What Toyota My Dinh does

Toyota My Dinh (Công ty TNHH MTV Toyota Mỹ Đình) is an authorized Toyota dealership headquartered in Hanoi, Vietnam, operating as a one-member limited liability company under the Toyota Vietnam (Công ty Ô tô Toyota Việt Nam) distribution network. The business retails the full Toyota lineup in the Vietnamese market, spanning entry-level hatchbacks (Wigo), subcompact and mid-size sedans (Vios, Corolla Altis, Camry), SUVs and crossovers (Raize, Yaris Cross, Corolla Cross, Fortuner, Land Cruiser 300, Land Cruiser Prado, Land Cruiser FJ), MPVs (Veloz, Avanza Premio, Innova, Innova Cross, Alphard), and pickup trucks (Hilux), including hybrid (HEV) variants across multiple nameplates. Pricing is set in Vietnamese Dong per unit, ranging from approximately 360 million VND (Wigo) to 4,510 million VND (Alphard HEV), with an 8 million VND surcharge for pearl white paint.

Name

Toyota My Dinh

Legal name

Công ty TNHH MTV Toyota Mỹ Đình

Website

https://toyotamydinh.com.vn

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Toyota My Dinh is an authorized Toyota dealership in Hanoi, Vietnam, retailing new and certified pre-owned Toyota vehicles across all segments and operating a 6,600 m² workshop with 50+ service bays for maintenance, bodywork, and car-care services.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sale of new Toyota vehicles including sedans, SUVs, MPVs, and pickup trucks through authorized dealership showroom.
2. Maintenance and Repair Services: Vehicle maintenance, repair, body work, and painting services through 3-story workshop facility with express maintenance, body & paint, and general repair operations.
3. Used Vehicle Sales: Sale of pre-owned Toyota vehicles including certified used cars with quality inspection services.

Pricing tiers

Distribution channels3 records

Marketing channels3 records

Core offering

Toyota My Dinh is an authorized Toyota dealership in Hanoi, Vietnam, selling new Toyota vehicles (sedans, SUVs, MPVs, hatchbacks, and pickup trucks, many with hybrid variants), certified pre-owned vehicles under the Toyota Sure program, and providing comprehensive after-sales services including periodic maintenance, express maintenance, body repair and painting, car care, and roadside assistance. The 6,600+ m2 facility includes a showroom and 3-story modern workshop with 50+ service bays capable of handling 200+ vehicles per day.

Product overview

Toyota My Dinh is an authorized Toyota dealership in Hanoi, Vietnam, operating as a comprehensive automotive sales and service center. The product portfolio includes a wide range of Toyota vehicles spanning multiple segments: subcompact cars (Vios, Wigo), sedans (Corolla Altis, Camry), SUVs (Corolla Cross, Yaris Cross, Raize, Fortuner, Land Cruiser), MPVs (Veloz, Avanza Premio, Innova, Innova Cross, Alphard), and pickup trucks (Hilux). Many models offer hybrid (HEV) variants. The service offerings include new vehicle sales, certified pre-owned vehicles (Toyota Sure), maintenance and repair services with a 3-story modern workshop facility, body repair and painting services, and car care/beauty services.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Vehicles Full range of new Toyota passenger and commercial vehicles sold through the authorized dealership showroom, including sedans (Vios, Corolla Altis, Camry), SUVs (Corolla Cross, Yaris Cross, Raize, Fortuner, Land Cruiser, Land Cruiser FJ), MPVs (Veloz, Avanza Premio, Innova, Innova Cross, Alphard), hatchbacks (Wigo), and pickup trucks (Hilux). Many models are available in hybrid (HEV) variants with multiple trim levels. Targeted at individual consumers, families, and commercial buyers in the Hanoi market.
• Toyota Land Cruiser FJ Compact off-road SUV featuring 'Fun Robust Dice Motif' design language, a 2.7L gasoline engine, 6-speed automatic transmission, 4WD with rear differential lock, and Toyota Safety Sense (TSS). Targeted at buyers seeking a capable off-road Toyota SUV in the Hanoi market.
• Toyota Sure Certified Pre-Owned Vehicles Used Toyota vehicles certified through a 176-point quality inspection, with transparent legal documentation and warranty coverage, sold under the Toyota Sure program. Targeted at budget-conscious individual buyers and families in Hanoi seeking a reliable pre-owned Toyota with authorized-dealer backing.
• Vehicle Maintenance and Repair Services Professional vehicle maintenance and repair services including periodic maintenance, express maintenance with 60-minute turnaround, mechanical repairs, and general workshop operations performed by certified Toyota technicians at the 3-story workshop with 50+ service bays. Open to all Toyota vehicle owners regardless of where the vehicle was purchased.
• Body Repair and Painting Services Vehicle body repair, collision work, and painting services using water-based paint technology with an express paint service option. Targeted at Toyota vehicle owners needing cosmetic and structural body repair in the Hanoi area.
• Car Care and Beauty Services Vehicle appearance and detailing services including wheel alignment, fuel injector cleaning, glass nano coating, combustion chamber cleaning, AC evaporator cleaning, glass stain removal, interior cleaning, and full vehicle nano coating. Targeted at Toyota owners seeking premium cosmetic upkeep.

