Tower Chrysler Dodge Jeep Ram

What Tower Chrysler Dodge Jeep Ram does

Tower Chrysler Dodge Jeep Ram is a single-location, multi-brand automotive franchise dealership headquartered at 10901 Macleod Trail SW in Calgary, Alberta, Canada. Founded in 1971 near the iconic Calgary Tower and now operating from a state-of-the-art facility in southern Calgary, the dealership sells new vehicles across four Stellantis brands — Chrysler, Dodge, Jeep, and Ram — alongside certified pre-owned and used inventory from multiple manufacturers. It serves individual consumers, families, and business/commercial fleet buyers primarily in the Calgary metro and surrounding region, supplemented by an Out of Town Buyer Program.

The core technology stack is conventional for an automotive dealership: online inventory management, digital vehicle display, and customer relationship management systems delivered through the parent company, AutoCanada Inc. Current inventory includes approximately 196 new vehicles (weighted toward Jeep and Ram) and 120 pre-owned units, with product breadth spanning sedans, SUVs, trucks, minivans, commercial vehicles, and electrified offerings such as the Chrysler Pacifica Hybrid, RAM ProMaster EV, and Jeep Recon EV.

The business model combines five revenue streams: (1) one-time new vehicle sales at manufacturer MSRP, (2) one-time pre-owned and certified pre-owned sales, (3) recurring service and maintenance including an affiliated Courtesy Collision Centre, (4) OEM parts and accessories hardware sales, and (5) transaction-fee financing and leasing arranged through partner institutions. Pricing is per-unit with vehicle MSRPs ranging from roughly C$37,000 to C$128,000. The dealership is privately held and wholly owned by AutoCanada Inc., operating within the parent's centralized governance, privacy, and operational framework.

Name

Tower Chrysler Dodge Jeep Ram

Legal name

Tower Chrysler Dodge Jeep Ram

Website

https://towerchrysler.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Tower Chrysler Dodge Jeep Ram is a Calgary-based Stellantis franchise dealership selling new and pre-owned Chrysler, Dodge, Jeep, and Ram vehicles, plus service, parts, financing, and collision repair to consumers and commercial buyers in southern Alberta, owned by AutoCanada Inc.

Ownership category

akta.pro rank

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Chrysler, Dodge, Jeep, and Ram vehicles including sedans, SUVs, trucks, minivans, and commercial vehicles. Revenue generated from vehicle transactions with financing options available.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and used vehicles across multiple brands including Chrysler, Dodge, Jeep, Ram, and other manufacturers. Vehicles are inspected and certified through AutoCanada's AC Infopack program.
3. Service and Maintenance: Vehicle maintenance and repair services including scheduled maintenance, collision repair through Courtesy Collision Centre, tire services, and express lane service options.
4. Parts and Accessories: Sale of OEM parts, accessories, and automotive supplies for vehicle maintenance and customization.
5. Financing Services: Vehicle financing and leasing services through partnerships with financing institutions. Pre-qualification services available for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Tower Chrysler Dodge Jeep Ram is an authorized franchise dealership in Calgary, Alberta that sells new vehicles from the Chrysler, Dodge, Jeep, and RAM brands, alongside certified and used pre-owned vehicles from multiple manufacturers. The dealership complements sales with on-site vehicle financing and leasing, factory-trained service and maintenance, OEM parts and accessories, and an affiliated collision repair centre serving individual consumers, families, and commercial fleet customers.

