Total Product Expo

What Total Product Expo does

Total Product Expo (TPE) is a privately held B2B trade show organizer that operates an annual marketplace event for the tobacco, vape, and alternative products industry. The company is structured around a single anchor event held each year at the Las Vegas Convention Center, with the 2027 edition scheduled for the West Hall on February 24-26. TPE serves a two-sided constituency: on the supply side, manufacturers and brands (500+ exhibitors) purchase booth space, marketing listings, and sponsorships; on the demand side, qualified buyers (~4,000 attendees including distributors, wholesalers, and ~1,400 multi-store retailers) register to discover products, attend educational sessions, and conduct on-site purchasing. The company has been operating for ten years under current leadership and reports engagement metrics including 71% of qualified attendees purchasing on-site and 60%+ being final decision-makers.

TPE's revenue model is anchored in exhibitor booth fees at $29 per square foot, mandatory marketing listings at $250 per exhibitor, and sponsorship packages starting at $7,000. The technology stack supporting the event is relatively lightweight: a web-based event platform (Smallworldlabs) for booth reservation and exhibitor directory, a mobile application with location analytics, and standard marketing tools (Zoho CRM, Google Analytics, Survey Monkey). The company has introduced hosted buyer programs — including Loyalty, Hosted Buyer, Hosted Distributors, Hosted International Distributors, and Hosted Media — with 2026 investment exceeding $150,000 to drive attendance quality. The event is supported by a multilingual website in five languages (English, Spanish, Chinese, German, Portuguese) and receives industry recognition including the Trade Show Executive Gold 100 and Fastest 50 Awards.

The firm operates with a lean team of 13 employees and is registered under North Carolina jurisdiction (Raleigh mailing address), with sales representatives carrying California (805) area code contacts. Customer concentration is diversified across hundreds of exhibitors and thousands of buyers. Revenue streams are concentrated in a single annual event format, creating seasonality and execution risk tied to the tobacco, vape, and alternative products regulatory landscape. TPE does not deploy AI capabilities, and its technology investment is focused on operational event management rather than differentiated digital product.

Name

Total Product Expo

Legal name

Total Product Expo (TPE)

Website

https://totalproductexpo.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Total Product Expo is a privately held B2B trade show organizer that operates an annual three-day event at the Las Vegas Convention Center, connecting 500+ tobacco, vape, and alternative product manufacturers and brands with 4,000+ qualified buyers including wholesalers, distributors, and independent retailers.

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Events

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)

akta.pro secondary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• B2B trade shows
• Exhibition management
• Tobacco industry events
• Vape trade shows
• Convention services

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others, Technology or R&D, Infrastructure

Revenue model

1. Exhibitor Booth Fees: TPE generates primary revenue from exhibitors purchasing booth space at the trade show. Standard booth pricing is $29 per square foot with additional fees for corner locations and mandatory marketing listings. Each 10x10 booth includes 2 exhibitor badges with additional badges available for $50 each.
2. Sponsorship Packages: TPE offers various sponsorship packages starting at $7,000 that provide enhanced booth traffic, extended visibility, priority booth selection for future years, and priority points for booth placement. Sponsorships are designed to help brands increase visibility and support sales objectives.
3. Attendee Registration Fees: While registration details are limited, the event generates revenue from qualified buyer attendance through registration fees and associated services.
4. Hosted Buyer Programs: Investment in loyalty and hosted buyer programs exceeding $150,000 in 2026, providing complimentary hotel stays and event access to qualified buyers and media representatives to drive attendance quality.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Total Product Expo (TPE) organizes and operates the annual TPE trade show, a three-day B2B marketplace for the tobacco, vape, and alternative products industry held at the Las Vegas Convention Center West Hall. The company sells exhibitor booth space, sponsorship packages, hosted buyer programs, and supporting services that connect 500+ manufacturers and brands with 4,000+ qualified distributors, wholesalers, and independent retailers.

Product overview

Total Product Expo (TPE) is a trade show event company operating as a single unified annual trade show platform for the tobacco, vape, and alternative products industry. The core offering is the annual Total Product Expo (TPE) trade show event, a three-day B2B marketplace connecting manufacturers, distributors, and independent retailers. The platform includes exhibitor booth space and marketing packages as the primary paid offerings, supplemented by sponsorship packages, hosted buyer programs (Loyalty Program, Hosted Buyer, Hosted Distributors, Hosted International Distributors, and Hosted Media), and ancillary services such as media lounge, newsletter subscription, attendee registration, Nevada tax licensing assistance, and exhibitor insurance services. The event also features an Industry Night After Party as a networking enhancement.

