What TOYOTA EUSKOAUTO does

Toyota Euskoauto is an authorized Toyota dealership located in San Sebastián, Basque Country, Spain, operating as a franchise point within the Toyota España dealer network (Toyota España, S.L.U.), which is itself a wholly-owned subsidiary of Toyota Motor Corporation. The dealership sells new Toyota passenger and commercial vehicles spanning four powertrain technologies — self-charging Hybrid (HEV), Plug-in Hybrid (PHEV), Battery Electric (BEV), and Hydrogen Fuel Cell Electric (FCEV) — alongside certified pre-owned vehicles marketed through the Toyota Ocasión program.

Revenue is generated primarily through one-time new and used vehicle sales, with supporting streams from after-sales service, genuine parts and accessories, and customer financing/leasing products facilitated through Toyota Financial Services (Toyota Easy, Toyota Credit) and the KINTO mobility subscription brand. The dealership serves individual retail customers (Particulares), business and fleet customers (Empresas), self-employed professionals (Autónomos), and used-vehicle buyers, with lead generation occurring through toyota.es digital channels (configuration, pricing, test drive requests) and conversion taking place at the physical dealership point.

The underlying technology platform rests on Toyota's multi-powertrain architecture, with the proprietary self-charging hybrid system positioned as the core differentiator (over 25 years of development, no plug-in required, no range anxiety). Supporting technologies include Toyota Safety Sense (ADAS), Toyota Connect (telematics, remote monitoring, service scheduling via the MyToyota app), and the hydrogen fuel cell stack in the Mirai. Operating under Toyota España's corporate alignment, the dealership benefits from established brand equity, standardized service protocols, dedicated fleet sales infrastructure, and motorsport-driven brand reinforcement via Toyota Gazoo Racing.

Name

TOYOTA EUSKOAUTO

Legal name

Toyota España, S.L.U.

Website

https://toyota.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Toyota Euskoauto is an authorized Toyota dealership in San Sebastián, Spain, selling new and certified pre-owned Toyota vehicles across hybrid, plug-in hybrid, electric, and hydrogen powertrains, plus financing and after-sales services.

Ownership category

akta.pro rank

Headquarters

HQ city

San Sebastián, Basque Country

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Vehicle Sales: Primary revenue stream from sale of new Toyota vehicles including hybrid, plug-in hybrid, electric, and hydrogen fuel cell models through authorized dealership network.
2. Used Vehicle Sales (Toyota Ocasión): Certified pre-owned vehicle program offering inspected, warrantied used hybrids and other Toyota models with financing options.
3. Automotive Financing Services: Toyota Financial Services provides vehicle financing, leasing, and insurance products including Toyota Easy (flexible financing), Toyota Credit, and renting options through KINTO.
4. After-Sales Service and Parts: Maintenance, repairs, genuine parts, and accessories through official Toyota service network.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

TOYOTA EUSKOAUTO is an authorized Toyota dealership selling new Toyota passenger and commercial vehicles across hybrid, plug-in hybrid, battery electric and hydrogen fuel cell powertrains. The dealership also sells certified pre-owned Toyota vehicles (Toyota Ocasiόn), provides after-sales maintenance, genuine parts and accessories, and distributes Toyota Financial Services financing/insurance and KINTO One full-service renting products in San Sebastián, Basque Country.

Product overview

TOYOTA EUSKOAUTO (Toyota Spain) offers a comprehensive vehicle portfolio spanning multiple powertrain technologies: Hybrid (HEV), Plug-in Hybrid (PHEV), Battery Electric (BEV), and Hydrogen Fuel Cell Electric (FCEV). The product lineup includes city cars (Aygo X Cross), subcompacts (Yaris, Yaris Cross), compacts (Corolla family), crossovers (C-HR, C-HR+, RAV4, Corolla Cross), SUVs (bZ4X, Land Cruiser), commercial vehicles (Proace family, Hilux), performance vehicles (GR Yaris, GR GT), and hydrogen vehicles (Mirai). Supporting services include KINTO mobility/renting services and Toyota Financial Services for financing and insurance.

Differentiator

Problem solved

Functional benefit

Brands

• KINTO: Toyota's mobility and leasing brand offering vehicle rental and subscription services
• Toyota Gazoo Racing
• Toyota Financial Services

