Toyota Okęcie

What Toyota Okęcie does

Toyota Okęcie (legally operated as Prestige Auto Sp. z o.o.) is an authorized Toyota dealership headquartered in the Okęcie district of Warsaw, Poland. The company sells the complete Toyota lineup of new passenger and commercial vehicles — spanning hybrids (Aygo X, Yaris, Corolla, Camry, C-HR, RAV4), plug-in hybrids (Prius, C-HR PHEV, RAV4 PHEV), battery electrics (bZ4X, Urban Cruiser, C-HR+, bZ4X Touring, Hilux Electric), hydrogen fuel cell (Mirai), and commercial vehicles (Hilux, PROACE family) — alongside used cars distributed via affiliation with Grupa Saba.

The dealership operates an integrated service business encompassing mechanical repairs, body and paint work, genuine parts and accessories, warranty administration under Toyota Relax (up to 10 years), and roadside assistance. Financing and mobility products are provided through core partnerships with KINTO (leasing, consumer leasing, rental, fleet management) and Toyota Financial Services (Toyota Easy credit, standard credit and leasing), supplemented by insurance partners Allianz, PZU, and Hestia.

The business model combines one-time vehicle sales, recurring service and parts revenue, and financing margin via KINTO and Toyota Financial Services. The primary customer segment is individual retail consumers, with a secondary business and fleet segment served through KINTO ONE and a niche mobility-impaired segment through the Toyota Mobility program. With approximately 15 employees and a single Warsaw location, the operation is structured as a single-site authorized franchise whose financial performance is fundamentally tied to the Toyota brand, the Warsaw metropolitan market, and Toyota Poland's national promotional cadence.

Name

Toyota Okęcie

Legal name

Prestige Auto Sp. z o.o.

Website

https://toyota-okecie.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Toyota Okęcie (Prestige Auto Sp. z o.o.) is an authorized Toyota dealership in Warsaw, Poland, selling new Toyota passenger and commercial vehicles, offering KINTO and Toyota Financial Services financing, full after-sales service, genuine parts, and used cars to retail and business customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Warsaw (Okęcie)

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Toyota vehicles including passenger cars (Aygo X, Yaris, Corolla, Camry, C-HR, RAV4, Land Cruiser, etc.) and commercial vehicles (Hilux, PROACE, PROACE CITY). Revenue generated from one-time vehicle purchases at listed prices.
2. Automotive Financing: Partnership with KINTO (leasing, consumer leasing, rental, fleet management) and Toyota Financial Services (Toyota Easy credit, standard credit, standard leasing) providing financing options to customers.
3. Service and Maintenance: Workshop services including mechanical repairs, body and paint work, seasonal promotions, warranty services (Toyota Relax up to 10 years), free service campaigns, roadside assistance, technical information access, and innovative service solutions.
4. Genuine Parts and Accessories: Sale of original Toyota parts, oils, accessories, tires and winter wheels, vehicle conversions, security systems and alarms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Toyota Okęcie (Prestige Auto Sp. z o.o.) is an authorized Toyota dealership in Warsaw, Poland, selling new Toyota passenger and commercial vehicles, providing authorized service and maintenance, supplying genuine Toyota parts and accessories, and offering financing and leasing through KINTO and Toyota Financial Services. The dealership serves both individual consumers and business/fleet customers and supports all Toyota powertrains including hybrid, plug-in hybrid, battery electric, and hydrogen fuel cell vehicles.

