Czajka Auto Sp. Z.O.O.

What Czajka Auto Sp. Z.O.O. does

Czajka Auto Sp. Z.O.O., operating commercially as Toyota Chorzów, is an authorized Toyota retail dealership headquartered in Chorzów, Śląskie (Silesia), Poland, with 22 employees. The firm distributes Toyota's complete passenger and commercial vehicle lineup to consumers and businesses in the Silesia region under the broader Toyota Motor Corporation distribution hierarchy — specifically through Toyota Central Europe Sp. z o.o. (Poland) and Toyota Motor Europe NV/SA (Belgium).

The company's core offering is new-vehicle retail augmented by ancillary aftersales services: factory-trained servicing, genuine Toyota parts, accessories, trade-in programs, and access to Toyota's warranty ecosystem (Toyota Relax up to 10 years). The product range spans entry-level hatchbacks (Aygo X from 81,900 PLN), mid-range SUVs (Yaris Cross, Corolla, C-HR), premium SUVs (RAV4, Land Cruiser at 399,900 PLN), and commercial vehicles marketed under the Toyota Professional sub-brand (PROACE, PROACE CITY, Hilux). The lineup increasingly emphasizes electrified powertrains — full battery-electric models (bZ4X, Urban Cruiser, C-HR+, Hilux Electric), plug-in hybrids (RAV4 PHEV, Prius PHEV, C-HR PHEV), conventional hybrids, and the Mirai fuel-cell vehicle — mirroring Toyota's multi-pathway powertrain strategy.

Revenue is generated primarily through unit vehicle sales (gross margin on new vehicles) supplemented by financing commissions from Toyota Financial Services / KINTO, aftersales service work, parts and accessories, and corporate fleet contracts. Distribution is direct-to-customer through the physical showroom in Chorzów, supplemented by a dealer website, search and social media presence (Toyota Polska corporate channels), and participation in Toyota Poland's national marketing campaigns. Two customer segments are addressed: individual consumers (personal/family vehicle purchases) and business customers (corporate fleets, commercial transportation, KINTO B2B mobility solutions). Pricing is in PLN, with commercial vehicles quoted net of VAT.

Name

Czajka Auto Sp. Z.O.O.

Legal name

Toyota Chorzów

Website

https://toyota-chorzow.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Czajka Auto Sp. Z.O.O. (Toyota Chorzów) is an authorized Toyota dealership in Chorzów, Silesia, Poland, selling new passenger cars, commercial vehicles, and electrified models to individual consumers and business fleet customers with 22 employees.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

New Car Dealers (44111), Automobile Dealers (4411)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industries

Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies) (TLABAHAE), Replacement / Service Loaner & Dealer Rental Programs (THADAAAK)

Keywords

• Automotive retail sales
• Vehicle dealership services
• Commercial vehicle sales
• Vehicle financing leasing
• Aftermales service parts

Headquarters

HQ city

Chorzów

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Inventory and Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Czajka Auto Sp. Z.O.O. operates as the authorized Toyota retail dealership "Toyota Chorzów" in Chorzów, Poland. The dealership sells the full range of new Toyota passenger vehicles (Aygo X, Yaris, Corolla, C-HR, RAV4, Land Cruiser, etc.) and commercial vehicles (PROACE, PROACE CITY, Hilux) under the Toyota Professional sub-brand. Beyond vehicle sales, the dealership provides test drives, vehicle configuration, aftersales service, genuine Toyota parts and accessories, trade-in programs, and access to factory warranty (Toyota Relax up to 10 years). Financing, leasing and subscription options are offered through Toyota Financial Services and the KINTO brand.

Differentiator

Problem solved

Functional benefit

Brands

• Toyota Professional: Commercial vehicle brand offering PROACE, PROACE CITY, and Hilux trucks and vans

Products and services

• New Toyota passenger vehicles Sale of new Toyota passenger cars and SUVs (city, hybrid, plug-in hybrid, battery electric, hydrogen) to private individuals and families in the Silesia region, including vehicle configuration, test drives, and manufacturer warranty registration.
• Toyota Professional commercial vehicles Sale of new Toyota commercial vans and pickups (PROACE, PROACE CITY, PROACE Max, Hilux including hybrid and electric variants) under the Toyota Professional sub-brand to corporate fleet customers and businesses, with net-of-VAT pricing, volume negotiations, and fleet management support.
• Toyota Financial Services and KINTO financing / leasing / subscription Financing, leasing and subscription solutions for Toyota vehicles (consumer credit, standard leasing, KINTO ONE leasing, consumer leasing, and KINTO Mobility subscription / rental) offered at the dealership via Toyota Financial Services, available to both private buyers and corporate fleet customers.
• Authorized aftersales service, genuine parts and warranty (Toyota Relax) Authorized Toyota service and repair using factory-trained technicians and genuine Toyota parts, including periodic maintenance, diagnostics, warranty repairs, accessory fitting, and trade-in / used-vehicle services, with online service booking through the dealer website.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Toyota Motor Europe NV/SA (TME)coreChannel Partner/ Reseller/ DistributorAuthorized Toyota dealer operating under Toyota Central Europe distribution network. Distributes complete Toyota vehicle lineup including passenger cars, SUVs, and commercial vehicles. Access to Toyota factory warranty programs, genuine parts, and official financing solutions.

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Inchcape Poland: Polish operations of global automotive distributor Inchcape, representing multiple OEM brands with full sales, service, and parts operations. Same authorized dealer model with manufacturer-controlled pricing and inventory, but operating at significantly larger scale across multiple brands.
• Auto-Family: Multi-brand automotive dealer group in Poland with showrooms across multiple regions. Same franchise dealer business model as Czajka Auto (sales, service, financing) but with diversified OEM portfolio reducing single-brand concentration risk.
• PGD (Polska Grupa Dealerska): One of the largest multi-brand automotive dealer groups in Poland operating across multiple OEM franchises. Comparable retail dealership business model (sales, service, parts) but diversified across brands rather than concentrated in a single OEM relationship.

Direct peers

• Toyota Bońkowscy: Multi-location Toyota dealer group in Poland selling the full Toyota lineup including passenger and commercial vehicles (PROACE, Hilux). Authorized Toyota business model with KINTO financing integration, directly comparable to Czajka Auto.
• Grupa Cichy-Zasada: One of the largest authorized Toyota and Lexus dealer groups in Poland with multiple locations across the country. Directly comparable authorized Toyota dealer business model with similar inventory, financing, and service offerings — but at significantly larger scale.
• Toyota dealer in Wrocław: Authorized Toyota dealer in another major Polish city, offering the same vehicle lineup, KINTO financing, and Toyota Professional commercial vehicles. Direct same-brand competitor in adjacent geographic market with identical business model.

Regional players

• Bawaria Motors: Major multi-brand dealer group in Poland with strong BMW and premium-brand focus, including Silesia-region presence. Operates the same franchised dealer model in the same geographic market (Upper Silesia) but targets a different brand and customer segment (premium vs. volume).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/ToyotaPolska
• Facebookfacebook.com/ToyotaPolska
• LinkedInlinkedin.com/company/czajka-auto-sp.-z.o.o.
• Instagraminstagram.com/toyota.polska

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Czajka Auto Sp. Z.O.O.