Toyota Bangladesh | Navana Limited

What Toyota Bangladesh | Navana Limited does

Navana Limited, doing business as Toyota Bangladesh and recently rebranded to Navana Automotive Solution, operates as the exclusive distributor of Toyota Motor Corporation in Bangladesh since 20 April 1964, when founder Mr. Zahurul Islam (also referred to as Jahurul Islam) signed the original distributorship agreement and introduced the Toyota Corona to what was then East Pakistan. The company is part of the Navana Group (formerly Islam Group), one of Bangladesh's largest private conglomerates, and today employs approximately 233 people across its Dhaka headquarters and a satellite showroom in Chattogram.

The company's product portfolio spans Toyota passenger vehicles (Corolla ALTIS Hybrid, Corolla Cross Hybrid, RAV4 Hybrid, RUSH, Avanza, Veloz, Raize), Toyota and Raymond industrial equipment (forklifts and warehouse material-handling equipment with load capacities from 1.0 to 24.0 tons), and Suzuki outboard motors distributed through its Navana Marine division (added in 2019). Core technology centers on Toyota's 4th Generation Hybrid System — a 1.8-liter petrol engine paired with an electric motor producing 122 PS combined output — together with certified after-sales service, genuine Toyota spare parts (covered by a 6-month or 10,000 km warranty), and standardized 3S (Sales, Service, Spare Parts) Center operations.

Navana generates revenue through one-time vehicle and equipment sales, recurring after-sales service and maintenance, and continuous parts replenishment, complemented by financing partnerships with Standard Chartered Bank (offering 7.99% auto-loan interest) and IPDC (offering up to 100% loan-to-value) that lower purchase barriers for individual consumers. Customer segments include individual retail buyers (primary), corporate fleet operators, warehouse and logistics businesses, and marine customers. In 2025, the company rebranded to Navana Automotive Solution, consolidating Toyota, Hino, and Landi Renzo under a unified multi-brand platform to expand beyond exclusive single-brand representation in Bangladesh.

Name

Toyota Bangladesh | Navana Limited

Legal name

Navana Automotivs Solution

Website

https://toyota.com.bd

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

Navana Limited, operating as Toyota Bangladesh and now Navana Automotive Solution, is the exclusive Toyota Motor Corporation distributor in Bangladesh since 1964, selling passenger vehicles, industrial forklifts, Suzuki marine outboard motors, and genuine parts through 3S Centers in Dhaka and Chattogram.

Ownership category

akta.pro rank

Product category

Automotive Vehicle Distribution

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Other Motor Vehicle Dealers (4412)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)

Keywords

• Automotive vehicle distribution
• Toyota passenger vehicles
• Industrial forklift equipment
• Marine outboard motors
• After-sales vehicle service

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Navana Limited generates primary revenue through the sale of Toyota vehicles including passenger cars (Corolla ALTIS Hybrid, Corolla Cross Hybrid, RAV4 Hybrid, Rush, Avanza, Veloz, Raize) and commercial vehicles. The company operates as the exclusive distributor of Toyota Motor Corporation in Bangladesh.
2. After-Sales Service and Maintenance: The company provides after-sales services including general repair, periodic maintenance, body and paint services, and warranty coverage through its 3S Centers in Tejgaon and Uttara, generating recurring service revenue.
3. Genuine Spare Parts: Navana supplies Toyota genuine spare parts including accessories, brakes, transmission components, air filters, oil filters, batteries, wiper blades, service fluids, motor oil, spark plugs, timing belts, and tires, generating revenue through parts sales with 6-month or 10,000 km warranty.
4. Suzuki Outboard Motors Distribution: Navana Marine (under Navana Limited) became the Exclusive Distributor for Suzuki Outboard Motors since 2019, offering 2-stroke and 4-stroke outboard motors (DF250, DF115B, DF80A, DT40WK, DT25K, DT9.9K series) and marine accessories.
5. Industrial Equipment Sales: Navana Limited distributes Toyota industrial equipment including forklifts (8FG/8FD, 4FD, FGZN/FDZN series) and Raymond brand equipment for warehouse and logistics operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Navana Limited operates as the exclusive distributor of Toyota Motor Corporation in Bangladesh, selling Toyota passenger vehicles (sedans, SUVs, MPVs and hybrids), Toyota and Raymond industrial forklifts, and Suzuki outboard motors through its Navana Marine division. The company supports vehicle sales with 3S Centers in Dhaka and Chattogram, providing after-sales service, body and paint, warranty work, and Toyota genuine spare parts to retail and enterprise customers.

