Total Rehab PT

What Total Rehab PT does

Total Rehab Physical Therapy, Inc., operating as Total Rehab PT (and d/b/a Total Rehab Physical Therapy & Wellness), is a privately held, direct-to-consumer physical therapy practice founded by Dr. Tony Sood and headquartered in a 3,000-square-foot facility co-located inside City Sports Medicine at 28 West 27th Street, Suite 402, in New York City. The practice delivers 45-minute, one-on-one treatment sessions led by Doctors of Physical Therapy, differentiating against multi-patient-per-hour PT models by emphasizing undivided clinical time, evidence-based modalities (Graston Technique, Active Release Technique, Normatec Compression Therapy, Cupping, Ultrasound, Hypervolt, and Functional Movement Screen), and sport-specific programming for runners, golfers, and baseball athletes built on SFMA and Titleist Performance Institute principles.

The business generates revenue almost entirely through session-based fees billed directly to patients, with per-session pricing of $200 and volume-discounted packages of four sessions for $750, eight for $1,400, and twelve for $2,000. The customer base is fragmented across SMB/individual consumers including professional and recreational athletes, orthopedic and post-surgical patients, runners, golfers, and general wellness/recovery clients (the latter routed partly through ClassPass, where the Relax & Recover service ranked among the top 10 NYC Massage Services). Marketing and distribution rely on the founder's personal brand (@dr_tonysood on Instagram and Facebook), direct phone/text scheduling, third-party booking on Zocdoc, training-facility access at Crunch Gym for Baseball Strong programming, and a promotional partnership with Equinox that offers complimentary and buy-one-get-one sessions to members.

The firm operates with 31 total employees across clinical and support roles, has no institutional capital, no subsidiaries, no M&A activity, and no disclosed revenue. Ownership is concentrated with the founder; the company is active, accepting new patients, and is incorporated in New York, USA. Strategic differentiation rests on practitioner talent, certified clinical techniques, and curated distribution partnerships rather than technology, data, or scale advantages.

Name

Total Rehab PT

Legal name

Total Rehab Physical Therapy, Inc.

Website

https://totalrehabpt.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Total Rehab PT is a private, direct-to-consumer physical therapy practice in New York City, founded by Dr. Tony Sood, delivering 45-minute one-on-one treatment sessions with Doctors of Physical Therapy using techniques such as Graston, ART, Normatec, and cupping for athletes, post-surgical patients, runners, golfers, and general wellness clients.

Ownership category

akta.pro rank

Product category

Physical Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Sports and Recreation Instruction (61162)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Physical Therapy (PT) Clinics (HLADAJAD)

akta.pro secondary industries

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)

Keywords

• Physical therapy services
• Sports rehabilitation
• Manual therapy
• Orthopedic rehabilitation
• Sports performance training

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Therapy Session Packages: Revenue is generated through session-based physical therapy services sold in packages. Patients purchase individual sessions or discounted multi-session packages (4, 8, or 12 sessions). All sessions are one-on-one, 45-minute treatment sessions with a Doctor of Physical Therapy.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Total Rehab PT is a private physical therapy practice in New York City that provides one-on-one 45-minute treatment sessions with a Doctor of Physical Therapy. The practice delivers sports rehabilitation, orthopedic post-operative recovery, and athletic performance services using modalities such as Graston Technique, Active Release Technique, Normatec Compression Therapy, Cupping, Functional Movement Screen, and sports-specific training for runners and golfers. Sessions are sold individually or in discounted 4, 8, and 12-session packages from a 3,000 sq ft facility located inside City Sports Medicine.

