TOYOTA KOBOS

What TOYOTA KOBOS does

TOYOTA KOBOS, legally structured as KOBOS Spółka Jawna, is an authorized Toyota and Lexus dealer serving the Małopolskie region of southern Poland. The company operates three physical showroom and authorized service locations in Tarnów/Zgłobice (headquarters), Nowy Sącz, and Nowy Targ, employing approximately 16 people. Ownership rests with three family partners: Barbara Elżbieta Bil Kobos, Andrzej Kobos, and Krzysztof Kobos.

The business operates a full authorized retail platform: new Toyota vehicle sales across the passenger (Corolla, RAV4, Yaris, Camry, C-HR, bZ4X, Highlander) and light commercial (ProAce, Proace City, Proace Max, Proace Verso) ranges, Lexus luxury sales and test drives, a certified pre-owned marketplace of roughly 70 vehicles spanning multiple brands (Toyota, Lexus, Kia, Volkswagen, Hyundai, Dacia, Skoda, Mitsubishi, Suzuki, Renault, Nissan), authorized mechanical repair using genuine Toyota parts, damage claim handling (likwidacja szkód), genuine parts and accessories sales, and financing, leasing, and insurance products intermediated via dealer partnerships. The technology stack is conventional: a brand website with location pages, a filterable used-vehicle marketplace, and standard contact forms — no proprietary platforms, APIs, or AI systems are described.

Revenue is generated primarily through one-time new and used vehicle transactions at manufacturer-guided pricing, with supplementary streams from service labour, parts, and commission-based financing and insurance products. Customer acquisition relies on physical showroom presence in three Małopolskie cities, the regional marketplace website, phone inquiries, and word-of-mouth. The customer base is dominated by individual retail buyers with a secondary business fleet segment, and the business holds no disclosed enterprise contracts, public funding, or parent-company affiliation.

Name

TOYOTA KOBOS

Legal name

KOBOS SPÓŁKA JAWNA

Website

https://toyota-kobos.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Authorized Toyota and Lexus dealer operating three showroom and service locations in Małopolskie, southern Poland. Family-owned partnership (KOBOS Spółka Jawna) selling new and certified pre-owned vehicles, providing authorized service, parts, financing, and insurance.

Ownership category

akta.pro rank

Headquarters

HQ city

Zgłobice (Tarnów)

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sale of new Toyota and Lexus vehicles through authorized dealership showrooms. Revenue generated from vehicle sales at manufacturer recommended prices with various financing and leasing options.
2. Used Vehicle Sales: Sale of certified pre-owned vehicles and other used cars through the KOBOS Marketplace. Approximately 70 vehicles in current inventory across multiple brands including Toyota, Lexus, Kia, Volkswagen, Hyundai, and others.
3. Service and Repairs: Authorized Toyota service center providing mechanical repairs and maintenance using genuine parts. Includes damage claim handling (likwidacja szkód) for insurance purposes.
4. Parts and Accessories: Sale of genuine Toyota parts and accessories for vehicle maintenance and customization.
5. Financing and Insurance: Commission-based revenue from facilitating vehicle financing, leasing agreements, and insurance products for customers purchasing vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TOYOTA KOBOS is an authorized Toyota and Lexus dealer operating three showrooms in the Małopolska region of Poland (Tarnów/Zgłobice, Nowy Sącz, Nowy Targ). The dealership sells new Toyota and Lexus vehicles, certified pre-owned and multi-brand used cars through an online marketplace, and provides authorized mechanical service and repairs using genuine Toyota parts, genuine parts and accessories sales, vehicle financing/leasing/insurance facilitation, and vehicle damage claim handling (likwidacja szkód).