Product overview

Toyota Okęcie (Prestige Auto Sp. z o.o.) is an authorized Toyota dealership offering the complete Toyota passenger and commercial vehicle portfolio. The product lineup includes a comprehensive range of electrified vehicles spanning hybrid (HEV), plug-in hybrid (PHEV), battery electric (BEV), and hydrogen fuel cell (FCEV) powertrains. Passenger vehicles range from compact city cars (Aygo X) through sedans (Camry, Corolla), crossovers (C-HR, Yaris Cross, Urban Cruiser, bZ4X), and SUVs (RAV4, Land Cruiser) to sports cars (GR Yaris). Commercial vehicles include the Hilux pickup truck and PROACE family of vans. The portfolio is complemented by financing services through KINTO (leasing, rental, fleet management) and Toyota Financial Services (credit products), extended warranty via Toyota Relax (up to 10 years), connected services via MyToyota app, and Toyota T-Mate advanced safety systems.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Aygo X (Hybrid) Compact city crossover with full hybrid powertrain, designed for urban mobility with compact dimensions and efficient fuel consumption. Targeted at retail buyers seeking an affordable entry-level Toyota.
• New Toyota Yaris (Hybrid) Compact hybrid hatchback offering efficient urban mobility with self-charging hybrid technology for individual retail buyers.
• New Toyota GR Yaris High-performance sports hatchback developed by Toyota Gazoo Racing delivering motorsport-derived driving dynamics for performance-oriented buyers.
• New Toyota Yaris Cross (Hybrid) Subcompact SUV/crossover based on the Yaris platform with hybrid powertrain and elevated driving position for retail buyers.
• New Toyota Urban Cruiser (Electric) Compact electric SUV with battery-powered drivetrain offering zero-emission urban mobility for retail and small-fleet buyers.
• New Toyota Corolla (Hatchback / Sedan / TS Kombi) Corolla family spanning compact hatchback, sedan, and estate wagon body styles with hybrid powertrain options for retail and fleet buyers.
• New Toyota Corolla Cross (Hybrid) Compact SUV crossover based on the Corolla platform with hybrid powertrain and elevated ground clearance for retail and family buyers.
• New Toyota C-HR (Hybrid / Plug-in / C-HR+ Electric) Crossover SUV available as conventional hybrid, plug-in hybrid, and fully electric variants with distinctive design for retail buyers.
• New Toyota bZ4X / bZ4X Touring (Electric) Dedicated battery electric vehicles (BEVs) based on Toyota's e-TNGA platform offering zero-emission mobility with extended range for retail buyers.
• New Toyota Camry (Hybrid) Executive sedan with full hybrid powertrain offering premium comfort and fuel efficiency for retail and corporate fleet buyers.
• New Toyota Prius (Plug-in Hybrid) Flagship hybrid vehicle with plug-in capability allowing extended electric-only driving range for retail buyers.
• New Toyota Mirai (Hydrogen Fuel Cell) Fuel cell electric vehicle (FCEV) powered by hydrogen offering zero-emission mobility with hydrogen fuel cell technology for retail buyers.
• New Toyota RAV4 (Hybrid / Plug-in Hybrid) Mid-size SUV with hybrid and plug-in hybrid powertrains offering versatile capability and all-wheel drive options for retail and fleet buyers.
• New Toyota Land Cruiser Legendary full-size off-road SUV offering exceptional off-road capability and long-range durability for retail and commercial buyers.
• New Toyota Hilux / Hilux Hybrid 48V / Hilux Electric Rugged pickup truck available with conventional, mild hybrid 48V, and fully electric powertrains for commercial and private buyers.
• New Toyota PROACE / PROACE Max / PROACE Verso Light commercial vehicles and people carriers available with conventional diesel and fully electric powertrains for business fleet and passenger use.
• New Toyota PROACE CITY / PROACE CITY Verso Compact van and people carrier versions with electric powertrain options for urban commercial use by small businesses and fleet clients.
• KINTO ONE (Leasing, Rental, Fleet Management) Comprehensive mobility and fleet management financing solutions including leasing, consumer leasing, rental, and fleet management services for both business and individual customers, offered via partnership with KINTO.
• Toyota Financial Services (Credit and Leasing) Traditional automotive financing products including low-rate credit (Toyota Easy), standard credit, and standard leasing options offered via partnership with Toyota Financial Services.
• Toyota Relax Extended Warranty Extended warranty program offering up to 10 years of warranty coverage for vehicles up to 10 years old with up to 185,000 km, renewable through regular Relax service inspections at authorized service centers.
• Authorized Toyota Service and Maintenance Authorized workshop services including mechanical repairs, body and paint work, seasonal service promotions, warranty servicing (Toyota Relax), free service campaigns, roadside assistance, and innovative service solutions for Toyota owners.
• Genuine Toyota Parts and Accessories Sale of original Toyota parts, oils, accessories, tires and winter wheels, vehicle conversions, security systems, and alarms for Toyota owners.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• AllianzminorOthersInsurance partner providing vehicle insurance forms and claims processing for customers. Forms available for download at the dealership website.
• PZUminorOthersPolish insurance partner providing vehicle insurance forms and claims processing. Partnership enables efficient insurance handling for dealership customers.
• HestiaminorOthersInsurance partner providing vehicle insurance forms, claims processing, and event documentation for insurance purposes.
• Toyota Motor CorporationcoreTechnology or IntegrationAuthorized Toyota dealer operating under franchise agreement with Toyota Motor Corporation. Receives access to Toyota vehicles, genuine parts, technical support, training, marketing support, warranty administration, and Toyota brand rights.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• PGD Polska (Polska Grupa Dealerów): Large multi-brand authorized automotive dealer network in Poland offering new and used vehicles across multiple franchises. Comparable business model of authorized-franchise retailing with full-service workshops, though operating broader scale across more brands and cities.
• Grupa Cichy-Zasada: One of Poland's largest authorized automotive retail groups, operating multiple OEM franchises (Volkswagen, Audi, Porsche, Skoda, Toyota). Comparable authorized-franchise retail and service business model with broad multi-brand exposure.
• Bemo Motors: Multi-franchise automotive dealer group in Poland (BMW, Mercedes, Toyota among others) operating showrooms and authorized service. Comparable authorized-dealer model with similar after-sales and finance attach, though serving premium-heavy brand mix.

Others

• KINTO Polska: Toyota's captive mobility/leasing brand whose products (KINTO ONE leasing, fleet management, consumer subscription) are sold through Toyota Okęcie. Comparable as a financing and mobility services provider, but operating at the OEM-captive level rather than as a dealer.
• Toyota Motor Poland (Toyota Polska): National sales company and brand owner for Toyota in Poland, the franchisor of Toyota Okęcie. Not a peer in the competitive sense, but the closest ecosystem partner and the entity that sets allocation, pricing, and marketing policy affecting the dealership's economics.

Direct peers

• Grupa Saba: Polish multi-brand automotive dealer group operating used-vehicle sales platforms; Toyota Okęcie's used-car inventory routes to uzyywane.grupasabaj.pl, evidencing an operational tie. Highly comparable as a Polish dealer group serving similar retail customers with overlapping vehicle offerings.
• Toyota Wola: Another authorized Toyota dealership serving the Warsaw metropolitan area. Directly comparable as a franchised Toyota retailer offering the same product lineup, financing (KINTO/TFS), and service operations within the same catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/ToyotaPolska
• Facebookfacebook.com/ToyotaPolska
• LinkedInlinkedin.com/company/toyota-ok%C4%99cie
• Instagraminstagram.com/toyota.polska

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Okęcie