Products and services

• Aygo X Cross Compact hybrid city car for urban buyers; starting price €20,900 / €99 per month financing, ECO label.
• Yaris Subcompact hybrid hatchback for individual retail buyers; starting price €21,500 / €97.37 per month financing, ECO label.
• GR Yaris High-performance gasoline sports hatchback developed by Toyota Gazoo Racing; starting price €45,000 / €295.17 per month financing.
• Corolla 5 puertas Compact full hybrid five-door hatchback; starting price €25,950 / €129 per month financing, ECO label.
• Corolla Sedan Compact full hybrid sedan; starting price €30,050 / €215 per month financing, ECO label.
• Corolla Touring Sports Compact full hybrid estate/wagon; starting price €27,450 / €149 per month financing, ECO label.
• Corolla Cross Full-size hybrid crossover SUV; starting price €36,500 / €215 per month financing, ECO label.
• Toyota C-HR Compact crossover SUV available as plug-in hybrid or full hybrid; starting price €30,750 / €126.58 per month financing, ECO and Zero labels.
• Toyota C-HR+ Fully electric compact crossover SUV; starting price €36,375 / €237 per month financing, Zero label.
• RAV4 Mid-size SUV available as plug-in hybrid or full hybrid; starting price €44,250 / €250 per month financing, ECO and Zero labels.
• Toyota bZ4X Fully electric mid-size SUV; starting price €39,375 / €322.44 per month financing, Zero label.
• Mirai Hydrogen fuel cell electric sedan with zero CO2 emissions at point of use; starting price €74,200.08, Zero label.
• Land Cruiser 250 Full-size SUV with 48V mild-hybrid technology; starting price €66,500.
• Proace City Verso Compact people-mover van available in electric and diesel variants; starting price €27,680.
• Proace Verso Mid-size people-mover van available in electric and diesel variants; starting price €34,000.
• Hilux Pickup truck available in diesel and electric variants for fleet and commercial buyers; diesel starting price €35,938.16.
• Proace City Compact commercial van available in electric and diesel variants for fleet and business customers; starting price €22,022.01 (VAT excluded).
• Proace Mid-size commercial van available in electric and diesel variants for fleet and business customers; starting price €22,555.45.
• Proace Max Large commercial van available in electric and diesel variants for fleet and business customers; starting price €23,896.21.
• KINTO One Renting Full-service renting mobility subscription for Toyota vehicles including vehicle, maintenance, insurance and assistance in monthly payments; for individuals and businesses.
• Toyota Financial Services Vehicle financing, leasing and insurance products including Toyota Easy (flexible financing), Toyota Credit, and renting options through KINTO; offered via the dealership.
• After-Sales Service, Maintenance and Genuine Parts Maintenance, repairs, genuine parts and accessories offered through the official Toyota service network at the dealership; complements Toyota Relax extended warranty program.
• Toyota Ocasiόn Certified Pre-Owned Vehicles Certified pre-owned vehicle program offering inspected, warrantied used Toyota hybrids and other models with financing options; sold through the dealer network with dedicated website section.
• Toyota Gazoo Racing Performance Brand Motorsport and high-performance vehicle division with GR-badged vehicles (GR Yaris, GR SPORT trims) and involvement in WEC, WRC and Dakar Rally championships.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• KINTO (Mobility Service)coreChannel Partner/ Reseller/ DistributorKINTO is Toyota's mobility brand offering KINTO One (full-service renting) in Spain. The partnership enables flexible vehicle usage without ownership, including maintenance, insurance, and assistance in monthly payments, complementing traditional purchase and financing options.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Quadis: One of the largest authorized automotive dealer groups in Spain, selling multiple OEM brands with full sales, service, and financing operations — comparable in business model as a franchised retail dealer.
• Grupo Concesur: Spanish multi-brand authorized automotive dealer group selling new and used vehicles with aftersales service across multiple franchises, directly comparable as a franchised dealer operating in the same Spanish market.
• Grupo Berguer: Spanish authorized franchised automotive dealer operating in regional markets with new vehicle sales, used vehicles, and aftersales — comparable as a regional franchise dealer competing for similar customer segments.
• Caetano Retail: Iberian automotive retail group operating authorized franchises for multiple OEMs in Spain and Portugal, comparable as a multi-brand franchised dealer with similar sales, aftersales, and fleet service offerings.

Broad incumbents

• Toyota Motor Corporation: Parent corporation and ultimate product/brand owner; defines the vehicle portfolio, technology roadmap, and pricing framework that this dealership operates within. Not a direct competitor but the dominant strategic counterparty.
• Astara: European automotive distributor and mobility group representing multiple OEMs across Iberia and Europe, with subscription/mobility services — overlapping with Toyota España's distribution and KINTO-style offerings at broader scale.
• Alphabet (BMW Group fleet services): European fleet management and multi-brand vehicle subscription provider serving corporate customers — overlaps with the dealer's Empresas division and KINTO offering in the Spanish commercial fleet and mobility-as-a-service market.

Others

• KINTO Europe: Toyota's own pan-European mobility subscription brand, of which the dealer's KINTO One offering is a local embodiment. Comparable as the ecosystem partner providing recurring subscription revenue rather than a competitor.

Emerging players

• Tesla Spain: Pure-EV competitor selling directly to Spanish consumers with a software-led, online-first model that bypasses traditional dealers; represents the disruptive go-to-market risk to franchised dealers like this Toyota entity.
• BYD Spain: Chinese BEV/PHEV entrant rapidly expanding in Spain with aggressive pricing across passenger and commercial vehicles — directly competitive with Toyota's electrified lineup for fleet and retail customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/toyotaesp
• Facebookfacebook.com/ToyotaEsp
• LinkedInlinkedin.com/company/euskoauto
• Instagraminstagram.com/toyota_esp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOYOTA EUSKOAUTO