Toulouse Theatre

What Toulouse Theatre does

Toulouse Theatre is an independently operated live entertainment venue located at 615 Toulouse Street in the French Quarter of New Orleans, Louisiana. The building has hosted entertainment continuously since 1969, originally as a Walter Reade cinema before converting to a live performance space in 1977 with The Neville Brothers; it subsequently operated as the Shim Sham Club (1998-2003) and One Eyed Jacks (2003-2020) before closing in March 2020 and reopening as Toulouse Theatre in October 2021 following a renovation. The venue presents concerts, theatrical performances, and special events for touring and local artists, music audiences, and private event clients, with a general admission concert hall and a full-service lobby bar.

The business operates a modular product set layered onto a single physical asset. The core offering is ticketed live events distributed primarily through See Tickets, with ticket prices ranging from $20 for general admission events up to $135 for premium seated shows. Supporting revenue streams include beverage service across three on-site bar touchpoints (lobby, concert hall, and mezzanine), a Mezzanine Takeovers product requiring a $1,500 bar minimum plus purchase of 50-70 tickets per event, and Private Parties and Event Rentals accommodating groups of 10 to several hundred for weddings, corporate functions, conferences, screenings, and family events. The venue is staffed by approximately 8 employees.

Customer acquisition is event-driven, relying on the See Tickets marketplace, the venue's website calendar, email newsletter sign-ups, and organic social media presence on Facebook, X/Twitter, and Instagram. Distribution combines global online ticketing, a physical on-site box office, direct sales for private event bookings via a dedicated sales inbox, and on-site beverage retail. The company is privately held with no disclosed parent, no funding rounds, and no public ticker.

Name

Toulouse Theatre

Legal name

Toulouse Theatre

Website

https://toulousetheatre.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Toulouse Theatre is an independently operated live entertainment venue at 615 Toulouse Street in New Orleans' French Quarter, hosting concerts, theatrical performances, and private events for touring artists, audiences, and event hosts since its 2021 reopening.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC)

akta.pro secondary industries

Live Music Venues & Concert Bars (THAFAEAD), Live Music Bars & Venues (CRANACAH), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

Keywords

• Live music venue
• Concert hall
• Event rentals
• Bar services
• French Quarter entertainment

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: Revenue generated from ticket sales for concerts, performances, and special events. Ticketing handled through See Tickets platform.
2. Beverage Sales: Full bar service offering cocktails, beer, wine, and non-alcoholic beverages from lobby bar, concert hall bar, and premium mezzanine bar. Lobby bar operates extended hours starting at noon on most days.
3. Mezzanine Takeovers: Private group bookings of the mezzanine level during shows, requiring a $1500 bar minimum and purchase of 50-70 tickets per event.
4. Private Event Rentals: Venue rental for private parties including weddings, corporate events, conferences, screenings, and family-friendly events. Revenue generated through facility rental fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Toulouse Theatre operates as a live music and entertainment venue at 615 Toulouse Street in the New Orleans French Quarter, hosting concerts, theatrical performances, and private events. The venue features a general admission concert hall, a full-service Lobby Bar offering cocktails, beer, wine, and non-alcoholic beverages, plus mezzanine and private event spaces for groups. Ticketing is handled through a partnership with See Tickets, and the venue supports private rentals for weddings, corporate events, conferences, and screenings.

Product overview

Toulouse Theatre operates as a live entertainment venue with a modular offering structure. The core product is the 615 Toulouse Street venue featuring a general admission concert hall. Supporting services include the Lobby Bar (full-service bar with cocktails, beer, wine), Box Office ticketing, and Bar Menu. Premium add-on experiences include Mezzanine Takeovers (exclusive mezzanine access with $1,500 bar minimum for groups of 50-70) and Private Parties/Event Rentals (for concerts, weddings, corporate events, conferences). The venue reopened in October 2021 after renovation, operating as an independent live music and entertainment space in the French Quarter.

Differentiator

Problem solved

Functional benefit

Brands

• Lobby Bar: The venue's bar offering a curated selection of cocktails, beer, and wine in the French Quarter location.
• Mezzanine Takeovers

Products and services

• Toulouse Theatre Venue
• Lobby Bar
• Private Parties & Event Rentals

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• See TicketscoreChannel Partner/ Reseller/ DistributorSee Tickets is the primary ticketing partner for Toulouse Theatre, providing online ticket sales platform integrated with the venue website. Handles box office operations and customer support for ticketing inquiries at 323.908.0607.
• Premium ParkingminorOthersRecommended parking partner for venue attendees. Several nearby paid parking facilities operated by Premium Parking serve venue visitors who require vehicle parking.
• Krewe of BOO!minorStrategic or Co-development PartnerLocal Krewe organization co-presenting events such as the Captain's Ball with Toulouse Theatre, demonstrating collaborative event production relationships with local cultural organizations.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• 9:30 Club: Iconic mid-sized live music club in Washington, D.C., operated by I.M.P. and presenting national touring acts with full bar service. Comparable in format (independently booked mid-sized club, GA concert hall, full bar) though at larger scale and with longer-running institutional promoter backing.
• Music Hall of Williamsburg: Bowery Presents/Live Nation-affiliated mid-sized concert venue in Brooklyn presenting indie and touring acts with full bar service. Comparable in capacity tier and concert-plus-bar business model, though operated under a major promoter umbrella.
• Brooklyn Bowl: Multi-location independent concert and bowling venue concept combining live music with bar service and event rentals. Comparable business model (concert hall plus full bar plus group experiences) though at larger scale and broader geographic footprint.
• House of Blues New Orleans: Major branded live music venue inside the French Quarter, operated as part of Live Nation's House of Blues chain. Hosts concerts, private events, and full bar service at much larger scale, directly competing for the same touring artists and tourist-driven concert audiences that Toulouse targets.
• The Fillmore New Orleans: Live Nation-operated concert venue in New Orleans presenting national touring acts with full bar and VIP experiences. Comparable in core offering (ticketed concerts, bar-driven per-show revenue, VIP/private event upgrades) but with a larger capacity and major promoter backing.

Direct peers

• Republic NOLA: Independently operated New Orleans live music venue presenting touring and local concerts with bar service and private event capability. Closely comparable in size, business model, and target customer to Toulouse Theatre.
• Preservation Hall: Historic French Quarter music venue in New Orleans presenting nightly live performances in an intimate concert format. Comparable in location, heritage positioning, and ticketed live-music business model, though more genre-focused (traditional New Orleans jazz).
• The Maple Leaf Bar: Long-running New Orleans live music club with regular ticketed performances and full bar service in an intimate venue format. Closely comparable in scale, independent operator profile, and reliance on local plus touring acts.
• Tipitina's: Iconic New Orleans live music club on Napoleon Avenue that has hosted national and regional touring acts for decades. Operates as an independently run concert and private event venue in the same city and category as Toulouse Theatre, competing for the same touring-act bookings and local audiences.
• The Civic Theatre: Historic New Orleans theatre venue presenting concerts, comedy, and private events with full beverage service. Comparable as a restored historic venue in the same city offering ticketed live entertainment and event rental on a similar scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/toulousetheatre
• Facebookfacebook.com/toulousetheatre
• Instagraminstagram.com/toulousetheatre
• LinkedInlinkedin.com/company/toulouse-theatre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toulouse Theatre