Toyota Slovensko

What Toyota Slovensko does

Toyota Slovensko (legal entity: Toyota Central Europe - Slovakia s.r.o.) is the exclusive importer and brand operator for Toyota and Lexus vehicles in Slovakia, functioning as a wholly-owned subsidiary of Toyota Motor Europe. The company is headquartered in Bratislava and runs a national network of 18 authorized sales and service points, supplemented by online showrooms (nove.toyota.sk, usedcars.toyota.sk), a customer portal (MyToyota), and a dedicated KINTO ONE operational leasing channel. Its core business is wholesale vehicle distribution, dealer network management, and aftersales/financing orchestration rather than direct manufacturing; revenue mechanics are anchored in unit sales through authorized dealers, with attach revenue from Toyota Financial Services (including 0% APR promotions), KINTO mobility subscriptions, extended warranty (Extracare), and service/parts.

The product portfolio spans the full Toyota powertrain spectrum: petrol hybrids (Yaris, Corolla, C-HR, RAV4, Camry), plug-in hybrids (Prius, C-HR+, RAV4 PHEV), battery electrics (bZ4X, bZ4X Touring, Urban Cruiser, Proace City, Proace, Proace Max, Hilux BEV), hydrogen fuel cell (Mirai), and traditional ICE commercial vehicles (Hilux, Proace). Underlying technology includes the Toyota T-Mate safety/ADAS suite, Toyota Charging Network and HomeCharge wallbox for EV customers, MyToyota connected services, and a co-developed third-generation fuel cell system with BMW. Customer segments are three-pronged: individual consumers (B2C), corporate fleet buyers via Toyota Business Plus and Toyota Professional, and SMB/trades for LCVs.

Go-to-market is hybrid dealer-direct and digital: corporate fleet customers are served through dedicated account managers and TCO analysis, while retail customers are reached through dealer showrooms and a fully configured online booking and configurator experience. Marketing spans owned digital properties, social channels (Facebook, Instagram, YouTube), motorsport activation via TOYOTA GAZOO Racing, and earned media through the annual TOYOTA Ichiban dealer awards. Strategic intent is clearly multi-powertrain electrification in line with EU Green Deal and parent-level carbon neutrality targets to 2050, with the Slovak entity serving as a market-execution arm of a globally scaled OEM.

Name

Toyota Slovensko

Legal name

Toyota Central Europe - Slovakia s.r.o.

Website

https://toyota.sk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Toyota Slovensko is the exclusive importer and brand operator for Toyota and Lexus in Slovakia, running 18 authorized dealer/service points plus online sales, KINTO leasing, and financing — distributing a full multi-powertrain lineup (HEV, PHEV, BEV, FCEV, ICE) to consumers, corporate fleets, and SMBs.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Passenger Car Leasing (532112)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industry

Government & Public Sector Passenger Vehicle Leasing (TLABAAAJ)

Keywords

• Passenger vehicle sales
• Commercial vehicle sales
• Automotive financing leasing
• Vehicle aftersales service
• Electrified vehicle retail

Headquarters

HQ city

Bratislava

HQ country

Slovakia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Vehicle Sales: Sale of new and used Toyota and Lexus vehicles through authorized dealer network in Slovakia.
2. Automotive Financing: Partnership with Toyota Financial Services providing vehicle financing with promotional rates (0% APR on select models) and insurance products.
3. Operational Leasing (KINTO): KINTO ONE operational leasing services providing mobility solutions with all-inclusive monthly payments for personal and business customers.
4. Service and Maintenance: Authorized service maintenance, genuine parts, and accessories sales through dealer network. Includes Express Service and online service booking.
5. Extended Warranty Programs: Toyota Extracare extended warranty programs providing additional coverage beyond standard new vehicle warranty.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Toyota Slovensko is the exclusive importer and distributor of Toyota and Lexus vehicles in Slovakia, operating through a network of 18 authorized sales and service dealers nationwide. The company retails a full lineup of passenger cars, SUVs, light commercial vehicles, and pickup trucks spanning hybrid (HEV), plug-in hybrid (PHEV), battery electric (BEV), and hydrogen fuel cell (FCEV) powertrains. It also provides automotive financing through Toyota Financial Services, operational leasing via KINTO ONE, and authorized service, parts, and accessories through the dealer network.