Product overview

Toyota Bangladesh (Navana Limited/Navana Automotive Solution) operates as a multi-brand automotive distributor offering Toyota passenger vehicles and industrial equipment, Suzuki marine products, and comprehensive after-sales services. The core product portfolio includes hybrid and conventional vehicles: Corolla ALTIS Hybrid, Corolla Cross Hybrid, RUSH, RAV4 Hybrid, Avanza, Veloz, and Raize. Industrial equipment encompasses Toyota forklifts across multiple series (1.0-24.0 ton capacity). Marine division distributes Suzuki outboard motors (2-stroke and 4-stroke, DF250 to DT9.9 models). Services include after-sales maintenance, genuine spare parts, and service booking. The company was established in 1964 as an exclusive Toyota distributor and recently rebranded to Navana Automotive Solution to consolidate multiple automotive brands under one entity.

Differentiator

Problem solved

Functional benefit

Brands

• Navana Marine: Marine division distributing Suzuki Outboard Motors including 4-stroke and 2-stroke outboard motors for boats and marine vessels.

Products and services

• Toyota Corolla ALTIS Hybrid Hybrid sedan with 1.8-liter engine paired with electric motor system producing 122 PS combined output, equipped with 4th Generation Toyota Hybrid Technology for eco-friendly driving and fuel efficiency. Sold to individual retail buyers in Bangladesh.
• Toyota Corolla Cross Hybrid Hybrid SUV combining SUV versatility with hybrid efficiency and Toyota's 4th Generation hybrid technology, marketed to retail buyers seeking a fuel-efficient family SUV.
• Toyota RUSH True 7-seater SUV with compact sporty look and fuel-efficient performance, marketed to urban families. Featured in promotional Scratch and Win campaigns with Thailand air tickets.
• Toyota RAV4 Hybrid Hybrid SUV combining Toyota's hybrid technology with all-terrain capabilities for buyers seeking a versatile SUV.
• Toyota Avanza (3rd Generation) Affordable 7-seater 1.5L Multi-Purpose Vehicle (MPV) launched in 3rd generation with improved value and design upgrades, targeted at families seeking spacious, affordable transportation.
• Toyota Veloz Premium 1.5L 7-seater MPV with CVT transmission and 3 driving modes (Normal, Sports, Eco), featuring a spacious cabin and luxury interior for comfort-focused family buyers.
• Toyota Raize Compact SUV with 1L Turbo engine paired with D-CVT transmission, designed to navigate congested urban roads while delivering torque equivalent to a 1.5L engine with the fuel efficiency of a 1.0L.
• Toyota 8FG/8FD 10-J35 Series Forklift Toyota forklift with load capacity of 1.0, 1.5, and 1.75 tons, designed for outdoor warehouse and logistics operations in Bangladesh.
• Toyota 8FG/8FD 35-50N Series Forklift Toyota forklift with load capacity of 3.5, 4.0, 4.5, and 5.0 tons, designed for heavy outdoor operations.
• Toyota 4FD 100-240 Series Forklift Toyota forklift covering extensive load capacity range from 10.0 to 24.0 tons (models 100, 115, 120, 135, 150, 160, 180, 200, 230, 240) for the heaviest outdoor operations.
• Toyota FGZN FDZN 20-30 Series Forklift Toyota forklift with load capacity of 2.0, 2.5, and 3.0 tons, designed for medium-duty outdoor operations.
• Toyota 8FG8FD 60_80N Series Forklift Toyota forklift with load capacity of 6.0, 7.0, and 8.0 tons, designed for heavy outdoor operations with high load requirements.
• Suzuki DF250 Outboard Motor 4-stroke compact and high-performance outboard motor delivering ultimate power and performance, featuring Suzuki's Lean Burn System for fuel economy improvements. Distributed by Navana Marine in Bangladesh.
• Suzuki DF115B Outboard Motor 4-stroke outboard motor offering reliability, fuel efficiency, and cutting-edge technology for marine applications, distributed by Navana Marine in Bangladesh.
• Suzuki DF80A Outboard Motor 4-stroke outboard motor setting a new standard in four-stroke marine engines with improved fuel efficiency and reliability, distributed by Navana Marine.
• Suzuki DT Series 2-Stroke Outboard Motors 2-stroke outboard motors including DT40WK, DT25K, DT9.9K, DT40WR, DT40W, DT30R, DT30, DT15A, DT15, DT9.9A, DT9.9 models, chosen globally for technology and reliability. Distributed by Navana Marine in Bangladesh.
• Navana After-Sales Services State-of-the-art after-sales services at Toyota 3S Centers including general repair, periodic maintenance, body and paint services, and warranty support using Toyota genuine parts and skilled technicians.
• Toyota Genuine Spare Parts Toyota genuine parts including accessories, brakes, transmission components, air/cabin filters, oil filters, batteries, wiper blades, service fluids, motor oils (5W-30, 10W-30, 10W-40, 0W-20 synthetic), spark plugs, timing belts, and tires with 6-month or 10,000 km warranty.
• Toyota Genuine Motor Oil & Fluids Toyota Genuine Motor Oil available in 5W-30, 10W-30, 10W-40 grades, plus Toyota Synthetic Motor Oil in 0W-20 grade, along with coolants, brake cleaner, battery cleaner, automatic transmission fluid, and DOT 3 brake fluid.

