La Bastide Guirans

What La Bastide Guirans does

La Bastide Guirans is an individual senior care facility located in Solliès-Toucas, in the Provence-Alpes-Côte d'Azur region of France, operating as part of the Maisons de Famille group. The facility provides accommodation and care for elderly residents across the dependency spectrum, from autonomous seniors to those requiring full dependency support, with specialization in Alzheimer's disease and related cognitive disorders. It is embedded within a broader group network of 160 establishments serving 18,854 residents across France, Italy, Spain, and Germany, with 11,300+ employees, positioning Maisons de Famille as the 4th largest French senior care group in Europe.

The facility delivers care through multiple integrated service lines: EHPAD medicalized retirement homes, Résidences Services Seniors offering independent apartments for autonomous seniors, post-hospitalization Soins de Suite rehabilitation, Accueil de Jour day programs for Alzheimer's patients, and Comme à la Maison shared housing for seniors with cognitive disorders. Care delivery combines traditional clinical support with the group's proprietary Approche Non Médicamenteuse, incorporating Snoezelen sensory stimulation rooms, therapeutic gardens, art and music therapy, and dedicated Unités de Vie Adaptées for Alzheimer's residents. Technology integration includes fall detection sensors, connected watches with alarms, interactive tabletops, connected walking mats, companion robots, and virtual reality headsets for cognitive and physical stimulation. Facilities hold HAS certifications and operate under formal ARS (Agence Régionale de Santé) authorization.

The business model is subscription-based recurring revenue generated through monthly resident fees covering accommodation, meals, care services, and amenities, supplemented by French social aids (APA, APL, ASH). Soins de Suite revenue is covered by French Social Security under prescription. Go-to-market is sales-led and direct-to-family, with customer acquisition driven by website inquiries, phone contact, in-person facility tours, and personalized admission procedures. Pricing is not publicly disclosed and varies by establishment and accommodation type. Maisons de Famille France SAS, the operating entity, has registered capital of €19,659,600 and is headquartered in Courbevoie.

Name

La Bastide Guirans

Legal name

Maisons de Famille La Bastide Guirans

Website

https://toulon.maisonsdefamille.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

La Bastide Guirans is an EHPAD senior care facility in Solliès-Toucas, France, operating within the Maisons de Famille group. It serves dependent and autonomous elderly residents with medicalized care, specialized Alzheimer's units, and non-drug therapy approaches.

Ownership category

akta.pro rank

Product category

Assisted Living Facilities

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Skilled Dementia Nursing / Memory Care SNFs (HLADADAE), Memory Care Care Management & Navigation (Dementia Care Coordination) (HLADACAJ)

Keywords

• Senior care services
• Nursing home care
• Assisted living facilities
• Alzheimer's care units
• Elderly rehabilitation services

Headquarters

HQ city

Courbevoie

HQ country

France

HQ region

Europe

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. EHPAD/Housing Services: Permanent and temporary residential care for dependent elderly, including accommodation, meals, care services, and daily living assistance. Revenue generated through monthly fees covering lodging, food, laundry, and provided services.
2. Résidences Services Seniors: Independent senior living apartments for autonomous seniors, generating revenue through monthly rental fees including utilities and optional additional services (restaurant, concierge, housekeeping).
3. Soins de Suite et Réadaptation: Post-hospitalization rehabilitation and medical care services, typically covered by French Social Security for prescribed care.
4. Accueil de Jour (Day Care): Day care services for seniors with cognitive disorders, providing therapeutic activities and psychosocial support on a regular schedule.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

La Bastide Guirans operates an EHPAD (Établissement d'Hébergement pour Personnes Âgées Dépendantes) within the Maisons de Famille group, located in Solliès-Toucas, France. The facility provides 24/7 residential care, accommodation, meals, and medical services for dependent elderly residents, including those with Alzheimer's disease and other cognitive disorders. It applies a non-drug therapy approach combined with innovative assistive technologies such as fall detection sensors, companion robots, and Snoezelen sensory stimulation rooms.

Product overview

La Bastide Guirans operates as part of the Maisons de Famille group, offering a comprehensive portfolio of senior care and housing solutions. The core offerings include EHPAD (medicalized retirement homes) providing 24/7 care for dependent elderly including Alzheimer's patients; Résidences Services Seniors for autonomous seniors offering independent apartments with hotel-like amenities; Soins Médicaux et Réadaptation (post-hospitalization rehabilitation centers) with day hospital facilities; and shared housing concepts under 'Comme à la Maison' for individuals with cognitive disorders. The group operates across multiple regions in France including Île-de-France, Auvergne-Rhône-Alpes, Bourgogne-Franche-Comté, Hauts-de-France, Occitanie, and Provence-Alpes-Côte d'Azur.

