Tour De Ruhr GmbH

What Tour De Ruhr GmbH does

Tour De Ruhr GmbH is a privately held regional tourism operator founded in 1989 and headquartered within the Landschaftspark Duisburg-Nord in Duisburg, Germany. The company specializes in guided experiences, adventure activities, and cycling tours built around the industrial heritage of the Ruhr region, operating from a 200-hectare UNESCO-recognized anchor venue on the Route of Industrial Heritage. Its catalog spans approximately 30 differentiated products organized into three pillars: (1) guided tours — torch-lit industrial tours, film-location tours, crime investigation rallies, underground mining visits, boat cruises, and signature annual events (Extraschicht, Traumzeit Festival); (2) adventure and workshop activities — high-ropes courses (Expedition Stahl/Air/eXtrem), welding, blacksmithing, timber framing, soapbox-car building, canoe polo in a gasometer, archery, and graffiti; and (3) multi-day cycling packages along the Ruhrtalradweg and Route Industriekultur with accommodation and luggage transfer.

The business runs on a direct-to-consumer model with online booking through a WordPress-based e-commerce platform, supplemented by phone, email, and WhatsApp sales for corporate and group inquiries. Revenue is generated from per-person tickets (€16-€49 for day tours), package tours (€699-€849 per person for multi-day cycling trips), corporate teambuilding and workshop events (€1,200-€3,800 per group), gift vouchers, and ancillary rentals (€10/day bollerwagen). The primary customer segments are individual tourists and families, school and youth groups, corporate clients, and active cyclists — all served within the Ruhr region only. The company has 5 employees, no subsidiaries, no external investors, and is led by managing director Kirsten Mohr-Rüdiger. Strategic partnerships include Landschaftspark Duisburg-Nord (venue), DU Tours, Tauchgasometer GmbH, Weiße Flotte, and R+V Allgemeine Versicherung AG for §651k BGB insolvency coverage.

Name

Tour De Ruhr GmbH

Legal name

Tour de Ruhr GmbH

Website

https://tour-de-ruhr.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Tour De Ruhr GmbH is a Duisburg-based regional tourism operator, founded in 1989, offering guided tours, adventure activities, and cycling packages focused on the industrial heritage of the Ruhr region for individual tourists, school groups, corporate clients, and cyclists.

Ownership category

akta.pro rank

Product category

Industrial Heritage Tourism Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Land (48711)

akta.pro primary industry

Private Guided Tours & Personal Tour Guides (THAJALAA)

akta.pro secondary industry

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

Keywords

• Industrial heritage tours
• Guided tourism experiences
• Corporate team building
• Adventure activities
• Cycling tour packages

Headquarters

HQ city

Duisburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Tour Tickets: Individual and group tour tickets sold directly to consumers through website. Prices range from €10 (bollerwagen rental) to €3,800 (timberwork workshop). Revenue is transaction-based with immediate payment.
2. Package Tours: Multi-day bicycle tours along the Ruhr valley including accommodation, luggage transfer, and guided services. Sold as packages with pricing from €699-849 per person.
3. Corporate Events: Teambuilding workshops, adventure activities, and corporate event packages. Includes workshops like welding, forging, high-ropes courses, and custom team events priced per group.
4. Gift Vouchers: Value vouchers sold for tours and experiences. Customers purchase vouchers that can be redeemed for specific tours.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tour de Ruhr GmbH operates guided tours, adventure activities, multi-day cycling packages, and corporate team-building workshops centered on the industrial heritage of the Ruhr region in Germany. The company is headquartered inside the Landschaftspark Duisburg-Nord and sells per-person day tours, group bookings, multi-day Ruhrtalradweg cycling packages, themed events, and gift vouchers directly via its website and phone/email channels.

