Totton

Local Community Information Portaltotton.2day.uk

Totton, operated by 2day Microportals, is a UK community information web portal serving the Totton and SO40 Hampshire area, aggregating local news, events, business directories, and community resources, monetized via low-cost annual advertising subscriptions.

Company typePrivate
Founded2004
Headquarters—
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

What Totton does

Totton, operated by 2day Microportals, is a community information web portal serving residents and SMBs in the Totton area and SO40 postcodes in Hampshire, UK. Founded in 2004, the portal aggregates hyperlocal information across categories including news, events, accommodation, schools (with OFSTED reports), shops and services, churches, transport, weather, broadband speeds, crime maps, walking routes, and historic photos. The site offers postcode-based personalization, allowing users to relocate local links to any UK postcode, and presents content in a printer-friendly, self-updating format.

The platform is built on the 2day Microportals infrastructure, which supports a network of geographically-themed microportal sites rather than a single monolithic product. The operating entity, 2day Microportals, is registered in the UK (East Quither Farm, Milton Abbot, Tavistock, Devon) while the portal itself targets Southampton-adjacent communities. There is no native mobile app; distribution is entirely via the web at totton.2day.uk.

Monetization rests on a low-cost annual advertising subscription model starting at £37.50 per year, combined with a microportal ownership/transfer mechanism that allows third parties to acquire individual portal sites. The company is private, has approximately 30 employees, and discloses no funding rounds, acquisitions, patents, partnerships, or management team in the available data, indicating a self-funded, organically-grown small business. No AI capabilities, certifications, awards, or strategic partnerships are evident.

Totton firmographics

Firmographics

Name: Totton
Legal name: 2day Microportals
Website: https://totton.2day.uk
Company type: Private
Founded year: 2004
Operating status: Operating
Headcount range: 11–50 employees
Short description: Totton, operated by 2day Microportals, is a UK community information web portal serving the Totton and SO40 Hampshire area, aggregating local news, events, business directories, and community resources, monetized via low-cost annual advertising subscriptions.
Ownership category
akta.pro rank

Totton business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales

Pricing tiers

Model	Billing	Price
Subscription	Annual	Advertising from £37.50 per year

Distribution channels1 record

Marketing channels1 record

Totton product offering

Product offering

Core offering

Totton is a free community information microportal (totton.2day.uk) that aggregates local news, events, accommodation, shops, services, schools, weather, transport, walks, religion, and community resources for residents of the Totton area in Hampshire. The site monetises through paid local, regional, and national advertising placements (from £37.50/year) and offers third parties the ability to own individual microportal websites within the 2day Microportals network.

Product overview

Totton is a community information portal website (totton.2day.uk) that provides local news, events, accommodation listings, financial services directories, and community resources for the Totton area in Hampshire, UK. The site is built on the 2day Microportals platform, which offers microportal websites for various geographic areas. The portal includes sections for local information, shopping, eating out, travel, weather, sports, faith, health, education, and business resources. No specific named products or modules beyond the general community portal functionality were identified.

Differentiator

Problem solved

Functional benefit

Products and services

Totton Community Information Portal
Totton Local Advertising (from £37.50/year)

Companies that use Totton

Customer profile

Segments1 record

Ideal customer profiles2 records

Totton technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Totton partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights3 records

Totton competitors and assessment

Company assessment

Direct peers

Nextdoor: UK community-information platform connecting neighbours and local businesses within defined postcodes/areas. Directly comparable to Totton as a hyperlocal, geography-segmented community portal serving local information, services, and small-business discovery.
FreeIndex: UK local business directory offering free listings and premium advertising packages organised by town and category. Closely comparable to Totton's free-directory-plus-paid-advertising model in the UK market.
Brown Book: Global local business directory offering free listings and paid advertising by locality and category. Comparable to Totton as a small-business directory model monetised through local advertising.
Hotfrog: UK and international local business directory with paid advertising and free listings. Directly comparable as a SMB-targeted local directory competitor serving UK small businesses.
Touch Local: UK local business search directory targeting SMBs and consumers by location. Comparable as a UK local directory monetised through premium and pay-per-lead advertiser products.
Scoot: UK local business directory providing listings, reviews, and advertising by town and category. Directly comparable as a UK local directory targeted at SMB advertisers and consumer local search.

Broad incumbents

Yelp: Global reviews and local business discovery platform with UK coverage. Comparable to Totton as a local reviews-and-directory destination, though Yelp operates at much greater scale and as a reviews-led rather than news/events-led product.
Yell (Yell.com): UK's dominant online local business directory and advertising platform. Comparable as a UK local business discovery and advertising marketplace, though Yell operates at national scale rather than at single-town granularity like Totton.
Google Business Profile: Google's free local business listing and discovery product embedded in Search and Maps. Functions as the dominant platform answering the same local information and SMB discovery queries that Totton aggregates.

Regional players

Hampshire Chronicle: Regional newspaper covering Hampshire, including the Totton area, with local news, events, and classified advertising. Comparable as a regional/local information publisher monetised through advertising in the same geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Totton financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Totton leadership team

Management profile

Number of profiles

Totton funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Totton M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Totton

What does Totton do?

Is Totton a public or private company?

Totton is a private company. It is classified as unknown and is currently operating.

When was Totton founded?

Totton was founded in 2004. It employs 11 to 50 people.

Who are Totton's main competitors?

Direct peers on record are Nextdoor, FreeIndex, Brown Book, Hotfrog, Touch Local and Scoot. Broad incumbents are Yelp, Yell (Yell.com) and Google Business Profile. Hampshire Chronicle is listed as a regional player.

Does Totton have an API?

No public API is recorded for Totton.