What ESSITY HUNGARY Kft. does

ESSITY HUNGARY Kft. is a Hungarian limited liability company (Kft.) headquartered in Budapest at Budakeszi út 51, operating as the local sales and support arm of Essity AB, the Swedish global hygiene and health group publicly listed on Nasdaq Stockholm. The entity commercializes the Tork professional hygiene brand in Hungary, distributing a comprehensive portfolio that includes paper hand towels, toilet paper, napkins and tableware, soaps and sanitizers, air fresheners, patient care products, and industrial wiping and cleaning solutions. Products are sold through quote-based B2B enterprise contracts with multi-year terms, supported by an authorized distributor network and direct field sales targeting enterprise customers across manufacturing, foodservice, healthcare, offices, education, and passenger terminals.

Tork's technology stack centers on the Tork Vision Cleaning IoT platform, which uses connected dispensers and ceiling-mounted People Counter sensors that transmit data via Bluetooth Low Energy to a cloud backend, enabling real-time monitoring of foot traffic and refill levels. Cleaning staff use the On the Go mobile app (available on App Store and Google Play) to receive color-coded cleaning plans and heatmaps, with the Tork Vision Connect API enabling integration with third-party facility management systems. The company also operates the Tork PaperCircle circular economy service, which collects used paper hand towels and recycles them into new products through Essity-owned mills, and the Tork Clean Care training program offering GBAC STAR-accredited healthcare hygiene courses.

The business model is diversified across product sales (dispensers and refills), subscription-based IoT services (Tork Vision Cleaning packages at Entry, Refill on Demand, and Full Offer tiers), managed service fees (PaperCircle), and professional services (Tork Clean Care training). Locally, ESSITY HUNGARY Kft. employs approximately 20 staff focused on direct enterprise sales, channel partner management, and customer support for the Hungarian and Central European market, leveraging the parent's global R&D, manufacturing, and brand infrastructure.

Name

ESSITY HUNGARY Kft.

Legal name

Essity Hungary Kft.

Website

https://tork.hu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ESSITY HUNGARY Kft. is the Hungarian sales and support subsidiary of Sweden-based Essity AB, commercializing the Tork professional hygiene brand. It distributes paper, soap, napkin, and cleaning products, plus IoT-based Tork Vision Cleaning and recycling services, to enterprise customers across manufacturing, healthcare, offices, foodservice, education, and passenger terminals.

Ownership category

akta.pro rank

Product category

Professional Hygiene Products

NAICS

Sanitary Paper Product Manufacturing (322291), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Papers & Allied Products (2600), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Professional Laundry & Hygiene Paper Systems (Rolls, Refills, Managed Programs) (IMAMAGAL)

akta.pro secondary industries

Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs) (IMAMAGAJ), Waste Management & Smart Sanitation (Facilities) (HSAPAPAM)

Keywords

• Professional hygiene products
• Paper hand towels
• Commercial toilet paper dispensers
• IoT facility management
• Hand sanitizers dispensers

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Hygiene Products: Sale of professional hygiene products including paper hand towels, toilet paper, soaps, sanitizers, napkins, wipes, and air fresheners. Products sold through dispensers and refills. B2B sales model.
2. Tork Vision Cleaning IoT Solutions: Subscription-based IoT platform for data-driven cleaning with connected dispensers, sensors, apps, and cloud analytics. Package levels: Entry, Refill on Demand, and Full Offer.
3. Tork PaperCircle Recycling Service: Circular recycling service for used paper hand towels, converting waste into new paper products. Revenue generated through service fees.
4. Tork Clean Care Training Programs: Hygiene education and training programs including GBAC STAR accredited courses for healthcare. Interactive e-learning modules for improved hand hygiene and cleaning outcomes.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

ESSITY HUNGARY Kft. distributes and sells the Tork portfolio of professional hygiene products—including paper hand towels, toilet paper, napkins, soaps, sanitizers, air fresheners, patient care items, and wiping/cleaning cloths—to commercial facilities across Hungary and Central Europe through B2B channels. The offering also includes IoT-enabled Tork Vision Cleaning connected dispensers, the Tork Vision Connect data-integration API, the Tork PaperCircle paper-recycling service, and the Tork Clean Care hygiene training program.

