Top Rep Sales Training

What Top Rep Sales Training does

Top Rep Sales Training is a privately-held, bootstrapped sales training and coaching company founded in 2015, headquartered in Kettering, Ohio, that serves small and mid-sized contractors in the U.S. home improvement and home services verticals—primarily roofing, siding, and windows, with extensions into chimney, electrical, plumbing, and HVAC trades. Its customers are sales representatives, sales managers, and business owners at contractor firms, served across the U.S., Canada, and Mexico.

The core offering is the cloud-based Flight School learning management system, delivered in tiered subscriptions (Solo, Elite, Elite Plus, Elite Complete) and complemented by an AI-powered sales simulator for unlimited text-based role-play against homeowner objections, team analytics dashboards, manager portals, and integrations with Stripe, Slack, ClickUp, and SSO for enterprise-style deployments. The content layer is anchored by proprietary methodologies—Pivot Points (derived from analysis of 10,000+ sales interactions) and the PROVEN Method—delivered alongside in-person Sales Bootcamps, 1-on-1 coaching, and a managed Virtual Sales Management service.

Revenue is generated through individual subscriptions at $597/month, team plans ranging from $997 to $7,197+/month, one-time course purchases at $897, 1-on-1 coaching packages, event revenue from bootcamps, and managed-services fees. Go-to-market combines self-serve digital access for individuals with discovery-call-driven enterprise sales for team tiers. The company is founder-owned and operated with 7 employees, no institutional funding, and claims 600+ companies trained, 2,000+ certified sales professionals, and $2B+ in cumulative documented client revenue growth.

Name

Top Rep Sales Training

Legal name

Top Rep Training

Website

https://topreptraining.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Top Rep Sales Training is a privately-held, bootstrapped sales training firm that delivers AI-augmented coaching, proprietary methodologies (Pivot Points, PROVEN Method), and team training programs to SMB contractors in the roofing, exteriors, and home services trades across North America.

Ownership category

akta.pro rank

Product category

Sales Training and Coaching

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDABABAI

Sales Management & Coaching (Frontline Leadership)

Education/Corporate Training & Professional Development/Sales & Customer Success Training

SECONDARYEDABABAA

Sales Onboarding & Ramp Programs

Education/Corporate Training & Professional Development/Sales & Customer Success Training

SECONDARYEDABANAL

Sales Leadership & Revenue Executive Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

Keywords

• Sales training services
• Home improvement sales
• AI sales simulation
• Sales team coaching
• Sales methodology training

Headquarters

HQ city

Kettering

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Individual Training Subscriptions: Monthly and annual subscription plans (Flight School Solo) providing self-paced access to the training platform, AI Sales Simulator, and courses. Annual subscriptions offer savings of nearly $2,000.
2. One-Time Course Purchases: Complete Closing Course sold as a one-time $897 purchase including physical Pivot Points Black Edition cards, objection-handling flashcards, and unlimited AI Simulator access — no recurring subscription required.
3. Team Training Plans: Volume-based team subscription plans (Elite, Elite Plus, Elite Complete) scaled by team size and organizational needs. Custom proposals provided after discovery calls.
4. 1-on-1 Coaching Packages: Fixed-session coaching packages (Momentum: 4 sessions; Transformation: 8 sessions) delivered via virtual video calls (Zoom/Google Meet) with personalized guidance.
5. Virtual Sales Management: Custom-priced ongoing outsourced sales leadership service including team coaching sessions, call analysis, KPI accountability, and strategic planning.
6. PROVEN Method Implementation: Custom implementation packages for home service trades (Chimney, Electrical, Plumbing, HVAC) including PRO Assessment Forms, Flight School platform access, 1-on-1 virtual coaching with Brian Simpson, and ongoing support. Pricing based on company size and number of technicians.
7. Sales Bootcamp Events: Revenue from in-person 2-day immersive training bootcamps (e.g., Columbus, OH, Aug 24-25, 2026) including ticket sales for high-energy role-play and networking events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Top Rep Sales Training provides subscription-based sales training, coaching, and AI-powered sales simulation for home improvement and home services professionals. The core offering combines the Flight School platform (individual and team tiers), proprietary sales methodologies (Pivot Points, PROVEN Method), live coaching, and periodic in-person Sales Bootcamps delivered via cloud-based LMS with text-based AI role-play against homeowner objections.

Product overview

Top Rep Sales Training offers a multi-tiered platform-plus-modules architecture for home improvement and home services sales training. The core offerings include Flight School (individual and team versions) as the primary training platform, supplemented by the PROVEN Method specialized for service trades, Virtual Sales Management for outsourced leadership, 1-on-1 Coaching packages, and periodic Sales Bootcamps. Key product modules include the proprietary Pivot Points methodology, AI Sales Simulator for practice, Champion Sales Rep Course, and Sales Accelerator sessions. Pricing tiers scale from individual subscriptions ($597/month) through team plans ($997-$7,197+/month) to enterprise white-label solutions. The system targets home improvement contractors (roofing, siding, windows) and home services trades (electrical, plumbing, HVAC, chimney) across North America.

