TOPSONS
TOPSONS SHERWANI HOUSE is a privately held Surat-based DTC retailer of customized ethnic Indian menswear — Sherwanis, Indo Western, Jodhpuri suits, Nehru jackets, kurtas, and accessories — selling via its own e-commerce platform and single showroom to individual consumers including the global Indian diaspora.
- Company typePrivate
- Founded2000
- HeadquartersSurat, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What TOPSONS does
TOPSONS SHERWANI HOUSE is a privately held direct-to-consumer retailer of ethnic Indian menswear, established in 2000 and headquartered in Surat, Gujarat, India. The company operates a single physical showroom in Surat and an own-branded e-commerce storefront at topsons.in, supplemented by WhatsApp Business Catalog for conversational commerce. Its product portfolio centers on Sherwanis as the flagship category and extends across nine lines including Indo Western fusion wear, Jodhpuri attire, blazers and suits, Nehru jackets, kurtas, malas (ceremonial necklaces), and pagdis (wedding turbans) — collectively covering the full wardrobe needs of men shopping for weddings, festivals, and special occasions, including the Indian diaspora globally.
The underlying technology is a standard third-party e-commerce platform (developed by ER4U Technologies Pvt. Ltd) featuring OTP and password authentication, Facebook and Google social login, order tracking, wishlist, cart functionality, and mobile app availability. No proprietary technology, patents, or AI-driven features are disclosed. Marketing relies on organic social channels — Facebook, Instagram, Pinterest, and YouTube — plus email and WhatsApp for customer engagement. The company offers hand-crafted customization services from local Surat tailors and ships within India in 5-7 working days and internationally in 15-20 working days.
TOPSONS generates revenue through one-time retail purchases of customized ethnic garments at prices disclosed only at checkout or post-login. No subscription, rental, or recurring revenue model is indicated. The customer base consists of individual consumers — primarily grooms and wedding party members — with no enterprise or B2B contracts. The company has operated without disclosed external funding rounds, acquisitions, or leadership changes across its 24+ year history, and has 11-50 employees per firmographic data.
TOPSONS firmographics
Firmographics- Name
- TOPSONS
- Legal name
- TOPSONS SHERWANI HOUSE
- Website
- https://topsons.in
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TOPSONS SHERWANI HOUSE is a privately held Surat-based DTC retailer of customized ethnic Indian menswear — Sherwanis, Indo Western, Jodhpuri suits, Nehru jackets, kurtas, and accessories — selling via its own e-commerce platform and single showroom to individual consumers including the global Indian diaspora.
- Ownership category
- akta.pro rank
TOPSONS industry classification
Industry- Product category
- Men's Ethnic Apparel
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury & Designer Apparel Houses (CRAAAAAC)
- akta.pro secondary industries
- Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE), Hats, Caps & Headwear (CRAAAJAE), Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA)
Keywords
Where TOPSONS is headquartered
LocationHeadquarters
- HQ city
- Surat
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
TOPSONS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Ethnic Menswear Sales: Direct-to-consumer sales of ethnic Indian menswear including Sherwanis, Indo Westerns, Jodhpuri suits, Blazers, Nehru Jackets, Kurtas, Malas, and Pagdis. Revenue is generated through one-time product purchases with customization included. The company ships globally from Surat, India.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
TOPSONS product offering
Product offeringCore offering
TOPSONS SHERWANI HOUSE designs, hand-crafts, and sells Indian ethnic menswear including Sherwanis, Indo Western outfits, Jodhpuri suits, Blazers and Suits, Nehru Jackets, Kurtas, Malas (ceremonial necklaces), and Wedding Pagdis. The company provides made-to-measure customization and tailored fitting for grooms and customers attending weddings, festivals, and special occasions, operating through its own e-commerce storefront (topsons.in) and a physical showroom in Surat, Gujarat, with global shipping.
Product overview
TOPSONS SHERWANI HOUSE is a single-platform men's ethnic and ceremonial wear e-commerce business. Its product portfolio centers on the Sherwani as its flagship offering, supported by a full range of complementary ethnic categories including Indo Western fusion wear, royal Jodhpuri attire, blazers and suits, Nehru jackets, and kurtas. The collection is rounded out by occasion-specific accessories — malas (ceremonial necklaces) and pagdis (wedding turbans) — all available with hand-crafted customization and a wide range of size options. The company operates as a direct-to-consumer online store (topsons.in) and ships from its Surat showroom across India and internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Sherwani Hand-crafted signature Sherwani collection for men featuring intricate embroidery and customization options for weddings and special occasions. Targets grooms and attendees of Indian weddings and ceremonial events.