Quantifiable outcome

• Service capacity of 200+ vehicles per day
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Toyota Vietnam (Công ty Ô tô Toyota Việt Nam)coreChannel Partner/ Reseller/ DistributorToyota My Dinh is an authorized dealer (đại lý ủy quyền chính thức) of Toyota Vietnam. The dealership operates under Toyota's brand standards and sells genuine Toyota vehicles with full warranty support.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Honda Vietnam: Authorized Honda distributor in Vietnam with a national dealer network offering new vehicles, parts, and after-sales service. Comparable to TMD as an authorized Japanese-brand dealer operating the same showroom-plus-service model, although Honda Vietnam is the OEM/distributor while TMD is a downstream authorized dealer.
• Ford Vietnam: Authorized Ford distributor in Vietnam with dealer network offering new vehicles, parts, and service. Comparable to TMD as an authorized international-brand automotive retailer in Vietnam with the same showroom-plus-service revenue structure.
• Hyundai Thanh Cong Vietnam: Authorized Hyundai distributor and dealer network in Vietnam with showroom sales and after-sales service. Directly comparable to TMD in business model (authorized brand dealer with sales + service), but focused on Hyundai rather than Toyota.
• BMW Vietnam: Authorized BMW importer/dealer network in Vietnam. Comparable to TMD as a premium authorized brand dealer in Vietnam combining showroom sales and service operations, though at a different price tier than Toyota.
• Mercedes-Benz Vietnam (Vietnam Star Auto): Authorized Mercedes-Benz dealer network in Vietnam, with showrooms and certified service centers. Comparable to TMD as a premium/luxury authorized brand dealer combining new vehicle sales and after-sales service, but operating at the premium price tier.
• Mitsubishi Motors Vietnam: Authorized Mitsubishi distributor and dealer network in Vietnam. Comparable to TMD as a Japanese-brand authorized dealer operating showroom sales and after-sales service, though Mitsubishi Vietnam is the OEM/distributor rather than a single-location dealer.

Emerging players

• VinFast: Vietnamese EV manufacturer with a rapidly expanding national dealer and showroom network. Comparable to TMD as a Vietnam-based automotive retail operation targeting overlapping customer segments, but VinFast is also the OEM, vertically integrated with Vingroup, and focused on BEVs versus TMD's ICE/HEV mix.

Broad incumbents

• Thaco Auto Corporation: Vietnam's largest domestic automotive group, distributing multiple brands (Kia, Mazda, Peugeot, BMW) with manufacturing and a national dealer network. Comparable to TMD as a major automotive retail/distribution player in Vietnam, though Thaco is multi-brand and vertically integrated, making it a broader incumbent rather than a direct single-brand competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/toyota-my-dinh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota My Dinh