Total Safety

What Total Safety does

Total Safety AS is a Norwegian privately-held professional services firm, founded in 2009 and headquartered in Sandnes, Rogaland, specializing in B2B emergency preparedness and crisis management for enterprise and mid-market clients. The company delivers a full-stack service portfolio built around four pillars: (1) consulting and planning (risk and vulnerability assessments, customized emergency plans, emergency culture development); (2) operational support including a 24/7 manned emergency hotline (Vakttelefon) and next-of-kin support center staffed by watch leaders with backgrounds from ambulance services and 110 emergency centers; (3) training and exercises (safety days, industrial fire brigade training, CPR/first aid, full-scale and tabletop exercises); and (4) software distribution, where Total Safety acts as an authorized agent for the RAYVN crisis management platform and uses Proactima's Dmaze tool for exercise planning. Its proprietary 'Proactive Staff Methodology' structures client emergency organizations across Tactical (Level 1), Operational (Level 2), and Strategic (Level 3) tiers. The business model combines professional services fees (consulting, courses, exercises) with recurring subscription revenue from 24/7 hotline contracts and software licensing/agency income from RAYVN. Go-to-market is enterprise field sales with dedicated account managers and on-site delivery; a 2024 partnership with Proactima extends delivery capacity across Norway and a cooperation with Sjømannskirken (The Seamen's Church) provides global next-of-kin reach. Customers span critical infrastructure, data centers, offshore wind, oil and gas, aquaculture, maritime, construction, public sector, and cultural events, with named logos including Moreld Apply, Oceaneering, Klepp Energi, Sea1 Offshore, Logi Trans, Gladmat, and Rogaland Teater. Leadership is headed by CEO Marit Klemp Stephansen, with founder Rune Aadnøy transitioned to a part-time senior advisor role in 2024 and a new five-member board assembled in 2025 to guide scaling.

Name

Total Safety

Legal name

Total Safety AS

Website

https://totalsafety.no

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Emergency Preparedness and Crisis Management Services

NAICS

Emergency and Other Relief Services (624230), Security Systems Services (56162), Investigation, Guard, and Armored Car Services (56161)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Emergency Planning & Risk Assessments (BPABANAA)

akta.pro secondary industries

Process Safety & Major Hazard Risk Management (PSM) (BPAHAJAE), Life Safety & Mass Notification / Public Address Systems (Testing/Service) (BPABAHAH), Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI)

Keywords

• Emergency preparedness services
• Crisis management consulting
• Incident response training
• Emergency hotline operations
• Industrial fire brigade training

Headquarters

HQ city

Sandnes

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Emergency Preparedness Consulting: B2B consulting services including risk and vulnerability assessments, customized emergency plans, plan reviews, emergency culture development, action card development, and implementation of crisis management tools. Delivered through direct client engagement with dedicated account managers.
2. Training and Courses: Safety days, industrial fire brigade training, first aid courses, CPR/AED training, fire safety, emergency response training, and crisis management courses. Courses can be conducted in Norwegian or English. Certification provided upon completion.
3. Emergency Exercises: Custom-designed emergency exercises conducted at client sites, including tabletop exercises, full-scale exercises, coordination exercises with other companies and emergency services. Professional facilitation, role-play support, and detailed evaluation reports provided.
4. 24/7 Emergency Hotline (Vakttelefon): Round-the-clock emergency phone service with dedicated phone number for clients, professional watch leaders available to advise and support mobilization of emergency plans during crises.
5. Next-of-kin Support Services: Crisis support services including telephone-based next-of-kin center and physical reception center establishment at hotels near incidents. Full documentation and professional crisis team staffing.
6. RAYVN Software Agency: Total Safety acts as agent for RAYVN crisis management software, providing implementation, training, and ongoing support for the software platform.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Total Safety AS is a Norwegian emergency preparedness and crisis management firm that helps businesses build, train, and operate their emergency response organizations. It sells risk and vulnerability assessments, customized emergency plans, 24/7 emergency hotline (Vakttelefon) services, next-of-kin support centers, training courses, safety days, industrial fire brigade courses, and tailored crisis exercises. It also serves as an authorized agent for the RAYVN web-based crisis management software platform.

Product overview

Total Safety offers a comprehensive portfolio of emergency preparedness and crisis management services. The core offering includes consulting services (risk assessments, customized emergency plans), operational services (24/7 emergency phone line, next-of-kin centers), and educational services (training, exercises, safety days, industrial fire brigade courses). RAYVN serves as the primary software platform, a web-based crisis management tool resold by Total Safety that integrates all customer emergency plans and enables real-time coordination, alerting, and documentation. The company structures emergency management across three levels: Tactical (Level 1 - on-site first response), Operational (Level 2 - emergency management group leadership), and Strategic (Level 3 - long-term organizational interests). Services are delivered by experienced personnel from emergency services backgrounds, with offerings available in both Norwegian and English.

Differentiator

Problem solved

Functional benefit

Brands

• RAYVN: Crisis management tool offered by Total Safety for effective handling of incidents and crises in real-time, enabling organizations to mobilize emergency organizations, coordinate tasks, communicate in real-time, and maintain common situational awareness.

