Tourismusverband Sachsen-Anhalt e. V.

What Tourismusverband Sachsen-Anhalt e. V. does

Tourismusverband Sachsen-Anhalt e. V. (LTV) is a non-profit state-level tourism umbrella association (Dachverband) founded in 1990 and headquartered at Danzstraße 1, 39104 Magdeburg, Germany. With 12 employees, the LTV serves as the recognized tourism policy interlocutor for the Free State of Sachsen-Anhalt, representing five regional travel associations (Harz, WelterbeRegion Anhalt-Dessau-Wittenberg, Saale-Unstrut, Altmark, Magdeburg/Elbe-Börde-Heide), DEHOGA Sachsen-Anhalt, multiple IHKs, Hochschule Harz, IMG, and hundreds of individual tourism businesses including hotels, guesthouses, holiday apartments, restaurants, and tourist attractions. Its mandate covers industry representation, quality standards and certification, professional development, and innovation support for the Sachsen-Anhalt tourism economy. The target of the broader state initiative — referenced in partnership materials — is 11 million annual overnight stays.

The LTV's core programs and products span quality certification (GÄSTELIEBLING accommodation competition evaluated via TrustYou across 250+ review platforms; Reisen für Alle barrier-free certification with ~300 certified facilities in the state; i-Marke for tourist information centers; DTV-Klassifizierung; ServiceQualität Deutschland), knowledge transfer (E-Learning-Plattform Sachsen-Anhalt on Teejit covering sustainability, digitization, marketing, HR, law, and sales; Wissensmonitor survey; Wissensmanagementkonzept developed in 2025), innovation support (Innovation Days using Design Thinking methods; Innovationscoaches network; Innovationsplattform; Innovationsnetzwerk), and cultural tourism (Straße der Romanik coordination office managing 82 Romanesque buildings; Romanikpreis awarded annually since 1995; TRANSROMANICA international cooperation). Underlying technology consists of a third-party digital ecosystem: Teejit for E-Learning delivery, Outdooractive for data distribution to the SAiNT open-data platform, TrustYou for review aggregation, and Mittwald for web hosting infrastructure, with data flowing into Sachsen-Anhalt's open-data platform.

The LTV is a registered association (eingetragener Verein, Amtsgericht Magdeburg, VR 1219) governed by a board chaired by Lars-Jörn Zimmer with Martin Schulze as Managing Director. The business model is non-commercial: there is no pricing for services, no commercial product, and no direct revenue from members or users. Funding comes from membership fees, project-based grants from the Ministry for Economics, Tourism, Agriculture and Forestry of Sachsen-Anhalt (MWL), and other public subsidies. Annual revenue is not publicly disclosed. The GTM motion is event-driven and B2B: Tourismustag, Parlamentarischer Abend, Tourismus Campus Harz, Innovation Days, JungTouristiker Barcamp, GÄSTELIEBLING and Romanikpreis award ceremonies, and direct on-site visits (Vor-Ort-Besuche) form the primary engagement channels, supplemented by the E-Learning platform, the Tourismusnetzwerk portal, and the Innovationsplattform as content marketing vehicles.

Name

Tourismusverband Sachsen-Anhalt e. V.

Legal name

Tourismusverband Sachsen-Anhalt e. V.

Website

https://tourismusverband-sachsen-anhalt.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tourismusverband Sachsen-Anhalt e. V. (LTV) is a non-profit state-level tourism umbrella association founded in 1990 in Magdeburg, Germany. With 12 employees, it coordinates quality certifications, professional development, innovation programs, and the Straße der Romanik cultural route for Sachsen-Anhalt's tourism industry, funded by membership fees and state subsidies.

Ownership category

akta.pro rank

Product category

Tourism Industry Association Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Accessibility & Inclusion Services (ADA Access, Adaptive Programs, Multilingual Support) (THAAAGAJ)

akta.pro secondary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Tourism industry association
• Quality certification programs
• Destination marketing services
• Professional development training
• Cultural tourism promotion

Headquarters

HQ city

Magdeburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership fees and state funding: As a registered association (e.V.) and state-level tourism umbrella organization, the LTV is primarily funded through membership fees, government subsidies from the Ministry of Economics, Tourism, Agriculture and Forestry of Sachsen-Anhalt, and project-based funding for initiatives such as Reisen für Alle, Innovation Days, and the E-Learning platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Tourismusverband Sachsen-Anhalt e. V. (LTV) is the state-level umbrella organization (Dachverband) for the tourism industry in Saxony-Anhalt, Germany. It represents regional and specialized tourism associations and individual tourism businesses, providing quality certification programs (GÄSTELIEBLING, Reisen für Alle, ServiceQualität Deutschland, i-Marke, DTV-Klassifizierung), a statewide E-Learning platform for tourism professionals, knowledge management and innovation services, and policy advocacy on behalf of the sector. It also coordinates the cultural tourism route Straße der Romanik and associated awards such as the Romanikpreis.

