TOTEM

Regional Tourism Digital Guide & Directorytourisme-st-etienne.com

TOTEM operates tourisme-st-etienne.com, a French digital tourism guide and directory for the Loire department (42), connecting local tourism SMBs — accommodations, restaurants, and activity providers — with 25,000+ monthly visitors through paid listings, event postings, and multi-year display advertising.

Company typePrivate
Founded-
Headquarters—
Headcount1–10
GTM typeB2B
OfferingDigital Commerce or Content

What TOTEM does

TOTEM operates tourisme-st-etienne.com, a French-language digital tourism guide focused on Saint-Étienne and the broader Loire department (department 42). The site functions as a regional content-and-directory platform, publishing categorized editorial coverage of local discoveries, leisure activities (outings, sports, bars and restaurants), accommodations, practical information, and a small books boutique, alongside a regularly updated blog. It serves visitors searching for things to do, see, and book in the area, and aggregates that audience to monetize relationships with local tourism SMBs.

The underlying technology is a standard web-based content management system and digital publishing platform, hosted on OVH infrastructure, with no disclosed proprietary components, integrations, or AI/ML features. Distribution is direct via the website, with SEO-optimized category pages and a blog acting as the primary audience-acquisition mechanism; the platform claims 25,000+ monthly visitors.

The business model combines one-time directory listing fees with multi-year display advertising. SMB tourism operators pay 75€ TTC for a permanent standard business listing page and 30€ TTC per event listing, while advertisers can buy into three named formulas — Visibilité+ (full-site branding), Visibilité (banner on all pages), and Performance (banner on relevant pages) — plus custom packages, typically on multi-year contracts. The company is private, operates with roughly 9 employees, and serves a single domestic French geography. No funding, M&A, ownership, or management team data is disclosed in the available sources.

TOTEM firmographics

Firmographics

Name: TOTEM
Website: https://tourisme-st-etienne.com
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: TOTEM operates tourisme-st-etienne.com, a French digital tourism guide and directory for the Loire department (42), connecting local tourism SMBs — accommodations, restaurants, and activity providers — with 25,000+ monthly visitors through paid listings, event postings, and multi-year display advertising.
Ownership category
akta.pro rank

TOTEM industry classification

Industry

Product category: Regional Tourism Digital Guide & Directory
NAICS: Convention and Visitors Bureaus (561591)
SIC: Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
akta.pro industry: PRIMARYBPAMAIAJ
Tours, Activities & Experiences Booking Platforms
Business & Public Services/Web, Mobile & Digital Platforms/Travel, Mobility & Booking Platforms
SECONDARYTHAAAGAD
Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers)
Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

Keywords

Tourism guide directory
Travel content platform
Local business listings
Tourism advertising
Destination marketing

TOTEM business model

Business model

GTM type: B2B
Offering type: Digital Commerce or Content
Cost components: Infrastructure, Operations, Marketing or Sales, Personnel

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Pay-as-you-go	Standard business listing page for tourism-related businesses
One time/ perpetual license	Pay-as-you-go	Event listing for tourism events in the department
Other	Multi-year contract	Visibilité+ advertising formula - full site branding
Other	Multi-year contract	Visibilité advertising formula - banner ads
Other	Multi-year contract	Performance advertising formula - targeted banners

Distribution channels1 record

Marketing channels2 records

TOTEM product offering

Product offering

Core offering

TOTEM operates tourisme-st-etienne.com, a tourism guide for the Saint-Étienne region (Loire department, France) that publishes editorial content about local discoveries, activities, accommodations, and practical travel information. The company monetizes the site through paid business listing pages (75€ TTC), event listings (30€ TTC), and tiered advertising formulas (Visibilité+, Visibilité, Performance) sold to local tourism businesses.

Product overview

The source data contains content from tourisme-st-etienne.com, a tourism guide website for Saint-Étienne, France. This website provides travel information including hotel recommendations, activities, local attractions, and practical travel advice for visitors to the Saint-Étienne region. However, no specific named products, services, or technology offerings are described in the provided source content for a company named TOTEM.

Differentiator

Problem solved

Functional benefit

Products and services

Standard Business Listing Page

Companies that use TOTEM

Customer profile

Segments1 record

Ideal customer profiles1 record

TOTEM technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

TOTEM partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

OVHminorOthersThe website is hosted by OVH, a French cloud computing company. OVH is located at 2 rue Kellermann – 59100 Roubaix – France. This is a standard hosting service relationship.

Recent moves5 records

Expansion highlights4 records

TOTEM competitors and assessment

Company assessment

Broad incumbents

Google Travel: Google's travel content and discovery surface competes for travel-intent searches and increasingly aggregates local tourism content, posing a structural SEO threat to any regional tourism guide including TOTEM.
Booking.com: Global lodging and experience platform with strong French market presence; competes for the same accommodation and activity listing budgets that TOTEM monetizes through its directory and advertising tiers.
Tripadvisor: Global incumbent in travel reviews, activity listings, and destination content; aggregates the same merchant inventory TOTEM promotes but at vastly greater scale, SEO authority, and audience reach.

Emerging players

Evaneos: French-headquartered platform connecting travelers with local tour operators and curated travel experiences; overlaps TOTEM's content-discovery-plus-local-merchant model but focused on bookable experiences.

Direct peers

Petit Futé: French travel guide publisher offering destination content, accommodation directories, and activity listings across French regions including Loire; operates the same directory-plus-content business model scaled nationally.
Routard.com: Long-established French travel guide from Hachette providing destination guides, accommodation listings, and editorial travel content; competes for the same French tourist intent search queries that TOTEM targets in Loire.
Office de Tourisme Saint-Étienne Métropole: The official Destination Management Organization for Saint-Étienne directly overlaps TOTEM's geographic scope and content mission, providing visitor information, accommodation listings, and activity guides for the same Loire/Saint-Étienne region.
Visit Loire (Comité Départemental du Tourisme de la Loire): The official departmental tourism committee for Loire (42); directly competes for the same destination content audience and tourism-business listings within TOTEM's exact geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

TOTEM financial estimates

Financial estimate

Revenue estimate

Valuation estimate

TOTEM leadership team

Management profile

Number of profiles

TOTEM funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

TOTEM M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOTEM

What does TOTEM do?

Is TOTEM a public or private company?

TOTEM is a private company. It is classified as unknown and is currently operating.

When was TOTEM founded?

TOTEM was founded in -1. It employs 1 to 10 people.

Who are TOTEM's main competitors?

Broad incumbents on record are Google Travel, Booking.com and Tripadvisor. Evaneos is listed as an emerging player. Direct peers are Petit Futé, Routard.com, Office de Tourisme Saint-Étienne Métropole and Visit Loire (Comité Départemental du Tourisme de la Loire).

Does TOTEM have an API?

No public API is recorded for TOTEM.

What industry is TOTEM in?

TOTEM's product category is Regional Tourism Digital Guide & Directory. Its primary akta.pro industry code is BPAMAIAJ, Tours, Activities & Experiences Booking Platforms, with a secondary code of THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers). Its NAICS code is 561591 and its SIC code is 7900.