- Indo Western
Companies that use TOPSONS
Customer profileSegments1 record
Ideal customer profiles1 record
TOPSONS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
TOPSONS partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
TOPSONS competitors and assessment
Company assessmentEmerging players
- Aza Fashions: Aza Fashions is a multi-designer Indian occasion-wear retailer carrying premium ethnic menswear including Sherwanis, with comparable global shipping and a curated positioning relevant to TOPSONS.
- Pernia's Pop-Up Shop: Pernia's Pop-Up Shop is an online luxury Indian designer platform offering occasion wear and accessories, adjacent to TOPSONS in serving the occasion-wear buyer with curated premium assortment.
Direct peers
- Manyavar: Manyavar (Vedant Fashions) is the dominant Indian ethnic menswear brand and the most direct competitor to TOPSONS, with a wide assortment of Sherwanis, Kurtas and Indo-Western wear plus a much larger pan-India store network.
- Tasva: Tasva is the ethnic menswear brand from Aditya Birla Fashion targeting the same Sherwani and occasion-wear customer as TOPSONS, with premium positioning and growing store footprint.
- Indian Terrain: Indian Terrain is a men's apparel brand with a meaningful ethnic and formal occasion-wear line, overlapping with TOPSONS in Nehru jackets, blazers and ceremonial menswear.
- Blackberrys Menswear: Blackberrys is an established Indian menswear brand with formal suits and occasion-wear offerings that overlap TOPSONS's Blazers & Suits and Indo-Western categories.
- Sherwani House (generic category specialists): Specialist Sherwani retailers operate in the same niche as TOPSONS Sherwani House, offering custom and ready-made Sherwanis online to the same Indian wedding market.
- UtsavFashion: UtsavFashion is a large online Indian ethnic wear retailer offering Sherwanis and menswear alongside womenswear, competing with TOPSONS in the D2C ethnic occasion-wear space.
- Ethnix by Raymond: Ethnix by Raymond offers Sherwanis, Indo-Western and ceremonial menswear across a national retail chain, directly competing with TOPSONS in the wedding and occasion-wear segment.
Regional players
- Mufti (men's casualwear): Mufti is a domestic Indian menswear brand in casual and semi-formal segments, overlapping TOPSONS in some Nehru jacket and Indo-Western categories though less focused on heavy ethnic wear.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TOPSONS social profiles
Digital presenceTOPSONS financial estimates
Financial estimateRevenue estimate
Valuation estimate
TOPSONS leadership team
Management profileNumber of profiles
TOPSONS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TOPSONS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TOPSONS
What does TOPSONS do?
TOPSONS SHERWANI HOUSE designs, hand-crafts, and sells Indian ethnic menswear including Sherwanis, Indo Western outfits, Jodhpuri suits, Blazers and Suits, Nehru Jackets, Kurtas, Malas (ceremonial necklaces), and Wedding Pagdis. The company provides made-to-measure customization and tailored fitting for grooms and customers attending weddings, festivals, and special occasions, operating through its own e-commerce storefront (topsons.in) and a physical showroom in Surat, Gujarat, with global shipping.
Is TOPSONS a public or private company?
TOPSONS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TOPSONS founded?
TOPSONS was founded in 2000. It employs 11 to 50 people.
Where is TOPSONS based?
TOPSONS is headquartered in Surat, India, in the Asia region.
How does TOPSONS make money?
One revenue line is on record: ethnic Menswear Sales.
Who are TOPSONS's main competitors?
Emerging players on record are Aza Fashions and Pernia's Pop-Up Shop. Direct peers are Manyavar, Tasva, Indian Terrain, Blackberrys Menswear, Sherwani House (generic category specialists), UtsavFashion and Ethnix by Raymond. Mufti (men's casualwear) is listed as a regional player.
Does TOPSONS have an API?
No public API is recorded for TOPSONS.
What industry is TOPSONS in?
TOPSONS's product category is Men's Ethnic Apparel. Its primary akta.pro industry code is CRAAAAAC, Luxury & Designer Apparel Houses, with a secondary code of IMAOAEAE, Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses). Its NAICS code is 315 and its SIC code is 2300.