Torch Theatre

What Torch Theatre does

Torch Theatre Company Limited is a registered charity (No. 508985) operating Pembrokeshire's only professional producing theatre and one of only three building-based theatre companies in Wales. Founded in 1977 and based at St. Peter's Road, Milford Haven, the organisation runs a multi-venue arts complex offering cinema screenings (digital and 3D, including outdoor Sunset Cinema), three to four professional theatre productions annually, live broadcasts (NT Live, MET Opera), accessible and relaxed-environment performances, a Youth Theatre programme for ages 7-18, the Joanna Field Gallery, the Torch Voices community choir, and Cafe Torch. Productions are created entirely in Pembrokeshire, with some touring nationally and performing at the Edinburgh Festival. The technology stack includes a Ticketsolve ticketing platform, Realex Payments (PCI DSS 3.22 compliant), Mailchimp for email, and standard web analytics, with no proprietary software or AI/ML capabilities.

The organisation serves 70,000+ visitors annually across a hybrid segmentation of the local Pembrokeshire community, families, young people, and local businesses. Its business model is diversified across ticket sales (transaction fees, e.g. £25.50 standard pantomime tickets), recurring public grants from three principal funders (Arts Council of Wales, Pembrokeshire County Council, Milford Haven Town Council), corporate sponsorship led by Milford Haven Port Authority, charitable trust grants, venue hire, a cafe, gift vouchers, seat sponsorship (£250 for 10 years), a membership/loyalty scheme, and a legacy giving programme. Distribution is direct via a box office operating by telephone, online, and in-person, supplemented by email, social media, and community word-of-mouth. A board of trustees governs the entity, which has no parent company, subsidiaries, or external investment capital.

Name

Torch Theatre

Legal name

Torch Theatre Company Limited

Website

https://torchtheatre.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Torch Theatre is a registered charity operating Pembrokeshire's only professional producing theatre. It delivers cinema, live theatre, broadcasts, youth programmes, and community events to 70,000+ annual visitors, funded primarily by Arts Council of Wales and local Pembrokeshire authorities.

Ownership category

akta.pro rank

Product category

Performing Arts Theatre

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

SIC

Services-Motion Picture Theaters (7830), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Theater, Musicals & Performing Arts (THAJAFAB)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Touring Theatre Productions (MPAGABAC)

Keywords

• Live theatre productions
• Cinema screenings
• Youth theatre programs
• Community arts venue
• Venue hire hospitality

Headquarters

HQ city

Milford Haven

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from theatre productions, cinema screenings, live broadcasts, and pantomime performances. The theatre serves audiences in excess of 70,000 annually.
2. Sponsorships and Donations: Corporate sponsors, individual patrons, and donations from supporters. Principal sponsors include Milford Haven Port Authority. Principal funders include Arts Council of Wales, Pembrokeshire County Council, and Milford Haven Town Council.
3. Seat Sponsorship: Naming seats in the Main House for £250.00 with plaque for 10 years.
4. Legacy Giving: Bequests and legacy gifts from supporters who remember the theatre in their wills.
5. Venue Hire: Hiring the Torch venue for events, hospitality, and private functions.
6. Memberships: TLC Membership scheme and loyalty cards for regular patrons.
7. Café Torch: On-site café operating as part of the theatre complex.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Torch Theatre is Pembrokeshire's only professional producing theatre and a multi-venue arts complex operating professional theatre productions (3-4 annually, made entirely in Pembrokeshire with national touring capability), digital and 3D cinema screenings, outdoor Sunset Cinema experiences, live broadcasts (NT Live, MET Opera), and a Youth Theatre programme for ages 7-18. It also provides community engagement programmes, Café Torch hospitality, the Joanna Field Gallery, and venue hire for private events. Operating as a registered charity, it combines commercial venue operations with public funding and charitable support.

Product overview

Torch Theatre is Pembrokeshire's only professional producing theatre company and one of three building-based theatre companies in Wales. The organization operates a multi-venue arts complex offering: Cinema (digital and 3D with Sunset Cinema outdoor screenings), Theatre Productions (3-4 professional productions annually made in Pembrokeshire with national touring capabilities), Live Broadcasts (NT Live, MET Opera, and similar), Youth Theatre (weekly sessions ages 7-18 plus summer productions), Community Programs (education, volunteer opportunities, Torch Voices choir, sustainability initiatives), Cafe Torch (on-site catering), Gallery/Exhibitions (Joanna Field Gallery), and supporting programs (Sponsor a Seat, Legacy Giving, Memberships, Gift Vouchers). The theatre serves audiences exceeding 70,000 annually and relies on charitable donations alongside public funding from Arts Council of Wales and Pembrokeshire County Council.

