Avventure Bellissime | Tours-Italy

What Avventure Bellissime | Tours-Italy does

Avventure Bellissime is a privately held, certified Italian incoming tour operator founded in 1999 and headquartered in Venice, Italy. The company designs and delivers guided tours, multi-day vacation packages, private transfers, and fully customized itineraries across more than 14 Italian destinations, including Venice, Rome, Florence, the Amalfi Coast, Cinque Terre, Tuscany, the Dolomites, Sicily, and Puglia. Its portfolio spans city walking tours, museum and Vatican tours, boat and gondola experiences, wine and food tours, shore excursions for cruise passengers, and themed custom vacations (Classic Italy, Italian Nature, Food & Wine, Romantic Italy, Family Fun). Service delivery is executed through a network of local guides, drivers, and accommodation partners described as "born and raised in their regions," with 7-day customer telephone support.

The company operates a hybrid distribution model combining a direct-to-consumer e-commerce website (tours-italy.com) with real-time availability and secure checkout, and a B2B Agent Connect portal that grants international travel agents and tour operators discounted agent rates, promo codes, and downloadable brochures. Pricing is per-tour and ranges from approximately €26.50 for short walking tours to €6,700+ for private multi-day packages, with vacation packages priced €3,150–€5,850 per person. Marketing combines content (Travel Journal blog), SEO, email newsletters, and paid social advertising on Facebook and Instagram.

The business is owned and led by CEO Monica Fachin, supported by a lean team of five employees. Avventure Bellissime is registered as Avventure Bellissime Ltd. in Venice, has no disclosed institutional funding, no parent company, and no subsidiaries. It has accumulated 987 verified customer reviews averaging 4.7/5 on Feefo and received the Feefo Gold Trusted Service Award 2026, indicating established third-party reputation validation. The underlying technology is a standard tour-operator booking and e-commerce platform with no proprietary AI, API, or integration ecosystem disclosed.

Name

Avventure Bellissime | Tours-Italy

Legal name

Avventure Bellissime Ltd.

Website

https://tours-italy.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Avventure Bellissime is a privately held, Venice-based Italian incoming tour operator founded in 1999 offering guided tours, multi-day vacation packages, and custom itineraries across 14+ Italian destinations to individual travelers, families, cruise passengers, and B2B travel agents via its website and Agent Connect program.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (56152), Tour Operators (561520)

akta.pro primary industry

Adventure & Expedition Multi-Day Tour Operators (THAKADAD)

akta.pro secondary industries

Multi-Activity Adventure Tour Operators (Mixed itineraries) (THAAADAJ), Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)

Keywords

• Guided Italy tours
• Italian vacation packages
• Custom Italy itineraries
• Shore excursions Italy
• B2B travel agent Italy

Headquarters

HQ city

Venice

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tour Bookings: Direct tour bookings including day tours, small group tours, private tours, and specialty experiences across Italy. Revenue generated through per-tour pricing paid by end customers or travel agents.
2. Vacation Packages: Multi-day vacation packages combining tours, accommodations, and transfers. Pricing based on per-person rates for semi-private and private package deals.
3. Custom Vacation Planning: Fully customized Italian vacations tailored to individual preferences, with 100% customizable itineraries, activities, and accommodations.
4. B2B Agent Bookings: Travel agents and tour operators book tours at discounted rates through Agent Connect program, marking up for their clients or charging service fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Avventure Bellissime is a certified full-service Italian incoming tour operator that designs, sells, and delivers guided day tours, multi-day vacation packages, and fully customized Italian vacations across more than 14 destinations. Offerings are sold directly to travelers via tours-italy.com and indirectly to international travel agents through the Agent Connect B2B program, with all experiences executed by a network of local guides and private drivers based in Venice.

