TOTAL TRADE

What TOTAL TRADE does

TOTAL TRADE (legally Comercializadora Total Trade, S.A. de C.V.) is a privately held Mexican services conglomerate operating under the "Total Trade Group" / "TT Group" brand. Founded in 2012 and headquartered in Manzanillo, Colima, the company runs four structurally independent business units. The core unit is Agencia Aduanal, a customs brokerage providing foreign trade advisory, customs dispatch, and cargo handling (consolidation, deconsolidation, transloading, palletizing, fumigation, container washing) at more than 10 Mexican port-of-entry locations including Manzanillo, Lázaro Cárdenas, Ensenada, Altamira, Veracruz, Tijuana, Nuevo Laredo, Ciudad Hidalgo, and AICM Mexico City. A second unit, Comercializadora, takes on importer fiscal obligations, manages sector registries (textile, footwear, chemical, general commerce), and operates warehousing under national, IMMEX, VMI, fiscal deposit, and temperature-controlled schemes, plus a NOM verification unit.

The remaining two units extend the group beyond trade services. Publicidad offers B2B advertising and printing (signage, corporate identity, uniforms, embroidery, sublimation, screen printing, laser marking, promotional items). Albercas builds, renovates, and maintains swimming pools using European PVC-P armed membrane technology, which the company positions as a pioneering Mexican offering for total waterproofing with low maintenance. The four units theoretically allow cross-selling to importer clients needing customs plus branding plus facility amenities.

Revenue is generated via quote-based professional services fees across all four units. Go-to-market is sales-led, combining a website contact form, phone sales at +52 (314) 335-7003, email at [email protected], and organic social media presence. The firm reports only 6 employees, has no disclosed funding, no M&A activity, no patents or trademarks, no certifications, and no public management team, indicating a lean operating model that relies on its broad geographic branding and licensed third-party technology rather than on heavy internal scaling.

Name

TOTAL TRADE

Legal name

Comercializadora Total Trade, S.A. de C.V.

Website

https://totaltrade.mx

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

TOTAL TRADE is a privately held Mexican services group operating four business units: customs brokerage, importer commercialization and warehousing, advertising and printing, and European-style swimming pool installation. It serves importers across more than 10 Mexican port-of-entry locations, with headquarters in Manzanillo, Colima.

Ownership category

akta.pro rank

Product category

Customs Brokerage & International Trade Services

NAICS

Wholesale Trade Agents and Brokers (42512)

akta.pro primary industry

Import Customs Clearance (Entry Filing & Release) (TLACAFAA)

akta.pro secondary industries

Customs Classification & Valuation (HS/HTS, Origin, Duty Optimization) (TLACAFAC), Customs Brokerage for Ocean Shipments (Import/Export Clearance) (TLACABAG), Trade Document Generation & Management (Commercial Invoice, Packing List, COO, Certificates) (TLAEAOAF)

Keywords

• Customs brokerage services
• Foreign trade advisory
• Import logistics solutions
• Commercial advertising services
• Swimming pool construction

Headquarters

HQ city

Manzanillo

HQ country

Mexico

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Customs Agency Services: Customs brokerage services including customs clearance, foreign trade advisory, logistics coordination, and cargo handling operations (consolidation, deconsolidation, transshipment, palletizing, strapping, labeling, packing, repacking, fumigation, container washing, repair and sale).
2. Commercialization Services: Legal advisory and fiscal obligations as importer, customs sector registry management, storage and logistics services including national, IMMEX & VMI, and fiscal deposit schemes, temperature-controlled storage, and verification unit services.
3. Advertising Services: Print services, signage, corporate identity, uniforms, embroidery, sublimation, serigraphy and laser marking, luminous advertisements, promotional articles, and marketing strategy.
4. Swimming Pool Construction and Services: Construction, renovation, and maintenance of swimming pools using European armed membrane technology, including equipment and accessories.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

TOTAL TRADE is a Mexican multi-service company that provides customs brokerage and foreign trade advisory, importer commercialization and warehousing services, full-service advertising and branding, and swimming pool construction and renovation using European armed membrane technology. The company serves importers, exporters, and businesses across Mexico through offices in Manzanillo and Guadalajara and operations support at more than 10 customs points nationwide.