Differentiator

Problem solved

Functional benefit

Brands

• PROVEN Method: Education-based selling system specifically designed for Electrical, Plumbing, HVAC & Chimney professionals. Turn technicians into trusted advisors using a PRO Assessment with color-coded clarity.
• Flight School
• Flight School Elite
• Flight School Elite Plus
• Flight School Elite Complete
• Flight School Solo
• Complete Closing Course
• Virtual Sales Management

Products and services

• Flight School Solo Self-paced individual sales training subscription providing access to the Champion Sales Rep Course, AI Sales Simulator, and monthly live Sales Accelerator sessions for home improvement sales representatives.
• Flight School Elite Team training platform for 2-5 users including unlimited core courses, weekly group coaching, Sales Accelerator access, and Management Dashboard with team analytics.
• Flight School Elite Plus Enhanced team plan adding 2 private coaching sessions per month for leadership development, rep coaching, strategic planning, and process implementation.
• Flight School Elite Complete White-label enterprise solution including unlimited users, up to 10 locations, custom sales playbook, professional video production, dedicated account manager, quarterly business reviews, Slack and ClickUp integration, partner ecosystem access, and onsite kickoff visit.
• Sales Bootcamps 2-day immersive in-person training events featuring high-energy role-play, networking, and transformation for sales reps and teams in the home improvement sector.
• 1-on-1 Coaching Packages Fixed-session virtual coaching packages (Momentum: 4 sessions; Transformation: 8 sessions) delivered via Zoom or Google Meet with personalized guidance for business owners and sales leaders, including action plans and accountability tracking.
• Virtual Sales Management (VSM) Ongoing outsourced sales leadership service providing team coaching sessions, call analysis, KPI accountability, and strategic planning without requiring the client to hire a full-time sales manager.
• The PROVEN Method Education-based selling system specifically designed for Electrical, Plumbing, HVAC, and Chimney professionals that turns service-call technicians into trusted advisors using a PRO Assessment and a 4-tier presentation framework.
• Complete Closing Course One-time purchase offering physical Pivot Points Black Edition cards, advanced objection-handling flashcards, video demos for every card scenario, and unlimited AI Sales Simulator access.

Quantifiable outcome

• Graduates average 2.5x sales increase within their first 90 days
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature5 records

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Knockstar: Door-to-door and home improvement sales training company that teaches reps and managers how to sell in roofing, siding, and similar verticals. Direct competitor to Top Rep Training with overlapping target customer (contractor sales teams) and methodology-based sales training.
• D2D Experts: Door-to-door sales training and consulting firm serving residential contractors in home improvement, solar, and home services. Directly comparable to Top Rep Training in vertical focus, training methodology, and target buyer profile.
• Home Service Millionaire (Jason McDaniel): Sales training and coaching for home service business owners and technicians (HVAC, plumbing, electrical, roofing). Comparable to Top Rep's PROVEN Method vertical in targeting service-trade technicians who sell from the truck.
• The Sales Gravy (Jeb Blount): Sales training, coaching, and content company focused on sales reps and sales managers across verticals, including virtual selling and prospecting. Comparable to Top Rep's broader sales methodology and individual/team coaching stack.
• ValueSelling Associates: B2B sales training and consulting firm with a published methodology, workshops, and certification programs targeting sales reps and managers. Comparable to Top Rep Training in methodology-driven team training and coaching model.
• Richardson Sales Performance: Sales training and performance improvement company delivering customized curricula, workshops, and consulting to sales teams and managers. Comparable to Top Rep's structured training, coaching, and manager development offerings.

Broad incumbents

• Sandler Training: Globally established sales training franchise operating across B2B verticals with a long-running methodology, certifications, and authorized training centers. Competes broadly with Top Rep Training in the sales training category but is not specialized in home improvement or home services.
• Grant Cardone Enterprises: Large-scale sales training and personal development brand (Cardone University, 10X Conferences) selling courses, coaching, and content to sales professionals and business owners. Overlaps with Top Rep's audience in contractor/business owner segments but is not niche to home improvement.

Emerging players

• Objective Management Group: Sales candidate assessment and sales coaching company that evaluates sales reps using proprietary metrics and methodologies. Comparable to Top Rep's analytics dashboard and assessment-driven approach to sales performance management.
• Sales Assembly: Sales training and community platform providing structured curricula, cohort-based programs, and enablement content for B2B sales teams. Comparable to Top Rep's structured team training, group coaching, and sales leadership development model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Top Rep Sales Training