Tournoi International de Hockey Pee-Wee de Québec

What Tournoi International de Hockey Pee-Wee de Québec does

The Tournoi International de Hockey Pee-Wee de Québec is a Quebec-domiciled non-profit organization that has operated what it characterizes as the world's largest minor hockey tournament annually since 1960, with the exception of 2020-2021 due to COVID-19. The flagship product is a 12-day event held each February at the Centre Vidéotron and Pavillon Guy-Lafleur in Quebec City, featuring 118 teams across competitive divisions (BB, AA, AA-Élites, AAA, AAA-Élites, and Féminin) drawn from a record 21 countries in the most recent edition. The organization serves youth hockey teams in the 11-12 age bracket, their families, host families, spectators, and a network of approximately 50 corporate sponsors, and claims 1,502 alumni who reached the NHL or WHA, including Wayne Gretzky, Mario Lemieux, and Guy Lafleur.

The operating model is event-driven. Revenue is generated through five streams: team registration fees tiered by geography ($750 CAD for Quebec teams, $1,400 CAD for other Canadian and European teams, $1,250 USD for US teams), ticket sales to in-person spectators (225,019 attendees at the 66th edition), merchandise sold through the tournament boutique and Attica partner, host family program fees ($400 USD/$500 CAD per team), and PEEWEETV subscriptions and pay-per-view streaming. The "Play and Stay" policy mandates that all visiting teams book accommodation through 18+ partner hotels, creating a closed distribution environment. Technology infrastructure is third-party-centric, relying on Spordle for event management and iCastGo for the PEEWEETV streaming platform, supplemented by a mobile app for schedules and scores.

The organization is governed by a Board of Directors led by President Michel Plante (since 2004) and a small staff of fewer than 10 employees supported by 350+ volunteers, with no parent company, no disclosed funding rounds, and no publicly available financials. Core strategic partners include Ville de Québec, the Gouvernement du Québec, Destination Québec Cité, Hilton, Fairmont, Labatt, Canadian Tire, CCM, Rogers, Tim Hortons, and Desjardins, with sanctioning authority granted by Hockey Québec and Hockey Canada.

Name

Tournoi International de Hockey Pee-Wee de Québec

Legal name

Tournoi International de Hockey Pee-Wee de Québec

Website

https://tournoipee-wee.qc.ca

Company type

Private

Founded year

1960

Operating status

Operating

Short description

The Tournoi International de Hockey Pee-Wee de Québec is a non-profit organization that has run the world's largest annual youth hockey tournament in Quebec City since 1960, serving 118 teams from 21 countries, their families, spectators, and a network of 50+ corporate sponsors with registration fees, ticket sales, streaming subscriptions, and merchandise.

Ownership category

akta.pro rank

Product category

Youth Sports Tournaments

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth & Amateur Sports Tournaments (MPAGAMAF)

akta.pro secondary industry

Amateur & Grassroots Tournament Organizers (MPAKADAH)

Keywords

• Youth hockey tournament
• Minor hockey events
• Amateur hockey competition
• Youth sports tournament
• International hockey event

Headquarters

HQ city

Quebec City

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Team Registration Fees: Registration fees vary by geographic origin: Quebec teams pay $750 CAD, Canadian teams outside Quebec pay $1400 CAD, US teams pay $1250 USD, and European/other teams pay $1400 CAD. Fees are non-refundable if a team withdraws after acceptance.
2. Ticket Sales: Spectator attendance generates revenue through ticket sales for games held at Centre Vidéotron and Pavillon Guy-Lafleur. The 66th edition attracted 225,019 spectators.
3. Streaming Subscriptions and Downloads: PEEWEETV offers team follow access ($49.99), single game live ($19.99), all games live access ($149.99), and game archive downloads ($14.99 each)
4. Merchandise and Promotional Items: Boutique sells official tournament merchandise and promotional items including clothing through partner Attica and hockey trading cards for participants
5. Host Family Program: Teams hosted by families pay $400 USD or $500 CAD per team for accommodation, breakfast and dinner, and transportation services

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

The organization operates an annual 12-day international youth hockey tournament for players aged 11-12, held each February in Quebec City at Centre Vidéotron and Pavillon Guy-Lafleur, featuring 118 teams across divisions from BB up to AAA-Élites plus a Féminin category. Supporting the event are team registration services with geographically tiered fees, spectator ticket sales, the PEEWEETV streaming platform offering live and on-demand game viewing, an official mobile app, mandatory partner-hotel accommodation under the "Play and Stay" program, and host family billeting. Ancillary offerings include a merchandise boutique, hockey trading cards, a commemorative history book, a summer hockey camp, and a sub-event called La Classique du Vieux-Québec.