Products and services

• RAYVN Crisis Management Platform Web-based crisis management platform offered by Total Safety as an authorized agent. Enables organizations to mobilize emergency response teams, coordinate tasks, communicate in real-time, and maintain common situational awareness across PC, tablet and mobile. Includes custom setup, integration of emergency plans, action cards with defined roles and tasks, exercise management with real-time logging, and documentation for post-incident analysis.
• Risk and Vulnerability Assessment (ROS-analyse) Identifies risks, vulnerabilities, resources, and strengths within an organization and produces an analysis that maps emergency preparedness needs for corporate clients.
• Customized Emergency Plans Develops and revises tailored emergency preparedness plans that match each organization's identified risks and operational needs.
• 24/7 Emergency Phone Line (Vakttelefon) Round-the-clock telephone emergency hotline with a dedicated client phone number, staffed by professional watch leaders with emergency services experience who advise and help mobilize the client's emergency plans during a crisis.
• Next-of-Kin Support Services (Pårørendesenter and Mottakssenter) Crisis support services including a 24/7 telephone-based next-of-kin center with dedicated client phone numbers, plus physical reception centers established at hotels near incidents for larger events. Full documentation, professional crisis team staffing, and rapid mobilization.
• Safety Days (Sikkerhetsdager) Customized safety day events for businesses designed to expand employees' knowledge and skills in handling acute incidents, covering topics such as first aid, CPR, fire safety, and cybersecurity. Available in Norwegian and English.
• Industrial Fire Brigade Training (Industrivern) Training courses for industrial fire brigade personnel covering first aid, fire safety, alerting, scene management, coordination with emergency services, use of communication equipment, and practical scenario-based exercises. Certification provided upon completion.
• Training and Exercises (Trening og øvelser) Comprehensive training services including first aid, front-line emergency response training, Proactive Staff Methodology introduction, emergency management and logging, next-of-kin handling, and strategic leadership development. Delivered in Norwegian or English with certification.
• Crisis Response Exercises (Øvelser på kriserespons) Design and delivery of custom emergency exercises including tabletop exercises, full-scale exercises, and coordination exercises with other companies and emergency services. Covers scenarios such as personal injuries, travel incidents, cybersecurity, property damage, and reputation management, with professional facilitation, role-play support, and detailed evaluation reports.

Quantifiable outcome

• Organizations transition from having emergency competence concentrated in few individuals to majority of emergency response teams sharing same methodology and understanding of proactive emergency management
• +2 more outcomes

Named customers11 records

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ProactimacoreStrategic or Co-development Partner · 1 January 2024Total Safety has entered a partnership with Proactima for delivery of services within risk management, emergency preparedness and crisis handling. Proactima has delivered solid services for many large actors for over 20 years and offers the RAYVN crisis management tool. Proactima has long experience and strong professional environments within emergency preparedness with offices in several locations in Norway. Total Safety uses Proactima's Dmaze software for exercise planning and workflow digitization.
• RAYVNcoreTechnology or IntegrationTotal Safety is a proud agent for RAYVN, a preferred crisis management solution designed for efficient handling of incidents and crises in real-time. Through RAYVN, clients can mobilize emergency organizations, coordinate tasks, communicate in real-time, and maintain common situational awareness. RAYVN works across PC, tablet and mobile platforms.
• Sjømannskirken (The Seamen's Church)minorStrategic or Co-development PartnerThrough cooperation with Sjømannskirken (The Seamen's Church), Total Safety can provide assistance globally regardless of where in the world a crisis occurs, particularly for next-of-kin support services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• People & Crisis (resQ, People Inc.): Northern European provider of crisis support, next-of-kin centers, psychosocial support and evacuation services. Direct peer to Total Safety's next-of-kin center and reception-center offerings and a likely competitor for enterprise and public-sector crisis contracts in the Nordic region.
• Proactima: Norwegian risk, emergency preparedness and crisis management consultancy with 20+ years of history serving large industrial clients. Direct comparable to Total Safety across services, geography and customer base; also an active strategic partner, so the competitive overlap is explicit.
• Control Risks: Global specialist risk consultancy delivering crisis management, crisis response, security advisory and exercising services to corporates. Closest direct functional peer to Total Safety's crisis preparedness, training and exercise design offerings, though operating at a much larger scale internationally.
• Safetec Nordic: Norwegian safety, risk and emergency preparedness consultancy serving offshore, maritime, energy and public-sector clients. Head-to-head competitor on emergency planning, training, exercises and HSE advisory in the Norwegian market.
• RAYVN: Norwegian SaaS company offering a web-based crisis and incident management platform. Sells into the same buyer (EHS/security managers) as Total Safety and competes for the same wallet on tooling; Total Safety is also a reseller/agent, making it both partner and partial competitor.

Broad incumbents

• Crisis24 / GardaWorld: Global risk management, crisis response and protective services firm (part of GardaWorld). Offers 24/7 crisis hotlines, security assistance, travel risk and crisis consulting that directly overlap with Total Safety's hotline, next-of-kin and crisis management services at much larger scale.
• Bureau Veritas: Global testing, inspection and certification company with EHS, HSE advisory and risk management practices. Comparable to Total Safety on industrial safety consulting, training and exercises, but operates globally with much broader portfolio.
• Securitas Norway: Norwegian arm of the global security services group providing guarding, mobile patrols, alarm response and emergency preparedness support. Overlaps with Total Safety on enterprise emergency response services and training but is a much broader incumbent security provider.
• DNV: Norway-headquartered global assurance and risk management firm (shipping, energy, certification). Competes with Total Safety in maritime and offshore risk advisory and offers much broader risk/EHS services to enterprise and public-sector buyers in Norway.
• Falck: Global emergency response, healthcare and safety services group. Comparable to Total Safety on industrial fire brigade, first aid training and emergency response staffing, but at much greater scale and with a healthcare transport core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/total-safety-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Safety