Product overview

Tower Chrysler Dodge Jeep Ram is a multi-brand automotive dealership offering new and pre-owned vehicle sales across four Stellantis brands (Chrysler, Dodge, Jeep, RAM), supplemented by a comprehensive service and parts department. The product portfolio centers on a core new vehicle sales operation featuring sedans (Dodge Charger), SUVs (Jeep Grand Cherokee, Jeep Wrangler, Dodge Durango), trucks (RAM 1500/2500/3500), minivans (Chrysler Pacifica, Grand Caravan), and commercial vehicles (RAM ProMaster series). The dealership also operates an Electric/Hybrid sub-brand offering plug-in hybrids and EVs, a Pre-Owned vehicle division with over 120 units including AutoCanada Certified vehicles, and value-added services including financing, vehicle service, parts, collision repair, and trade-in/sell programs. As part of the AutoCanada dealership group, the dealership leverages corporate infrastructure while maintaining local Calgary market presence established in 1971.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales (Chrysler, Dodge, Jeep, RAM) Authorized franchise sales of brand-new Chrysler (minivans, plug-in hybrids), Dodge (muscle cars, SUVs), Jeep (SUVs, off-road, electric), and RAM (light-duty and heavy-duty trucks, commercial vans) vehicles, including sedans, SUVs, trucks, minivans, commercial vehicles, hybrids, plug-in hybrids, and EVs.
• Pre-Owned Vehicle Sales Sale of certified pre-owned and used vehicles including AutoCanada Certified and Value Inspected units with vehicle history reports. Inventory includes over 120 vehicles from Chrysler, Dodge, Jeep, RAM, Chevrolet, Hyundai, Volkswagen, Ford, Mercedes-Benz, Nissan, Subaru, Toyota, and other manufacturers.
• Vehicle Financing and Leasing Financing and leasing arrangements for vehicle purchases provided through partnerships with multiple financing institutions, supported by an online pre-qualification application and credit application process.
• Vehicle Service and Maintenance Factory-trained technicians and service advisors providing scheduled maintenance, repairs, and express lane service for Chrysler, Dodge, Jeep, and RAM vehicles, with online appointment booking.
• Parts and Accessories Genuine OEM parts, accessories, and tires sold for Chrysler, Dodge, Jeep, and RAM vehicles, supported by an online tire finder and parts ordering system.
• Collision Centre (Courtesy Collision Centre) Body repair and collision services provided through the affiliated Courtesy Collision Centre for vehicle damage repair.
• Vehicle Trade-In and Sell-Your-Car Program Trade-in valuation and direct vehicle purchase from consumers looking to sell or exchange their current vehicles as part of upgrading or replacing.
• Commercial Vehicles Dedicated commercial vehicle lineup for fleet and business customers, including RAM ProMaster Cargo Van, ProMaster Cutaway, ProMaster Window Van, and RAM 3500/4500/5500 Chassis Cab models.
• Electric and Hybrid Vehicles Sales of electrified vehicles including the Jeep Recon EV, Chrysler Pacifica Hybrid (plug-in hybrid), and RAM ProMaster EV, with supporting federal EV rebate guidance for Canadian buyers.
• Sparkling Detail Services Appointment-based vehicle detailing and car wash services offered on-site at the dealership.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AutoCanada Inc.coreOthersParent company providing corporate governance, privacy policies, and operational framework. The dealership operates as part of AutoCanada's network of dealerships across Canada. AutoCanada Inc. is listed as the entity responsible for privacy protection and data handling practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CarMax: Large used-vehicle retailer operating in Canada. Competes with Tower CDJR's 120-unit pre-owned inventory and AutoCanada Certified program for used vehicle buyers in the Calgary market.
• Capital Chrysler Jeep Dodge Ram Fiat: Major Canadian CDJR franchised dealership serving Ottawa and the National Capital Region. Comparable multi-line Stellantis franchise operations, FSD/F&I processes, and pre-owned inventory model make it a useful operational benchmark outside Calgary.
• Southland Chrysler Dodge Jeep Ram: Another Stellantis CDJR authorized dealership serving Calgary, Alberta. Direct competitor operating in the same metro with the same four brands, competing for identical consumer and commercial customers in southern Calgary.
• Country Hills Chrysler Dodge Jeep Ram: Calgary-based CDJR franchised dealer offering the same four Stellantis brands with new, used, service, and parts operations. Competes head-to-head with Tower CDJR in the Calgary metro market.

Emerging players

• Carvana: Online used-vehicle retailer offering home delivery and a digital-first buying experience. Represents an emerging competitive threat to traditional franchised dealers' pre-owned segment, particularly among younger consumers.

Broad incumbents

• Dilawri Group of Companies: One of Canada's largest automotive dealer groups operating multiple franchises across multiple provinces including Chrysler/Jeep/Dodge/Ram stores. Comparable broad-line franchised retail model with corporate back-office and shared service infrastructure, though at much larger scale.
• Woodbine Automotive Group: Canadian multi-brand automotive retailer with dealerships across Ontario and beyond. Comparable multi-line franchised dealership operating model including CDJR and other franchises, with shared F&I, service, and parts operations.
• AutoCanada Inc. (other CDJR rooftops): Parent company's other CDJR franchised dealerships across Canada. Sister locations share OEM allocation, F&I partnerships, AutoCanada Certified pre-owned program, and corporate systems — making them operationally identical peers at different sites.

Others

• AutoTrader.ca: Canada's largest online automotive marketplace. Not a direct competitor but a critical lead-generation and inventory distribution channel for Tower CDJR's pre-owned and new vehicle listings.
• Cox Automotive Canada (Dealertrack/Kelley Blue Book): Provider of dealership management systems, inventory management, and used-vehicle valuation tools widely used in Canadian franchised dealerships. Adjacent infrastructure provider that shapes dealership operating economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tower Chrysler Dodge Jeep Ram