Tourism Society of Ghana

What Tourism Society of Ghana does

Tourism Society of Ghana (TOSOGHA) is a registered non-profit social humanitarian organization operating as the official youth wing of Ghana's Ministry of Tourism, Arts and Culture, established in 2006. The organization promotes domestic tourism among Ghanaian youth, with a mandate to drive grassroots engagement, tourism education, and national cohesion through travel experiences. Its primary commercial product is the Liberty Card Program, a tiered membership card system with chapters serving Basic/SHS/TVET students, Tertiary students, Corporate entities, and Non-Nationals; cards provide access to tourism sites and attractions across Ghana and are distributed through Ghana Education District offices nationwide via partnerships with the Ghana Education Service and Ghana TVET Service. Supporting offerings include school-based tourism clubs, Club Guide resources, and Annual Plan of Work documents delivered through the National School Project.

The business model is a hybrid of donation-driven funding and membership subscription revenue. The organization accepts donations through its website (with preset amounts in Ghana Cedis) and likely generates revenue from Liberty Card membership fees, though specific pricing is not publicly disclosed. Distribution leverages institutional partnerships rather than direct sales: Ghana Education District offices serve as the primary channel for student cards, while a digital self-registration portal handles Tertiary, Corporate, and Non-National sign-ups. Revenue concentration is structurally high due to dependence on the parent Ministry, although the consumer-facing membership base is broadly fragmented across Ghanaian students. Headcount is approximately 7, and operations are entirely domestic with no disclosed geographic expansion plans, AI/ML capabilities, or commercial enterprise customers.

Name

Tourism Society of Ghana

Legal name

Tourism Society of Ghana

Website

https://tosogha.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

TOSOGHA is a Ghanaian non-profit operating as the youth wing of the Ministry of Tourism, Arts and Culture. Founded in 2006, it promotes domestic tourism among Ghanaian youth through the Liberty Card membership program and school-based tourism clubs.

Ownership category

akta.pro rank

Product category

Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAAAGAK

Education & Community Programs (Junior Ranger, Citizen Science, School Programs)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

SECONDARYTHAAANAI

Community-Based & Indigenous Tourism Enablement (Local Ownership, Benefit-Sharing)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Sustainable Tourism Solutions (Eco-friendly Accommodations, Carbon Offset Programs)

SECONDARYTHAAAGAD

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

Keywords

• Domestic tourism promotion
• Youth tourism membership
• Tourism education programs
• Tourism destination access
• Community tourism advocacy

Headquarters

HQ city

Accra

HQ country

Ghana

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Donations and Funding: TOSOGHA receives support and funding from local and international donors, government entities, and corporate partners to fund its mission of promoting domestic tourism among Ghanaian youth.
2. Membership Program Revenue: The Liberty Card program likely generates revenue through membership fees, though specific pricing is not publicly disclosed on the website.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tourism Society of Ghana (TOSOGHA) promotes domestic tourism in Ghana primarily through the Liberty Card program, a membership card system that grants holders access to tourism sites and attractions across the country across four chapters: Basic/SHS/TVET, Tertiary, Corporate, and Non-Nationals. The organization also runs the National School Project, which establishes tourism clubs in schools to engage youth in tourism education and events, complemented by downloadable Club Guide and Annual Plan of Work resources for educational institutions.

Product overview

Tourism Society of Ghana operates as a youth-focused tourism promotion organization offering a unified product portfolio centered on the Liberty Card Program. This membership card system provides bearers access to tourism sites and attractions across Ghana, with distinct chapters serving Basic/SHS/TVET students (36-month validity), Tertiary students (12-month validity), Corporate entities, and Non-Nationals. Supporting offerings include Club Guide Resources and Annual Plan of Work documents for schools, all delivered under the umbrella of the National School Project initiative. The organization also provides a donation portal accepting contributions in Ghana Cedis.

Differentiator

Problem solved

Functional benefit

Brands

• Liberty Card: A modern, user-friendly card system aimed at encouraging Ghanaian youth to travel to tourist destinations. The card provides holders access to tourism sites and attractions across Ghana.

Products and services

• Liberty Card Program A membership card system providing holders access to tourism sites and attractions across Ghana, with chapters for Basic/SHS/TVET students (36-month validity), Tertiary students (12-month validity), Corporate entities, and Non-Nationals. Cards are produced within three weeks of registration and distributed through Ghana Education District offices nationwide.

Quantifiable outcome

• High patronage of Ghanaian youth in domestic tourism initiatives and activities

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered flagship and core.

• Ministry of Tourism, Arts and Culture (Ghana)flagshipStrategic or Co-development Partner · 1 January 2006TOSOGHA operates as the official youth wing under the auspices of the Ministry of Tourism, Arts and Culture. The Ministry provides institutional backing and oversight for the organization's mandate to promote domestic tourism from the grassroots and among youth.
• Ghana Tourism Authority (GTA)coreStrategic or Co-development PartnerTOSOGHA collaborates with the Ghana Tourism Authority to fulfil its mandate of promoting domestic tourism. The GTA provides regulatory guidance and tourism site access for the Liberty Card program.
• Ghana Education Service (GES)coreStrategic or Co-development PartnerTOSOGHA works in partnership with GES to implement the National School Project and establish tourism clubs in schools. GES also facilitates distribution of Liberty Cards through Education District offices nationwide.
• Ghana TVET ServicecoreStrategic or Co-development PartnerTOSOGHA partners with Ghana TVET Service to engage technical and vocational students in tourism education and the Liberty Card program, extending reach to TVET institutions across Ghana.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• StudentUniverse: Student-focused travel platform offering discounted access to flights, hotels, and tours for verified students. Comparable to TOSOGHA's Liberty Card model of giving student members affordable, verified access to travel and tourism experiences.
• WYSE Travel Confederation: Global membership-based organization focused on youth, student, and educational travel. Highly comparable to TOSOGHA's mandate to mobilize youth tourism and provide structured access programs to travel experiences.

Broad incumbents

• Brand USA: U.S. national tourism promotion entity running large-scale destination marketing and partnership programs. Comparable as a destination-marketing organization with government-aligned structure, though operating at vastly greater scale.
• Tourism New Zealand: National tourism board of New Zealand running destination marketing, partnership programs, and event-driven tourism initiatives. Comparable as a national-tourism-body analogue with government mandate, but operating at much greater scale and budget.

Others

• Hostelling International: Global membership-based organization providing affordable accommodation and travel access to young travelers across 80+ countries. Comparable as a youth-focused tourism membership organization with national chapters and educational travel programs.
• Ghana Tourism Authority: Regulatory body that oversees Ghana's tourism sector and provides site access coordination for the Liberty Card program. Functions as a strategic partner/regulator rather than a competitor, but operates in the same domestic tourism promotion space.
• African Tourism Board: Continental body promoting tourism across African nations through partnerships, marketing, and policy advocacy. Comparable as a government-affiliated tourism promotion organization with regional scope overlapping TOSOGHA's mission.

Regional players

• South African Tourism: National tourism promotion agency for South Africa running domestic and international marketing campaigns and partnership programs. Comparable as a national-tourism-body analogue serving a larger African market with similar visitor-engagement initiatives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/SocietyGhana
• YouTubeyoutube.com/@tourismsocietyofghanatosog1174
• Facebookfacebook.com/tourismsocietyofghana7
• Instagraminstagram.com/tosogha
• LinkedInlinkedin.com/company/tourism-society-of-ghana

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourism Society of Ghana