Private Tour Guide Israel

What Private Tour Guide Israel does

Tourist Guide Israel (legally operating as Tourist Guide Israel, DBA "Udi Avital Tour Guide") is a Jerusalem-based, founder-led private tour guide service established in 2013 by licensed guide Udi Avital. The company delivers 100% tailored private guided tours across Israel, including Jewish heritage tours, Christian pilgrimage tours, accessible tours for travelers with mobility or cognitive impairments, and guided hiking tours across sites such as Jerusalem, Masada, the Dead Sea, the Sea of Galilee, the Golan Heights, and Petra in Jordan. Multilingual guides cover nine languages, and the business operates a network of licensed independent guides coordinated under the Tourist Guide Israel brand with approximately 27 staff.

The underlying platform is a WordPress website integrated with the TourCMS booking system and the Tourmaster plugin, supporting direct inquiry, online booking, user registration, wishlists, and payment tracking. Tour pricing is per-itinerary, ranging from roughly €500 for a 3-day Jerusalem tour to ~€9,425 for an 8-day group tour, with 15–20% deposits required and tiered cancellation terms. A separate revenue stream is generated through commission-based referrals to Abraham Tours' 44+ open group departures via the same TourCMS integration. Customer acquisition is digital-first and dispersed across TripAdvisor, Google, Facebook, and TrustPilot reviews, a content blog in Hebrew and English, and direct phone/email contact.

The company is privately held and bootstrapped, with no disclosed institutional funding and Jeanette Kingston listed as Chief Executive Officer alongside founder Udi Avital. Distribution is direct-to-consumer globally with no intermediaries beyond the Abraham Tours group-tour partnership. The business is concentrated in the inbound tourism segment and structurally exposed to regional geopolitical conditions affecting travel to Israel.

Name

Private Tour Guide Israel

Legal name

Tourist Guide Israel

Website

https://touristguideisrael.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Private Guided Tours & Personal Tour Guides (THAJALAA)

akta.pro secondary industries

Jewish Heritage & Israel Pilgrimage Travel Agencies (THAKAHAC), Religious & Sacred Sites Tours (THAJAAAF), Pilgrimage Packages (Land-Only) Tour Operators (THAKAHAJ)

Keywords

• Private guided tours
• Heritage tour services
• Religious pilgrimage tours
• Accessible tourism services
• Guided hiking tours

Headquarters

HQ city

Jerusalem

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Private Guided Tours: 100% tailored private tours with dedicated guide/driver service. Tours include Jewish heritage, Christian pilgrimage, accessible tours, and hiking tours. Revenue is generated through tour fees that include guide services, transportation, and entrance fees.
2. Partner Group Tours: Commission-based referrals to Abraham Tours for open group tours. The company acts as an intermediary, directing customers to partner-operated group tours.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tourist Guide Israel is a private tour guide service operating in Jerusalem, Israel, offering 100% tailored private guided tours with a dedicated guide and private vehicle. The company specializes in Jewish heritage tours, Christian pilgrimage tours, accessible tours for travelers with special needs, and hiking tours across Israel's diverse landscapes. It also refers customers to partner Abraham Tours for 44+ open group tour options.