Product overview

The Tournoi International de Hockey Pee-Wee de Québec operates a portfolio of products and services centered around its flagship youth hockey tournament event. The core offering is the annual international hockey tournament held in Quebec City, featuring 118 teams from around the world competing across multiple divisions. Supporting the tournament are PEEWEETV.COM (online streaming platform), a Mobile App for accessing schedules and content, and team registration services. Ancillary products include merchandise through a Promotional Items Boutique and Clothing Store (via Attica partner), hockey cards as commemorative collectibles, a summer hockey camp, and a commemorative history book. The tournament is sanctioned by Hockey Québec and Hockey Canada.

Differentiator

Problem solved

Functional benefit

Brands

• PEEWEETV: Online streaming platform for watching tournament games live or on demand
• Champ-Pee
• Pi-Wi
• La Classique du Vieux-Québec

Products and services

• Pee-Wee Tournament Registration Team registration service for the annual 12-day international pee-wee hockey tournament held in Quebec City. Accepts teams from Quebec ($750 CAD), other Canadian provinces ($1,400 CAD), USA ($1,250 USD), and Europe/other ($1,400 CAD), with registrations open July 1 to October 15 for the following February tournament.
• Tournoi International de Hockey Pee-Wee de Québec Flagship annual international youth hockey tournament for players aged 11-12, held over 12 days at Centre Vidéotron and Pavillon Guy-Lafleur in Quebec City, featuring 118 teams competing across divisions (Féminin, BB, AA, AA-Élites, AAA, AAA-Élites). Sanctioned by Hockey Québec and Hockey Canada.
• PEEWEETV.COM Streaming Platform Online streaming platform for watching tournament games live or on-demand, with team-specific subscriptions, individual game purchases, full tournament access passes, and downloadable game archives.
• Tournament Mobile App Official mobile application providing tournament information, schedules, standings, scores, and access to PEEWEETV streaming content for participants and spectators.
• Official Merchandise Boutique Online store selling official tournament promotional items and collectibles, including commemorative products and trading cards for participants.
• Tournament Apparel (Attica Partner) Official tournament-branded clothing and apparel sold through partner retailer Attica International.
• Host Family Billeting Program Host family accommodation service placing visiting international teams with local Quebec City families, including accommodation, breakfast and dinner, and transportation for $400 USD or $500 CAD per team.
• Spectator Ticket Sales On-site ticket sales for tournament games held at Centre Vidéotron and Pavillon Guy-Lafleur venues.
• Camp de Hockey (Summer Hockey Camp) Annual summer hockey camp providing training and development opportunities for young hockey players, held in Quebec City.
• La Classique du Vieux-Québec Special hockey event and competition within the tournament programming, held in the Old Quebec district.

Quantifiable outcome

• 118 teams from up to 21 countries participate annually
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

23 partnerships are on record, tiered core and minor.

• Ville de Québec (City of Quebec)coreStrategic or Co-development PartnerMunicipal government partner providing support for the tournament held in the city, including use of Centre Vidéotron and other municipal facilities. Critical venue and infrastructure partner.
• Gouvernement du Québec (Quebec Government)coreStrategic or Co-development PartnerProvincial government backing the tournament as a major sporting event and tourist attraction for Quebec.
• Destination Québec CitécoreGTM or Marketing PartnerOfficial tourism partner promoting the tournament and Quebec City as a destination to visitors and participants.
• Bureau Capitale NationaleminorGTM or Marketing PartnerRegional tourism and economic development organization supporting the tournament's regional impact.
• Hilton QuébeccoreChannel Partner/ Reseller/ DistributorOfficial hotel partner in the 'Play and Stay' program, offering accommodation for visiting teams with exclusive rates.
• Fairmont Le Château FrontenaccoreChannel Partner/ Reseller/ DistributorLuxury hotel partner offering premium accommodation for tournament families and VIP guests.
• SpordlecoreTechnology or IntegrationTechnology platform powering the tournament's website, registration, and event management systems.
• Transco - Autobus LavalminorChannel Partner/ Reseller/ DistributorOfficial bus rental partner providing discounted transportation services for visiting teams.
• LabattcoreGTM or Marketing PartnerMajor brewery and sponsor providing beverages and marketing support at the tournament.
• Canadian TirecoreGTM or Marketing PartnerSporting goods retailer and sponsor supporting youth hockey development at the tournament.
• CCM (Hockey Equipment)coreGTM or Marketing PartnerOfficial hockey equipment partner providing gear and promotional support.
• RogerscoreGTM or Marketing PartnerTelecommunications sponsor providing connectivity and marketing support.
• Journal de QuébecminorGTM or Marketing PartnerOfficial media partner providing news coverage and promotion of the tournament.
• LHJMQ (QMJHL)coreStrategic or Co-development PartnerQuebec Major Junior Hockey League partnership including game programming and local hockey community connections.
• Remparts de QuébecminorStrategic or Co-development PartnerLocal QMJHL team partnership with joint programming and venue coordination.
• SDC du Vieux-QuébecminorGTM or Marketing PartnerOld Quebec business district partnership promoting local commerce to tournament visitors.
• DesjardinsminorGTM or Marketing PartnerFinancial services partner providing sponsorship and promotional support.
• Tim HortonsminorGTM or Marketing PartnerCoffee and quick-service restaurant partner with regional locations for team meals.
• Kia Canada / Force KiaminorGTM or Marketing PartnerOfficial automobile partner providing vehicle support and transportation services.
• Équipe PO VearminorGTM or Marketing PartnerReal estate partner sponsoring player appearance areas and VIP spaces at Centre Vidéotron.
• IGAminorGTM or Marketing PartnerGrocery retailer partner providing food products and marketing support.
• Attica International (Boutique)minorChannel Partner/ Reseller/ DistributorOfficial merchandise and clothing boutique for tournament apparel and souvenirs.
• Collège O'SullivanminorStrategic or Co-development PartnerLocal college partnership for education and training programs related to the tournament.