Differentiator

Problem solved

Functional benefit

Products and services

• EHPAD (Établissement d'Hébergement pour Personnes Âgées Dépendantes) Medicalized retirement homes providing 24/7 comprehensive care and accommodation for dependent elderly residents (GIR 1-4), including those with Alzheimer's disease. Services include medical monitoring, daily living assistance, meal services, housekeeping, therapeutic activities, and end-of-life care. Available for permanent, temporary, and respite stays.
• Résidences Services Seniors Senior living residences offering independent apartments with optional services including restaurant, concierge, fitness, cinema, and communal spaces for autonomous seniors (GIR 5-6). Revenue generated through monthly rental fees including utilities and additional optional services. Examples include Villa Sartoris (73 apartments, built 2025) and La Visitation Le Mans (125 apartments).
• Soins Médicaux et Réadaptation (Medical Care and Rehabilitation) Post-hospitalization recovery and rehabilitation centers providing medical care with day hospital facilities, physiotherapy, and personalized rehabilitation programs. Services typically covered by French Social Security for prescribed care following hospitalization.
• Colocations Seniors (Comme à la Maison) Shared housing solutions designed for elderly individuals with cognitive disorders, promoting a home-like environment with personalized care, alternative to traditional institutional care settings.
• Accueil de Jour (Day Care) Day care services offering therapeutic and psychosocial activities for seniors attending multiple times per week, designed to provide respite for family caregivers while offering cognitive stimulation and socialization for participants with Alzheimer's or related disorders.

Quantifiable outcome

• 91% customer satisfaction rate
• +6 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ARS (Agence Régionale de Santé)coreOthersFormal regulatory relationship with regional health agencies for healthcare facility authorization, quality monitoring, and compliance. Lists of qualified healthcare professionals are published by ARS.
• CNPM Mediation (Consumer Mediation)minorOthersDesignated consumer mediation entity for dispute resolution, transitioning to MEDIATION CONSOMMATION DÉVELOPPEMENT/MED CONSO DEV from January 2026.
• Local Healthcare ProviderscoreStrategic or Co-development PartnerCollaboration with local doctors, physiotherapists, and specialists for resident care coordination. Medical coordination ensures continuity of care with each resident's treating physician.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Colisée: Privately-held French and European senior care operator with EHPAD and assisted living facilities. Direct peer on geography, service mix, and business model, with a comparable mid-tier European footprint.
• Clariane (formerly Korian): European leader in medicalized retirement homes (EHPAD), assisted living, and home care with a multi-country footprint. Directly comparable to Maisons de Famille on EHPAD core, geographic model, and care continuum, but at substantially larger scale.
• Senior Living Group: European operator of senior residences and care homes. Overlaps with Maisons de Famille on EHPAD-style residential care and senior living services in Western European markets.
• Emeis (formerly Orpea): Major European operator of nursing homes, clinics, and home care services. Comparable as a direct EHPAD competitor across the same European geographies with overlapping clinical and residential service lines.
• LNA Santé: French healthcare group operating nursing homes, post-acute care clinics, and home care services. Comparable on the post-acute rehabilitation (Soins de Suite) and EHPAD service lines.
• DomusVi: French-headquartered senior care operator with EHPAD, assisted living, and home care services across Europe. Comparable to Maisons de Famille on French EHPAD core and multi-country expansion strategy.

Emerging players

• Petits-fils: French in-home senior care provider network. Adjacent to Maisons de Famille on the elderly care theme and serves a complementary setting to facility-based EHPAD.
• Les Senioriales: French operator of independent senior living residences. Comparable to the Résidences Services Seniors offering within the Maisons de Famille portfolio, focused on the autonomous GIR 5-6 segment.

Others

• Adecco Medical: Healthcare staffing provider for nursing and caregiving roles across France. Ecosystem peer rather than direct competitor, but core to the labor supply chain that determines Maisons de Famille's cost structure.

Regional players

• Sodes (Sodexo): French senior care operator focused on independent and assisted living residences. Comparable on Résidences Services Seniors segment primarily, with less overlap on the EHPAD core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfwJDwkn7JXH2WiU4q-D1kA
• Facebookfacebook.com/groupemaisonsdefamille
• LinkedInlinkedin.com/company/la-bastide-guirans
• Instagraminstagram.com/maisonsdefamillegroupe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Bastide Guirans