Ulm/Neu-Ulm Touristik GmbH

What Ulm/Neu-Ulm Touristik GmbH does

Ulm/Neu-Ulm Touristik GmbH is the official municipal tourism organization for the German twin cities of Ulm (Baden-Württemberg) and Neu-Ulm (Bavaria), collectively marketed as the "Zweilandstadt." The private limited company (GmbH) employs 14 staff and operates the regional tourism portal tourismus.ulm.de, the physical Tourist-Information office at Münsterplatz 50 in Ulm, and a suite of digital booking and information platforms. Its mandate is to promote Ulm/Neu-Ulm as a destination and provide centralized information, ticketing, and accommodation reservation services to tourists, day visitors, group travelers, local residents, MICE planners, and travel industry partners.

The company's core products include the UlmCard (a 24- or 48-hour tourist pass offering free or discounted entry to museums, attractions, and public transport), guided and digital city tours, the leoonline Veranstaltungskalender regional event calendar, a central Ticket-Service, and the Ulmshop for merchandise and brochures. Specialized portals serve distinct customer segments: gruppen.ulm.de handles group bookings for tour operators and corporate clients, while tagen.ulm.de targets MICE and conference buyers. Supporting products include QR-code-based audio guides (Stadthaus, Zentralbibliothek), 360° virtual panorama tours via multimaps360.de, and multilingual content (German, English, French, Italian) with accessibility features (font-size toggle, accessibility statement). The platform integrates with local cultural institutions including the kunsthalle weishaupt, Museum Ulm, Naturmuseum Ulm, Donauschwäbisches Zentralmuseum, Edwin Scharff Museum, Museum Brot und Kunst, and Urgeschichtliches Museum Blaubeuren, as well as theaters (Junge Ulmer Bühne, Kasperle-Theater, Topolino, Theater Mücke) and the DokuZentrum Oberer Kuhberg memorial.

Revenue is generated through six primary streams: ticket sales and tour bookings, UlmCard sales, accommodation reservation commissions (Zimmervermittlung), merchandise via Ulmshop, group tour services, and the central Ticket-Service. Distribution is omnichannel — a physical Tourist-Information office, the multilingual self-serve website, dedicated group and MICE portals, and a regional partner network featuring day-trip destinations such as Legoland Deutschland Resort and the Steiff Museum. The go-to-market motion is direct-to-consumer, with supplementary B2B touchpoints for the travel trade. Pricing is publicly disclosed, with unit pricing on individual attractions (e.g., EUR 2.40–8.00 for museum admissions) and bundled pricing via the UlmCard. Revenue figures are not publicly disclosed in the source material.

Name

Ulm/Neu-Ulm Touristik GmbH

Legal name

Ulm/Neu-Ulm Touristik GmbH

Website

https://tourismus.ulm.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ulm/Neu-Ulm Touristik GmbH is the official municipal tourism organization for the German twin cities of Ulm and Neu-Ulm. It operates tourismus.ulm.de, the Tourist-Information office, the UlmCard pass, city tours, group/MICE booking platforms, and Ulmshop.

Ownership category

akta.pro rank

Headquarters

HQ city

Ulm

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales & Tour Bookings: Revenue from selling tickets to city tours, guided tours, special tours (e.g., construction site tours), and group bookings through the gruppen.ulm.de platform.
2. UlmCard: Sale of the UlmCard (24h/48h passes) providing bundled access to museums and public transport, generating per-card revenue.
3. Accommodation Reservation Commission: The Zimmervermittlung (room reservation service) for Ulm/Neu-Ulm hotels and guesthouses, earning commission on bookings.
4. UlmShop (Brochures & Merchandise): Online shop selling destination brochures, maps, and merchandise, with physical and digital delivery.
5. Group Tour Services: Specialized group travel planning and booking services through gruppen.ulm.de for private groups, tour operators, and corporate groups.
6. Ticket-Service Ulm/Neu-Ulm: Central ticket service for events and cultural venues in the Ulm/Neu-Ulm region.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Ulm/Neu-Ulm Touristik GmbH operates the official destination management organization for the Ulm/Neu-Ulm twin-city region in Germany, providing centralized tourist information, attraction ticketing, and reservation services. Core offerings include the UlmCard (24/48-hour tourist pass), guided city tours, an integrated event calendar, ticket booking services, group travel packages, accommodation reservation, MICE conference planning, and tourism merchandise via the Ulmshop.