Product overview

TOYOTA KOBOS is an authorized Toyota and Lexus dealer operating three dealership locations in Małopolska, Poland (Tarnów/Zgłobice, Nowy Sącz, Nowy Targ). The business operates as a unified dealership platform offering new Toyota vehicle sales alongside a certified pre-owned vehicle marketplace that includes Toyota, Lexus, and other automotive brands. Core offerings include vehicle sales (new and used), authorized Toyota service and repairs, genuine parts and accessories, vehicle financing and insurance, and damage claims handling. Lexus luxury vehicle sales and test drives are offered as a premium sub-brand extension across all locations.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Vehicle Sales Sale of new Toyota passenger and commercial vehicles (including RAV4, Corolla, Camry, Yaris, Yaris Cross, C-HR, Hilux, Highlander, bZ4X, and ProAce, Proace City, Proace Max, Proace Verso commercial models) at three authorized showrooms in Małopolska, with manufacturer warranty support and financing/leasing options.
• Lexus Vehicle Sales and Test Drives Sales and free test-drive bookings for Lexus luxury vehicles (including ES, LBX, LC Convertible, LM, LS, NX, RC FL, RX, RZ, UX 300e, UX 300h) offered as a premium sub-brand extension across all three TOYOTA KOBOS showroom locations.
• Used Vehicle Sales (Marketplace) Certified pre-owned program featuring rigorous technical verification, transparent vehicle history, and financing options. Online marketplace hosts approximately 70 vehicles across Toyota, Lexus, Kia, Volkswagen, Hyundai, Dacia, Skoda, Mitsubishi, Suzuki, Renault, and Nissan, with filtering by brand, model, body type, price, fuel, transmission, color, year, and mileage.
• Authorized Toyota Service and Repairs Authorized mechanical maintenance and repair services for Toyota vehicles using genuine Toyota parts, available at all three Małopolska showrooms (Tarnów/Zgłobice, Nowy Sącz, Nowy Targ).
• Genuine Parts and Accessories Sale of genuine Toyota replacement parts and accessories for vehicle maintenance and customization, available through the authorized service centers at all three locations.
• Vehicle Financing, Leasing and Insurance Commission-based facilitation of vehicle financing programs, leasing agreements, and insurance products for retail and business customers purchasing vehicles through the dealership.
• Damage Claims Handling (Likwidacja szkód) Vehicle damage claim processing and settlement services coordinated through the authorized service centers for customers with insurance claims.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Inchcape PLC: Global automotive distributor and retailer operating across multiple markets with Toyota distribution rights in several countries. Directly comparable as a multi-brand authorized auto retailer at significantly larger scale, with overlapping business model (new vehicle sales, authorized service, parts, F&I).
• Vertu Motors: UK-based automotive retailer operating over 100 franchised dealerships across multiple volume and premium OEM brands with full sales, service, and parts operations. Closely aligned business model to KOBOS as a multi-franchise authorized dealer group, though operating in the UK market.
• AutoNation: Largest automotive retailer in the United States operating over 250 new vehicle franchises across multiple OEM brands with full service, parts, and F&I operations. Closely aligned business model (franchised new car sales, certified used, authorized service, parts, financing) though operating in a different geography.
• Asbury Automotive Group: US-based franchised automotive retailer with over 150 new vehicle dealerships across multiple OEM brands, supported by Clicklane digital retail platform. Operates the same authorized-dealer model as KOBOS with parallel revenue streams and service operations.
• Lithia Motors: Largest automotive retailer in North America by revenue, operating hundreds of franchised dealerships with full new/used/service/parts/F&I capabilities and a strong digital retail platform. Highly comparable franchise model; significant geographic separation but parallel industry positioning.
• Emil Frey Group: One of Europe's largest automotive retail groups operating across multiple countries with extensive authorized dealer relationships, service centers, and multi-brand used vehicle operations. Directly comparable business model to KOBOS at much larger European scale.
• Group 1 Automotive: Major US and UK automotive retailer with over 200 dealerships operating franchised new vehicle sales, used vehicles, service, and parts across multiple OEM brands. Same authorized-dealer business model as KOBOS but at significant scale and with geographic separation.

Others

• Cox Automotive: Global automotive services platform operating Manheim auctions, Kelley Blue Book, Autotrader, and dealer software solutions. Not a direct competitor but a critical ecosystem partner and adjacent comparable for authorized dealers' digital retail, used vehicle remarketing, and F&I workflows.
• AutoScout24: Europe's largest online vehicle marketplace operating across multiple countries including Poland. Comparable to KOBOS's online used vehicle marketplace functionality; serves as both a competitor channel and a customer acquisition source for authorized dealers.
• OTOMOTO: Leading Polish online automotive marketplace operated by Allegro group. Directly comparable as a digital used vehicle discovery channel competing with KOBOS's in-house marketplace; serves as both competitive channel and lead-generation source in the Polish market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/toyota-kobos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOYOTA KOBOS