Tots To Teens Magazine

What Tots To Teens Magazine does

Tots To Teens Magazine is a New Zealand-based digital parenting content publisher operated by the private limited company Learn About NZ Ltd and headquartered in Kumeu, Auckland. The company runs the website totstoteens.co.nz, which it positions as New Zealand's leading parenting advice website, providing free editorial content spanning pregnancy, baby, child, and parenting topics — including behaviour, health, sleep, education, mental wellness, travel, and family activities — reviewed by a panel of national and international early childhood and parenting specialists. The product surface also includes the free interactive TOTS TO TEENS digital magazine, a library of printable resources, a weekly e-newsletter, an online community forum, competitions and giveaways, a print magazine with a distributor network, and the sister brand BUMP&baby (bumpandbaby.co.nz) covering the pregnancy and antenatal stage.

The company's technology stack is standard web publishing infrastructure: a content management system for editorial articles, an email newsletter system, and an e-commerce layer for product sales. There is no proprietary platform, mobile app, API, or documented AI/ML capability. Products launched or formalized in 2023 include the BUMP&baby Antenatal Course (a paid digital course), the BUMP&baby Box and Tots to Teens Sample Box (physical e-commerce products, the former priced at $46.95), and the free interactive digital magazine.

The business model is primarily advertising-driven, with a dedicated 'Advertise with Us' page and digital/magazine media kits sold to brands targeting New Zealand parents. Secondary revenue streams include e-commerce (physical product boxes) and digital course enrollment fees. The audience is New Zealand parents and caregivers from pregnancy through teenage years, accessed via organic SEO content, the weekly e-newsletter, social media, and community engagement. The business has six employees, no disclosed institutional funding, and no parent company, operating entirely within the New Zealand market.

Name

Tots To Teens Magazine

Legal name

Learn About NZ Ltd

Website

https://totstoteens.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tots To Teens Magazine is a New Zealand-based digital parenting content publisher operating the totstoteens.co.nz website, serving NZ parents from pregnancy through teens with free expert-reviewed articles, an interactive digital magazine, a newsletter, e-commerce product boxes, and a sister pregnancy brand BUMP&baby.

Ownership category

akta.pro rank

Product category

Parenting Digital Media

NAICS

Educational Support Services (611710)

akta.pro primary industry

Early Learning & Preschool Trade (Ages 0–5) (EDAGAIAA)

akta.pro secondary industry

Baby, Kids & Maternity Online Retailers (CRAFADAI)

Keywords

• Parenting advice website
• Digital parenting magazine
• Parenting content publishing
• Family lifestyle media
• Parenting subscription boxes

Headquarters

HQ city

Kumeu, Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advertising & Sponsorship: Tots to Teens sells advertising space and marketing partnerships to brands seeking to reach New Zealand parents and families. The site has a dedicated 'Advertise with Us' page and offers digital and magazine media kits. This is likely the primary revenue stream for the business.
2. Product Boxes (BUMP&baby Box, Sample Boxes): The company sells physical subscription/sample boxes including the BUMP&baby Box ($46.95) and a Tots to Teens Sample Box. These are one-time purchase products shipped to customers.
3. Digital Courses (Antenatal Course): The BUMP&baby Antenatal Course is offered as a digital product, described as 'best value'. Revenue is generated from course enrollment fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tots to Teens operates a New Zealand-focused parenting advice website and interactive digital magazine covering pregnancy, baby, child, and parenting topics. The company publishes expert-reviewed editorial content, a free interactive digital magazine, and sells physical product boxes (BUMP&baby Box at NZ$46.95, Tots to Teens Sample Box) along with an online antenatal course. Revenue is generated primarily through advertising, product box sales, and course enrollment.

