Toronto Cosmetic Surgery Institute
Toronto Cosmetic Surgery Institute is a privately held cosmetic and plastic surgery practice in Toronto founded by Dr. Martin Jugenburg, operating an accredited surgical facility inside the Fairmont Royal York Hotel and serving a global self-pay patient base across face, breast, body, and non-surgical procedures.
- Company typePrivate
- Founded-
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Toronto Cosmetic Surgery Institute does
Toronto Cosmetic Surgery Institute is a privately held cosmetic and plastic surgery practice headquartered inside the Fairmont Royal York Hotel in downtown Toronto, Ontario, Canada. Founded by Dr. Martin Jugenburg (also known as Dr. 6ix), the practice operates a CPSO-accredited stand-alone surgical facility with a fully equipped operating room, hospital-standard recovery area, and board-certified anesthesiologist coverage on every case. The clinical team comprises three board-certified plastic surgeons (Dr. Jugenburg, Dr. Thomas Constantine, Dr. Catherine Haywood) supported by roughly 20 total staff including ACLS-certified nurses.
The practice offers a comprehensive surgical portfolio spanning face (facelift, blepharoplasty, brow lift, neck lift, chin implant), breast (augmentation, lift, reduction, reconstruction, gender-affirming top surgery), body (liposuction, tummy tuck, arm/thigh lift, mommy makeover, body lift), butt (Brazilian butt lift), vaginal (labiaplasty, vaginoplasty), and male-specific procedures (hair and beard transplant, gynecomastia surgery, male tummy tuck). Non-surgical services include neuromodulators (Botox), dermal fillers (Juvederm), lip fillers, Latisse, Sculptra, medical-grade skincare, Ozempic/Semaglutide weight loss, and PRP therapy. Underlying technology is primarily clinical (accredited OR, hotel-integrated recovery) rather than software-based; there is no disclosed AI, app, or digital platform offering.
Revenue is generated almost entirely from one-time procedure fees paid directly by self-pay patients, with a $200 consultation fee credited toward surgery and a $2,000 non-refundable deposit required to hold a surgical booking. The go-to-market is direct-to-consumer, supported by an online 60-second assessment, before/after galleries, an international patient intake funnel (online health questionnaire, photo submission, phone consultation), and a multi-channel social media presence on Instagram (six.surgery) and YouTube. The practice draws a global patient base traveling to Toronto, with reported scale of 16,500+ cumulative procedures and 1,200+ five-star reviews (4.9/5 rating).
Toronto Cosmetic Surgery Institute firmographics
Firmographics- Name
- Toronto Cosmetic Surgery Institute
- Legal name
- Toronto Cosmetic Surgery Institute
- Website
- https://torontosurgery.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Toronto Cosmetic Surgery Institute is a privately held cosmetic and plastic surgery practice in Toronto founded by Dr. Martin Jugenburg, operating an accredited surgical facility inside the Fairmont Royal York Hotel and serving a global self-pay patient base across face, breast, body, and non-surgical procedures.
- Ownership category
- akta.pro rank
Toronto Cosmetic Surgery Institute industry classification
Industry- Product category
- Cosmetic Surgery Services
- NAICS
- Offices of Physicians (62111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)
- akta.pro secondary industry
- Cosmetic & Plastic Surgery Tourism Agencies (THAKAIAD)
Keywords
Where Toronto Cosmetic Surgery Institute is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Toronto Cosmetic Surgery Institute business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Surgical Procedure Fees: One-time fees for cosmetic surgical procedures including breast augmentation, facelifts, body contouring, and other surgeries. $200 scheduling fee credited toward procedure cost; $2000 non-refundable deposit required to hold surgical booking.
- Consultation Fees: $200 consultation fee allows patients to reserve time with consult expert. Fee is credited toward surgery cost if patient proceeds.
- Recovery Facility Fees: Optional overnight stay at Fairmont Royal York Hotel for additional fee (pending availability) for post-surgery recovery.
