Toyota | Jaworski Auto

What Toyota | Jaworski Auto does

Jaworski Auto sp. z o.o., operating as Toyota | Jaworski Auto, is an authorized Toyota dealership headquartered at ul. Okrężna 2G in Włocławek, Kuyavian-Pomeranian Voivodeship, Poland. Founded in 1998 as a Polish limited liability company (sp. z o.o.), the firm operates as a franchisee within the Toyota Motor Poland / Toyota Central Europe network (dealer code 005) and serves as the primary Toyota retail and service point for its region. With a staff of 38, the dealership has accumulated eight consecutive Polish Dealer of the Year awards (2017–2024) and the European ICHIBAN dealer recognition in 2023, 2025, and 2026.

The business carries the full Toyota retail product line — passenger cars (Aygo X, Yaris, Yaris Cross, Corolla family, C-HR, Camry, Prius, Mirai, RAV4, Land Cruiser, GR performance variants), SUVs and crossovers, and commercial vehicles under the Toyota Professional sub-brand (PROACE van family, Hilux pickup including the new BEV variant). Powertrain coverage spans conventional, hybrid (HEV), plug-in hybrid (PHEV), battery electric (BEV — bZ4X, bZ4X Touring, Urban Cruiser, C-HR+, Hilux Electric), and hydrogen fuel cell (Mirai). Pricing spans from approximately 81,900 PLN (Aygo X) to 399,900 PLN (Land Cruiser), with commercial vehicles priced netto for VAT-registered business buyers.

Jaworski Auto monetizes through five primary streams: new vehicle sales, certified pre-owned sales under the "Pewne Auto" program, authorized service and maintenance (mechanical, body shop, paint), genuine Toyota parts and accessories, and financing facilitation via Toyota Financial Services and KINTO fleet/subscription mobility. Customer segments span individual retail buyers (primary), business and fleet customers (via a dedicated sales division), and customers with disabilities (via Toyota Mobility adapted vehicles). Distribution is anchored by a single physical showroom in Włocławek, supplemented by online configuration and service booking tools, a separate used-vehicle portal at uzywane.toyota.bydgoszcz.pl, and recurring regional marketing activity (Anwil Włocławek basketball sponsorship, Fajans Festiwal cultural partnership). The Toyota Relax extended warranty (up to 10 years / 185,000 km) is a key retention mechanism tying aftersales to the authorized dealer network.

Name

Toyota | Jaworski Auto

Legal name

Jaworski Auto sp. z o.o.

Website

https://toyota.wloclawek.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Toyota | Jaworski Auto is a privately held authorized Toyota dealership (Jaworski Auto sp. z o.o.) in Włocławek, Poland, selling new and certified pre-owned Toyota passenger and commercial vehicles, providing authorized service and parts, and facilitating financing through Toyota Financial Services and KINTO to retail, fleet, and accessibility customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Włocławek

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Retail sales of new Toyota vehicles including passenger cars, SUVs, and commercial vehicles through the Włocławek dealership showroom
2. Used Vehicle Sales: Sales of certified pre-owned vehicles under the 'Pewne Auto' (Sure Car) program with Toyota warranty
3. Vehicle Service and Maintenance: Mechanical service, oil changes, tire replacement, air conditioning service, brake service, and body shop repairs through authorized Toyota service center
4. Genuine Parts and Accessories: Sales of original Toyota parts, oils, accessories, and merchandise through parts department
5. Vehicle Financing: Facilitation of financing products including Toyota Easy credit, standard credit, leasing, and KINTO rental/lease offerings through Toyota Financial Services

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Toyota | Jaworski Auto is an authorized Toyota dealership in Włocławek, Poland, selling new Toyota passenger and commercial vehicles (Aygo X, Yaris, Corolla, C-HR, bZ4X, Camry, Land Cruiser, Hilux, PROACE vans) across hybrid, plug-in hybrid, battery electric, and hydrogen powertrains. It also sells certified pre-owned vehicles under the Pewne Auto program, operates an authorized service center offering mechanical, body, and paint repairs, sells genuine Toyota parts and accessories, and facilitates financing, leasing, and fleet management through Toyota Financial Services and KINTO.