Product overview

TOTAL TRADE operates as a diversified service conglomerate with four distinct business units: Agencia Aduanal (customs agency offering foreign trade, logistics, and cargo handling services), Comercializadora (importer services covering fiscal obligations, warehousing, and product verification), Publicidad (full-service advertising including printing, branding, corporate identity, and promotional items), and Albercas (European armed membrane pool installation with construction, renovation, and equipment services). These four units function as separate service offerings rather than an integrated software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Agencia Aduanal (Customs Agency) Customs brokerage and foreign trade advisory services including customs dispatch, logistics operations, cargo handling (consolidation, deconsolidation, transloading, palletizing, strapping, labeling, packaging, fumigation, container washing, repair and sale), and transportation logistics via land, sea, and air at major Mexican customs points.
• Comercializadora (Commercialization) Importer fiscal obligation services covering import registry for textile, footwear, chemical, and general sectors; storage and logistics services including national warehousing, IMMEX and VMI schemes, fiscal deposit, and temperature-controlled facilities; plus verification unit services for NOM compliance.
• Publicidad (Advertising) Comprehensive advertising and branding services including printing (corporate stationery, brochures, flyers, business cards, tri-fold brochures), illuminated signage, promotional items, recognition banners, customized mats, corporate identity and branding, graphic design, uniforms with labels, embroidery, sublimation, screen printing, and laser services.
• Albercas (Swimming Pools) European-style armed membrane pool installation system providing complete waterproofing. Services include pool construction and renovation with PVC-P armed membrane coating, equipment and accessories, and low-maintenance decorative finishes available in a wide variety of textures and colors.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CEVA Logistics: Global logistics provider with customs brokerage and contract logistics in Mexico, including temperature-controlled warehousing. Comparable to Total Trade's customs agency and storage offerings, though at enterprise scale.
• DB Schenker: Global freight forwarder with customs brokerage operations at key Mexican gateways, serving industrial and retail importers. Overlaps with Total Trade's foreign trade advisory and customs clearance services, with significantly broader product portfolio.
• Kuehne+Nagel: Global freight forwarder and customs broker with a large Mexican operation including customs clearance at major ports and inland gateways. Comparable to Total Trade's Agencia Aduanal in offering import clearance, foreign trade advisory, and logistics coordination, but at vastly larger scale.
• DHL Global Forwarding: DHL's freight forwarding division operates extensive customs brokerage services across Mexico's main ports, airports, and border crossings. Overlaps with Total Trade on customs clearance, importer obligations, and cross-border logistics, but with global IT platforms and enterprise account coverage.
• Expeditors: US-headquartered global logistics company with customs brokerage and freight forwarding in Mexico. Comparable to Total Trade for import clearance and trade compliance work, but with proprietary IT and a North American enterprise customer base.

Direct peers

• Ransa: Latin American logistics and customs services provider operating across Mexico and South America with bonded warehousing, customs clearance, and importer-of-record services. Comparable to Total Trade's Agencia Aduanal and Comercializadora divisions.
• Agunsa: Chilean-origin multimodal logistics operator with strong presence in Mexico, providing customs brokerage, freight forwarding, warehousing, and commercialization services. Highly comparable to Total Trade's combination of customs, commercialization, and storage offerings in Latin American markets.
• Cargoquin: Mexican freight forwarder and customs broker operating across major Mexican ports and borders. Closest head-to-head competitor to Total Trade for import customs clearance, cargo handling, and importer fiscal obligations in the Mexican market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/total-trade

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOTAL TRADE