Quantifiable outcome

• Toyota hybrid vehicles provide 1.8L engine + electric motor with 122 PS combined output
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Four partnerships are on record, tiered core and flagship.

• Standard Chartered BankcoreGTM or Marketing Partner · 19 September 2022Navana Limited signed an agreement with Standard Chartered Bank to facilitate auto loans for Toyota customers. SCB offers 7.99% interest rate on auto loans for customers and employees. Both SCB customers and employees receive a BDT 50,000 discount on passenger cars (Rush, Avanza, Veloz, Raize, Corolla Cross Hybrid, and Corolla Altis Hybrid).
• IPDCcoreGTM or Marketing Partner · 19 September 2022Navana Limited signed an agreement with IPDC to facilitate auto loans for Toyota customers. IPDC offers loan amount up to 100% depending on account category. Both IPDC customers receive a BDT 50,000 discount on passenger cars.
• Suzuki Motor Corp.coreChannel Partner/ Reseller/ Distributor · 1 January 2019Navana Marine (under Navana Limited) became the Exclusive Distributor for Suzuki Outboard Motors in Bangladesh since 2019. Suzuki specializes in 4-Stroke outboard motors with their 'Lean Burn System' for fuel efficiency and 2-stage gear reduction technology.
• Toyota Motor CorporationflagshipStrategic or Co-development Partner · 20 April 1964Navana Limited signed an agreement with Toyota Motor Corporation, Japan for exclusive distributorship of Toyota vehicles in Bangladesh (then East Pakistan) on 20th April 1964. The partnership has continued for over 60 years. Navana introduced the Toyota Corona in 1964, marking the beginning of the Japanese car era in Bangladesh.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Inchcape plc: Global multi-brand automotive distributor operating across dozens of markets; comparable to Navana at the model level (exclusive distribution, retail, after-sales) but at vastly greater scale and geographic diversification.
• Toyota Material Handling (Forklift distribution): Toyota's industrial truck/forklift business with global dealer networks; directly comparable to Navana's industrial equipment division (Toyota/Raymond forklifts from 1.0 to 24.0 ton capacity) at the product-category level.

Direct peers

• UMW Toyota Motor: Toyota's exclusive distributor in Malaysia with comparable business model: new-vehicle sales, after-sales service, genuine parts, and a multi-decade principal relationship — a textbook analogue to Navana's role in Bangladesh.
• Inque (Bangladesh Honda Private Limited): Honda's distributor in Bangladesh operating showrooms and 3S-type service centers, directly comparable to Navana as an exclusive-brand distributor with full after-sales support in the same country.
• Hyundai Bangladesh (Fair Distribution): Exclusive Hyundai distributor in Bangladesh with showroom and service footprint; competes with Navana Toyota in the same passenger-SUV and sedan segments and on after-sales service attach.
• Rangs Group: Rangs is one of the largest automotive distributors in Bangladesh (Honda and other brands) and operates showrooms and after-sales networks in Dhaka, competing directly with Navana for new-vehicle and service share in the same domestic market.
• Aftab Automobiles: Bangladesh-based auto distributor and assembly operator active across multiple brands; competes with Navana for showroom traffic, parts shelf-share, and corporate fleet deals in Bangladesh.
• Multimode Group: Diversified Bangladesh group with a meaningful automotive distribution arm, overlapping directly with Navana on passenger-vehicle sales, parts, and service in the same geography.
• Toyota Kenya: Long-standing exclusive Toyota distributor in Kenya operating showrooms, service centers, and parts distribution; structurally similar to Navana as a country-level Toyota exclusive distributor in an emerging market.

Regional players

• Sime Darby Auto (Sime Darby Berhad): Multi-brand automotive distributor and retailer across ASEAN with after-sales networks; relevant peer for the multi-brand Navana Automotive Solution strategy (Toyota plus adjacent commercial and energy brands), though it operates in a different region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Navana.Toyota
• LinkedInlinkedin.com/company/navana-toyota

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Bangladesh | Navana Limited