- Non-Surgical Treatments: Non-surgical procedures including neuromodulators (Botox), dermal fillers, Latisse, lip fillers, skincare products, weight loss drugs (Ozempic), and PRP treatments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Consultation Fee |
| One time/ perpetual license | Pay-as-you-go | Surgical Booking Deposit |
| Other | Pay-as-you-go | Hotel Recovery Stay (Optional) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Toronto Cosmetic Surgery Institute product offering
Product offeringCore offering
Toronto Cosmetic Surgery Institute is a private cosmetic and plastic surgery practice offering surgical procedures (face, breast, body, butt, vaginal, hair transplant, and male-specific procedures) and non-surgical treatments (Botox, dermal fillers, lip fillers, Latisse, Ozempic weight loss, Sculptra, PRP, and skincare). It operates from a fully accredited standalone surgical facility inside the Fairmont Royal York Hotel with board-certified plastic surgeons, anesthesiologists, and ACLS-certified nursing staff.
Product overview
Toronto Cosmetic Surgery Institute is a cosmetic and plastic surgery practice offering a comprehensive portfolio of surgical and non-surgical procedures. Surgical services include face procedures (facelift, eyelid blepharoplasty, brow lift, neck lift, chin implant), breast procedures (augmentation, reduction, lift, reconstruction, gender-affirming top surgery), body contouring (liposuction, tummy tuck, arm lift, thigh lift, body lift, mommy makeover), butt procedures (Brazilian butt lift, butt lift), vaginal procedures (labiaplasty, vaginoplasty), and male-specific procedures (hair transplant, beard transplant, gynecomastia surgery). Non-surgical services include neuromodulators (Botox), dermal fillers (Juvederm), lip fillers, Latisse lash growth serum, Sculptra butt injections, skincare products, Soft Lift Makeover, Ozempic/Semaglutide weight loss, and PRP treatment. The practice operates a fully accredited surgical facility inside the Fairmont Royal York Hotel in Toronto, with board-certified plastic surgeons and anesthesiologists.
Differentiator
Problem solved
Functional benefit
Products and services
- Facelift Surgical procedure to reduce signs of aging by tightening skin and underlying tissues of the face and neck, offered to adult patients seeking facial rejuvenation.
- Eyelid Blepharoplasty Surgical procedure to improve the appearance of the eyelids by removing excess skin, muscle, and fat.
- Eyebrow Lift Surgical procedure to raise the eyebrows and reduce wrinkles and lines across the forehead.
- Neck Lift Surgical procedure to improve the appearance of the neck by removing excess skin and fat and tightening underlying muscles.
- Chin Implant Surgical procedure to enhance the chin using implants to improve facial balance and profile.
- Hair Transplant Surgical procedure to restore hair by transplanting hair follicles from donor areas to thinning or balding areas.
- Eyebrow Transplant Surgical procedure to restore or enhance eyebrows by transplanting hair follicles to the eyebrow area.
- Breast Augmentation Surgical procedure to increase breast size using implants or fat transfer techniques, including Ideal Implant options.
- Fat Transfer Breast Augmentation Breast augmentation using fat harvested from the patient's own body through liposuction.
- Breast Lift (Mastopexy) Surgical procedure to lift and reshape sagging breasts by removing excess skin and repositioning breast tissue.
- Breast Reduction Surgical procedure to reduce the size of large breasts by removing excess breast tissue, skin, and fat.
- Breast Reconstruction Surgical procedure to rebuild the breast shape after mastectomy or injury.
- Gender Affirming Top Surgery Gender confirmation surgery for chest reconstruction as part of female-to-male transition.
- Liposuction Surgical procedure to remove excess fat deposits from specific body areas using suction techniques.
- Tummy Tuck (Abdominoplasty) Surgical procedure to flatten the abdomen by removing excess skin and fat and tightening abdominal muscles.
- Arm Lift (Brachioplasty) Surgical procedure to remove excess skin and fat from the upper arms to create a more toned appearance.
- Thigh Lift Surgical procedure to reshape the thighs by removing excess skin and fat.
- Mommy Makeover Combination of surgical procedures designed to restore a woman's body after pregnancy, typically including breast and body procedures.