Product overview

Tourismusverband Sachsen-Anhalt e.V. (LTV) is a tourism industry association and umbrella organization for the tourism economy in Saxony-Anhalt, Germany—not a technology company offering software products. The organization operates a portfolio of tourism promotion programs, quality certification initiatives, and professional development offerings. Core programs include the GÄSTELIEBLING competition (accommodation quality recognition), the Reisen für Alle barrier-free tourism certification, and the E-Learning-Plattform Sachsen-Anhalt (a digital learning platform powered by Teejit). Supporting programs include Innovation Days and Innovationscoaches for tourism innovation support, the Wissensmonitor and Wissensmanagementkonzept for knowledge management, the Romanesque Route coordination (Straße der Romanik) with its Romanikpreis award, sustainability initiatives including the Umweltpreis and JungTouristiker Barcamp, and the annual Tourismus Campus Harz conference. These programs serve tourism businesses, regional associations, and policymakers across Saxony-Anhalt.

Differentiator

Problem solved

Functional benefit

Brands

• GÄSTELIEBLING: A competition organized by LTV that awards accommodation establishments (hotels, pensions, holiday apartments) with the best service quality based on guest reviews from over 250 review platforms.
• Reisen für Alle
• Romanikpreis
• Straße der Romanik
• E-Learning-Plattform Sachsen-Anhalt
• Innovation Days
• Tourismus Campus Harz
• JungTouristiker Barcamp
• Tourismusnetzwerk Sachsen-Anhalt
• Umweltpreis Sachsen-Anhalt

Products and services

• GÄSTELIEBLING Competition Statewide competition awarding accommodation establishments (Hotels, Pensions/Gasthöfe, Ferienwohnungen) with the best guest service quality in Sachsen-Anhalt, evaluated using TrustYou software that aggregates reviews from over 250 review platforms.
• Reisen für Alle Certification Statewide coordination of the nationwide German certification system for barrier-free tourism offerings, assessing and certifying tourism facilities in Sachsen-Anhalt for accessibility for people with various disabilities. Nearly 300 facilities in Sachsen-Anhalt currently hold the certification.
• ServiceQualität Deutschland (SQD) Certification Quality management certification program for tourism service providers in Germany, focused on service quality improvement and customer orientation.
• E-Learning-Plattform Sachsen-Anhalt Statewide digital learning platform powered by Teejit, providing free courses in sustainability, digitalization, marketing, communication, personal competencies, HR, service quality, law, sales, trends, target groups, and source markets for tourism businesses and employees.
• Innovationscoaches Network A network of trained innovation coaches from various travel regions of Sachsen-Anhalt who support tourism stakeholders in innovative product development and guide innovation workshops.
• Innovation Days Two-day product development workshops where companies from different industries collaborate to develop solutions for tourism challenges using Design Thinking methods including Personas, Brainwriting, Customer Journey Maps, and Business Model Canvas.
• Innovationsplattform Sachsen-Anhalt Online platform containing methods and tools for innovative product development, supporting tourism stakeholders in the innovation process.
• Wissensmonitor (Knowledge Monitor) Regular surveys identifying knowledge needs of tourism service providers in Sachsen-Anhalt; results inform E-Learning platform content and workshop/seminar topics.
• Wissensmanagementkonzept (Knowledge Management Concept) Comprehensive knowledge management framework developed in 2025 with input from LTV members and partners, guiding knowledge transfer and training initiatives across the tourism sector.
• Straße der Romanik Coordination LTV coordinates the Straße der Romanik tourism route featuring Romanesque monuments across Sachsen-Anhalt, including the Romanikpreis award, the guest magazine 'Faszination Straße der Romanik', stamp booklet, and the international TRANSROMANICA cooperation.
• Romanikpreis Award Annual award presented since 1995 recognizing individuals and projects that contribute to the awareness and attractiveness of the Romanesque Route in Sachsen-Anhalt. Awarded in two categories: Persons and Projects.
• Tourismusnetzwerk Sachsen-Anhalt Portal Online knowledge and networking platform for tourism stakeholders in Sachsen-Anhalt, providing information, resources, coordination, and access to the E-Learning platform.
• Tourismus Campus Harz Conference Annual tourism conference organized in collaboration with Wernigerode Tourismus GmbH, Hochschule Harz, Harzer Tourismusverband, and Nationalpark Harz, featuring keynotes, workshops, and networking for tourism professionals.
• Umweltpreis Sachsen-Anhalt (Environmental Prize) Environmental award recognizing outstanding environmental projects in Sachsen-Anhalt with prize money of €20,000.
• JungTouristiker Barcamp Unconference event for young tourism professionals in Sachsen-Anhalt covering topics such as AI, accessibility, sustainability, and other current industry issues.
• Positionspapiere und tourismuspolitische Analysen (Position Papers and Policy Analyses) Position papers and policy analyses on tourism issues for Sachsen-Anhalt, including a tourism-specific analysis of party programs for the 2026 state election and policy positions for the legislative period.
• i-Marke Certification Coordination Coordination of the i-Marke quality certification from the German Tourism Association (DTV) for tourist information centers in Sachsen-Anhalt.