Product overview

Avventure Bellissime is a certified full-service travel operator offering a portfolio of tour products and vacation packages throughout Italy. The core offering consists of guided day tours, multi-day vacation packages, and fully customized itineraries. Day tours span destination-specific categories including city sightseeing, walking tours, boat tours, wine and food experiences, and shore excursions, with products organized by major Italian destinations (Venice, Rome, Florence, Dolomites, and other regions). Vacation packages provide pre-packaged multi-day experiences ranging from 7 to 14 days covering multiple cities. The Custom Tours product enables fully personalized travel experiences organized around themes (Classic Italy, Italian Nature, Food & Wine, Romantic Italy, Family Fun). An Agent Connect B2B platform serves travel industry partners with booking tools and agent-specific pricing. The products are delivered through a network of local guides and drivers throughout Italy, with operations based in Venice since 1999.

Differentiator

Problem solved

Functional benefit

Products and services

• Italy Tour Packages

Quantifiable outcome

• 987 customer reviews with 4.7/5 average rating on Feefo platform

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• TripAdvisorminorOthersTripAdvisor logo appears on the website indicating integration or presence on the review platform where customers can view and compare the company's tours against competitors.
• Rough Golf and Luxury GatewaysminorChannel Partner/ Reseller/ DistributorTravel agency partner that books Avventure Bellissime tours for their clients. Testimonial indicates satisfaction with tour arrangements and responsiveness to queries.
• L&B Italian ToursminorChannel Partner/ Reseller/ DistributorItalian-focused tour operator partner booking Avventure Bellissime services. Reports prompt and professional service.
• DM Travel ServicesminorChannel Partner/ Reseller/ DistributorTravel agency partner providing exceptional service reviews for tours, transfers, and custom excursions in Italy.
• Times4sensesminorChannel Partner/ Reseller/ DistributorPartner travel company praising the team's knowledge, personalized service, and seamless organization for guided tours in Rome, Florence, and Tuscan countryside.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Roman Guy: Italy-focused tour company offering Vatican, Colosseum, Pompeii, and Tuscany tours with both small-group and private formats. Overlaps with Avventure Bellissime on Rome, Florence, and day-trip offerings and shares the DTC online-booking business model.
• Walks of Italy: Italy-focused guided tour operator offering small-group, private, and skip-the-line tours across Rome, Venice, Florence, Naples, and Pompeii. Directly comparable in destination coverage, tour format, and target customer (English-speaking leisure travelers booking tours-italy.com style experiences).
• Context Travel: Premium small-group and private tour operator specializing in Italy, offering expert-led walking tours, food tours, and multi-day itineraries. Comparable as a high-quality, expert-guide-driven tour operator with strong custom/itinerary capabilities and similar B2B agent relationships.
• Select Italy: Italy-specialist tour operator offering custom luxury vacations, multi-day packages, and B2B agent services. Highly comparable given its similar mix of custom itineraries, premium pricing, and emphasis on tailor-made Italian experiences.
• Walks: Small-group guided tour operator with strong presence across Italy (Venice, Rome, Florence, Pompeii) and a clear expert-guide value proposition. Directly comparable in tour format, customer reviews emphasis, and English-speaking tourist customer base.
• Italy4Real: Boutique Italian tour operator offering custom-tailored vacations and small-group experiences with local experts. Comparable in its emphasis on authentic, locally-rooted experiences and multi-day custom itineraries across Italian regions.

Broad incumbents

• Viator (Tripadvisor): Global OTA for tours, activities, and experiences with extensive Italy inventory including many of Avventure Bellissime's destinations. Comparable as a distribution and discovery platform that competes for the same Italy-bound traveler searches and B2B agent demand.
• GetYourGuide: Major global marketplace for tours and activities, with significant Italy coverage and strong brand recognition. Functions as both a distribution competitor and indirect benchmark for online booking UX and pricing in the same tour categories.
• TourRadar: Multi-day tour marketplace featuring operator packages across Europe, including Italy. Comparable in multi-day package inventory and B2B agent relationships, though operates at a much larger scale as a marketplace rather than a single operator.

Regional players

• Ciao Florence: Florence-based tour and activity operator offering walking tours, food tours, and Tuscany day trips with strong local-guide positioning. Comparable as a regional Italy tour operator competing in Florence/Tuscany, the same core destinations Avventure Bellissime serves.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avventure Bellissime | Tours-Italy