Scale indicators7 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• Brick Invitational (Brick Hockey): The Brick Invitational (formerly Edmonton Brick Invitational) is an elite international youth hockey tournament held annually in Edmonton, Alberta, featuring top pee-wee (age 11-12) and bantam teams. It is the most direct competitor for elite North American teams, with its own NHL alumni list including Connor McDavid and Sidney Crosby.
• Bell Capital Cup: The Bell Capital Cup is a major international pee-wee hockey tournament held annually in Ottawa, Ontario, attracting elite 11-12-year-old teams from across North America and Europe. It directly competes for the same participating teams, sponsorship dollars, and spectator audience as the Quebec Pee-Wee.
• Mac's Midget AAA World Invitational Tournament: Mac's Midget AAA World Invitational is an elite international youth hockey tournament held in Calgary, Alberta, targeting the midget (older) age tier. It shares the same tournament-organization model, NHL alumni brand-building dynamic, and corporate sponsor ecosystem as the Quebec Pee-Wee.

Regional players

• Tournoi International de Hockey Pee-Wee de Bécancour-Nicolet: A regional Quebec pee-wee hockey tournament held in the Bécancour-Nicolet area, operating in the same age category and French-Canadian market but at a smaller scale. It competes for Quebec-based teams and regional sponsors in the same province.

Broad incumbents

• Hlinka Gretzky Cup: The Hlinka Gretzky Cup is an annual IIHF-sanctioned U18 men's ice hockey tournament featuring top international teams. While at a higher age tier, it shares comparable organizational structure, international team base, and brand-building role within global hockey development.
• Little League International: Little League International organizes the Little League World Series and other youth baseball tournaments, operating a comparable non-profit amateur tournament model at a much larger scale. Useful as a benchmark for non-profit youth amateur tournament operations and global broadcasting strategy.
• IIHF (International Ice Hockey Federation): The IIHF organizes international ice hockey competitions including the World Junior Championship and Ice Hockey World Championship. While it focuses on older age tiers and national teams, it is the most relevant institutional peer for international youth/elite ice hockey event production.

Others

• Hockey Quebec: Hockey Quebec is the provincial governing body for amateur hockey in Quebec and the sanctioning federation for the Tournoi International de Hockey Pee-Wee. It provides structural governance, division rules, and access to the provincial player/team pipeline.
• Hockey Canada: Hockey Canada is the national governing body for amateur hockey in Canada and a co-sanctioning authority of the Quebec Pee-Wee. It provides national-level federation legitimacy, integration with Team Canada pathways, and credibility that supports the tournament's brand.
• Destination Québec Cité: Destination Québec Cité is the official tourism partner of the Quebec Pee-Wee tournament, promoting the event and Quebec City to international visitors. It is an ecosystem participant rather than a competitor, but its marketing reach directly supports tournament demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/tournoipeewee
• Facebookfacebook.com/tournoi.peewee.1
• Instagraminstagram.com/peeweeqc

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tournoi International de Hockey Pee-Wee de Québec