Product overview

Toyota | Jaworski Auto is a Toyota dealership offering a comprehensive portfolio of passenger vehicles and commercial vans. The product lineup spans multiple powertrain types including conventional, hybrid, plug-in hybrid, full electric, and hydrogen fuel cell vehicles. Passenger cars include city-focused models like the Aygo X and Yaris, family vehicles such as Corolla variants, and premium models like Camry and Land Cruiser. The C-HR, bZ4X, Urban Cruiser, and RAV4 represent the SUV/crossover segment. Commercial offerings under Toyota Professional include PROACE vans in various sizes and Hilux pickups. Financing is supported through Toyota Financial Services (credit and leasing) and KINTO mobility services (subscription and fleet management). Extended coverage is provided via Toyota Relax warranty program. The portfolio demonstrates Toyota's multi-powertrain strategy covering hybrid, plug-in hybrid, battery electric, and hydrogen technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Aygo X Hybrid city crossover with compact urban design, offering 3.7–3.9 L/100km fuel efficiency, starting from PLN 81,900. Targeted at urban individual buyers.
• Yaris Compact hybrid hatchback with city-friendly dimensions and hybrid efficiency, starting from PLN 89,900.
• GR Yaris High-performance sports variant developed with Toyota Gazoo Racing, starting from PLN 199,900.
• Yaris Cross Compact hybrid crossover SUV combining urban agility with SUV capability, starting from PLN 105,300.
• Nowy Yaris Cross Next-generation hybrid crossover SUV, starting from PLN 110,900.
• Urban Cruiser Electric compact SUV providing zero-emission urban mobility, starting from PLN 155,900.
• Corolla Hatchback Hybrid hatchback with advanced safety and connectivity features, starting from PLN 122,000.
• Corolla Sedan Hybrid sedan offering comfort and efficiency for families, starting from PLN 95,900 (conventional) / PLN 119,600 (hybrid).
• Corolla TS Kombi Hybrid touring sports wagon providing versatile family transportation with ample cargo space, starting from PLN 126,000.
• Corolla Cross Hybrid SUV crossover combining Corolla efficiency with SUV practicality, starting from PLN 143,800.
• Toyota C-HR Stylish hybrid crossover with distinctive design and advanced features, starting from PLN 119,800.
• Toyota C-HR Plug-in Plug-in hybrid variant of the C-HR offering extended electric-only range, starting from PLN 160,900.
• Toyota C-HR+ All-electric version of the C-HR compact crossover, starting from PLN 159,900.
• Toyota bZ4X All-electric SUV marking Toyota's entry into the zero-emission SUV segment, starting from PLN 165,900.
• Toyota bZ4X Touring Extended version of the bZ4X electric SUV with more interior space, starting from PLN 199,900.
• Camry Premium hybrid sedan offering comfort, efficiency, and advanced technology, starting from PLN 169,900.
• Prius Iconic plug-in hybrid representing Toyota's pioneering hybrid technology, starting from PLN 156,900.
• Mirai Hydrogen fuel cell electric vehicle offering zero-emission mobility with hydrogen refueling; customers are invited to ask the dealer for a special offer.
• RAV4 Hybrid and plug-in hybrid SUV combining capability and efficiency, starting from PLN 181,600.
• Land Cruiser Legendary premium SUV offering off-road capability and durability, starting from PLN 399,900.
• Hilux Robust pickup truck available in conventional, mild hybrid, and full electric variants, starting from PLN 197,400 net.
• Hilux Hybrid 48V Mild hybrid variant of the Hilux pickup with 48V technology, starting from PLN 169,900 net.
• Hilux Electric Full electric version of the Hilux pickup truck, starting from PLN 229,900 net.
• PROACE Max Large commercial van available with conventional or electric powertrains, starting from PLN 117,670 net.
• PROACE Medium commercial van with passenger and cargo variants, also available as electric, starting from PLN 139,500 net.
• PROACE Verso Multi-purpose passenger van suitable for shuttle and transport services, also available as electric, starting from PLN 199,700.
• PROACE CITY Compact commercial van for urban deliveries, also available as electric, starting from PLN 104,100 net.
• PROACE CITY Verso Compact passenger van for small groups and families, also available as electric, starting from PLN 94,900.
• Toyota Professional Toyota's commercial vehicle sub-brand encompassing the PROACE van lineup and Hilux pickups, targeted at business and fleet customers.
• KINTO Mobility Services Toyota mobility brand offering leasing, fleet management, and subscription services for both business and individual customers.
• Toyota Financial Services Financing solutions including Toyota Easy credit, standard credit, and leasing options for vehicle purchases, facilitated through the dealership.
• Toyota Relax Extended Warranty Extended warranty program providing up to 10 years of coverage for vehicles up to 10 years old with up to 185,000 km, activated and renewed at each authorized service visit.
• Toyota Mobility (Adaptive Mobility) Mobility solutions for people with disabilities, offering Toyota vehicles equipped with accessibility features and special financing or pricing programs.
• Authorized Vehicle Service and Maintenance Authorized Toyota service center offering mechanical repairs, oil changes, tire replacement, air conditioning service, brake service, and body shop repairs with factory-trained technicians.
• Genuine Parts and Accessories Sales of original Toyota parts, oils, accessories, and merchandise through the dealership parts department.
• Certified Pre-Owned Vehicles (Pewne Auto) Sales of certified pre-owned vehicles under the Pewne Auto program, backed by a Toyota warranty.

