direct peers

• TexTerra: Russian digital marketing agency with associated training programs covering SEO, SMM, content marketing, and contextual advertising. Comparable for agency-attached digital marketing education model in the Russian-speaking market.
• WebPromo (WebPromoExperts): Ukrainian digital marketing training school offering Google Ads, SEO, SMM, and analytics courses. Directly comparable as a regional certified-partner-led training business targeting CIS and Eastern European markets.
• Convert Monster: Russian digital marketing training and agency offering courses in internet marketing, analytics, and conversion optimization. Closely comparable practitioner-led digital education model serving the Russian-speaking market.
• IMBA (Internet Marketing Business Academy): Russian online academy specializing in internet marketing courses and certifications. Directly comparable as a focused digital marketing education provider in the Russian-speaking market.
• Cybermarketing by Yandex: Yandex's official training program for Yandex Direct and Yandex.Metrica, including Yandex Expert accreditation. Directly comparable as a Yandex-certified digital advertising training offering, although it operates at much larger scale via direct Yandex backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TopexpertU
• Facebookfacebook.com/topexpert.uz
• Instagraminstagram.com/topexpert.uz
• LinkedInlinkedin.com/company/topexpertuz

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TopExpert.uz - школа digital маркетинга в Узбекистане