Product overview

Tour de Ruhr GmbH is a regional tourism operator specializing in guided experiences of industrial heritage sites across the Ruhr region of Germany. The company operates from a location within Landschaftspark Duisburg-Nord and offers a diversified portfolio organized around three core pillars: (1) Guided Tours encompassing torch-lit tours (Fackelführung), standard industrial tours (Hüttenführung), film location tours (Hollywood im Hüttenwerk), crime investigation rallies and tours (Krimirallye, Krimitouren, Krimitour XL), underground mining tours (Revier unter Tage), boat tours (Kaiser und Kanal), and cultural events (Extraschicht, Traumzeit Festival); (2) Adventure Activities including high-rope courses (Expedition Stahl, Expedition Air, Expedition eXtrem), team-building workshops, metalworking workshops (welding, blacksmithing, timber framing), soapbox car building, canoe polo, archery, and graffiti art; and (3) Cycling Tours along the Ruhr valley and regional industrial heritage routes. The company also provides historical vehicle experiences, school trip programs, and corporate event services. Products range from individual open tours with per-person pricing to fully customized group packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Heritage Guided Tours Guided tours of the Landschaftspark Duisburg-Nord industrial monument for individual tourists, families, and groups, covering the history and technology of the former Meiderich ironworks through themed variants (torch-lit, film-location, Ruhrdeutsch dialect bus tours).
• High-Rope Adventure Courses Multi-stage aerial ropeway and high-rope experiences (Expedition Stahl, Expedition Air, Expedition eXtrem) including ziplines, rope bridges, tube climbing, and 50-meter rappels within the industrial park for adventure seekers and groups.
• Corporate Team Building Workshops Customized corporate group programs for 5-60 participants that combine hands-on industrial workshops (welding, blacksmithing, timber framing, soapbox go-kart building, graffiti, archery, canoe polo) and structured teambuilding activities within the Landschaftspark.
• Multi-Day Cycling Tour Packages Package bicycle tours along the Ruhrtalradweg and Route Industriekultur that include multi-day accommodation, luggage transfer, and guided route support, sold as multi-day per-person packages.
• Crime Investigation Tours and Rallies Themed role-playing crime investigation tours and rallies where teams solve fictional criminal cases across Ruhr-area cities (Duisburg, Essen, Hattingen), available in standard and extended XL formats for groups.
• Cultural Events and Festivals Annual cultural events held within the Landschaftspark, including the Traumzeit three-day music festival (30 bands) and the regional Extraschicht industrial culture night spanning 22 cities and 50 venues.
• School and Educational Tours Curriculum-aligned educational tours and rallies for primary and secondary school groups (e.g., Kinderführung for grades 4-6, Hüttenmeisterschaft rally for grades 4-7), covering industrial history, iron production, and ecology.
• Gift Vouchers Value-based gift vouchers redeemable across the company's tour and experience portfolio, sold through the website.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• DU ToursminorStrategic or Co-development PartnerPartnership for Schimmi-Tour, a crime-themed walking tour following the TV character Horst Schimanski. DU Tours provides local expertise and guiding services for the tour in Duisburg-Ruhrort.
• Tauchgasometer GmbHminorStrategic or Co-development PartnerCollaboration for Kanupolo im Tauchgasometer - canoe polo events held inside the gasometer structure. Tauchgasometer provides the unique venue within Landschaftspark Duisburg-Nord.
• Weiße FlotteminorChannel Partner/ Reseller/ DistributorProvides boat tours for the 'Kaiser und Kanal' large ship tour through the region, combining bus transfer from Oberhausen to Waltrop and cruise along the canal.
• R+V Allgemeine Versicherung AGcoreOthersProvides insolvency insurance protection for customer funds as required by German travel law (§651k BGB). Manages customer money protection for package tours.
• Landschaftspark Duisburg-NordcoreStrategic or Co-development PartnerThe primary venue for most tours, located at the anchor point of the Route of Industrial Heritage. Tour de Ruhr operates as an authorized tour provider within the park.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ruhr Museum: Regional museum in Essen focused on the natural history and industrial heritage of the Ruhr area. Offers comparable school programs, themed exhibitions, and guided tours targeting the same family, school, and cultural-tourist segments as Tour de Ruhr's Hüttenführungen and crime rallies.
• Duisburg Kontor GmbH: City-level tourism and city marketing organization for Duisburg. Promotes and packages Duisburg tourism including the Landschaftspark Duisburg-Nord and acts as a comparable local destination marketer with overlapping product portfolio and same regional customer base.
• Stiftung Zollverein: Foundation managing the UNESCO World Heritage Zollverein site in Essen. Operates industrial heritage guided tours, museum visits, and event programming on a former coal mine—directly comparable industrial heritage product category, target visitor (cultural tourists, school groups, corporates), and venue-based tour operating model.
• Ruhr Tourismus GmbH: Official Ruhr regional destination management organization. While primarily a marketing/coordinating body, it curates and lists industrial heritage tours across the same geographic footprint and curates comparable visitor experiences along the Route of Industrial Heritage that Tour de Ruhr operates on.

Regional players

• visitDU Duisburg: Tourism portal and visitor services for Duisburg. Aggregates and markets tours, attractions, and events in Duisburg including the Landschaftspark Duisburg-Nord, acting as a partial distribution channel and a comparable curator of local tourism experiences.
• LWL-Industriemuseum: Westphalian state industrial museum network operating multiple sites across Westphalia including former industrial heritage venues. Offers comparable guided tours, school programs, and event formats on industrial heritage themes, though distributed across a broader regional geography rather than focused on the Ruhr.

Broad incumbents

• Tourismus NRW e.V. State-level tourism marketing organization for North Rhine-Westphalia. Operates at a broader geographic and product scope but actively markets the same Ruhr industrial heritage sites, urban tourism experiences, and cycling routes that form Tour de Ruhr's core offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TourdeRuhr
• Instagraminstagram.com/tourderuhr
• Pinterestpinterest.de/TourdeRuhrGmbH
• LinkedInlinkedin.com/company/tour-de-ruhr-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tour De Ruhr GmbH