Torréfactorie

What Torréfactorie does

Torréfactorie is a Quebec-based, privately held specialty coffee roaster and multi-brand coffee equipment retailer founded in 1996 and headquartered in Saint-Eustache, Canada. The company operates on a core principle of on-demand small-batch roasting, with all beans roasted to order to guarantee freshness; its coffee catalog spans approximately 45 single-origin SKUs (Jamaican Blue Mountain, Kenya AA, Costa Rica Tarrazu, Ethiopian, and others priced $30–$95) alongside proprietary house blends (Espresso Italien 1.0/2.0, Quatuor de Stephan, Mélange Annie) and a small organic/fair-trade and decaf range, plus teas and tisanes sourced from Camellia Sinensis.

Beyond roasting, Torréfactorie functions as a full-stack equipment outfitter, retailing manual and super-automatic espresso machines (Rocket, Lelit, Jura, Philips, Avanti, Victoria Arduino, Bellucci), burr grinders (Eureka, Fellow, Simonelli), filter and pour-over devices (Technivorm Moccamaster, Ratio Six, Hario V60, Chemex, Aeropress), Italian stovetop makers (Bialetti), French presses, and a wide barista-accessories line (Acaia scales, Normcore tampers, milk frothers, knock boxes). The xBloom automated pour-over category extends the catalog into app-connected brewing. Revenue is generated through one-time retail sales of beans and equipment, a subscription coffee program offering 15% off recurring orders, and a professional machine-repair service covering residential and commercial customers.

The go-to-market is direct-to-consumer e-commerce (Shopify) shipping across Canada with a $45 free-shipping threshold, layered with a physical boutique in Saint-Eustache, additional retail locations indicated via the store-locator, a direct commercial sales motion for HoReCa clients, and a $10 refer-a-friend acquisition loop. The business is operated by a team of approximately 8 employees with no disclosed institutional investors or external funding, consistent with a self-funded, family-owned specialty operator.

Name

Torréfactorie

Legal name

Torréfactorie

Website

https://torrefactorie.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Torréfactorie is a Quebec-based specialty coffee roaster and multi-brand equipment retailer founded in 1996, serving Canadian consumers and HoReCa clients with on-demand roasted beans, premium espresso machines and grinders, and machine repair services via e-commerce, physical boutiques, and a subscription program.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

akta.pro secondary industry

Coffee & Tea Service Supplies Wholesale (AFAIALAH)

Keywords

• Specialty coffee roasting
• Espresso equipment retail
• Single origin coffee beans
• Home brewing equipment
• Coffee machine repair

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Infrastructure, Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Specialty Coffee Sales: Roasted coffee beans sold in various formats including single origins, blends, and limited editions. All beans roasted on demand to guarantee freshness.
2. Coffee Equipment Retail: Sale of espresso machines, grinders, and accessories from premium brands including Jura, Lelit, Rocket, Philips, Eureka, and others.
3. Subscription Coffee Program: Recurring coffee orders with 15% discount. Automated subscription deliveries for loyal customers.
4. Machine Repair Services: Professional repair and maintenance services for coffee machines, both residential and commercial.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Torréfactorie is a Quebec-based specialty coffee roaster and equipment retailer that roasts coffee beans on demand and sells them under its own brand alongside single-origin, house blend, organic, fair trade, decaf, and limited-edition selections. The company also retails a multi-brand catalog of espresso machines (manual and super-automatic), grinders, filter and pour-over brewers, barista accessories, and teas from premium brands such as Jura, Rocket, Lelit, Eureka, Philips, Victoria Arduino, Fellow, Bialetti, Chemex, Hario, and Technivorm, plus xBloom automated machines. Professional machine repair and maintenance services are offered for both residential and commercial customers, and a subscription coffee program provides recurring deliveries with a 15% discount.

Product overview

Torréfactorie is a Quebec-based specialty coffee roaster and equipment retailer founded in 1996, operating both as a roaster and multi-brand retailer. Their product portfolio consists of: (1) in-house roasted coffee beans sold under their own brand plus single-origin selections; (2) espresso equipment including manual machines (Rocket, Lelit), super-automatic machines (Jura, Philips, Bellucci), and grinders (Eureka, Fellow, Rocket); (3) alternative brewing devices such as pour-over (Hario V60, Chemex), French press, and stovetop makers; (4) barista accessories and maintenance supplies; (5) teas and tisanes; and (6) machine repair services for both residential and commercial equipment. The company differentiates through on-demand roasting for freshness and serves both individual consumers and commercial/professional customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Roasted Coffee Beans (Torréfactorie house roasts and single origins) Specialty coffee beans roasted on-demand in small batches for freshness, including single-origin selections (e.g., Jamaican Blue Mountain, Kenya AA, Costa Rica Tarrazu, Ethiopian origins), house blends, organic and fair trade certified options, decaf selections, and limited editions. Sold to individual coffee enthusiasts across Canada via the e-commerce store, with subscription discounts available.
• Manual Espresso Machines

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• 49th Parallel Coffee Roasters: Canadian specialty coffee roaster and retailer with both wholesale and DTC channels. Highly comparable to Torréfactorie as a multi-channel specialty coffee operator serving both B2C and HoReCa customers in Canada.
• Kicking Horse Coffee: Canadian specialty coffee roaster based in British Columbia, selling whole bean and ground coffee across retail and DTC channels. Comparable to Torréfactorie as a Canadian-origin specialty roaster with similar product portfolio.
• Pilot Coffee Roasters: Toronto-based specialty coffee roaster with cafés, wholesale, and DTC channels. Comparable to Torréfactorie as a Canadian specialty coffee operator running both retail and B2B/HoReCa distribution.
• Philz Coffee: U.S. specialty coffee roaster and café operator with a strong DTC and retail presence. Comparable to Torréfactorie as a specialty roaster focused on freshness and unique blends, with retail and e-commerce channels.
• Blue Bottle Coffee: Premium specialty coffee roaster with cafés, subscriptions, and DTC e-commerce. Comparable to Torréfactorie across roasting, subscription, and equipment-category retail, though at significantly larger scale.
• Stumptown Coffee Roasters: Specialty coffee roaster with wholesale, retail, and DTC channels. Comparable to Torréfactorie in offering single-origin and blended coffees to both wholesale and direct customers.
• Counter Culture Coffee: Specialty coffee roaster focused on sustainability and direct-trade sourcing with B2B/wholesale and DTC distribution. Comparable to Torréfactorie in specialty coffee wholesale and online retail.
• Intelligentsia Coffee: Specialty coffee roaster with wholesale, retail, and subscription. Comparable to Torréfactorie as a premium single-origin roaster operating across wholesale and DTC channels.
• La Colombe Coffee Roasters: Specialty coffee roaster with cafés, wholesale, and DTC. Comparable to Torréfactorie across roasting, retail, and equipment categories, with a similarly curated brand portfolio.

Broad incumbents

• Van Houtte: Long-established Quebec-based coffee brand (now owned by Keurig Dr Pepper) selling coffee, equipment, and services across Canada. Comparable to Torréfactorie as a Quebec-headquartered coffee brand with overlapping product and HoReCa channels, though much larger and broader.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/torrefactorie
• Instagraminstagram.com/torrefactorie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Torréfactorie