Total Sports Tours NZ

What Total Sports Tours NZ does

Total Sports Tours NZ (legal entity Total Sports Tours Ltd) is a privately held, founder-owned specialist sports tour operator founded in 2004 and headquartered in Christchurch, New Zealand. The company organizes customized multi-day sports tour packages for schools, clubs, and youth groups, covering eight sport codes (rugby, football, rugby league, netball, cricket, hockey, soccer/football, rowing, basketball) across both inbound tours within New Zealand and outbound tours to eight international destinations (Australia, Fiji, Japan, Argentina, South Africa, India, Sri Lanka, Canada). The flagship offering is rugby touring with exclusive access arrangements to All Blacks and Crusaders players and facilities, supported by an international ground-handler partner network (Estilo Travel in Fiji, GXA Corporation in Japan, Beal Travel in South Africa, SS Sports Tours in Sri Lanka, Chino Collins in Argentina, and others). Pricing is unit-based at NZ$1,800-NZ$2,500 per person for ground packages, with multi-day itineraries that combine competitive matches, expert coaching, cultural excursions, and athlete meet-and-greets.

The business operates on a direct-to-customer sales-led model through the website (totaltours.nz), email, and phone inquiries, supplemented by owned events including the annual Christchurch Matches Festival and co-organized Australian school rugby carnivals. Marketing relies on organic social channels, content marketing, and high-profile athlete endorsements from figures such as Richie McCaw, Sam Whitelock, Sir Steve Hansen, Scott Robertson, and Julie Seymour. The 11-person team is led by founder and Managing Director Phil Robson, with former All Black Ryan Crotty serving as Sports Travel and Community Manager. The company also operates the Kolkata-Kiwi Exchange (KKeX), a charitable youth sports initiative with Khelo Rugby and Future Hope in India. Revenue is not publicly disclosed; the company has not raised external funding.

Name

Total Sports Tours NZ

Legal name

Total Sports Tours Ltd

Website

https://totaltours.nz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Total Sports Tours NZ is a privately held Christchurch-based specialist sports tour operator that organizes customized inbound and outbound multi-day sports tours across eight sport codes for schools, clubs, and youth groups, with exclusive athlete access and an international partner network.

Ownership category

akta.pro rank

Product category

Sports Tour Services

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Other (4879)

SIC

Services-Amusement & Recreation Services (7900), Air Transportation, Nonscheduled (4522)

akta.pro primary industry

Sports Team, Tournament & Training Travel (THAKAGAI)

akta.pro secondary industries

Sports Travel, Logistics & Team Operations Services (MPAKAKAI), Group & Series Tour Operators (Seat-in-Coach/Fixed Departures) (THAKAEAD)

Keywords

• Sports tour packages
• School sports tours
• International sports travel
• Rugby tour operator
• Club sports fixtures

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Sports Tour Packages: Organized tour packages for schools, clubs, and youth groups covering sports training, competitive matches, accommodations, excursions, and expert coaching. Packages are customized per group and typically include 2-14 days of activities.
2. Festival and Event Management: Organizing and hosting sports festivals including the Christchurch Matches Festival, generating revenue through team registrations and tour packages attached to events.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Total Sports Tours NZ is a New Zealand-based sports tour operator that designs and delivers group sports travel packages, including accommodation, transport, fixtures against local or international teams, training sessions, sightseeing, and full on-tour logistics. It serves schools, sports clubs, representative squads, and parent-led youth groups seeking both domestic and overseas sporting tours.

Product overview

Total Sports Tours NZ operates as a specialist sports tour operator offering both inbound tours within New Zealand and outbound tours to international destinations. The core product portfolio consists of eight sport-specific inbound tour categories (cricket, football, rugby league, hockey, netball, rugby, rowing, and basketball), each with multiple named tour packages varying in duration from 6 to 12 days. The outbound offering includes eight international destinations (India, Canada, Sri Lanka, Fiji, Argentina, South Africa, Australia, and Japan) with sport-specific tours. Rugby tours represent the flagship product with direct connections to All Blacks and Crusaders. Additional offerings include hosted festival events such as the Christchurch Matches Festival and special initiatives like the Kolkata-Kiwi Exchange charity program.

Differentiator

Problem solved

Functional benefit

Products and services

• Inbound Sports Tours Hosted tours within New Zealand for visiting international school and club teams, including fixtures against local opposition, accommodation, transport, and sightseeing activities.
• Outbound International Sports Tours End-to-end international tour packages for New Zealand schools, clubs, and representative teams, covering travel, accommodation, competitive fixtures, training, and activities.
• Domestic Sports Tours Within-New Zealand tour packages for school and club teams, including domestic fixtures, transport, accommodation, and activities.
• Custom Group Tour Packages Bespoke tour design service for groups with specific sporting, cultural, or budget requirements, including tailored fixtures and itineraries.

Quantifiable outcome

• Tours generally have 4-7 excursions per trip
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered regional, minor and core.