Product overview

Tork is a professional hygiene brand of Essity offering a comprehensive portfolio of hygiene products, smart IoT solutions, and sustainability services. The core product portfolio includes paper hand towels, toilet paper, napkins and tableware, soaps and sanitizers, air fresheners, patient care products, and wiping/cleaning products. Smart solutions include Tork Vision Cleaning (IoT-connected dispensers with real-time data analytics) and Tork Vision Connect (API for data integration). Service offerings include Tork PaperCircle (paper recycling), Tork Clean Care (hygiene training), and Tork Focus4 Sustainability platform. The Tork Xpressnap system with Ad-a-Glance panels enables marketing integration. Key innovations include the PeakServe compressed hand towel system and OptiServe coreless toilet paper for sustainability. Products serve industries including manufacturing, foodservice, offices, healthcare, education, and passenger terminals.

Differentiator

Problem solved

Functional benefit

Brands

• Tork: Professional hygiene brand offering paper hand towels, toilet paper, soap dispensers, napkins, wipes, and cleaning solutions for commercial facilities including offices, healthcare, manufacturing, foodservice, education, and passenger terminals.
• Tork Vision Cleaning
• Tork Vision Connect
• Tork Clean Care
• Tork PaperCircle
• AD-a-Glance

Products and services

• Tork Paper Hand Towels Paper hand towel products including continuous hand towels, hand towel rolls, multifold hand towels, and singlefold hand towels, plus matching dispensers for commercial washrooms and kitchens.
• Tork Toilet Paper Toilet paper products including jumbo rolls, conventional rolls, coreless Tork OptiServe rolls, and SmartOne rolled toilet paper, plus matching dispensers for commercial washrooms.
• Tork Napkins and Tableware Napkin products including interfold, conventional, and traditional napkins, plus table accessories such as coasters, napkin holders, plate liners, and tablecloths for foodservice and hospitality.
• Tork Soaps and Sanitizers Hand hygiene products including hand sanitizer refills, hand soap refills, skincare refills, foam soaps, and liquid soaps for commercial washrooms and healthcare settings.
• Tork Air Fresheners Air freshening products including cartridge dispensers, spray dispensers, and air freshener refills in various fragrances for commercial washrooms.
• Tork Patient Care Products Healthcare and patient care products including washcloths, cosmetic wipes, toilet seat cleaners, toilet seat covers, and restroom accessories for hospitals, clinics, and care facilities.
• Tork Wiping and Cleaning Products Industrial and general cleaning wipes including wiping papers, industrial cleaning cloths, multifunction cloths, microfiber cloths, food service cleaning cloths, wet wipes, and disinfectant sanitizing wipes.
• Tork Vision Cleaning IoT-enabled data-driven cleaning solution connecting paper, soap, sanitizer, toilet paper, and air freshener dispensers with sensors and the On the Go mobile app to track visitor counts and refill status in real time for need-based cleaning schedules.
• Tork Vision Connect API API-based data integration solution letting customers retrieve real-time foot traffic and dispenser refill status data and merge it with their preferred facility management platforms for proactive, data-driven decisions.
• Tork PaperCircle Closed-loop recycling service that collects used Tork paper hand towels from customer sites and recycles them into new paper products, enabling circular-economy waste reduction.
• Tork Clean Care Training Program Hygiene training and consultation program with interactive educational courses, industry-specific solutions, and best-practices training for healthcare, offices, manufacturing, foodservice, education, and passenger terminals.
• Tork Xpressnap with Ad-a-Glance Napkin dispensing system with integrated Ad-a-Glance panels letting businesses create and display custom promotional messages on dispenser panels or share them via social media.
• Tork PeakServe Hand Towel System High-capacity continuous hand towel dispensing system with 50% compressed refills to reduce transportation impact, carbon-neutral certified and capable of reducing waste by 28%.
• Tork OptiServe Coreless Toilet Paper System High-capacity coreless toilet paper system offering 2x more paper per roll with no cardboard core and no plastic wrap, enabling faster refilling and reduced waste.

