Toy Bros Entertainment

What Toy Bros Entertainment does

Toy Bros Entertainment is a regional event entertainment company headquartered in Depew, New York (Elma mailing address), founded circa 2001 by two brothers and now operating as a privately held, family-owned firm with no institutional funding. It provides DJ and Master of Ceremonies services, multi-format photo booth rentals, and a catalog of event add-ons (cold spark machines, uplighting, custom monogram projection, and a rotary-phone audio guest book) to wedding couples, corporate event planners, and hosts of private celebrations across the Buffalo and Western New York region, including Rochester. The company employs 10 specially trained DJs who operate state-of-the-art equipment, access a 20,000+ song library, and follow a documented consultation-to-event workflow with a two-week pre-event meeting and a 12-18 month booking horizon.

The product platform spans a DJ & MC core service, four photo booth SKUs (Traditional, Social Media, 360-degree, and Photo Mosaic Wall), and event enhancement add-ons. Hardware leverage comes from a sister company that manufactures and distributes photo booth units globally to 3,000+ operators with 1,000+ booths stationed worldwide, giving Toy Bros a privileged position on photo booth supply and prop design versus local competitors. Distribution is purely direct-to-consumer in Western New York through a website contact form, phone line (716-479-1133), and in-person consultations; marketing relies on client testimonials, SEO-optimized educational blog content, and word-of-mouth referrals rather than paid or partner channels.

Commercially, Toy Bros operates on quote-based, one-time service contracts with a $300 deposit required at signing; pricing is not publicly disclosed. Revenue is concentrated in the wedding segment, with secondary exposure to corporate, holiday, fashion show, school dance, and mitzvah events. The company self-describes as the "#1 trusted DJ company in Western New York" with over 20,000 events served since inception, supported by an extensive roster of named-customer testimonials on its website.

Name

Toy Bros Entertainment

Legal name

Toy Bros Entertainment

Website

https://toybros.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Toy Bros Entertainment is a Depew/Elma, New York-based event entertainment firm providing DJ/MC services, multi-format photo booth rentals, and event add-ons for weddings, corporate events, and private celebrations across Western New York. Founded circa 2001 by two brothers, the company employs 10 specially trained DJs.

Ownership category

akta.pro rank

Product category

Event Entertainment Services

NAICS

Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSACACAI

Party DJ, Music & Audio Services

Home & Personal Services/Event & Personal Concierge Services/Party & Social Event Services

SECONDARYHSACACAJ

Party Games, Activities & Interactive Entertainment

Home & Personal Services/Event & Personal Concierge Services/Party & Social Event Services

Keywords

• Wedding DJ services
• Event entertainment
• Photo booth rental
• Corporate event DJ
• Event production services

Headquarters

HQ city

Depew

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. DJ Services: Wedding and event DJ services including DJ & MC, state-of-the-art equipment, wireless microphone, dance floor lights, access to over 20,000 songs, and pre-wedding consultation. Core revenue stream for weddings, corporate events, holiday parties, fashion shows, high school dances, and mitzvahs.
2. Photo Booth Rentals: Rental of traditional, social media, and 360 photo booths. Includes on-site attendant, unlimited photos, custom layouts, props, photo guestbook, email sharing, and USB drive. $300 deposit required at contract signing.
3. Event Add-ons: A la carte add-ons including cold spark machines, uplighting/underlighting, dance floor monograms, audio guest books, glow sticks, green screens, custom step and repeat backdrops, and social media kiosks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Toy Bros Entertainment is a Buffalo, New York-based DJ and event entertainment company that provides DJ and Master of Ceremonies (MC) services for weddings, corporate events, and private celebrations. The core offering is anchored by a team of 10 specially trained DJs using state-of-the-art audio equipment and a music library of over 20,000 songs, complemented by photo booth rentals (traditional, social media, 360, and mosaic wall) and event enhancement add-ons such as cold spark machines, uplighting, monogram projections, and audio guest books.

Product overview

Toy Bros Entertainment operates as a DJ and event entertainment company offering a unified service portfolio centered on DJ & MC services as the core product, complemented by photo booth solutions (Traditional, Social Media, 360, and Photo Mosaic Wall) and event enhancement add-ons (Cold Spark Machines, Uplighting & Underlighting, Dance Floor Monogram, and Audio Guest Book). The company has 10 specially trained DJs serving Buffalo and Western New York, with a sister company that manufactures photo booths distributed worldwide to over 3,000 companies.