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• TeejitcoreTechnology or IntegrationTeejit provides the E-Learning platform (elearning-tourismus.de) for Sachsen-Anhalt's tourism professionals. The platform is accessible to all tourism businesses and employees free of charge and can deliver specific content tailored to different establishment types and regional associations.
• Investitions- und Marketinggesellschaft Sachsen-Anhalt mbH (IMG)coreStrategic or Co-development PartnerIMG is the state's investment and marketing agency and a key strategic partner in joint events such as the Parlamentarischer Abend and tourism promotion campaigns. The LTV and IMG co-host major events and work together on state-level tourism development goals including the target of 11 million overnight stays.
• Hochschule Harz (University of Applied Sciences)coreStrategic or Co-development PartnerHochschule Harz is a member of the LTV's Qualitätsbeirat (Quality Advisory Board) and co-organizer of the Tourismus Campus Harz, a major annual conference. It contributes academic expertise to quality standards, E-Learning platform development, and innovation initiatives.
• Industrie- und Handelskammer (IHK) MagdeburgcoreStrategic or Co-development PartnerIHK Magdeburg is a member of the LTV's Qualitätsbeirat and co-develops the E-Learning platform content, contributing to professional development standards for the tourism industry in the Magdeburg region.
• Industrie- und Handelskammer (IHK) Halle-DessaucoreStrategic or Co-development PartnerIHK Halle-Dessau is a member of the LTV's Qualitätsbeirat and partners with LTV on Innovation Days and E-Learning platform content development for the Halle-Dessau region.
• DEHOGA Landesverband Sachsen-Anhalt e. V.coreStrategic or Co-development PartnerDEHOGA Sachsen-Anhalt (German Hotel and Restaurant Association) is a member of the Qualitätsbeirat and contributes to the E-Learning platform development, representing the hospitality sector's interests in quality and training initiatives.
• Ministerium für Wirtschaft, Tourismus, Landwirtschaft und Forsten des Landes Sachsen-AnhaltcoreStrategic or Co-development PartnerThe state ministry is the primary public funder of the LTV and co-developer of key programs including the Masterplan Tourismus Sachsen-Anhalt 2027, the 'Reisen für Alle' project, the Innovationscoaches initiative, the E-Learning platform, and the Tourismus Campus Harz.
• Outdooractive GmbH & Co. KGcoreTechnology or IntegrationOutdooractive is the platform used to distribute Sachsen-Anhalt tourism data (including 'Straße der Romanik' visitor information) from the LTV and regional associations to the SAiNT open-data platform and beyond.
• Five regional travel associations of Sachsen-AnhaltcoreChannel Partner/ Reseller/ DistributorThe five regional associations (Harz, WelterbeRegion Anhalt-Dessau-Wittenberg, Saale-Unstrut, Altmark, Magdeburg/Elbe-Börde-Heide) are the primary members and distribution partners of the LTV. They implement LTV programs at regional level, contribute to the E-Learning platform, and serve as intermediaries reaching individual tourism businesses.
• Mittelstand-Digital Zentrum TourismuscoreStrategic or Co-development PartnerThe Mittelstand-Digital Zentrum Tourismus is a government-funded digitalization support center that partnered with the LTV during the Innovation Days 2025 in the WelterbeRegion, providing an inspiring impulse lecture on digital transformation for tourism businesses.
• Magdeburg Marketing Kongress und Tourismus GmbH (MMKT)coreStrategic or Co-development PartnerMMKT collaborates with the LTV on joint events including the GÄSTELIEBLING award ceremonies and other tourism promotion activities in Magdeburg. They co-manage content for the 'Straße der Romanik' visitor information.
• Wernigerode Tourismus GmbHcoreStrategic or Co-development PartnerWernigerode Tourismus GmbH co-organized the Tourismus Campus Harz with the LTV, Hochschule Harz, Harzer Tourismusverband, and Nationalpark Harz, contributing to professional development and networking in the Harz region.
• Harzer Tourismusverband (HTV)coreChannel Partner/ Reseller/ DistributorThe Harz Tourism Association is both a member and strategic partner of the LTV, co-organizing the Tourismus Campus Harz and representing tourism businesses in the Harz region.