- Body Lift Comprehensive surgical procedure to remove excess skin and fat from the entire midsection, back, and buttocks.
- Brazilian Butt Lift Surgical procedure that uses fat transfer to enhance the size and shape of the buttocks.
- Labiaplasty Surgical procedure to reduce or reshape the labia minora for cosmetic or functional purposes.
- Vaginoplasty Surgical procedure for vaginal rejuvenation and tightening.
- Beard Transplant Surgical procedure to transplant hair follicles to the face to create or enhance beard growth.
- Gynecomastia Surgery Surgical procedure to reduce enlarged male breast tissue.
- Neuromodulators (Botox) Injectable treatment using botulinum toxin to reduce wrinkles and fine lines by temporarily relaxing facial muscles.
- Dermal Fillers (Juvederm) Injectable treatments using hyaluronic acid fillers to restore volume, enhance contours, and smooth wrinkles.
- Lip Fillers Injectable treatments to enhance lip volume and shape.
- Latisse (Lash Growth Serum) Prescription treatment to enhance eyelash growth, making lashes longer, thicker, and darker.
- Ozempic/Semaglutide Weight Loss Medically supervised weight loss program using GLP-1 receptor agonist medication.
- Skincare Products Medical-grade skincare products including Skinceuticals for maintaining and enhancing surgical results.
- Soft Lift Makeover Combination of non-surgical treatments for facial rejuvenation using injectables and skincare.
- Consultation Services 60-second online assessment and in-person consultations with surgeons to determine candidacy and develop treatment plans.
- Facilities at Fairmont Royal York Hotel State-of-the-art accredited surgical facility and recovery rooms located inside the Fairmont Royal York Hotel in downtown Toronto, with optional overnight hotel stays for recovery.
Quantifiable outcome
- 16,500+ procedures performed
- +4 more outcomes
Companies that use Toronto Cosmetic Surgery Institute
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Toronto Cosmetic Surgery Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Toronto Cosmetic Surgery Institute partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Fairmont Royal York HotelcoreUnique partnership with Fairmont Royal York Hotel providing luxury recovery accommodations for patients. Clinic located inside the hotel (East Wing Level B) with option for patients to stay overnight post-surgery. Hotel features 1,048 rooms, gym, swimming pool, and multiple dining options including Reign Restaurant, Clockwork, Piper's Gastropub, and York's Deli.
- RealSelfcorePlatform partnership for patient reviews and ratings. Institute maintains 4.8 stars from 992+ reviews on RealSelf and RealSelf Top Doctor designation.
- Memorial Sloan Kettering Cancer CenterminorDr. Jugenburg completed Microsurgery and Cancer Reconstruction Fellowship at Memorial Sloan Kettering Cancer Center in NYC.
- Dr. MiamiminorDr. Jugenburg has joined the Dr. Miami team, recognized for quality of his Brazilian Butt Lifts (BBLs).
- Canadian Society of Plastic SurgeonsminorProfessional association membership providing credentials and continuing education standards.
- American Society of Plastic SurgeonsminorInternational professional organization membership for plastic surgeons.
- College of Physicians and Surgeons of OntariocoreProvincial regulatory body that inspects and approves the facility to operate as a standalone surgical facility.
- Royal College of Physicians and Surgeons of CanadaminorNational professional body that provides board certification for plastic surgeons.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Toronto Cosmetic Surgery Institute competitors and assessment
Company assessmentDirect peers
- Goals Plastic Surgery: Multi-location U.S. cosmetic surgery chain operating in NYC and other markets offering breast, body, and facial procedures with strong social media marketing. Comparable on GTM motion and procedure mix.
- Mia Aesthetics: Multi-city cosmetic surgery clinic focused on breast and body procedures with influencer-driven marketing. Directly comparable on surgical procedure mix, target patient, and DTC acquisition model.
- Dr. Miami Cosmetic Surgery: Social-media-led cosmetic surgery brand led by Dr. Salama; Dr. Jugenburg has joined the Dr. Miami team per disclosed partnerships, making it a direct brand and procedural peer (notably BBLs).
