Auto Podlasie sp.z o.o.

What Auto Podlasie sp.z o.o. does

Auto Podlasie Sp. z o.o. is an authorized Toyota dealership operating from a single showroom in Siedlce, Poland, serving retail and business customers across the Podlasie region. The company offers the full Toyota passenger and commercial vehicle lineup, including hybrid (Yaris, Corolla, C-HR, Camry, RAV4), plug-in hybrid (C-HR Plug-in, Prius, RAV4 PHEV), battery electric (Urban Cruiser, C-HR+, bZ4X, bZ4X Touring), hydrogen fuel cell (Mirai), and commercial (PROACE series, Hilux) variants, with vehicle pricing spanning from approximately PLN 81,900 (Aygo X) to PLN 399,900 (Land Cruiser). Beyond new vehicle sales, the business generates revenue from certified used vehicles (via the PewneAuto platform), authorized service and maintenance (oil changes from PLN 418, A/C service from PLN 270), genuine parts and accessories, car rental, and finance commissions through Toyota Financial Services and KINTO ONE leasing, consumer leasing, rental, and fleet management products.

The business operates on a traditional franchise dealership GTM motion supported by digital channels: online vehicle configuration, test drive booking, service scheduling, and a Facebook presence, alongside Toyota's national 35th-anniversary Poland campaign. Revenue is derived across six streams — new vehicle sales, used vehicle sales, service and maintenance, financing commissions, parts and accessories, and car rental — with service and KINTO-style offerings introducing recurring elements. Customer segmentation is hybrid: individual retail buyers (primary), business fleet customers via the Toyota Professional commercial division, and a smaller segment of disabled customers served through the Toyota Mobility adaptation program. The dealership is privately held under Polish corporate form (Sp. z o.o.), has a disclosed headcount of 22 employees, and depends on Toyota brand standards, OEM platforms (MyToyota, Toyota Financial Services, KINTO), and exclusive regional dealer authorization as the core operating system.

Name

Auto Podlasie sp.z o.o.

Legal name

Auto Podlasie Sp. z o.o.

Website

https://toyota-siedlce.com.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Auto Podlasie Sp. z o.o. is an authorized Toyota dealership in Siedlce, Poland, selling new and used Toyota vehicles, providing authorized service, parts, financing, and car rental to retail and business customers across the Podlasie region.

Ownership category

akta.pro rank

Headquarters

HQ city

Siedlce

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Toyota vehicles including passenger cars and commercial vehicles. Revenue generated from vehicle transactions with pricing ranging from approximately 81,900 PLN (Aygo X) to 399,900 PLN (Land Cruiser)
2. Used Vehicle Sales: Sale of pre-owned vehicles through PewneAuto platform integration
3. Service and Maintenance: Mechanical service, body shop services, oil changes, tire changes, air conditioning service, and brake service. Offers online service booking and various maintenance packages
4. Financing Commission: Commission revenue from Toyota Financial Services products including Toyota Easy credit, standard credit, leasing, and KINTO ONE offerings (leasing, consumer leasing, rental, fleet management)
5. Original Parts and Accessories: Sale of genuine Toyota parts, oils, accessories, tires, and car care products
6. Car Rental: Vehicle rental services offered at the dealership location

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Auto Podlasie is an authorized Toyota dealership in Siedlce, Poland that sells new Toyota passenger and commercial vehicles, certified used vehicles, and provides authorized maintenance, parts, financing through Toyota Financial Services, KINTO ONE leasing, Toyota Rent car rental, and accessibility-adapted vehicles under Toyota Mobility. It serves both individual retail customers and business fleet operators.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota passenger vehicle sales Retail sale of new Toyota passenger cars (Aygo X, Yaris, Yaris Cross, Corolla, Corolla TS Combi, Corolla Cross, C-HR, Camry, RAV4, Highlander, Land Cruiser, GR Supra, GT86, GR Yaris, etc.) including hybrid and electrified variants for individual retail customers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Toyota Motor Poland / Toyota Central EuropecoreChannel Partner/ Reseller/ DistributorAuthorized Toyota dealership representing Toyota brand in the Podlasie region. Operates under Toyota brand standards and uses Toyota's digital platforms, marketing materials, and operational systems. Dealer ID: 00CD4-9EE39-B7458-EE000-01350-3.
• PewneAutominorChannel Partner/ Reseller/ DistributorThird-party platform for certified used vehicle sales. Auto Podlasie listings available through PewneAuto dealer portal (dealer/033).
• KINTO MobilityminorGTM or Marketing PartnerCorporate mobility platform (kinto-mobility.eu) for business fleet solutions and mobility-as-a-service offerings.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Inchcape PLC: Global automotive distributor with multi-brand dealership networks across regions including Poland. Comparable business model of automotive retail and distribution at scale.
• Auto1 Group: European used car platform. Comparable online used car marketplace operation across multiple European markets, with similar business model of intermediating dealer-customer transactions.
• Toyota Motor Poland: Toyota's Polish subsidiary; sets dealer agreements, brand standards, and marketing for the Polish dealer network including Auto Podlasie. Operates the Toyota brand ecosystem within Poland and directly influences dealer commercial terms.
• Hedin Mobility Group: Swedish multi-brand automotive dealer group. Comparable business model of dealer operations across multiple brands and European markets, including used car and mobility services.
• Toyota Central Europe: Regional headquarters for Toyota Motor Europe, overseeing business operations across Central European countries. Direct stakeholder in the Polish dealer network and overall Toyota regional strategy.
• Emil Frey Group: Swiss multi-brand automotive dealer group with European presence. Comparable business model of multi-brand dealer operations, after-sales service, and mobility solutions.

Others

• Toyota Financial Services: Toyota's captive financing arm. Provides financing products (Toyota Easy credit, leasing, KINTO) that Auto Podlasie resells to customers; both serve Toyota customers with financing solutions.
• Otomoto: Polish automotive marketplace for new and used vehicles. Comparable online marketplace business model serving Polish dealers and consumers for vehicle discovery and lead generation.
• KINTO Europe: Toyota's mobility-as-a-service platform. Partner of Auto Podlasie for corporate mobility offerings (KINTO ONE), serving the same Toyota customer base with subscription and fleet management solutions.
• PewneAuto: Polish used car platform that lists Auto Podlasie vehicles. Comparable online used car marketplace aggregation across multiple Polish dealer partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/ToyotaPolska
• Facebookfacebook.com/AutoPodlasie
• LinkedInlinkedin.com/company/auto-podlasie-sp-z-o-o-
• Instagraminstagram.com/toyota.polska

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Podlasie sp.z o.o.