Toyota Ghana Company Limited

What Toyota Ghana Company Limited does

Toyota Ghana Company Limited operates the Toyota brand in Ghana through Toyota Tsusho Manufacturing Ghana (TTMG), an integrated automotive manufacturer, distributor, and retailer launched officially on February 12, 2026, after CFAO Mobility acquired the prior Toyota Ghana Limited distribution operations on December 31, 2025. TTMG runs a local assembly plant (operating since 2021, producing Hilux models) and distributes the full Toyota and Hino line-up — from city cars (Vitz, Starlet) and sedans (Corolla) through SUVs (RAV4, Fortuner, Land Cruiser 70/78/79/300/Prado/FJ) to commercial vehicles (Hilux, Hiace, Coaster). Distribution is conducted exclusively through eight company-owned dealerships spanning Accra, Kumasi, Legon, Motorway (Tema HQ), Takoradi, Tamale, Tarkwa, and Tema, supported by a Training Centre and body-and-paint facility at Legon. TTMG is owned by Toyota Tsusho Corporation and controlled by CFAO Mobility, a pan-African mobility group distributing Toyota vehicles across 38 countries.

The company monetizes through one-time new and certified pre-owned vehicle sales (Automark), recurring after-sales service, maintenance packages, and genuine parts. A connected-vehicle platform (MyToyota, backed by Toyota Connected Africa) provides live tracking, diagnostics, geo-fencing, collision alerts, and remote immobilization for both individual owners and B2B fleet customers, with a 5-year complimentary standard package on new fleet purchases. The customer base is bifurcated between individual consumers (Corolla, Vitz, Starlet, Urban Cruiser) and enterprise/government fleet buyers in mining, humanitarian, commercial transport, and adventure/exploration segments (Hilux, Land Cruiser 70-series, Coaster, Hiace), with a 3-year/100,000 km standard warranty (5-year/150,000 km for the Urban Cruiser). Marketing runs through the official website (gh.toyotacfao.com), virtual showroom, online service booking, the 8-dealership physical network, and the MyToyota app — a direct-to-consumer and enterprise field-sales model with no third-party dealer intermediaries.

Name

Toyota Ghana Company Limited

Legal name

Toyota Tsusho Manufacturing Ghana Limited

Website

https://toyotaghana.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Toyota Ghana Company Limited (TTMG) is the exclusive Toyota and Hino vehicle assembler, distributor, and retailer in Ghana, operating a local assembly plant and 8 dealerships to serve individual consumers, corporate fleets, and government buyers with new vehicles, after-sales service, genuine parts, and connected-vehicle telematics.

Ownership category

akta.pro rank

Product category

Automotive Distribution and Dealership

NAICS

Automobile and Light Duty Motor Vehicle Manufacturing (33611), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle Manufacturing (3361)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Truck Cab & Chassis (Incomplete Vehicle) Manufacturing (IMACABAE)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Automotive distribution
• New vehicle sales
• After-sales service
• Genuine spare parts
• Certified pre-owned vehicles

Headquarters

HQ city

Tema

HQ country

Ghana

HQ region

Africa

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Toyota and Hino vehicles including sedans (Corolla), SUVs (RAV4, Fortuner, Land Cruiser series), pickups (Hilux), vans (Hiace), minibuses (Coaster), and city cars (Vitz, Starlet). Vehicles include locally assembled models (Hilux) and imported models.
2. After-Sales Services and Maintenance: Vehicle maintenance, repairs, and servicing through authorized dealerships. Includes Quick Service for immediate needs without appointment, and comprehensive maintenance packages covering oil service, tyres, brake pads with replacement parts and labor.
3. Genuine Spare Parts: Sale of original Toyota spare parts for vehicle maintenance and repairs through dealership parts departments.
4. Pre-Owned Vehicle Sales (Automark): Sale of certified pre-owned Toyota vehicles through the Automark program, which includes stringent quality checks on mileage, service history, braking systems, engine, exterior/interior condition, transmission, battery, tyres, and accessories.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Toyota Ghana (now operating as Toyota Tsusho Manufacturing Ghana, TTMG) distributes and sells Toyota and Hino new vehicles, certified pre-owned vehicles through the Automark program, and genuine spare parts through a nationwide network of 8 authorized dealerships across Ghana. The business also provides manufacturer-backed after-sales service (maintenance, repairs, warranty, recall campaigns), local assembly of the Hilux, and the MyToyota connected-vehicle and fleet-management platform serving both individual owners and commercial fleet operators.

