Total Health Chiropractic
Total Health Chiropractic operates a 26-practice chiropractic network across Victoria, Queensland, New South Wales, and South Australia. The company delivers personalized musculoskeletal care, including adjustments, posture scanning, soft tissue therapy, and rehabilitation, to patients of all ages on a direct-to-consumer fee-for-service basis.
- Company typePrivate
- Founded2018
- HeadquartersBerserker, Queensland, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Total Health Chiropractic does
Total Health Chiropractic is a private, Australia-based multi-practice chiropractic network founded in 2018 and operating 26 clinics across Victoria, Queensland, New South Wales, and South Australia. The company delivers direct-to-consumer musculoskeletal care through a standardized care pathway: an initial consultation with history-taking, spinal evaluation, and computerized posture scanning; a report of findings; regular chiropractic adjustments using manual diversified technique, activator method, drop piece, and Sacro Occipital Technique (SOT); plus soft tissue release, tailored rehabilitation exercises, and structured progress exams. Additional services include onsite spinal X-ray at select locations for a A$20 fee and bulk billing under Medicare Chronic Disease Management (CDM) and Enhanced Primary Care (EPC) plans for up to five visits per year.
The business model is fee-for-service at point of care, with private health insurance accepted and a promotional A$47 first-visit offer driving new patient acquisition. Patients self-serve through the Icon Practice online booking platform integrated across all 26 sites, supplemented by local SEO, content marketing via a regularly updated blog, and walk-in traffic. The customer base spans the general public across all ages, with secondary segments in athletes/active individuals and pregnant women. The company is led by Dr. Alex Harvey as Director alongside a regional co-director structure (Dr. Luke Boulter, Dr. Bishoy Bishara, Dr. Jessie Burgess, Dr. Kodie Smith), with approximately 40 named chiropractors distributed across the network.
The network extends into South Australia via three Riverland-region clinics and into New South Wales through a co-located practice at the Lismore Super GP Clinic, signaling a multi-disciplinary integration strategy. No funding rounds, revenue figures, or AI/ML capabilities are disclosed in available sources.
Total Health Chiropractic firmographics
Firmographics- Name
- Total Health Chiropractic
- Legal name
- Total Health Chiropractic
- Website
- https://totalhealthchiropractic.com.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Total Health Chiropractic operates a 26-practice chiropractic network across Victoria, Queensland, New South Wales, and South Australia. The company delivers personalized musculoskeletal care, including adjustments, posture scanning, soft tissue therapy, and rehabilitation, to patients of all ages on a direct-to-consumer fee-for-service basis.
- Ownership category
- akta.pro rank
Total Health Chiropractic industry classification
Industry- Product category
- Chiropractic Healthcare Services
- NAICS
- Offices of Chiropractors (62131)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- General Chiropractic Care (HSADALAA)
- akta.pro secondary industries
- Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Sports Chiropractic & Performance Care (HSADALAB)
Keywords
Where Total Health Chiropractic is headquartered
LocationHeadquarters
- HQ city
- Berserker, Queensland
- HQ country
- Australia
- HQ region
- Oceania
Offices26 records
Markets served
Total Health Chiropractic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Patient Consultations: Fee-for-service chiropractic consultations for new and returning patients. Initial consultations include thorough history, spinal examination, and assessment. Regular adjustments provided on ongoing basis.
- Bulk Billing (Medicare): Bulk billing for patients with valid Chronic Disease Management (CDM) or Enhanced Primary Care (EPC) plans. Up to five visits per year covered under these plans.
- Private Health Insurance: Accepts private health insurance for chiropractic services.
- Ancillary Services: Spinal X-rays available onsite for $20 out-of-pocket fee where referred by chiropractor.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Patient First Visit |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Total Health Chiropractic product offering
Product offeringCore offering
Total Health Chiropractic operates a network of 26 chiropractic practices across Victoria, Queensland, New South Wales, and South Australia, delivering personalised chiropractic healthcare. The integrated care pathway includes initial consultations with spinal evaluation and posture assessment, report of findings, regular spinal adjustments using manual diversified technique, activator method, drop piece adjustments and SOT with blocks, soft tissue release, and rehabilitation exercises. Additional offerings include onsite spinal X-ray services at $20 and bulk billing under Medicare CDM/EPC plans.