Product overview

Total Rehab Physical Therapy is a physical therapy practice offering one-on-one comprehensive treatment sessions. The practice provides a suite of therapeutic services including instrument-assisted soft tissue techniques (Graston, ART), compression and cupping therapies, functional movement screening, and specialized sports training programs. Services are organized around core physical therapy treatments for common athletic conditions, combined with specialized offerings for runners and golfers, and a Relax & Recover wellness service. All treatments are delivered through 45-minute private one-on-one sessions at a state-of-the-art facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Graston Technique Therapy Evidence-based instrument-assisted soft tissue mobilization used by clinicians to treat scar tissue and fascial restrictions in patients.
• Active Release Technique (ART)
• Normatec Compression Therapy
• Cupping Therapy
• Hypervolt Massage Treatment
• Ultrasound Therapy
• Functional Movement Screen (FMS)
• Relax & Recover (Stretch/Massage)
• Physical Therapy for Common Conditions
• PT for Runners
• Golf Fitness (Fitness for the Fairways)

Quantifiable outcome

• Relax & Recover service ranked in top 10 NYC Massage Services on ClassPass

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• City Sports MedicinecoreOthersTotal Rehab PT is located inside City Sports Medicine at 28 West 27th Street, Suite 402, New York, NY 10001. This co-location arrangement provides the practice with a physical facility and likely generates referral traffic from City Sports Medicine's other clients and services.
• Crunch GymminorOthersPhotos on the Total Rehab PT website show sessions being conducted at Crunch Gym locations (referenced as Crunch 34th/Crunch Fitness). Dr. Sood appears to conduct sports performance training (Baseball Strong) at Crunch Gym facilities.
• EquinoxminorChannel Partner/ Reseller/ DistributorEquinox members receive promotional benefits from Total Rehab PT: first 10 members to respond to banner promotion receive a complimentary session, and other Equinox members receive a complimentary session with purchase of one session. This serves as a marketing/referral partnership with the fitness club chain.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• StretchLab: Franchise-based assisted stretching and recovery concept targeting fitness-oriented consumers. Adjacent rather than direct — overlaps on recovery/wellness but lacks clinical PT scope.
• Restore Hyper Wellness: Franchise wellness studio offering cryotherapy, compression, stretch, and recovery services. Competes for the same wellness/recovery wallet but does not provide clinical PT.

Others

• ClassPass: Fitness and wellness marketplace through which Total Rehab PT already generates bookings for its Relax & Recover service. Relevant as a distribution and discovery layer rather than a clinical competitor.
• Therabody (Theragun): Consumer recovery technology brand whose Hypervolt and related devices compete with one of Total Rehab PT's in-clinic tools. Adjacent via equipment and consumer-facing recovery content rather than direct clinical service.

Broad incumbents

• Hospital for Special Surgery (HSS) Rehabilitation: NYC hospital-affiliated outpatient rehab program with deep sports and orthopedic credentials. Competes for the same high-end athlete and post-surgical patient population, with much larger institutional brand.
• ATI Physical Therapy: National outpatient PT chain with sports medicine and workers' compensation focus. Operates at much greater scale than Total Rehab PT and competes in the same sports/orthopedic rehab category.
• Professional Physical Therapy: Large multi-state outpatient PT provider offering orthopedic and sports rehab with insurance and cash-pay options. Comparable on core PT services but broader footprint and heavier reliance on insurance reimbursement.
• Pivot Physical Therapy: Multi-regional outpatient PT provider with sports medicine, orthopedic, and workers' comp services. Overlaps with Total Rehab PT on core PT services but operates with a different geographic and payer mix.

Direct peers

• Spear Physical Therapy: NYC-based outpatient physical therapy practice with multiple Manhattan locations offering one-on-one care across orthopedic, sports, and post-surgical rehab. Directly comparable on geography, service model, and patient segments.
• Finish Line Physical Therapy: NYC sports and orthopedic physical therapy clinic focused on runners, triathletes, and active patients. Closely matches Total Rehab PT's sports-verticalized, cash-pay positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/totalrehabpt
• Instagraminstagram.com/dr_tonysood
• LinkedInlinkedin.com/company/total-rehab-pt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Rehab PT