Quantifiable outcome

• 8 consecutive Dealer of the Year awards (2017-2024)
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Fajans FestiwalminorGTM or Marketing Partner · 1 October 2023Cultural festival sponsorship and partnership. Event held 7-8 October 2023 in Włocławek with dealership branding and community engagement.
• Anwil WłocławekcoreGTM or Marketing Partner · 1 September 2023Basketball team sponsorship partnership. Special vehicle offers for players, promotional discounts for fans with season tickets, and visibility at team events. The dealership sold vehicles used by team players including Toyota C-HR models.
• Toyota Motor Corporation / Toyota Central EuropecoreStrategic or Co-development PartnerAuthorized Toyota dealership operating under the Toyota brand franchise. Dealer code: 005. Access to Toyota's full vehicle lineup, marketing support, training, warranty programs (Toyota Relax), and parts distribution.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Inchcape plc: Global automotive distributor representing multiple OEMs across markets; in select markets it has historically distributed Toyota vehicles. While much larger and multi-brand, Inchcape represents the broader incumbent model of authorized automotive distribution that Jaworski Auto operates within.
• Asbury Automotive Group: US-based publicly traded automotive retailer operating franchised dealerships across multiple OEM brands with new, used, service, parts, and F&I operations. Directly comparable in business model (authorized franchisee + service + parts) though US-focused.
• Emil Frey Group: One of Europe's largest privately held automotive retail and distribution groups, operating hundreds of dealerships across multiple brands and countries. Comparable as a scaled incumbent in European auto retailing with similar multi-brand authorized-dealer economics.
• Group 1 Automotive: Large US/international automotive retailer with franchised new-vehicle dealerships, used cars, parts, service, and F&I across multiple OEMs. Closely mirrors the franchise retail + service model Jaworski Auto runs for Toyota, but at significantly larger scale and geographic spread.
• Hedin Mobility Group: Large European automotive retailer with operations across several countries and brands, including authorized new-vehicle sales, service, and fleet solutions. Relevant as a multi-market incumbent peer for an authorized Toyota franchisee.

Emerging players

• Auto1 Group SE: Berlin-headquartered digital used-car platform operating across Europe; competes directly with Jaworski Auto's "Pewne Auto" certified pre-owned channel for retail used-vehicle mindshare, and pressures dealer used-car margins via transparent pricing and online discovery.

Direct peers

• Toyota Bydgoszcz (Authorized Toyota Dealer): Another authorized Toyota dealership in the same Kuyavian-Pomeranian region of Poland; this is the dealer to which Jaworski Auto redirects its used-car inventory (uzjwane.toyota.bydgoszcz.pl). Operates under identical Toyota franchise terms with the same lineup, services, and award structure, making it the most directly comparable peer.

Regional players

• Vertu Motors: UK-based publicly listed automotive retailer operating franchised dealerships for multiple brands including manufacturer-authorized new and used vehicle sales, aftermarket service, and fleet offerings. Comparable in business model to Jaworski Auto as a multi-brand authorized retailer, though UK-focused.
• Pendragon plc: UK automotive retailer operating franchised dealerships and a used-vehicle platform (carwow, Evans Halshaw). Comparable as a multi-brand authorized retailer with integrated used-car and service operations; UK-focused so does not directly compete in Jaworski Auto's catchment.

Others

• Cox Automotive Europe: Provider of automotive digital marketing, software, and remarketing services (Manheim, Autotrader, Dealertrack) supporting franchised dealers in inventory, pricing, and used-car remarketing. Indirectly comparable as an enabler that powers parts of Jaworski Auto's back-office and used-car operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/toyota-jaworski-auto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota | Jaworski Auto