Tots & Teddies

What Tots & Teddies does

Tots & Teddies is a Singapore-based premium bilingual infant care and preschool operator, legally organised under Quality Centres (Pte. Ltd.), serving children from 2 months through kindergarten age across two physical sites in Singapore's Central Business District (62 Cecil Street TPI Building and 138 Cecil Street Cecil Court). The company also operates Tween Works, a related student-care service for primary-school children aged 7 to 12 that delivers after-school care, ad-hoc full-day care, and holiday programmes. The core service is full-day immersive bilingual (English and Mandarin) education and care, structured around industry-low teacher-to-child ratios (1:3 for infant care, 1:5 for playgroup, 1:10 for pre-nursery through kindergarten), in-house chef-prepared meals designed by a paediatric nutritionist, and a holistic P1-ready curriculum that includes enrichment activities (Speech & Drama, Music Appreciation, Coding for K1 and K2) and bi-weekly field trips at no incremental cost.

The underlying operating infrastructure includes a true-HEPA air-cleaning environment in a space designed by an award-winning architect, a dedicated mobile app for parent communication and infant daily logs, and a marketing-and-conversion motion built on editorial endorsements (Parents World Best of the Best Preschool 2018-2025, ThreeBestRated #1 in Raffles Place, features in Sassy Mama, Straits Times, Parents World, and Business Times) combined with a structured 40-minute private tour and a $1,500 first-month credit incentive. The go-to-market is direct-to-consumer, sales-led, and geographically concentrated in a single micro-market (Singapore CBD).

The business model is subscription/recurring-revenue tuition priced at approximately $2,670 per month for infant care and $2,915.50 per month for preschool after applicable basic subsidies (inclusive of GST), plus Tween Works fees of $1,200 per month for half-day student care with ad-hoc and holiday programme unit-pricing options. The company is family-run under Quality Centres (Pte. Ltd.), has approximately 11 employees, has no disclosed external funding, no parent company, and no publicly disclosed revenue. Geographic scope is Singapore-only.

Name

Tots & Teddies

Legal name

Quality Centres (Pte. Ltd.)

Website

https://totsandteddies.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Tots & Teddies is a Singapore-based premium bilingual infant care and preschool operating two CBD sites under Quality Centres (Pte. Ltd.), serving children aged 2 months to 6 with low teacher-to-child ratios, in-house chef meals, and a P1-ready curriculum, alongside Tween Works student care for ages 7-12.

Ownership category

akta.pro rank

Product category

Early Childhood Education & Childcare

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro industry

PRIMARYEDACACAD

Full-Day Nursery Programs

Education/Early Childhood Education/Nursery Schools & Playgroups

Keywords

• Bilingual preschool education
• Infant care services
• Early childhood education
• Student care programmes
• Childcare centre operations

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Childcare Tuition Fees: Monthly tuition fees for infant care and preschool programmes, all-inclusive model covering meals, enrichment activities, field trips, and materials
2. Student Care (Tween Works): Monthly fees for half-day student care with ad-hoc full day and holiday programme options

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Tots & Teddies operates an award-winning bilingual full-day infant care and preschool programme in Singapore's CBD, serving children from 2 months through kindergarten age with low teacher-to-child ratios, in-house chef-prepared meals designed by a paediatric nutritionist, and a holistic P1-ready curriculum delivered in English and Mandarin. Through its Tween Works sub-brand, the company also provides after-school student care and holiday programmes for primary school children aged 7-12.

Product overview

Tots & Teddies operates as a unified early childhood education and care platform offering two primary service lines: (1) Tots & Teddies Preschool & Child Care — a bilingual full-day infant care and preschool programme for children from 2 months to kindergarten age, featuring in-house chef-prepared meals, low teacher-to-child ratios, and enrichment activities; and (2) Tween Works — a student care service for primary school children aged 7–12 with after-school programmes, homework supervision, and holiday camps. Both services operate from Singapore CBD locations and share the company's focus on holistic development, quality food, and family communication via a dedicated mobile app.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Children well prepared for Primary 1
• +3 more outcomes

Named customers3 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MindChamps Preschool: Singapore-headquartered premium preschool chain offering full-day programmes with proprietary curriculum. Closely comparable to Tots & Teddies in targeting affluent urban parents and offering a premium, all-inclusive product.
• Safari Kid: Premium preschool brand with Singapore presence focused on holistic, bilingual programmes and enrichment. Comparable in premium pricing tier and full-day curriculum-led model.
• EtonHouse International Education Group: Premium international preschool operator with multiple Singapore CBD and suburban campuses. Directly comparable bilingual and premium positioning, with greater scale and a longer operating history.
• MapleBear Singapore: Canadian-origin bilingual (English-Mandarin) preschool franchise with Singapore locations. Directly comparable bilingual curriculum model targeting the same affluent urban parent segment.
• Pat's Schoolhouse: Established Singapore premium preschool with a 30+ year track record offering full-day programmes and enrichment. Comparable in premium positioning and Singapore-market focus.
• White Lodge: Singapore premium early-childhood operator with multiple locations across the city. Comparable bilingual and full-day premium model targeting expatriate and affluent local parents.
• Modern Montessori International: Singapore-based premium preschool operator using Montessori-inspired pedagogy. Comparable in targeting discerning Singapore parents and offering structured full-day programmes.

Broad incumbents

• My First Skool (NTUC First Campus): Largest mass-market preschool operator in Singapore under the NTUC umbrella. Competes for the same parent pool but at significantly lower price points and broader demographic.
• Kinderland: Long-established Singapore preschool chain with broader, more mass-market positioning. Overlaps in full-day preschool and curriculum-led approach but typically at lower price points than Tots & Teddies.
• Little Skool-House (NTUC First Campus): Mid-market NTUC-affiliated preschool chain in Singapore. Adjacent segment to Tots & Teddies' premium positioning with overlapping curriculum-led full-day programmes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/totsandteddies
• Instagraminstagram.com/totsandteddies
• LinkedInlinkedin.com/company/tots-&-teddies

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tots & Teddies