Total Marketing & Communications Ltd.

What Total Marketing & Communications Ltd. does

Total Marketing & Communications Limited (TMC) is a privately held, full-service marketing and communications firm headquartered in Hamilton, Bermuda. Founded in 1998, the company operates with a five-person team offering an integrated suite of services spanning strategic planning, public relations, media planning and buying, brand and logo development, creative design, web development, broadcast content production, and event management. TMC serves both onshore Bermuda businesses and offshore/international clients, leveraging 25+ years of proprietary research into the local marketplace as a core differentiator.

The firm operates within The Total Group, which also encompasses sister companies Total Office Management Limited (TOM, founded 1986, providing accounting, payroll, and business consulting) and Narrative Research (market research services). This sister-company ecosystem enables TMC to bundle research, creative, and operational services for clients. The business model is professional services-based, with bespoke, quote-based engagements rather than standardized or modular pricing.

TMC's visible client base spans multiple industries and includes enterprise accounts such as Freisenbruch (insurance) and KFC Bermuda (QSR), alongside smaller accounts like RAYCLAN (automotive), BS&R (restoration), and SCARS (nonprofit). Leadership comprises Steven Spencer-Arscott as COO & Director of Client Services, Kim Selley as Senior Account Director, and Micrae Smith as Graphic Designer. The company is privately held with no disclosed external investors, and operates exclusively from a single Hamilton, Bermuda office.

Name

Total Marketing & Communications Ltd.

Legal name

Total Marketing & Communications Limited

Website

https://totalgroup.bm

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Total Marketing & Communications Limited is a privately held, five-person full-service marketing and communications firm in Bermuda, founded in 1998, serving onshore and offshore clients with strategy, PR, media, creative, web, broadcast, and event services.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamilton

HQ country

Bermuda

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Communications Services: Full-service marketing and communications firm providing comprehensive suite of services including strategic planning, PR, media planning and buying, brand development, creative design, web development, broadcast content production, and event management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Total Marketing & Communications Limited (TMC) is a full-service marketing and communications firm based in Bermuda that delivers a comprehensive suite of services to both onshore and offshore markets, including strategic planning, public relations, media planning and buying, brand development, creative design, web development, broadcast content production, and event management. The firm leverages 25+ years of proprietary Bermuda marketplace research combined with in-house creative design expertise to build brand identity and execute marketing campaigns for business clients.

Product overview

Total Marketing & Communications Ltd. (TMC) operates as a single integrated full-service marketing and communications firm rather than a modular software platform. The company provides a unified suite of services spanning strategic planning, public relations, media planning and buying, brand development, creative design, web development, broadcast content production, and event management. These services are delivered through a single operational entity with no separate modular pricing or standalone product lines. TMC is part of The Total Group, which also includes Total Office Management (TOM) - an accounting, bookkeeping, payroll and business consulting division established in 1986 - and Narrative Research, a sister company specializing in research services.

Differentiator

Problem solved

Functional benefit

Brands

• The Total Group: Parent brand umbrella under which Total Marketing & Communications, Total Office Management, and Narrative Research operate as sister companies.

Products and services

• Strategic Planning Services Business planning services that establish long-term goals, identify short-term objectives, and lead clients into successful plan execution. Targeted at Bermuda-based businesses seeking comprehensive marketing strategy support.
• Public Relations Services Communications and public relations support for managing and disseminating information, managing relationships, and molding company image. Targeted at Bermuda-based businesses needing PR support.
• Media Planning & Buying Local and international media planning and buying services with a balanced strategic approach across multiple mediums, backed by 25+ years of experience. Targeted at Bermuda-based businesses running advertising campaigns.
• Brand Development Logo and brand development services building brand identity across multiple channels and touchpoints, with 25+ years of experience facilitating emotional connections and brand loyalty. Targeted at Bermuda-based businesses building or refreshing brand identity.
• Creative Design Services Creative design services for marketing materials that convey key information, narrate stories, and build trust through calculated risk-taking and innovative thinking. Targeted at Bermuda-based businesses needing polished visual assets.
• Web Development Web development services providing easy-to-navigate sites with clear event and objective outlining, defined design profiles, quality and security control. Targeted at Bermuda-based businesses needing web presence.
• Broadcast Content Production Broadcast content creation for diverse audiences across various distribution networks, ranging from basic radio production to premium video content. Targeted at Bermuda-based businesses needing broadcast or audio/video assets.
• Event Management Services Event management for major events and conferences, with 25+ years of accumulated experience and professional personnel. Targeted at Bermuda-based businesses hosting events and conferences.

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Narrative ResearchcoreOthersNarrative Research is a sister company within The Total Group portfolio. It operates as a research-focused entity, sharing infrastructure and client relationships with Total Marketing & Communications.
• Total Office ManagementcoreOthersTotal Office Management Limited (TOM) is a sister company within The Total Group, providing accounting, bookkeeping, payroll administration, business consulting and management resources. Established in 1986, it complements TMC's service offerings under the same corporate umbrella.
• BEST GroupminorOthersBEST Group is listed as a sister company within the group's network, representing a collaborative partner organization.
• Bermuda 2000minorOthersBermuda 2000 is listed as a sister company within the group's network, representing a collaborative partner organization.
• MillenniumminorOthersMillennium is listed as a sister company within the group's network, representing a collaborative partner organization.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Hunter Communications: Bermuda-based full-service marketing and communications agency serving both local and offshore clients. Directly comparable to TMC in geography, service mix (PR, media, creative), and 25+ year operating history.
• McCann Worldgroup Bermuda (formerly RMD Advertising): Long-standing Bermuda advertising agency operating under the McCann global network. Competes directly for the same local and offshore client accounts as TMC and offers a comparable full-service agency model.

Regional players

• Argus Group Marketing Services (Bermuda): Bermuda-headquartered insurance and financial services group that operates in-house marketing and communications functions. Comparable as a Bermuda-based marketing services buyer/operator with deep local market knowledge similar to TMC's client base.
• Frontline Marketing & Promotions (Bermuda): Bermuda-based marketing and promotional services firm focused on events, retail, and brand activations. Comparable to TMC's event management and brand development services within the same Bermuda market.
• AdHOME Group: Caribbean regional advertising and communications group with offices across multiple island markets. Comparable as a regional full-service agency serving small island economies with similar client profiles to TMC's Bermuda base.

Broad incumbents

• Ogilvy: Global advertising and communications network offering the same full-service capabilities (strategy, creative, media, PR, digital) as TMC. Serves as a broader incumbent alternative for Bermuda and offshore clients seeking global agency credentials.
• BBDO Worldwide: Global advertising agency network with creative, media, and brand development capabilities directly overlapping TMC's service portfolio. Operates as a broader specialist incumbent for clients considering global agency alternatives.
• FCB Global: Global advertising agency network with full-service creative, media, and brand strategy capabilities. Comparable at the service-mix level to TMC and competes for the same international brand clients operating in Bermuda.

Emerging players

• R&R Partners: Mid-sized independent agency with strength in destination, tourism, and place marketing. Comparable to TMC's experience with KFC Bermuda and event management, particularly for Bermuda's tourism and hospitality marketing segment.
• TMP Worldwide: Global advertising and communications firm historically focused on recruitment and employer brand marketing, with broader campaign capabilities. Comparable as an emerging/specialist player offering integrated marketing services that overlap TMC's portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Marketing & Communications Ltd.