Product overview

Ulm/Neu-Ulm Touristik GmbH operates a comprehensive tourism information platform for the twin city of Ulm/Neu-Ulm in Germany. The core offering consists of the tourism website (tourismus.ulm.de) which serves as a unified portal combining visitor information, booking services, and event management. The main products include the UlmCard (a tourist pass for 24/48 hours), Stadtführungen (city tours including digital and themed variants), the Veranstaltungskalender (event calendar), Ticket-Service for event booking, and Gruppenangebote for group travel. Supporting services include the Newsletter subscription, Broschüren (brochures), UlmGuide interactive guide, Audioguide products for family visitors, and the Ulmshop for merchandise and bookings. The platform is available in German, English, French, and Italian with accessibility options.

Differentiator

Problem solved

Functional benefit

Products and services

• UlmCard A 24-hour or 48-hour tourist pass providing free or discounted entry to museums, cultural attractions, and public transport for visitors to Ulm/Neu-Ulm.
• Stadtführungen (City Tours) Guided city tours covering the historic old town, Münster cathedral, and themed routes through Ulm/Neu-Ulm, offered as public and private group experiences.
• Digitale Stadtführungen (Digital City Tours) Self-guided digital city tours allowing visitors to explore Ulm/Neu-Ulm attractions independently via online content.
• Veranstaltungskalender (Event Calendar) Centralized regional event calendar listing concerts, exhibitions, festivals, and cultural events in Ulm/Neu-Ulm via the leoonline platform.
• Ticket-Service Ulm/Neu-Ulm Central ticket service enabling visitors to book tickets for cultural events, city tours, and attractions across the Ulm/Neu-Ulm region.
• Gruppenangebote (Group Offers) Group travel packages and guided tour bookings tailored for organizations, companies, schools, and private groups visiting Ulm/Neu-Ulm, served via the gruppen.ulm.de portal.
• Tagungen (Meetings/Conferences) Meeting and conference services for business events in Ulm/Neu-Ulm, providing venue sourcing, program planning, and event coordination via the tagen.ulm.de platform.
• Zimmervermittlung (Accommodation Reservation) Centralized room reservation service for hotels, pensions, holiday apartments, and campsites in Ulm/Neu-Ulm, operated via [email protected].
• Ulmshop Online shop selling destination brochures, maps, tourism merchandise, gift vouchers, and bookable tourism products for Ulm/Neu-Ulm.
• Kinder Audioguide Stadthaus Family-friendly QR-code audio guide for children at the Stadthaus, featuring 11 themed scenes and sound collages, available free as a loan from the Tourist-Information.
• Audiowalk Zentralbibliothek Interactive downloadable audio walk at the glass-pyramid Zentralbibliothek, designed as an audio drama experience accessible without a library card or fee.

