totalfishing.ro
TotalFishing is a Romanian specialty retailer offering over 70,000 fishing products online and through its 700+ sqm Bucharest showroom, serving individual recreational anglers across carp, predator, feeder, and other fishing disciplines throughout Romania.
- Company typePrivate
- Founded2004
- HeadquartersBucharest, Romania
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What totalfishing.ro does
TotalFishing SRL is a Romanian specialty retailer of fishing equipment, founded in 2004 and operating under the brand TotalFishing. The company runs a hybrid go-to-market combining a Magento-based e-commerce storefront (totalfishing.ro) with a 700+ sqm physical "fishing supermarket" showroom in Bucharest (Sector 5). Its catalog spans over 70,000 SKUs organized into roughly 16 top-level categories — carp fishing, feeder/stationary fishing, predator/spinning fishing, catfish (som) fishing, fly fishing, sea fishing, luggage, fishing camping, baits and lures, fish finders/sonars, inflatable boats and motors, clothing/footwear, and miscellaneous accessories — sourced from multiple international brands, supplemented by an in-house private-label bait line marketed as "Nada TotalFishing."
The business model is a direct-to-consumer retail operation selling third-party and own-brand fishing gear at unit-level prices, with free delivery for orders above 600 Lei, 24–48 hour nationwide delivery across Romania, a 30-day return window, a price-match guarantee, phone-based ordering with expert consultation, and installment payments facilitated through a partnership with TBI Bank. Distribution is exclusively domestic; there is no identified international footprint. The technology stack is a standard Magento storefront with commodity e-commerce features (catalog search, wishlist, product comparison, customer accounts), and there are no proprietary AI, data, or platform technologies disclosed.
Operationally, the company is lean — roughly 8 employees — and is closely held with no disclosed institutional investors, funding rounds, subsidiaries, or M&A activity. Marketing relies on a content-led approach: a Romanian-language blog covering fishing locations, regulations, and techniques; an active Facebook page; a YouTube channel ("La Pescuit cu TotalFishing") featuring product reviews and technique videos; and email/newsletter promotional campaigns. The stated differentiator is the physical showroom — allowing customers to physically examine gear before purchase with guidance from specialized fishing advisors — alongside the breadth of assortment and own-brand bait products.
totalfishing.ro firmographics
Firmographics- Name
- totalfishing.ro
- Legal name
- TotalFishing SRL
- Website
- https://totalfishing.ro
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TotalFishing is a Romanian specialty retailer offering over 70,000 fishing products online and through its 700+ sqm Bucharest showroom, serving individual recreational anglers across carp, predator, feeder, and other fishing disciplines throughout Romania.
- Ownership category
- akta.pro rank
totalfishing.ro industry classification
Industry- Product category
- Fishing Equipment Retail
- akta.pro primary industry
- Freshwater Fishing Specialty Retail (CRAMALAB)
- akta.pro secondary industries
- Saltwater & Offshore Fishing Specialty Retail (CRAMALAC), Lures, Flies & Terminal Tackle Specialty Retail (CRAMALAJ)
Keywords
Where totalfishing.ro is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
totalfishing.ro business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel
Revenue model
- Retail sales of fishing equipment: Direct retail of fishing equipment and accessories to end consumers in Romania. Revenue generated through product margins on sales across multiple categories including rods, reels, bait, camping gear, clothing, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with free delivery threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
totalfishing.ro product offering
Product offeringCore offering
TotalFishing is a Romanian fishing equipment retailer ("supermarket de pescuit") selling over 70,000 products across all fishing disciplines—carp, feeder/stationary, predator/spinning, catfish, fly, sea, plus camping gear, baits, fish finders, inflatable boats, and clothing/footwear. It operates through a nation-wide e-commerce platform (totalfishing.ro) and a 700+ sqm physical showroom in Bucharest, complemented by its own private-label bait line "Nada TotalFishing."
Product overview
TotalFishing is a Romanian online fishing equipment retailer and supermarket operating both as an e-commerce platform and a physical showroom. The company offers over 70,000 fishing products across 16 main categories covering specialized fishing types including carp fishing, feeder/stationary fishing, predator/spinning fishing, catfish fishing, fly fishing, and sea fishing. Additional categories include fishing luggage, camping equipment, baits and lures, fish finders/sonars, inflatable boats with motors, and fishing clothing/footwear. The company operates its own brand of fishing baits under the 'Nada TotalFishing' label. The business model combines online retail with a 700+ sqm physical showroom in Bucharest staffed by specialized fishing consultants.
Differentiator
Problem solved
Functional benefit
Brands
- TotalFishing Private Label: Company's own brand of fishing products including boilies, oils, and fishing accessories sold exclusively through the retailer.
Products and services
- TotalFishing E-commerce Retail Platform (totalfishing.ro)
- TotalFishing Physical Showroom (Fishing Mall)
- Phone Ordering with Specialized Fishing Consultation
- Carp Fishing Equipment (Pescuit la crap)
- Feeder and Stationary Fishing Equipment (Pescuit la feeder, stationar)
- Predator and Spinning Fishing Equipment (Pescuit la rapitori, spinning)
- Catfish Fishing Equipment (Pescuit la somn)
- Fly Fishing Equipment (Pescuit la musca)
- Sea Fishing Equipment (Pescuit marin)
- General Fishing Equipment (Pescuit general)
- Baits and Lures (Nade si momeli)
- Fish Finder Sonars (Sonare pescuit)
- Inflatable Boats and Motors (Barci gonflabile, motoare)
- Fishing Camping Equipment (Camping pescuit)
- Fishing Luggage (Bagajerie)
- Fishing Clothing and Footwear (Imbracaminte, incaltaminte)
- Other Fishing Products (Alte produse)
- Nada TotalFishing (Own-Brand Baits)
Quantifiable outcome
- Over 70,000 products available across all fishing categories
- +1 more outcomes
Companies that use totalfishing.ro
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
totalfishing.ro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
totalfishing.ro partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
totalfishing.ro competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
totalfishing.ro social profiles
Digital presencetotalfishing.ro financial estimates
Financial estimateRevenue estimate
Valuation estimate
totalfishing.ro leadership team
Management profileNumber of profiles
totalfishing.ro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
totalfishing.ro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about totalfishing.ro
What does totalfishing.ro do?
TotalFishing is a Romanian fishing equipment retailer ("supermarket de pescuit") selling over 70,000 products across all fishing disciplines—carp, feeder/stationary, predator/spinning, catfish, fly, sea, plus camping gear, baits, fish finders, inflatable boats, and clothing/footwear. It operates through a nation-wide e-commerce platform (totalfishing.ro) and a 700+ sqm physical showroom in Bucharest, complemented by its own private-label bait line "Nada TotalFishing."
Is totalfishing.ro a public or private company?
totalfishing.ro is a private company. It is classified as unknown and is currently operating.
When was totalfishing.ro founded?
totalfishing.ro was founded in 2004. It employs 1 to 10 people.
Where is totalfishing.ro based?
totalfishing.ro is headquartered in Bucharest, Romania, in the Europe region.
How does totalfishing.ro make money?
One revenue line is on record: retail sales of fishing equipment.
Does totalfishing.ro have an API?
No public API is recorded for totalfishing.ro.
What industry is totalfishing.ro in?
totalfishing.ro's product category is Fishing Equipment Retail. Its primary akta.pro industry code is CRAMALAB, Freshwater Fishing Specialty Retail, with a secondary code of CRAMALAC, Saltwater & Offshore Fishing Specialty Retail.