Quantifiable outcome

• 40% carbon footprint reduction achieved by Commerzbank with Tork PaperCircle
• +8 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core, major and flagship.

• WHO POPS (Private Organizations for Patient Safety)coreStrategic or Co-development Partner · 1 January 2015Tork has been a proud member of WHO POPS initiative since 2015. POPS was established by WHO in 2012 as an industry collaboration to advance improvements around safer healthcare globally. Members work to minimize healthcare-associated infections (HAIs) and save patients' lives by improving uptake of WHO recommendations and increasing usage of hand sanitizers in healthcare facilities.
• Facility Management Software PartnerscoreTechnology or IntegrationTork Vision Connect API integration with partner software systems including facility management platforms. Partners perform integration or have their developers carry it out using Tork's API documentation and tooling.
• La ProvidencemajorImplementation/ SI/ Consulting PartnerCleaning services company La Providence implements Tork Vision Cleaning at customer sites including Uber Europe & Middle East office in Paris. Manages 1,183 connected devices transmitting real-time cleaning data.
• CommerzbankflagshipStrategic or Co-development PartnerLeading German bank partnered with Tork PaperCircle since 2016 pilot project. Achieved 40% carbon footprint reduction and 72 tonnes of recycled paper annually. First German company to implement Tork PaperCircle service across 17 offices.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SCA (Svenska Cellulosa Aktiebolaget): SCA is a European forest products company with a major tissue business (Tena, Libero, Libresse) and professional hygiene exposure; although historically the parent of Essity, today SCA is a separate competitor with overlapping product categories in tissue and personal care.
• Cintas Corporation: Cintas provides uniform rental, restroom supply, and hygiene services to North American businesses; its restroom supply program competes partially with Tork's managed paper and soap programs but with a service-rental model rather than installed dispenser ownership.

Direct peers

• WEPA Professional: WEPA is a European tissue manufacturer offering private-label and branded hygiene paper products (washroom, wipers, healthcare) under its own brands and partner brands, directly competing with Tork in the European professional hygiene market.
• Sofidel: Italian tissue manufacturer with strong presence in European and US AFH tissue markets, offering toilet paper, paper towels, and napkins to retail and away-from-home customers—comparable product portfolio and customer base to Tork.
• GOJO Industries (Purell): GOJO manufactures Purell hand sanitizers and soap dispenser systems for healthcare, foodservice, and workplaces—directly competing with Tork's soap and sanitizer product lines and sharing the same infection-prevention buyer personas.
• Kimberly-Clark Professional: Kimberly-Clark's B2B division offers paper towels, toilet paper, soaps, and dispensers (e.g., Scott, Kleenex, Cottonelle brands) to the same office, healthcare, foodservice, and industrial customer base as Tork, making it the closest head-to-head competitor in professional hygiene.
• Georgia-Pacific Professional (Koch): Georgia-Pacific Professional provides enMotion, Pacific Blue, and Compact dispensers and paper products to offices, healthcare, and foodservice—directly competing with Tork's paper towel, soap, and toilet tissue ranges in the same B2B channels.
• SC Johnson Professional: SC Johnson Professional offers commercial cleaning chemicals, hand hygiene, and air care products (Deb, Klint, Windex Professional brands) to the same facility management and industrial customers as Tork's soap, sanitizer, and air freshener lines.
• Cascades Professional: Cascades Professional sells AFH tissue and paper hand towel products with proprietary dispensers (e.g., Cascades PRO) to commercial, healthcare, and foodservice customers, mirroring Tork's product category and customer verticals.

Broad incumbents

• Diversey (Tombers/Sole Holdings): Diversey is a larger facility solutions provider offering cleaning chemicals, tools, and hygiene services broadly to foodservice, hospitality, healthcare, and building services—overlapping Tork's professional hygiene categories as part of a wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/essity-hungary-kft.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ESSITY HUNGARY Kft.