Quantifiable outcome

• The Donau basin covers ~3,000 km from Black Forest to Black Sea with ~100 million inhabitants in its catchment area
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• gruppen.ulm.de (Group Travel Portal)coreChannel Partner/ Reseller/ DistributorA dedicated group travel portal (gruppen.ulm.de) operated by the organization for booking group tours and experiences in Ulm/Neu-Ulm, serving as an internal distribution and booking platform.
• tagen.ulm.de (Conference Platform)coreChannel Partner/ Reseller/ DistributorA conference and MICE platform (tagen.ulm.de) operated by the organization for sourcing meeting venues and event services in the region.
• Legoland Deutschland ResortminorStrategic or Co-development PartnerLegoland Deutschland Resort in Günzburg is promoted as a key excursion destination near Ulm/Neu-Ulm, featured under 'Ausflüge' (day trips) on the tourism website.
• Steiff Museum GiengenminorStrategic or Co-development PartnerThe Steiff Museum in Giengen is promoted as a family-oriented day trip destination on the Ulm/Neu-Ulm tourism website.
• Förderkreis Bundesfestung e.V.minorStrategic or Co-development PartnerThe fortress preservation association Förderkreis Bundesfestung e.V. is referenced as the organization offering public tours of Fort Oberer Kuhberg (Werk XXXII) and maintaining the fortress trail.
• Dokumentationszentrum Oberer Kuhberg – KZ Gedenkstätte e.V.minorStrategic or Co-development PartnerThe memorial site organization operates the DokuZentrum Oberer Kuhberg within the historic fort, accessible via the tourism platform. It is the operator of the concentration camp memorial.
• kunsthalle weishauptminorStrategic or Co-development PartnerThe kunsthalle weishaupt, a private art museum housing modern and contemporary art by Siegfried and Jutta Weishaupt, is promoted via the tourism portal and was temporarily housing Museum Ulm's Lion Man during renovations.
• Transdanube PearlsminorStrategic or Co-development PartnerTransdanube Pearls is a sustainability initiative referenced under the organization's sustainability section, promoting sustainable tourism along the Danube.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nürnberg Tourismus: Official tourism board for Nuremberg offering city tours, NürnbergCard, group bookings, and tourist information services for a comparable mid-to-large Bavarian city with strong heritage positioning.
• Augsburg Tourismus und Marketing: Tourism organization for Augsburg, a neighboring Bavarian city with a comparable DMO model offering city cards, guided tours, group services, and tourist information for a regional heritage destination.
• Freiburg Wirtschaft Touristik und Messe (FWTM): Combined economic development, tourism, and congress entity for Freiburg operating city tours, accommodation reservation, tourist cards, and event ticketing across the Upper Rhine region.
• München Tourismus (LHM): Official tourism entity for Munich operating the city tourism portal, München Card tourist pass, guided city tours, and group booking services for a major German destination.
• Heidelberg Marketing GmbH: DMO for Heidelberg running the HeidelbergCard tourist pass, guided tours, convention services, and tourist information office, with a comparable mid-sized German city tourism model anchored by heritage attractions.
• Konstanz Tourismus GmbH: Tourism GmbH for Konstanz operating BodenseeCard, city tours, and tourist information services for a comparable mid-sized German destination with a lake/waterfront visitor economy.
• Stuttgart-Marketing GmbH: Official DMO for Stuttgart, a comparable German state-capital city tourism organization operating a tourist information office, city card (StuttgartCard), city tours, and accommodation reservation across the Baden-Württemberg market.
• Regensburg Tourismus GmbH: Official tourism entity for Regensburg (UNESCO World Heritage old town), operating city tours, group programs, tourist information office, and event ticketing for a comparable Bavarian heritage city.

Broad incumbents

• visitBerlin (Berlin Tourismus & Kongress GmbH): Berlin's official DMO is a much larger German city tourism and congress bureau operating the BerlinCityTourCard, city tours, and convention services; serves as a broad incumbent showing how a German city DMO scales operations and MICE.

Emerging players

• GetYourGuide: Global OTA for tours, attractions, and experiences; competes with the company's tour booking and UlmCard distribution by aggregating Ulm-area attractions and bypass-bookings that could erode direct demand and Zimmervermittlung commission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/ulm_donau
• YouTubeyoutube.com/channel/UCexample
• Facebookfacebook.com/tourismusulm
• Instagraminstagram.com/tourismus_ulm_neu_ulm
• LinkedInlinkedin.com/company/ulm-neu-ulm-touristik-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ulm/Neu-Ulm Touristik GmbH