Touroparc Zoo
Touroparc Zoo is a family-owned regional French zoological and amusement park in Romanèche-Thorins, Burgundy, combining 600+ animals across 140 species with rides, a water park, and a museum to serve families, school groups, and corporate visitors through tickets, premium experiences, and conservation programs.
- Company typePrivate
- Founded1961
- HeadquartersRomanèche-Thorins, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Touroparc Zoo does
Touroparc Zoo is a privately-held regional zoological and amusement park located in Romanèche-Thorins in southern Burgundy, founded in 1961 and operating across approximately 12 hectares. The site combines three integrated attractions: a zoological collection of more than 600 animals spanning 140 species, an amusement park with rides and a water park, and an on-site natural history museum. The facility is accredited by EAZA (European Association of Zoos and Aquaria) and AFdPZ (Association Française des Parcs Zoologiques) and participates in 33 European Endangered Species Programmes (EEPs), which together provide access to managed breeding populations and institutional conservation credibility unavailable to non-accredited operators.
The park operates a direct-to-consumer commercial model with multiple revenue streams layered on a single destination. Core revenue comes from admission tickets (approximately €15.90 children / €24.90 adults), supplemented by high-margin experiential products including VIP guided visits and "soigneur d'un jour" keeper-for-a-day experiences priced up to €300+, a six-tier animal adoption/sponsorship program, birthday event packages ("Safari Goûter"), and group bookings for schools, leisure committees, and corporate clients. Secondary revenue is generated on-site through food service, retail/gift shop, and parking. Online ticketing and reservation management are handled through the Qweekle platform, indicating channel digitization for both individual and group sales. The park runs seasonally (February to November) and is supported by a year-round staff of ~15 employees supplemented by seasonal hires.
The business is family-owned with no external funding rounds disclosed. A dedicated conservation vehicle, Touroparc Conservation, was established in 2010 to formalize species-preservation activities and channel a portion of revenue toward in-situ and ex-situ conservation work. The combination of long operating history, multi-attraction format, accredited zoo status, and a layered pricing architecture positions Touroparc as a stable regional operator rather than a high-growth venture, with strategy centered on per-visitor monetization, repeat visitation, and conservation-led brand positioning within its catchment.
Touroparc Zoo firmographics
Firmographics- Name
- Touroparc Zoo
- Legal name
- TOUROPARC
- Website
- https://touroparc.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Touroparc Zoo is a family-owned regional French zoological and amusement park in Romanèche-Thorins, Burgundy, combining 600+ animals across 140 species with rides, a water park, and a museum to serve families, school groups, and corporate visitors through tickets, premium experiences, and conservation programs.
- Ownership category
- akta.pro rank
Touroparc Zoo industry classification
Industry- Product category
- Zoological Park
- NAICS
- Zoos and Botanical Gardens (71213)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)
- akta.pro secondary industry
- Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE)
Keywords
Where Touroparc Zoo is headquartered
LocationHeadquarters
- HQ city
- Romanèche-Thorins
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Touroparc Zoo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Admission Tickets: Entry fees to the zoo, amusement park, and aquatic area. Pricing varies by season with reduced rates for children, students, seniors, and disabled visitors. Annual passes available.
- Special Experiences: Premium experiences including VIP visits (95€), Privileged visits (45€), Passion Soigneur (120€), Junior Keeper for kids (100€), Elephant shower (75€), and enrichment activities
- Animal Sponsorship: Parrainage program allowing visitors to sponsor animals with 6 tiers ranging from 15€ to 300€+ with tax benefits
- Birthday Parties: Happy Touro formula for children's birthdays with lemur island experience and birthday snacks (10€/person, minimum 5 people)
- Food and Retail: On-site restaurants (Lagon, Volière, Manoir, Carrousel, Tacot's, Oasis snack bar), gift shop with plush toys, clothing, and souvenirs
- Group Visits: School group visits and corporate seminars with personalized programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Summer 2026 peak season: Adults 26.50€, Children 22€ |
| Unit Pricing | Pay-as-you-go | VIP Half-Day Experience: 95€/person including park entry |
| Unit Pricing | Pay-as-you-go | Privileged Visit: 45€/person |
| Unit Pricing | Pay-as-you-go | Passion Soigneur (Keeper for a Day): 120€/person |
| Unit Pricing | Pay-as-you-go | Junior Keeper Experience: 100€/child |
| Unit Pricing | Pay-as-you-go | Happy Touro Birthday: 10€/person |
| Unit Pricing | Pay-as-you-go | Elephant Shower: 75€/person |
| Subscription | Annual | Animal Sponsorship: 15€ to 300€+ annually |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Touroparc Zoo product offering
Product offeringCore offering
Touroparc Zoo is a combined zoological park, amusement park, and aquatic park in Romanèche-Thorins, France, housing 600+ animals across 140 species on 12 hectares. Visitors pay a single admission fee to access the zoo, family rides, water slides, and museums, with premium add-on experiences such as VIP tours, keeper-for-a-day programs, and animal feeding sessions available for additional fees. The park also operates a dedicated conservation endowment fund (Touroparc Conservation, est. 2010) and participates in 33 European Endangered Species Programmes.
Product overview
Touroparc Zoo operates as a combined zoo and leisure park offering a unified visitor experience. The core offering includes a zoological park (Parc Zoologique) with 600+ animals across 140 species, complemented by an attractions park (Parc d'Attractions), an aquapark (Parc Aquatique), and museums. The park also operates Touroparc Conservation, a dedicated fund supporting endangered species protection. Premium visitor experiences (Expériences Insolites) such as VIP tours, keeper encounters, and animal feeding sessions are available as add-on offerings. The park spans 12 hectares and has operated for 64 years.