Product overview

Toyota Ghana Company Limited operates as a comprehensive automotive business offering a diverse portfolio of Toyota vehicles alongside connected-vehicle technology and after-sales services. The product lineup spans multiple vehicle segments including compact city cars (Vitz, Starlet), sedans (Corolla), SUVs (Urban Cruiser, Corolla Cross, RAV4, Fortuner, Land Cruiser Prado, Land Cruiser 300, Land Cruiser FJ), 4x4 vehicles (Land Cruiser 70 Series), pickup trucks (Hilux, Land Cruiser 79), vans/minibuses (Hiace GD), and buses (Coaster). Locally assembled Hilux models complement imported vehicles. The company also offers the MyToyota connected-vehicle platform for fleet management and individual vehicle monitoring, an Automark certified pre-owned vehicle program, and comprehensive after-sales services including warranty, maintenance packages, online service booking, and recall campaigns. TTMG (Toyota Tsusho Manufacturing Ghana) now unifies manufacturing, distribution, sales, and after-sales operations following the December 2025 acquisition.

Differentiator

Problem solved

Functional benefit

Brands

• MyToyota: All-in-one connected-vehicle and fleet-management solution that enhances safety, convenience, and operational efficiency for both individual customers (B2C) and fleet operators (B2B). Includes live vehicle location tracking, vehicle status monitoring, maintenance reminders, geo-fencing, collision detection alerts, and remote immobilization.
• Toyota Connected (TCA)
• Automark VO