Differentiator

Problem solved

Functional benefit

Products and services

• Total Product Expo Annual Trade Show (TPE27) Annual B2B trade show for the tobacco, vape, and alternative products industry. A three-day event at the Las Vegas Convention Center West Hall featuring exhibitor booths, networking, education sessions, and an Industry Night After Party, connecting 500+ manufacturers with 4,000+ qualified buyers.
• Exhibitor Booth Space Trade show booth space rental at the annual TPE event. Priced at $29 per square foot with a $200 corner premium. Includes two exhibitor badges, amenities, and priority points for booth placement.
• Sponsorship Packages Event sponsorship packages for exhibitors starting at $7,000, providing increased booth traffic, extended brand visibility, priority points for booth placement, and early booth selection for the 2028 event.
• Hosted Buyer Programs Suite of paid buyer incentive programs including Loyalty Program for repeat attendees, Hosted Buyer program for qualified buyers, Hosted Distributors, Hosted International Distributors, and Hosted Media program. Programs include complimentary hotel stays at Resort World, early venue access, and VIP amenities.
• Mandatory Marketing Package Mandatory marketing listing for all TPE exhibitors at $250, included in printed TPE floor plan and providing product listing, show specials, brand listing, searchable company info, website and booth number display, and TPE Event Hub attendee access.
• Industry Night After Party Evening networking event with food and drinks held outside trade show hours, designed for additional business networking among exhibitors and attendees.
• Media Lounge and Press Services Dedicated press area in the tobacco section providing Wi-Fi, device charging stations, interview and podcast spaces, and refreshments for accredited media, with early venue access and hosted media program for selected outlets.

Quantifiable outcome

• 71% of qualified attendees purchase products on-site during the event
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature2 records

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Regional players

• The Vaper Expo UK: The Vaper Expo UK is a leading vape-specific B2B and consumer trade show held in the United Kingdom. It is comparable in format and exhibitor mix to TPE's vape segment but operates in a different geography.

Direct peers

• Tobacco Plus Expo (Tobacco Plus): Tobacco Plus operates a B2B trade show and media platform for tobacco, vape, and convenience retail buyers. It directly competes with TPE for exhibitor booth revenue and retailer attendance in overlapping product categories.
• Intertabac: Intertabac is the leading international tobacco and vape trade fair held in Dortmund, Germany, covering tobacco products, e-cigarettes, and accessories. It is comparable as a global destination event for the same exhibitor and distributor pool TPE serves.
• E-Cigarette World Expo & Conference: E-Cigarette World Expo is a vape-focused B2B trade show serving manufacturers, distributors, and retailers of e-cigarette products. It overlaps with TPE's vape segment and competes for the same exhibitor marketing dollars.
• IPCPR (International Premium Cigar & Pipe Retailers): IPCPR runs an annual trade show focused on premium cigars, pipe tobacco, and accessories for retail buyers. It competes with TPE's tobacco segment for cigar and pipe exhibitors and for independent tobacconist buyers.
• NECS (National E-Cigarette Conference & Showcase): NECS is an annual B2B vape industry conference and showcase bringing together manufacturers, distributors, and retailers. It competes with TPE for vape exhibitor booths and buyer attendance in a focused vape-only setting.
• CHAMPS Trade Shows: CHAMPS Trade Shows is the most direct U.S. B2B trade show competitor for TPE, operating multi-city tobacco, vape, and CBD expos serving the same exhibitor and retail buyer base. It competes head-to-head for booth revenue, sponsorships, and hosted buyer programs in the same niche.

Emerging players

• ECRM (Efficient Collaborative Retail Marketing): ECRM runs category-specific B2B EPPS (Efficient Program Planning Sessions) for tobacco and convenience retail buyers, providing a non-trade-show forum for supplier-buyer meetings. It is comparable as an alternative B2B channel where TPE exhibitors may allocate some of their budget.

Broad incumbents

• Vapor Technology Association (VTA): VTA is a U.S. trade association for the vapor industry and hosts industry events and expos. It is comparable as a vape-focused industry body whose events draw on the same exhibitor and buyer audience TPE targets.
• National Association of Tobacco Outlets (NATO): NATO is the largest trade association representing tobacco retailers and operates industry conferences and advocacy. It is comparable as a broader industry institution with events that overlap in audience with TPE's retail buyer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/totalproductexpo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Product Expo