Product overview
Total Health Chiropractic operates as a network of 26 chiropractic practices across Victoria, Queensland, New South Wales, and South Australia, offering a unified service model centered on personalised chiropractic care. The core offering consists of an integrated care pathway: Initial Consultation (comprehensive spinal evaluation with posture scanning), Report of Findings (customised treatment planning), Regular Adjustments (using manual diversified, activator, SOT block, and drop-piece techniques), Soft Tissue Release, Rehabilitation Exercises, and Progress Exams. Additional services include onsite Spinal X-Ray at select locations, Bulk Billing for CDM/EPC plan holders, and online booking via the Icon Practice platform. The practices treat a broad range of musculoskeletal conditions including back pain, neck pain, sciatica, headaches, and sporting injuries.
Differentiator
Problem solved
Functional benefit
Products and services
- Chiropractic Care Services Personalised chiropractic healthcare services for musculoskeletal conditions including back pain, neck pain, headaches, sciatica, and postural issues. Services include initial consultations, spinal evaluations, adjustments using various techniques, and progress examinations for patients of all ages.
- Initial Consultation Comprehensive first-visit assessment including history taking, spinal evaluation, posture assessment, and referral for spinal X-rays if clinically indicated. Priced at $47 as a promotional first-visit offer.
- Report of Findings Second visit consultation where the chiropractor explains assessment findings and discusses recommendations for rehabilitation and long-term management of the patient's condition.
- Spinal Adjustments Chiropractic adjustments using a combination of manual diversified technique, activator method, drop piece adjustments, and sacro occipital technique (SOT) using blocks, tailored to individual patient needs.
- Soft Tissue Release Soft tissue therapy applied to muscles, ligaments, and surrounding tissues to relieve tension and support recovery as part of the chiropractic care pathway.
- Rehabilitation Exercises Tailored rehabilitation exercises prescribed to help patients maintain proper alignment and support long-term recovery following chiropractic adjustments.
- Spinal X-Ray Services Onsite spinal X-ray services available at select Total Health Chiropractic locations for a $20 out-of-pocket fee to assist in understanding spinal presentation where referred by the chiropractor; referrals to neighbouring radiology clinics are also provided.
- Bulk Billing (CDM/EPC Plans)
- Progress Exams
- Computerised Posture Scanning
Companies that use Total Health Chiropractic
Customer profileSegments3 records
Ideal customer profiles3 records
Total Health Chiropractic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Total Health Chiropractic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lismore Super GP ClinicminorTotal Health Chiropractic Lismore is co-located within the Lismore Super GP Clinic at 7/33 Rous Road, Goonellabah NSW 2480. This arrangement provides integrated healthcare access for patients, with the chiropractic practice forming part of a multi-disciplinary medical facility.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Total Health Chiropractic competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Total Health Chiropractic social profiles
Digital presenceTotal Health Chiropractic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Health Chiropractic leadership team
Management profileNumber of profiles
Profiles7 records
Total Health Chiropractic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Health Chiropractic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Health Chiropractic
What does Total Health Chiropractic do?
Total Health Chiropractic operates a network of 26 chiropractic practices across Victoria, Queensland, New South Wales, and South Australia, delivering personalised chiropractic healthcare. The integrated care pathway includes initial consultations with spinal evaluation and posture assessment, report of findings, regular spinal adjustments using manual diversified technique, activator method, drop piece adjustments and SOT with blocks, soft tissue release, and rehabilitation exercises. Additional offerings include onsite spinal X-ray services at $20 and bulk billing under Medicare CDM/EPC plans.
Is Total Health Chiropractic a public or private company?
Total Health Chiropractic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Total Health Chiropractic founded?
Total Health Chiropractic was founded in 2018. It employs 11 to 50 people.
Where is Total Health Chiropractic based?
Total Health Chiropractic is headquartered in Berserker, Queensland, Australia, in the Oceania region.
How does Total Health Chiropractic make money?
Four revenue lines are on record. Patient Consultations are the primary driver. The others are bulk Billing (Medicare), private Health Insurance and ancillary Services.
Does Total Health Chiropractic have an API?
No public API is recorded for Total Health Chiropractic.
What industry is Total Health Chiropractic in?
Total Health Chiropractic's product category is Chiropractic Healthcare Services. Its primary akta.pro industry code is HSADALAA, General Chiropractic Care, with a secondary code of HSADALAI, Pain Management Chiropractic (Neck/Back/Sciatica). Its NAICS code is 62131 and its SIC code is 8090.