Products and services

• Toyota Hiace GD A versatile van/minibus for passenger and cargo transport with diesel engine options, high roof configurations, and substantial seating capacity for commercial transport operators.
• Toyota Vitz A compact city car designed for economic performance with minimal fuel consumption, agility, and Toyota reliability for daily urban journeys.
• Toyota Starlet A compact city car designed for fuel-efficient, economical mobility with simplified maintenance and Toyota reliability for individuals and transport professionals.
• Toyota Corolla Sedan A three-box compact sedan combining premium design, comfort, and legendary Toyota reliability, positioned as the global benchmark for compact sedans.
• Toyota Starlet Cross A compact crossover offering intuitive, connected technologies and smart solutions to simplify urban daily driving.
• Toyota Urban Cruiser A compact, versatile SUV designed for city use and adventure, blending bold design, smart technologies, and outstanding efficiency; carries an extended 5 years/150,000 km warranty.
• Toyota Corolla Cross An SUV combining the timeless elegance of the Corolla with the strength of a sport utility vehicle, featuring bold design, advanced technologies, and premium comfort.
• Toyota RAV4 A benchmark SUV for innovation and reliability, featuring bold design, powerful engines, and advanced technologies for a smooth, connected driving experience.
• Toyota RAV4 Hybrid Electric A hybrid electric RAV4 variant with a 2.0L HEV powertrain and part-time automatic 4x4 transmission, combining innovation with sustainable mobility.
• Toyota Fortuner A 7-seat 4x4 SUV built on a ladder-frame chassis inheriting Hilux reliability and Land Cruiser off-road capability, ideal for professionals and families.
• Toyota Land Cruiser FJ A rugged 4x4 SUV with retro styling and uncompromising off-road prowess, engineered for demanding professionals and passionate explorers.
• Toyota Land Cruiser Prado A 4x4 SUV combining off-road endurance with high-end on-road comfort on a body-on-frame chassis for structural strength and safety.
• Toyota Land Cruiser 300 A flagship SUV built on the TNGA GA-F platform, capturing Toyota's legendary strength and reliability with superior handling and improved suspension.
• Toyota Hilux A legendary pickup truck combining industrial toughness, versatility, and contemporary comfort for demanding professionals and modern adventurers; available as a locally assembled model at TTMG's plant since 2021.
• Toyota Land Cruiser 76 An icon of 4x4 station wagons combining simple mechanics, legendary toughness, and uncompromising off-road capability.
• Toyota Land Cruiser 78 ('Troopy') A 4x4 nicknamed 'Troopy', the benchmark for personnel transport and expedition missions, engineered for extreme reliability with exceptional interior space.
• Toyota Land Cruiser 79 The benchmark 4x4 pickup for the most demanding environments, built for maximum payload with legendary toughness and simplified mechanics.
• Toyota Coaster A bus setting the benchmark for collective transport, designed for reliability with optimized capacity, low operating costs, and maximum safety.
• Automark VO — Certified Pre-Owned Vehicle Program A certified pre-owned Toyota vehicle program with stringent quality checks covering mileage, service history, mechanical systems, exterior/interior condition, transmission, battery, tyres, and accessories, with dealer certification and guaranteed year model and mileage.
• MyToyota Connected Vehicle & Fleet Management Platform An all-in-one connected-vehicle and fleet-management solution with live vehicle location tracking, vehicle status monitoring (fuel, battery, diagnostics), maintenance reminders, geo-fencing, collision detection alerts, and remote immobilization, available for both individual vehicle owners (B2C) and fleet operators (B2B).
• Authorized After-Sales Service, Maintenance & Genuine Parts Vehicle maintenance, repairs, and servicing through authorized Toyota Ghana dealerships, including Quick Service walk-in maintenance without appointment, maintenance packages covering oil service, tyres, and brake pads, plus sale of genuine Toyota spare parts and recall campaign execution.

Quantifiable outcome

• 3 years / 100,000 km manufacturer warranty (5 years / 150,000 km for Urban Cruiser)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• CFAO MobilityflagshipStrategic or Co-development Partner · 31 December 2025CFAO Mobility, a leading pan-African mobility solutions provider and part of the CFAO Group, launched Toyota Tsusho Manufacturing Ghana (TTMG) on February 12, 2026. CFAO Mobility completed acquisition of Toyota and Hino vehicle distribution operations in Ghana from Toyota Ghana Limited on December 31, 2025. TTMG integrates manufacturing, distribution, sales, and after-sales operations under a single entity. Ghana is the 38th country where CFAO Mobility distributes Toyota vehicles.
• Toyota Tsusho CorporationflagshipStrategic or Co-development PartnerToyota Tsusho Manufacturing Ghana (TTMG) operates under Toyota Tsusho Corporation, a core member of the Toyota Group with over 170 years of business history, more than 23,000 employees, and operations across all 54 countries in Africa. Toyota Tsusho Corporation provides the parent company structure and Toyota brand licensing for TTMG's vehicle assembly, distribution, sales, and after-sales operations in Ghana.
• Toyota Motor CorporationcoreOEM/ Whitelabel/ Licensing PartnerToyota Ghana distributes Toyota and Hino brand vehicles under licensing from Toyota Motor Corporation. TTMG offers the full Toyota vehicle range including locally assembled Hilux models, the newly introduced Prado, and city cars such as Vitz and Starlet. The company is preparing for introduction of RAV4 Hybrid expanding sustainable mobility solutions.
• Toyota Ghana Limited (Acquired Business)minorStrategic or Co-development PartnerCFAO Mobility completed acquisition of Toyota and Hino vehicle distribution operations from Toyota Ghana Limited on December 31, 2025 after all regulatory and legal requirements were fulfilled. All employees of the acquired business transitioned into TTMG under unchanged employment terms.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• CFAO Mobility:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/toyotaghanaltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Ghana Company Limited