Differentiator

Problem solved

Functional benefit

Products and services

• DJ & MC Services Professional DJ and MC services for weddings and events in Western New York, featuring specially trained DJs, ceremony music coordination starting 30 minutes prior, MC duties for entrances and announcements, access to over 20,000 songs, dance floor lights, wireless microphones, and full backup equipment. Targeted at couples and event hosts in the Buffalo and Western New York region.
• Traditional Photo Booth Enclosed or open-air photo booth providing 4 hours of operation, unlimited photos, on-site attendant, props, custom layouts, photo guestbook, 2 photo strip prints per photo, email sharing station, and a USB drive with digital files. Available for weddings, corporate events, and private celebrations in Western New York.
• Social Media Photo Booth Digital-focused photo booth with up to 6 hours of unlimited use, custom photo layouts, GIF and boomerang video capabilities, digital props, green screen, custom filters, website access, and the ability for guests to email or text videos directly to themselves. Targeted at weddings and events seeking social-media-friendly entertainment.
• 360 Photo Booth 360-degree rotating camera booth that creates short, fun videos of guests, including 4 hours of unlimited use and a custom layout. Targeted at weddings, mitzvahs, and private celebrations seeking modern, shareable video content.
• Photo Mosaic Wall Interactive mosaic wall where guests use their photos to create a larger picture mosaic in real time. Includes a minimum of 2 iPad photo booths, 2-3 attendants, pre-event consultation, and a sample output of the mosaic; 400-600 photos printed on stickers. After the event, guests receive a branded photo via email/text and clients receive the actual mosaic board plus a digital copy.
• Cold Spark Machines 9-foot indoor-friendly cold spark machines that create a sand-like granular powder effect for entrances, first dances, or grand finales. Remote-controlled with one-time use bursts of approximately 20 seconds each. Designed to be cold to the touch and safe for indoor use.
• Uplighting & Underlighting Specialized lighting service providing uplighting (against walls pointing upward) and underlighting (under tables) in custom colors to set the mood of event spaces. Targeted at weddings and corporate events seeking enhanced atmospheric lighting.
• Dance Floor Monogram Custom projected monograms and logos for event spaces, ranging from subtle to animated styles, typically projected on dance floors or walls with customizable designs. Targeted at weddings and branded corporate events.
• Audio Guest Book Modern guest book using a vintage rotary phone where guests leave personalized voicemails after a tone. All recordings are delivered as individual files via an email link after the event. Targeted at weddings and milestone celebrations seeking a memorable alternative to traditional guest books.

Quantifiable outcome

• 20,000+ weddings and events served since 2001
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• CocoonminorOthersWebsite maintenance partner. Cocoon Agency handles website maintenance for toybros.com as noted in footer copyright. Non-strategic operational relationship.

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Scratch Weddings: Scratch Weddings is a New York City-based boutique wedding DJ collective focused exclusively on weddings and curated music experiences. Directly comparable to Toy Bros in their focus on customized DJ services and event curation for wedding couples, with similar premium positioning and curated music library approach.
• Beat Train Productions: Beat Train Productions is a New York-based wedding DJ company offering curated music experiences, lighting, and entertainment add-ons for weddings and private events. Comparable to Toy Bros in service portfolio (DJ + lighting add-ons + curated music) and premium wedding market positioning.
• EBE Events & Entertainment: EBE Events (Entertainment Booking Experts) is a multi-market event entertainment company that books DJs, photo booths, lighting, and bands for weddings and corporate events. Directly comparable to Toy Bros in offering DJ and photo booth services for weddings with multi-market reach, but operating at a larger national scale.

Broad incumbents

• The Bash (formerly GigMasters): The Bash is a marketplace platform connecting event planners with DJs, bands, photo booth operators, and entertainment vendors nationwide. Comparable to Toy Bros as a channel for the same vendor categories, though operating as a two-sided marketplace rather than a direct service provider.

Emerging players

• Bluewater Kings Band: Bluewater Kings Band is a wedding entertainment company offering live bands, DJs, and event production services to couples. Comparable to Toy Bros in serving the premium wedding entertainment market with add-on services, though focused primarily on live bands rather than DJ-led experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/toy-bros-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toy Bros Entertainment