• Nationalpark HarzminorStrategic or Co-development PartnerNationalpark Harz co-organized the Tourismus Campus Harz with the LTV and other partners, contributing to nature-based tourism development and professional exchange.
• LTV Sachsen e.V.coreStrategic or Co-development PartnerLTV Sachsen (Saxony State Tourism Association) initiated and co-organized the Zukunftswerkstatt Tourismus Mitteldeutschland together with Thüringer Tourismus GmbH and LTV Sachsen-Anhalt, enabling cross-state collaboration on digital trends and innovation in Central Germany.
• Thüringer Tourismus GmbHcoreStrategic or Co-development PartnerThüringer Tourismus GmbH co-organized the Zukunftswerkstatt Tourismus Mitteldeutschland together with LTV Sachsen and LTV Sachsen-Anhalt, enabling cross-state collaboration on tourism trends and innovation.
• SAiNT (Sachsen-Anhalt Open-Data-Plattform)coreTechnology or IntegrationSAiNT is the open-data platform of Sachsen-Anhalt that receives and distributes visitor-relevant tourism data (including 'Straße der Romanik' content) managed by the LTV, regional associations, and MMKT via Outdooractive.
• dwif-Consulting GmbHminorOthersdwif-Consulting GmbH was commissioned by the LTV to produce the 'Wirtschaftsfaktor Tourismus' report, presenting tourism economic data and figures for Sachsen-Anhalt for the years 2019-2023.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tourismus NRW e.V. State tourism association for North Rhine-Westphalia operating a comparable Dachverband model: aggregating regional DMOs, running statewide quality and certification programs, and representing industry interests to state government.
• Berlin Tourismus & Kongress GmbH (visitBerlin): City-state DMO for Berlin. Comparable function (state-level destination promotion, member/partner programs, policy interface) but with a markedly larger budget and a stronger inbound-convention/MICE portfolio.
• Thüringer Tourismus GmbH: State tourism organization for Thuringia and the third partner in the Zukunftswerkstatt Tourismus Mitteldeutschland collaboration with LTV Sachsen-Anhalt. Comparable in scope: state-wide destination promotion, networking of regional DMO partners, and joint innovation programming.
• Tourismusverband Mecklenburg-Vorpommern e.V. State-level tourism umbrella association for Mecklenburg-Vorpommern, an eastern German coastal state. Closely comparable organizational form (eingetragener Verein), member-based structure with regional DMOs, and quality/certification portfolio aligned to state tourism policy.
• Hamburg Tourismus GmbH: City-state DMO for Hamburg. Comparable as a state-level destination marketing and convention organization with a partner network and quality initiatives, scaled to a single metropolitan market.
• LTV Sachsen e.V. State tourism association for Saxony, the direct neighbouring state and an explicit co-organizer of cross-state initiatives such as the Zukunftswerkstatt Tourismus Mitteldeutschland. Operates with a comparable Dachverband mandate for regional tourism associations, quality programs, and state-level policy representation.
• Bayern Tourismus Marketing GmbH: State tourism marketing organization for Bavaria. Comparable as a state-level destination marketing organization running brand campaigns, partner programs, and quality initiatives, though with a substantially larger budget and broader international marketing mandate.
• Tourismus-Marketing GmbH Baden-Württemberg: State tourism marketing company for Baden-Württemberg. Comparable as a state-level DMO focused on destination promotion, partner enablement, and quality programs, with similar reliance on regional tourism partners for distribution.

Regional players

• Tourismus & Congress GmbH Frankfurt am Main: City-level DMO for Frankfurt am Main. Comparable as a destination marketing and congress organization but operating at a city scale rather than the LTV's statewide scope; useful reference for partnership models with hotels and event venues.

Broad incumbents

• Deutsche Zentrale für Tourismus (DZT): National tourism board for Germany, funded by the federal government to promote Germany as a travel destination internationally. Functions as the umbrella incumbent above state-level DMOs such as LTV, providing international marketing reach that LTV cannot replicate at national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tourismusverband-sachsen-anhalt-e-v

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Tourismusverband Sachsen-Anhalt e. V.