Product overview

Tots To Teens Magazine is a New Zealand parenting advice website operated by Learn About NZ Ltd, offering free editorial content across pregnancy, baby, child, and parenting topics. The product portfolio consists of the core Tots to Teens Magazine website as the primary platform, supplemented by the BUMP&baby Magazine sub-brand covering pregnancy and antenatal content, the BUMP&baby Antenatal Course as an online course offering, and the TOTS TO TEENS Interactive Magazine as a digital publication. Additional revenue-generating products include the BUMP&baby Box and Tots to Teens Sample Box (curated product boxes), a library of Printable Resources (downloadable PDFs), a weekly E-Newsletter subscription, and Competitions/Giveaways. Content covers behaviour, health, sleep, education, travel, eco-parenting, safety, and activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Tots to Teens Magazine (Website)
• TOTS TO TEENS Interactive Magazine (Digital) A free-to-access interactive digital magazine version of the Tots to Teens content, viewable online through the website.
• BUMP&baby Magazine A sister publication covering pregnancy and antenatal content, operated by the same entity (Learn About NZ Ltd) with its own dedicated website at bumpandbaby.co.nz.
• BUMP&baby Antenatal Course An online antenatal course launched by the BUMP&baby brand, offering structured parenting and birth preparation content, marketed as best-value.
• BUMP&baby Box
• Tots to Teens Sample Box A sample box product promoted on the website as an introduction to Tots to Teens branded products.

Quantifiable outcome

• Woolworths' Free Fruit for Kids initiative, referenced on the site, has distributed over 10 million pieces of fruit since 2015 across 185 stores nationwide, demonstrating the reach of parenting-focused community partnerships in New Zealand.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Learn About NZ LtdcoreOthersLearn About NZ Ltd is the legal trading entity behind the Tots to Teens brand. The company operates as Learn About NZ Ltd t/a Tots to Teens (TTT), as stated in the Terms and Conditions. This is an internal entity relationship rather than an external partnership.
• Bump&baby (bumpandbaby.co.nz)coreStrategic or Co-development PartnerBUMP&baby is a closely related brand operated by the same entity. It covers the pregnancy and early baby stage (preceding the Tots to Teens life stage). The BUMP&baby Box ($46.95) and BUMP&baby Antenatal Course are co-branded products. The site cross-links to bumpandbaby.co.nz and shares branding assets. This appears to be an internal brand extension strategy rather than a third-party partnership.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kidspot: New Zealand/Australian parenting content platform with editorial, recipes, and local activity listings. Comparable in content scope, audience, and advertising-led business model targeting parents across pregnancy to school age.
• Kiwi Families: New Zealand parenting information website covering pregnancy through to teens. Comparable as a direct NZ-market competitor offering editorial content, a directory of local services, and advertising-supported parenting advice.
• Oh Baby Magazine: New Zealand-based parenting and pregnancy magazine with online and print editions. Directly comparable as a NZ-focused parenting content platform targeting expectant and new parents with editorial content, advertising, and brand partnerships.

Broad incumbents

• The Bump: Pregnancy and parenting content site owned by The Knot Worldwide. Comparable in audience and content focus (pregnancy through baby/child), with an advertising and registry commerce model that competes for NZ parent attention.
• What to Expect: Major global pregnancy and parenting content brand with editorial, community, and product reviews. Comparable in parenting content and advertising model, but operates at global scale, reaching NZ parents through the web.
• BabyCenter: Global pregnancy and parenting platform with extensive content, tools, and apps. Comparable in core product (parenting content, advertising, commerce) but operates at much larger scale and is available to NZ audiences, making it an indirect incumbent competitor.

Regional players

• Pregnancy Birth and Baby: Australian government-funded pregnancy and parenting information service. Comparable in parenting advice content model, but focused on Australia and is a non-commercial resource rather than a private publisher.
• Mums the Word: Australian parenting and lifestyle platform with editorial content and brand partnerships. Comparable in parenting content and audience, but primarily serves the Australian market rather than New Zealand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tots-to-teens-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tots To Teens Magazine