Product overview

Toyota Slovensko offers a comprehensive portfolio of passenger and commercial vehicles as the official importer of Toyota and Lexus brands in Slovakia. The product lineup includes city cars (Aygo X), compact vehicles (Yaris, Yaris Cross), sedans (Corolla, Camry), SUVs (C-HR, RAV4, Corolla Cross, Land Cruiser), sports cars (GR Yaris, GR GT, GR Supra), electric vehicles (bZ4X, bZ4X Touring, Urban Cruiser, Proace series), hydrogen vehicles (Mirai), plug-in hybrids (Prius, C-HR+), and commercial vehicles (Hilux, Proace series). Supporting sub-brands include Toyota T-Mate for safety technologies, Toyota GAZOO Racing for motorsport, and Toyota Professional for commercial solutions. The company also provides mobility services including Kinto One operative leasing and Toyota Business Plus corporate programs.

Differentiator

Problem solved

Functional benefit

Brands

• Toyota Professional: Commercial vehicle and professional fleet services
• Toyota Business
• Toyota Financial Services
• Kinto

Products and services

• Aygo X Hybrid city car targeted at urban drivers; available in Slovakia from €16,690 with promotional advantages and trade-in bonuses.
• Yaris Compact hybrid hatchback for individual consumers; available in Slovakia from €18,190 with promotional advantages and 0% APR financing available.
• Yaris Cross Compact hybrid crossover SUV for individual and small-business buyers; available in Slovakia from €22,490 with promotional advantages.
• Urban Cruiser Battery electric urban SUV targeted at private and small-fleet buyers; available in Slovakia from €31,990 with promotional advantages.
• Corolla Hatchback Hybrid hatchback for individual buyers and small fleets; available in Slovakia from €23,190 with promotional advantages and trade-in bonuses.
• Corolla Sedan Hybrid sedan for individual and corporate buyers; available in Slovakia from €22,990 with promotional advantages.
• Corolla Touring Sports Hybrid estate/wagon suited for families and small businesses; available in Slovakia from €23,690 with promotional advantages.
• Corolla Cross Hybrid crossover SUV for individual and corporate buyers; available in Slovakia from €31,990 with promotional advantages.
• Toyota C-HR Hybrid and plug-in hybrid crossover SUV; available in Slovakia from €25,990 with 0% APR financing offered on select trims.
• Toyota C-HR+ Battery electric variant of the C-HR crossover SUV; available in Slovakia from €36,690 with promotional advantages.
• RAV4 Mid-size hybrid and plug-in hybrid SUV; available in Slovakia from €41,690 with promotional advantages.
• Camry Hybrid executive sedan targeted at business and fleet customers as well as private buyers; available in Slovakia from €37,990 with promotional advantages.
• Prius Plug-in hybrid model continuing Toyota's electrified-vehicle heritage; available in Slovakia from €34,790 with promotional advantages.
• Toyota bZ4X Battery electric SUV eligible for government EV subsidies; available in Slovakia from €38,990 with promotional advantages.
• Toyota bZ4X Touring Longer-wheelbase battery electric SUV with extended cargo capacity; available in Slovakia from €44,990 with promotional advantages.
• Land Cruiser 250 Robust off-road 4x4 SUV targeted at premium private and utility buyers; available in Slovakia from €89,590.
• Mirai Hydrogen fuel cell sedan producing only water as emission; available in Slovakia from €66,690.
• GR Yaris High-performance sports model from Toyota GAZOO Racing; available in Slovakia from €45,990.
• Hilux Pickup truck for business, fleet, and trade buyers; available in Slovakia from €35,980 in standard form.
• Hilux BEV Battery electric variant of the Hilux pickup targeted at commercial fleets; available in Slovakia from €53,900 excluding VAT.
• Hilux MHEV Mild hybrid 48V variant of the Hilux pickup for fleet and trade buyers; available in Slovakia from €38,900 excluding VAT.
• Proace City Compact light commercial van offered as a battery electric vehicle for small business and fleet buyers; available in Slovakia from €19,300 excluding VAT.
• Proace City Verso Passenger variant of the Proace City electric van for families and shuttle operators; available in Slovakia from €23,124.
• Proace Mid-size battery electric commercial van for fleet and small business buyers; available in Slovakia from €25,600 excluding VAT.
• Proace Max Largest electric commercial vehicle in the Toyota lineup; available for pre-order in Slovakia as the largest zero-emission LCV.
• KINTO ONE Operational Leasing All-inclusive monthly operational leasing service for private and business customers in Slovakia, bundling vehicle, insurance, maintenance, and road tax into a single payment.
• Toyota Business Plus Corporate customer program providing total cost of ownership analysis, dedicated account management, and tailored mobility solutions for Slovak business clients.
• Toyota T-Mate Safety Package Next-generation safety package available on Toyota vehicles, bundling advanced driver assistance systems and connected safety technologies.