Product overview

Tourist Guide Israel is a private tour guide service operated by licensed Israeli tour guides, offering customized guided tours throughout Israel. The core offering consists of private tailored tours with dedicated guide and vehicle, supplemented by specialty tour types including Jewish heritage tours, Christian pilgrimage tours, accessible tours for guests with special needs, and hiking tours across Israel's diverse landscapes. The company also partners with Abraham Tours for open group tours. Key tour offerings include private tours, Jewish tours, Christian tours, accessible tours, hiking tours, neighborhood walking tours (such as Kiryat Yovel), and specialty experiences like full moon night walks. Transportation is provided via private vehicles including Peugeot 5008 SUV, with transfer services available as an add-on.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Tours 100% tailored private guided tours in Israel with a dedicated guide and private vehicle, offering personalized itineraries for history, culture, religion, nature, and other interests. Includes door-to-door service.
• Jewish Tours Tours focusing on Jewish heritage and history, presenting the unique history of the Jewish people through holy scriptures, archaeology, and exploration from Abraham to modern times.
• Christian Tours Pilgrimage tours following Jesus' footsteps through the Holy Land, connecting visitors to biblical stories at sites including Jerusalem, Nazareth, Sea of Galilee, and the Via Dolorosa.
• Accessible Tours Tours designed for groups including participants with special needs, offering accessibility solutions for mobility impairments, visual impairments, and cognitive disabilities. The company provides wheelchair and mobility scooter options.
• Hiking Tours Private guided hiking tours exploring Israel's marked trails across diverse landscapes including Masada National Park, Ein Gedi Nature Reserve, Golan Heights, and Judean Hills. Both day hikes and multi-day hiking adventures are available.
• Open Group Tours Small group tours operated by partner Abraham Tours, offering affordable exploration of Israel's popular attractions with experienced guides. Departures from Jerusalem and Tel Aviv.
• Transfer Services Transportation services including airport transfers, hotel transfers, private transportation, and group transfers with professional drivers and comfortable vehicles.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Abraham ToursminorChannel Partner/ Reseller/ DistributorAbraham Tours operates as a partner providing 44+ open group tours across Israel. Tourist Guide Israel directs customers to these tours while focusing on private tailored experiences. The partnership provides an affordable group tour option for price-sensitive customers.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Via Sabra: Boutique Christian pilgrimage and Holy Land tour operator offering private and small-group itineraries across Israel and Jordan. Closely comparable to Tourist Guide Israel's Christian tour vertical on customer type (pilgrims), itinerary content, and private-guide service model.
• Walks: Premium small-group and private guided tour operator across multiple cities (Rome, Florence, Paris, etc.) with a licensed-guide-led service model. Comparable on private-guided-tour positioning, premium pricing, and expert-narrative service delivery, though with a different geographic footprint.
• Tourist Israel: Israeli tour marketplace and operator offering private guides, day tours, and packaged experiences across Israel. Directly comparable on private-guide service, target audience (inbound tourists), and tour-category coverage, with a more marketplace-driven business model.
• Elmina Tours: Boutique Israel tour operator specializing in private and custom guided tours across religious, historical, and nature sites. Directly comparable on private-guide positioning, Israel itinerary coverage, and personal-itinerary customization model.
• Abraham Tours: Israel-focused backpacker and open-group tour operator; current channel partner of Tourist Guide Israel for 44+ scheduled group tours. Closely comparable on Israel itinerary offerings, target customer mix (international tourists), and tour-guide service model, though primarily group rather than private.
• Kenes Tours: Israeli tour operator offering Christian pilgrimage, Jewish heritage, and private guided tours across the Holy Land. Comparable on faith-based vertical specialization, licensed private-guide service, and inbound tourist customer base.
• Bein Harim Tourism: One of Israel's largest tour operators offering daily group and private tours across Jerusalem, Masada, Dead Sea, and Galilee. Directly competes with Tourist Guide Israel on itinerary coverage, customer segment, and tour-guide licensing, though at significantly larger scale.

Broad incumbents

• GetYourGuide: Global tours and activities marketplace with extensive Israel inventory including private guided tours in Jerusalem and beyond. Comparable on target customer (international tourists) and tour-category coverage, though operating as a broad OTA platform rather than a local operator.
• Viator: Global tours and activities marketplace owned by Tripadvisor, listing Israel tours including many of the same private-guide products as Tourist Guide Israel. Comparable on customer acquisition channels and Israel tour inventory, though operating as a broad marketplace aggregator rather than a specialist operator.

Others

• Israel Tourism Guide Association: Industry body representing licensed Israeli tour guides. Comparable as the credentialing and professional ecosystem within which Tourist Guide Israel's guides operate, though not a direct commercial competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/reviews
• Facebookfacebook.com/reviews
• LinkedInlinkedin.com/company/private-tour-guide-israel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Private Tour Guide Israel