Differentiator

Problem solved

Functional benefit

Products and services

• Cinema Screenings Digital and 3D cinema screenings showing current films, family movies, and special screenings including relaxed environment and accessible screenings for the Pembrokeshire community.
• Sunset Cinema Outdoor cinema experience featuring film screenings in an outdoor setting, typically during the summer months, for the local Pembrokeshire community and visitors.
• Theatre Productions Professional theatre productions created entirely in Pembrokeshire by Torch Theatre Co, including three or four high-quality productions per year that sometimes tour nationally and perform at the Edinburgh Festival.
• Live Broadcasts Live theatre and opera broadcasts including NT Live, MET Opera performances, and other live event screenings shown at the venue for local audiences.
• Youth Theatre Weekly youth theatre sessions during school terms plus annual and summer production workshops for young people aged 7-18. No auditions are required, and the programme participates in NT Connections.
• Community Programmes Community engagement initiatives including education projects, volunteer programmes, the My Moves dance programme, Coffi Cymraeg, and the Clothes Swap sustainability initiative for the Pembrokeshire community.
• Café Torch On-site catering facility within the theatre complex offering pre-theatre suppers, hospitality services, and event catering for audiences and venue-hire customers.
• Gallery / Exhibitions Art exhibitions held in the Joanna Field Gallery at Torch Theatre, featuring visual arts, poetry, photography, illustration, and mixed media from local artists.
• Sponsor a Seat Dedication of a seat in the Main House for £250 over 10 years, including a plaque inscribed with a chosen name. Used for memorial tributes or marking special occasions.
• Legacy Giving Charitable giving programme allowing supporters to leave bequests and gifts in wills to support the theatre's future artistic freedom and educational programmes.
• Memberships Loyalty membership scheme and TLC cards offering benefits to regular visitors and supporters of the theatre.
• Gift Vouchers Gift voucher programme allowing customers to purchase credit that can be used for theatre tickets and experiences at Torch Theatre.
• Torch Theatre Co (Producing Arm) The professional producing theatre company arm that creates in-house productions, manages casting and touring, and produces the Grav series and The Pembrokeshire Story.
• Venue Hire Commercial venue hire of the Torch Theatre for corporate hospitality events, private functions, and conferences for local businesses and community organisations.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Two partnerships are on record, tiered minor.

• National Theatre ConnectionsminorStrategic or Co-development PartnerYouth theatre productions participate in NT Connections programme, touring to venues including Aberystwyth Arts Centre.
• UK TheatreminorStrategic or Co-development PartnerMember of UK Theatre (Theatrical Management Association) representing the theatre industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pontio Arts Centre: Bangor University's arts centre in North Wales, hosting theatre, cinema, live broadcasts and community programmes. Comparable Welsh regional mixed-arts venue though larger and university-affiliated.
• Theatr Clwyd: One of the other three building-based theatre companies in Wales (alongside Torch), producing professional theatre, hosting cinema and running community programmes at a similar regional scale. The closest structural comparable to Torch Theatre.
• Theatr Brycheiniog: Mid-Wales arts centre in Brecon providing theatre, cinema, live broadcasts and community programmes. Comparable as a small Welsh regional venue with mixed programming reliant on public funding.
• Theatr Mwldan: A multi-arts venue in Cardigan, West Wales offering cinema, live performance, exhibitions and community programmes — directly comparable in scale, rural Welsh location and mixed arts/cinema programme.
• Aberystwyth Arts Centre: Welsh regional arts venue delivering theatre, cinema and live broadcasts across West/Mid Wales. Comparable mixed-programme regional model; Torch's youth productions already tour to Aberystwyth.
• Chapter Arts Centre: Cardiff-based arts centre offering theatre, cinema, gallery and community programmes. Comparable in mixed arts programming model, though operating at a larger urban scale than Torch.

Broad incumbents

• Theatr Genedlaethol Cymru: The National Theatre of Wales, a larger producing company operating across the country. A broader incumbent in the same Welsh theatre ecosystem, with wider reach and higher funding levels than Torch.
• Wales Millennium Centre: Wales's flagship arts venue in Cardiff Bay hosting opera, musical theatre, dance and live broadcasts. A much larger incumbent in the same Welsh performing-arts space, serving as a contrasting benchmark for scale.

Regional players

• Eden Court Highlands: Inverness-based multi-arts venue offering theatre, cinema and community programmes in a similarly remote UK region. Comparable as a rural/regional UK arts complex mixing producing and receiving activity.
• Lichfield Garrick Theatre: A building-based producing theatre in the English Midlands offering professional theatre, cinema and community programmes at a comparable scale to Torch. Useful comparator on UK regional theatre economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TorchTheatre
• YouTubeyoutube.com/user/torchtheatre
• Facebookfacebook.com/torchtheatre
• LinkedInlinkedin.com/company/torch-theatre
• Instagraminstagram.com/torchtheatrepembs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Torch Theatre