Quantifiable outcome

• Toyota Motor Europe sold 6 million electrified vehicles in Europe by end of 2024
• +2 more outcomes

Named customers1 record

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BMWcoreStrategic or Co-development Partner · 9 September 2024Toyota and BMW are collaborating on the development of hydrogen fuel cell technology. The partnership aims to enrich the model lineup of fuel cell vehicles by jointly developing a third-generation fuel cell system. Both companies are working together to advance hydrogen ecosystem adoption in Europe.
• KINTOcoreGTM or Marketing PartnerKINTO is Toyota's mobility services brand offering operational leasing (KINTO ONE) and other mobility solutions. KINTO ONE provides all-inclusive vehicle leasing with monthly payments covering vehicle, insurance, maintenance, and road tax.
• Toyota Financial ServicescoreGTM or Marketing PartnerFinancial services partner providing vehicle financing, insurance, and payment solutions. Toyota Financial Services offers promotional financing rates including 0% APR on select models.
• Autoklub a.s. PopradminorChannel Partner/ Reseller/ DistributorAuthorized Toyota dealer partner in Poprad, Slovakia, recognized as Best Dealer in Town at TOYOTA Ichiban 2024. The dealership provides sales and service for Toyota vehicles in the Poprad region.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Toyota Hungary: Toyota Motor Europe subsidiary distributing Toyota and Lexus vehicles in Hungary. Same business model, multi-powertrain portfolio, KINTO mobility services, and authorised dealer network as Toyota Slovensko — directly comparable importer/distributor entity within Central Europe.
• Toyota Central Europe – Czech: Toyota Motor Europe subsidiary responsible for importing and distributing Toyota and Lexus vehicles in the Czech Republic. Closest functional peer given identical business model, product portfolio, KINTO leasing arm, and dealer-network structure within the same Central European cluster.
• Volkswagen Slovensko: National sales company for Volkswagen passenger cars in Slovakia. Directly comparable as a multi-powertrain (ICE/hybrid/EV) importer-distributor with corporate fleet programs and a parallel dealer/service network competing for the same Slovak customers.
• Hyundai Motor Slovensko: Official importer and distributor of Hyundai vehicles in Slovakia. Competes across similar price bands with comparable passenger/SUV/LCV portfolios and corporate fleet offerings, and is the most relevant Korean-headquartered peer in the Slovak market.
• BMW Slovensko: Official BMW Group importer for Slovakia. Operates an analogous authorised-dealer distribution model for premium passenger and SAV/X models, and is a direct competitor in the upper end of Toyota Slovensko's lineup (Land Cruiser, Camry, RAV4).
• Renault Slovensko: National sales company for Renault in Slovakia offering comparable passenger and LCV (Kangoo, Trafic, Master) portfolios — the latter directly overlapping Toyota Slovensko's Proace commercial vehicle business.
• Kia Slovensko: National importer for Kia vehicles in Slovakia with an EV-heavy product push (EV3, EV6, EV9). Comparable national-sales-company structure and overlapping customer segments, particularly relevant given Kia's growing share in electrified segments where Toyota Slovensko competes.
• Škoda Auto Slovensko: Importer and distributor of Škoda vehicles in Slovakia under VW Group. Operates the same national sales company model with dealer network, corporate fleet programs, and financing partnerships, making it the most direct domestic competitor across passenger and commercial segments.

Broad incumbents

• ALD Automotive (Operational leasing): Pan-European operational leasing and fleet management provider owned by Société Générale. Direct competitor to Toyota Slovensko's KINTO ONE offering in the Slovak corporate fleet market, with broader scale and a multi-brand fleet proposition.
• LeasePlan (now Ayvens): Major European operational leasing company (rebranded Ayvens) competing head-to-head with KINTO ONE for corporate fleet contracts in Slovakia, including potential fleet crossovers where Toyota could be one brand among many on a LeasePlan/Ayvens framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ToyotaSlovensko
• Facebookfacebook.com/ToyotaSlovensko
• Instagraminstagram.com/toyota_slovensko
• LinkedInlinkedin.com/company/toyota-slovensko

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Slovensko