TPT International

What TPT International does

TPT International Ltd is a Lagos-headquartered, full-service public relations consultancy that has operated continuously since its incorporation in February 1997. It markets itself as 'The Preferred Team' and is founder-managed by Adetokunbo Modupe in the role of Founder and Chief Consultant. The firm delivers six discrete service modules: Social Media Management, Corporate Communication, Marketing PR, Public Affairs, Crisis Communication and Mitigation, and Investors and Equity Trading Communication. Its disclosed client roster includes Nigerian Breweries, Promasidor, Rite Foods, UAC, JMG, Honeywell, Chivita, Mouka, MediaReach OMD, and the Manufacturers Association of Nigeria (MAN), spanning FMCG, industrial, media, conglomerate, and trade-association segments.

Geographically, TPT is positioned as an African-focused consultancy serving brands, multinational corporations, governments, and institutions across the continent. A longstanding strategic alliance with Waggener Edstrom (WE) provides access to a global public relations network, enabling international campaign execution from a Lagos base. The firm operates with a lean team of approximately 33 employees, consistent with a boutique consultancy model rather than a holding-company footprint. A September 2024 visual identity and website refresh is the most recently documented corporate action.

The business model is fee-based consultancy revenue: project fees and retainer engagements with enterprise clients, with no disclosed pricing, contract structure, or revenue figures. The firm is privately held with no external funding rounds disclosed. No technology platform, proprietary tooling, data assets, or AI/ML capabilities are documented in available materials; service delivery is people-based consultancy work.

Name

TPT International

Legal name

TPT International Ltd

Website

https://tptinternational.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

TPT International is a Lagos-based full-service public relations consultancy serving leading African corporates, multinationals, governments, and industry associations across six practice areas including corporate, crisis, and investor communication, with global reach enabled by its Waggener Edstrom alliance.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Trade Promotion Management & Optimization (TPM/TPO) (MPAAAJAH)

Keywords

• Public relations services
• Corporate communications
• Crisis communication
• Marketing public relations
• Media management

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PR Consultancy Services: Professional consulting fees for public relations services including corporate communication, crisis communication, investor relations, marketing PR, public affairs, and social media management. Services are provided to retained clients and one-off project basis.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

TPT International is a full-service Public Relations consultancy that conceives and executes integrated communications for top brands, institutions, governments and multinationals across Africa. Its portfolio spans six service modules — Corporate Communication, Crisis Communication and Mitigation, Investors and Equity Trading Communication, Marketing PR, Public Affairs, and Social Media Management — delivered as retained or one-off projects.

Product overview

TPT International is a full-service Public Relations consultancy firm offering six core service modules: Social Media Management, Corporate Communication, Marketing PR, Public Affairs, Crisis Communication and Mitigation, and Investors and Equity Trading Communication. The company positions itself as an idea-centric and content-consumption intelligence-driven firm that helps clients dictate, dominate and lead public conversations. Founded in 1997 and headquartered in Lagos, Nigeria, TPT International serves top brands, institutions, governments and multinationals across various sectors in Africa through its integrated PR and communication service portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management Managing online interactions and content across social media channels including Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest for enterprise clients seeking consumer engagement and brand conversation leadership.
• Corporate Communication Managing and orchestrating all internal and external communications aimed at creating a favourable point of view for enterprise clients.
• Marketing PR Using the combination of marketing and PR to generate awareness for enterprise clients across sectors.
• Public Affairs Expertise in understanding what drives news cycles, policy changes and buying decisions in business and government communications, delivered to enterprise and public-sector clients.
• Crisis Communication and Mitigation Managing crisis situations whether situational, accidental or adversely orchestrated, helping clients navigate and mitigate devastating circumstances across sectors.
• Investors and Equity Trading Communication Building trust and attracting the right kind of investors through strategic communication that goes beyond balance sheet reports.

Quantifiable outcome

• Helping clients dictate, dominate and lead consumer and public conversations resulting in greater brand equity and outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Waggener Edstrom (WE)coreStrategic or Co-development PartnerGlobal professional family alliance with Waggener Edstrom (WE), a Seattle, United States-based Public Relations firm with a global network across the world. The independent agency operates from more than fifteen (15) offices in the US, Europe, Asia, and Africa with over 100 affiliates.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• FleishmanHillard: Global PR and communications network with established African presence via affiliates. Represents the same multinational enterprise clients as TPT but at global scale.
• BCW (Burson Cohn & Wolfe): Top-tier global PR agency with significant African corporate and crisis communications work. Competes for enterprise retainers that TPT also targets.
• Edelman: Largest global independent PR firm with African operations. Competes with TPT for multinational clients seeking pan-regional communications coverage in Africa.
• Hill+Knowlton: Global public affairs and crisis communications consultancy. Competes with TPT's Public Affairs and Crisis Communication practices for multinational and government retainers.
• Ogilvy PR: Global advertising and PR network with strong African footprint. Competes for enterprise brand-building and corporate communications mandates across the continent.

Direct peers

• Insight Communications: Lagos-based PR and communications consultancy serving enterprise, FMCG, and government clients. Closely comparable in service portfolio and Nigerian enterprise focus.
• SO&U: Nigeria-headquartered advertising, PR, and brand communications group. Competes with TPT for the same enterprise and FMCG clients in Nigeria and West Africa.
• BHM Group: Nigerian communications and PR firm serving African enterprise and government clients. Directly comparable to TPT in regional focus, full-service PR offerings, and enterprise clientele across Africa.
• MediaReach OMD: Pan-African media and communications agency. Overlaps with TPT on enterprise client roster and continental reach (also a disclosed TPT client).

Others

• Waggener Edstrom (WE Communications): Seattle-based global PR firm that is TPT's strategic alliance partner with 100+ affiliates. Comparable as a peer and ecosystem enabler, providing TPT with global reach and reciprocal referrals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tpt-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TPT International