Totally Tubular Watersports

What Totally Tubular Watersports does

Totally Tubular Watersports is a water-based recreation and adventure tourism provider operating from Ocean City, New Jersey. Founded in 2012 and operating under the legal entity Riverside Watersports, the company employs approximately 12 people and runs a seasonal waterfront business focused on tubing, wakeboarding, waterskiing, banana boat tours, and sunset boat cruises. The company serves leisure travelers and local families visiting the Jersey Shore, with charter pricing ranging from $50 per rider on the banana boat tour up to $750 for premium tubing packages accommodating up to six participants over 1-3 hours, and a $250/hour sunset cruise.

The service delivery rests on physical recreational equipment — boats, tubes, wakeboards, and water skis — rather than proprietary technology. Booking and reservation management is handled through the FareHarbor third-party platform, while photography services are sold via PicThrive integration, and gift cards extend pre-season and gifting demand. The company claims to operate the only banana boat tour in New Jersey, a differentiated recreational offering, and is embedded in a local cross-promotional network with Aqua Park, Beachy Tiki, Shark Bait Fishing Charters, and The Yard.

Revenue mechanics combine per-charter fees ($250-$750 for water-sports packages, $50/rider for banana boat tours with a $35 spectator fee), sunset cruise pricing ($250 for up to six people for one hour), ancillary photo sales, and gift card offerings. The single-location, summer-season operation is highly dependent on tourist traffic to the Ocean City waterfront, with no enterprise contracts, multi-site footprint, or recurring B2B revenue disclosed.

Name

Totally Tubular Watersports

Legal name

Riverside Watersports DBA Totally Tubular Watersports

Website

https://totallytubularwatersports.com

Company type

Private

Operating status

Operating

Short description

Totally Tubular Watersports is a seasonal water-sports recreation company in Ocean City, NJ, offering tubing, wakeboarding, waterskiing, banana boat tours, and sunset cruises to leisure travelers and local families from a single waterfront location with approximately 12 employees.

Ownership category

akta.pro rank

Product category

Recreational Watersports Services

NAICS

Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Water (487210), Coastal and Great Lakes Passenger Transportation (483114)

SIC

Water Transportation (4400), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Jet Ski, Parasailing & Tow Sports (Wakeboard, Waterski, Tubing) (THAJAJAH)

akta.pro secondary industries

Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)

Keywords

• Watersports rentals
• Boat charters
• Banana boat tours
• Sunset cruises
• Wakeboarding waterskiing

Headquarters

HQ city

Ocean City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Water Sports Activity Rentals/Charters: Revenue from renting boats and equipment for tubing, wakeboarding, waterskiing, banana boat rides, and sunset cruises. Pricing is per trip/session with durations ranging from 45 minutes to 3 hours. Capacity limited to 6 people per trip.
2. Photo Sales: Revenue from selling professional photos taken during customer experiences via PicThrive online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Totally Tubular Watersports operates private boat charters from Ocean City, NJ, offering tubing, wakeboarding, waterskiing, sunset cruises, and banana boat tours for groups of up to six people. Activities range from 45 minutes to 3 hours and include free captain-led instruction, with a unique distinction of operating the only banana boat in New Jersey. The business is operated as Riverside Watersports DBA Totally Tubular Watersports.

Product overview

Totally Tubular Watersports is a watersports adventure company operating as a single unified service offering multiple activity types from a private boat charter model. The core portfolio consists of three main products: Tubing, Wakeboarding & Waterskiing (a multi-activity package with instruction and bay cruise), Sunset Boat Cruise (evening scenic tours with BYO refreshments), and Banana Boat Tour (the only banana boat in New Jersey). A Photo Gallery add-on allows customers to purchase professional photos from their experiences. All activities accommodate up to 6 people and depart from Ocean City, NJ.

Differentiator

Problem solved

Functional benefit

Products and services

• Tubing, Wakeboarding & Waterskiing Private boat charter offering tubing, wakeboarding, and waterskiing activities for groups of up to 6 people with an experienced captain providing free instruction and a bay cruise. Available in 1, 1.5, 2, or 3-hour durations priced from $250 to $750.
• Sunset Boat Cruise Evening 1-hour private boat tour offering back bay and ocean trips with potential dolphin sightings, BYO wine and cheese permitted, accommodating up to 6 people for $250 per charter.
• Banana Boat Tour The only banana boat ride in New Jersey, offering approximately 30 minutes of riding time within a 45-minute session for ages 6+, priced at $50 per rider, with a $35 spectator option. Rides depart on the hour daily.

Quantifiable outcome

• Maximum 6 people per trip ensures personalized experience
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Aqua ParkminorOthersCross-promotional partner located in Ocean City, NJ. An inflatable water park featuring obstacles and slides. Both companies serve similar tourist demographics in the OCNJ area.
• The Beachy TikiminorOthersTiki boat tour operator in Ocean City, NJ. Offers another type of boat experience, complementing Totally Tubular's water sports activities.
• Shark Bait Fishing ChartersminorOthersFamily fishing charter service in Ocean City, NJ. Different water activity but same target market of tourists and locals seeking water experiences.
• The YardminorOthersLocal entertainment/restaurant venue in Ocean City, NJ. Cross-promotional partner for visitors looking to maximize their OCNJ experience.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OCNJwatersports
• Instagraminstagram.com/ocnjwatersports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Totally Tubular Watersports