- SpaMedica Toronto: Toronto cosmetic surgery and med-spa practice providing surgical and non-surgical services including injectables and body contouring. Directly competes on procedure mix and patient demographics.
- Belcara Health: Baltimore-based multi-specialty cosmetic and plastic surgery practice offering comparable surgical procedures and medical spa services. Comparable on patient experience and physician-led model.
- The Plastic Surgery Clinic: Toronto-based cosmetic and plastic surgery practice offering a comparable breadth of face, breast, and body procedures with similar DTC digital marketing. Directly competes for the same Greater Toronto Area patient pool.
- New Look New Life Cosmetic Surgical Arts: NYC-based cosmetic surgery practice with comparable procedure mix (breast, body, face) and similar boutique-concierge positioning. Directly comparable on patient experience and surgeon-led model.
Broad incumbents
- Sono Bello: Largest U.S. body-contouring and cosmetic surgery network with ~100+ centers. Broader incumbent with overlapping procedures (liposuction, body sculpting) but a more standardized, mass-market model rather than luxury concierge positioning.
Others
- Allergan Aesthetics (AbbVie): Manufacturer of Botox, Juvederm, Latisse, and other products used by the institute's non-surgical offerings. Adjacent ecosystem participant and key vendor rather than direct competitor.
- RealSelf: Patient review and provider-discovery platform; the institute holds RealSelf Top Doctor status and ~1,000 reviews on the platform. Enabling channel/ecosystem partner rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Toronto Cosmetic Surgery Institute social profiles
Digital presenceToronto Cosmetic Surgery Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toronto Cosmetic Surgery Institute leadership team
Management profileNumber of profiles
Profiles3 records
Toronto Cosmetic Surgery Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toronto Cosmetic Surgery Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toronto Cosmetic Surgery Institute
What does Toronto Cosmetic Surgery Institute do?
Toronto Cosmetic Surgery Institute is a private cosmetic and plastic surgery practice offering surgical procedures (face, breast, body, butt, vaginal, hair transplant, and male-specific procedures) and non-surgical treatments (Botox, dermal fillers, lip fillers, Latisse, Ozempic weight loss, Sculptra, PRP, and skincare). It operates from a fully accredited standalone surgical facility inside the Fairmont Royal York Hotel with board-certified plastic surgeons, anesthesiologists, and ACLS-certified nursing staff.
Is Toronto Cosmetic Surgery Institute a public or private company?
Toronto Cosmetic Surgery Institute is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Toronto Cosmetic Surgery Institute founded?
Toronto Cosmetic Surgery Institute was founded in -1. It employs 11 to 50 people.
Where is Toronto Cosmetic Surgery Institute based?
Toronto Cosmetic Surgery Institute is headquartered in Toronto, Canada, in the North America region.
How does Toronto Cosmetic Surgery Institute make money?
Four revenue lines are on record. Surgical Procedure Fees are the primary driver. The others are consultation Fees, recovery Facility Fees and non-Surgical Treatments.
Who are Toronto Cosmetic Surgery Institute's main competitors?
Direct peers on record are Goals Plastic Surgery, Mia Aesthetics, Dr. Miami Cosmetic Surgery, SpaMedica Toronto, Belcara Health, The Plastic Surgery Clinic and New Look New Life Cosmetic Surgical Arts. Sono Bello is listed as a broad incumbent. Others are Allergan Aesthetics (AbbVie) and RealSelf.
Does Toronto Cosmetic Surgery Institute have an API?
No public API is recorded for Toronto Cosmetic Surgery Institute.
What industry is Toronto Cosmetic Surgery Institute in?
Toronto Cosmetic Surgery Institute's product category is Cosmetic Surgery Services. Its primary akta.pro industry code is HLAFAIAK, Plastics / Cosmetic & Dermatologic Surgery Centers, with a secondary code of THAKAIAD, Cosmetic & Plastic Surgery Tourism Agencies. Its NAICS code is 62111 and its SIC code is 8011.