Differentiator
Problem solved
Functional benefit
Brands
- Touroparc Conservation: An endowment fund created in 2010 to finance conservation programs in the natural habitat of endangered species, supporting education, anti-poaching efforts, and scientific research.
Products and services
- Zoological Park Admission (Parc Zoologique)
Companies that use Touroparc Zoo
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Touroparc Zoo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Touroparc Zoo partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Touroparc ConservationcoreInternal endowment fund created by Touroparc to finance conservation programs in natural habitats. Supports giraffe conservation in Niger, lemur conservation in Madagascar, and Tonga: Terre d'accueil association. Funded by park donations and public contributions.
- EAZA (European Association of Zoos and Aquariums)coreTouroparc Zoo is a member of EAZA, which coordinates European zoo conservation efforts, breeding programs (EEP), and shares best practices. EAZA was created in 1985 to manage species reproduction at international level.
- AFdPZ (Association Française des Parcs Zoologiques)coreMember of the French Association of Zoological Parks, the national body coordinating zoo activities and standards in France.
- QweeklecoreOnline ticketing and booking platform provider for park admissions and special experiences.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Touroparc Zoo competitors and assessment
Company assessmentDirect peers
- Planète Sauvage: French wildlife park near Nantes combining a drive-through safari experience with a traditional zoo. Comparable as a French wildlife-focused park with multiple revenue streams and similar family-day-out positioning.
- Zoo de Lyon: Municipal zoological park in Lyon with a free-entry/affordable model serving a similar Burgundy-Rhône-Alpes visitor catchment. Comparable as a French zoological park within the regional competitive set Touroparc operates in.
- Parc de Thoiry: French zoological park near Paris that uniquely combines a zoo with an amusement park and safari drive-through on a single site. Directly comparable hybrid business model — animal experiences plus rides, premium experiences, and educational offerings — making it the closest structural peer to Touroparc.
- Bioparc de Doué-la-Fontaine: French zoological park in the Loire region with a strong conservation focus and EAZA participation. Comparable as a regional French zoo combining animal welfare emphasis, conservation programs, and immersive visitor experiences.
- Zoo de La Palmyre: Long-established French zoological park on the Atlantic coast with ~1,700 animals across 115+ species. Comparable as a privately operated French zoo with EAZA membership, educational programs, and similar family-focused value proposition.
- ZooParc de Beauval: France's largest and most-visited zoological park. Comparable as a French zoological park combining animal collections, conservation programs (multiple EEPs), and premium visitor experiences, though at a materially larger scale than Touroparc.
- CERZA Zoo (Parc zoologique de Cerza): Normandy-based French zoological park with approximately 1,500 animals and strong educational programming. Comparable as a privately operated French zoo of similar mid-size scale with EAZA membership and similar target customer segments.
Regional players
- Nausicaá: France's largest aquarium located on the English Channel coast. Comparable as a French marine/wildlife visitor attraction with strong conservation messaging, premium experiences, and EAZA-adjacent positioning.
Broad incumbents
- Bagatelle: Regional French amusement park in northern France. Comparable as a mid-sized French leisure park targeting families with similar ticket price points and day-visit dynamics, though lacking the zoo component.
- Parc Astérix: One of France's largest theme parks, owned by Compagnie des Alpes. Comparable as a major French attraction targeting family audiences in similar regions, though with a rides-centric rather than animals-centric value proposition.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Touroparc Zoo social profiles
Digital presenceTouroparc Zoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Touroparc Zoo leadership team
Management profileNumber of profiles
Touroparc Zoo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Touroparc Zoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Touroparc Zoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Touroparc Zoo
What does Touroparc Zoo do?
Touroparc Zoo is a combined zoological park, amusement park, and aquatic park in Romanèche-Thorins, France, housing 600+ animals across 140 species on 12 hectares. Visitors pay a single admission fee to access the zoo, family rides, water slides, and museums, with premium add-on experiences such as VIP tours, keeper-for-a-day programs, and animal feeding sessions available for additional fees. The park also operates a dedicated conservation endowment fund (Touroparc Conservation, est. 2010) and participates in 33 European Endangered Species Programmes.
Is Touroparc Zoo a public or private company?
Touroparc Zoo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Touroparc Zoo founded?
Touroparc Zoo was founded in 1961. It employs 11 to 50 people.
Where is Touroparc Zoo based?
Touroparc Zoo is headquartered in Romanèche-Thorins, France, in the Europe region.
How does Touroparc Zoo make money?
Six revenue lines are on record. Admission Tickets are the primary driver. The others are special Experiences, animal Sponsorship, birthday Parties, food and Retail and group Visits.
Who are Touroparc Zoo's main competitors?
Direct peers on record are Planète Sauvage, Zoo de Lyon, Parc de Thoiry, Bioparc de Doué-la-Fontaine, Zoo de La Palmyre, ZooParc de Beauval and CERZA Zoo (Parc zoologique de Cerza). Nausicaá is listed as a regional player. Broad incumbents are Bagatelle and Parc Astérix.
Does Touroparc Zoo have an API?
No public API is recorded for Touroparc Zoo.
What industry is Touroparc Zoo in?
Touroparc Zoo's product category is Zoological Park. Its primary akta.pro industry code is THAJADAL, Zoos, Aquariums & Botanical Gardens (Educational Collections), with a secondary code of THAJAEAE, Zoo & Aquarium Parks (Ticketed Wildlife Attractions). Its NAICS code is 71213 and its SIC code is 7900.