• Rugby CoderegionalStrategic or Co-development PartnerBased in Wellington, Rugby Code is operated by directors Chris Stirling and Aaron Jones who specialize in rugby services for clubs, schools, and sports organizations. They supplement Total Sports Tours' service in both North Island and South Island locations.
• Sura Silva / SS Sports Tours (Sri Lanka)regionalStrategic or Co-development PartnerFormer Sri Lankan cricket international with experience playing for under-age sides and Sri Lanka A, plus 10+ years playing professionally in UK and Australia. Now Managing Director of SS Sports Tours based in Melbourne, providing cricket tour support.
• Steve Tulevski / Estilo Travel (Fiji)regionalStrategic or Co-development PartnerFounded Estilo Travel in 2011, experienced Fiji tour operator highly regarded by local Fijians. Phil Robson visited Fiji in July 2023 and witnessed the first-rate tour operation with outstanding service.
• Guillermo 'Chino' Collins (Argentina)regionalStrategic or Co-development Partner26 years as a rugby player, 25 years coaching juniors and seniors, former Liaison Officer for All Blacks, Springboks, Scotland, Wellington, Auckland, Counties. IRB/World Rugby coach educator. Attended 7 Rugby World Cups. Fluent English speaker.
• Mauritz Minny / Beal Travel (South Africa)regionalStrategic or Co-development PartnerBased in Pretoria, Beal Travel's South African Director has been hosting groups in South Africa for many years, ensuring full support for New Zealand groups.
• Taku Kuwabara / GXA Corporation (Japan)regionalStrategic or Co-development PartnerGXA Corporation specializes in arranging sports groups touring to Japan. Taku is an experienced ground handler ensuring excellent support while in Japan, speaks excellent English.
• Anderson and Hill SportsminorGTM or Marketing PartnerSports store owned by former New Zealand cricketer Nathan Astle. Supplies printed sports tops for the Kolkata-Kiwi Exchange (KKeX) project for Khelo Rugby Club and Future Hope School in Kolkata, India.
• Khelo RugbycoreStrategic or Co-development PartnerYouth rugby organization in Kolkata, India founded by Paul Walsh. Part of Future Hope Project. Provides rugby programs for underprivileged children in Kolkata through the Kolkata-Kiwi Exchange initiative.
• Future HopecoreStrategic or Co-development PartnerCharitable organization in Kolkata led by Tim Grandage, devoted to giving street children a brighter future through education, healthcare, and sport. Partner in Kolkata-Kiwi Exchange.
• New Zealand India Sports Exchange TrustcoreStrategic or Co-development PartnerCharitable trust created specifically to support the Kolkata-Kiwi Exchange initiative between India and New Zealand youth through sports.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Contiki: Global youth-tour operator serving 18–35 year-olds with multi-country itineraries. While not sports-specific, Contiki competes for the same school-leaver and youth-tour wallet share and demonstrates how scaled incumbents could move down-market into sports tours.

Emerging players

• Ricky Stuart Rugby Tours: Smaller rugby tour operator offering school and club rugby tours to traditional rugby destinations. Comparable in sport-specific focus and school/club customer base, though with narrower geographic coverage than Total Sports Tours NZ.

Direct peers

• Inspired Sports Tours: UK- and Ireland-based sports tour operator specializing in school, club, and youth-group tours across multiple sports with elite-coaching access. Closest direct competitor in the school-sports-tour niche serving teachers and volunteer coaches with bundled tour packages.
• Tour For Sport: Australian sports tour specialist delivering school and club sport tours across cricket, rugby, netball and other codes. Direct competitor with similar target customer (Australian schools/clubs) and outbound-tour model to NZ and beyond.
• Sport Travel International: School and youth-sports tour operator offering multi-destination, multi-sport tours with coaching clinics and friendly matches. Comparable operating model (bundled tours, school/club focus, multi-sport) and overlapping customer pain-points around teacher workload.
• Grand Slam Rugby Tours: Specialist rugby tour operator offering custom rugby tours globally with professional coaching and match-making. Strongly comparable niche focus on rugby school and club tours, the flagship product line for Total Sports Tours NZ.

Regional players

• Behind the Scenes Travel (NZ): Christchurch-based tour operator with cultural, garden, and special-interest tours including some sports-related itineraries. Overlaps geographically and operationally in the Christchurch inbound-tour infrastructure used by Total Sports Tours.
• Sub-X Sports Tours: New Zealand-based school and youth-group tour operator covering skiing, sports, and adventure itineraries. Overlapping customer base (NZ schools/clubs) and bundled tour model, though broader in activity mix (skiing/adventure) rather than sport-specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/totalrugbynz
• YouTubeyoutube.com/user/Totalrugbynz
• Facebookfacebook.com/totaltoursnz
• Instagraminstagram.com/totaltoursnz
• LinkedInlinkedin.com/company/total-tours-nz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Sports Tours NZ