Tracklist
Tracklist is a privately held Brazilian digital media company operating the entertainment news portal tracklist.com.br, covering music, cinema, TV/streaming, and pop culture for Portuguese-speaking audiences across 13 digital channels, monetized through advertising and branded content.
- Company typePrivate
- Founded-
- HeadquartersSão Paulo, Brazil
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tracklist does
Tracklist is a privately held Brazilian digital media company headquartered on Avenida Paulista in São Paulo, operating a Portuguese-language entertainment news portal (tracklist.com.br) that aggregates daily news and editorial coverage across music, cinema, television, streaming, and broader pop culture. The portal is built on a WordPress-based content management system and distributes content across 13 digital channels including Instagram, TikTok, X, YouTube, Facebook, Spotify, Kwai, Threads, Bluesky, Pinterest, WhatsApp, and Telegram, reaching more than 2 million followers across these platforms. Content is organized into dedicated verticals — Música (with sub-sections for Shows, Festivais, Lançamentos, and Letras e Traduções), Cinema (Nacional and Internacional), TV & Streaming (Séries, Novelas, Realities), Entrevistas, and Colunas — with an editorial archive including approximately 1,465 TV/streaming pieces, 859 interviews, 1,168 columns, 646 cinema articles, and 281 festival articles.
The company monetizes exclusively through advertising, offering display media sales, branded content, full 360° campaigns, and proprietary real-world activations including "Tracklist Party" (a proprietary event/festival) and "Tracklist Experience" (a hub for brand-fan experiences). Content is provided free of charge to end users; pricing is not publicly disclosed and advertising proposals are handled through a dedicated commercial team at [email protected]. The company has no mobile applications, no public API, and no disclosed partnerships beyond a minor data/cookie arrangement with Grupo UOL. No funding rounds, acquisitions, leadership changes, or regulatory actions are disclosed in available records. The company has 21 employees and operates with no disclosed parent company, subsidiaries, or external investors.
Tracklist firmographics
Firmographics- Name
- Tracklist
- Legal name
- Tracklist
- Website
- https://tracklist.com.br
- Company type
- Private
- Operating status
- Operating
- Short description
- Tracklist is a privately held Brazilian digital media company operating the entertainment news portal tracklist.com.br, covering music, cinema, TV/streaming, and pop culture for Portuguese-speaking audiences across 13 digital channels, monetized through advertising and branded content.
- Ownership category
- akta.pro rank
Tracklist industry classification
Industry- Product category
- Digital Entertainment Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- Topic/Interest-Based Content Discovery Apps (MPACAKAB)
Keywords
Where Tracklist is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Tracklist business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Advertising and media display: The portal monetizes through advertising space sales, including branded content and display media campaigns. The site offers advertising opportunities to brands looking to reach a young, engaged audience in the entertainment and pop culture space.
- Branded content and campaigns: Offers branded content, campaigns 360, and activation projects such as Tracklist Party and Tracklist Experience to connect brands with their audience through entertainment content.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels12 records
Tracklist product offering
Product offeringCore offering
Tracklist is a Brazilian entertainment news portal that publishes daily news, reviews, interviews, lyrics/translations, and columns across music, cinema, TV & streaming, and pop culture. It monetizes through display advertising, branded content, and 360 campaigns, and extends its audience engagement through proprietary branded events (Tracklist Party and Tracklist Experience). The platform distributes content via its website and 13 social media channels, reaching more than 2 million followers.
Product overview
Tracklist is a Brazilian entertainment news portal functioning as a single, unified content platform. The core product is the Tracklist news portal (tracklist.com.br), which aggregates and publishes daily news, reviews, interviews, and coverage across six primary content verticals — Música (Music), Cinema, TV & Streaming, Entrevistas (Interviews), Colunas (Columns), and a general news section — with sub-sections for Shows, Festivais (Festivals), Lançamentos (Releases), Letras e Traduções (Lyrics & Translations), Séries (Series), Novelas (Telenovelas), and Realities (Reality Shows). Adjacent proprietary branded initiatives include Tracklist Party (a physical event/festival) and Tracklist Experience (a brand-fan experience hub), which extend the portal's engagement into real-world activations alongside its advertising/commercial offering 'Sua marca no entretenimento!'.
Differentiator
Problem solved
Functional benefit
Brands
- Tracklist Party: Proprietary event/festival organized by Tracklist
- Tracklist Experience
Products and services
- Tracklist Portal Digital entertainment news portal for Brazilian audiences, publishing daily news, reviews, interviews, lyrics with translations, and pop culture coverage across Music, Cinema, TV & Streaming, Interviews, and Columns sections.
- Tracklist Party Proprietary live event organized by Tracklist designed to create real-world connections between brands, artists, and audiences, extending the portal's engagement beyond digital platforms.
- Tracklist Experience Tracklist's hub for fan and brand experiences, expanding the portal's presence beyond digital screens into real-world brand activations and experiences.
Companies that use Tracklist
Customer profileSegments1 record
Ideal customer profiles2 records
Tracklist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tracklist partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Tracklist competitors and assessment
Company assessmentDirect peers
- Omelete: Brazilian pop-culture and entertainment news portal covering movies, series, games, and comics. Directly comparable in editorial mix, target audience, and advertising-led monetization to Tracklist.
- Hugo Gloss / Gshow Hugo Gloss: One of Brazil's largest entertainment and celebrity-news destinations. Competes with Tracklist for the same pop-culture audience and entertainment advertising dollars, with much larger traffic.
- POPline: Brazilian online portal focused on pop culture, music, celebrities, and television. Closely comparable in subject mix (music + TV + celebrity) and digital-first, social-led distribution model.
- Pipocando: Brazilian entertainment news site covering movies, series, and celebrity culture. Comparable in niche entertainment coverage and advertising-supported, free-content model.
- Tenho Mais Discos Que Amigos: Major Brazilian music news and reviews site. Directly comparable in the music-vertical portion of Tracklist's coverage and in audience demographic (Brazilian, music-enthused, digitally native).
Broad incumbents
- Rolling Stone Brasil: Brazilian edition of the global music and pop-culture magazine. Overlaps with Tracklist's music coverage but operates at much larger scale as part of a global brand.
- Billboard Brasil: Brazilian edition of Billboard focused on music industry news and rankings. Competes with Tracklist's music vertical but with established global brand equity and industry relationships.
- UOL Entretenimento: Entertainment vertical of UOL, one of Brazil's largest portals. Competes broadly with Tracklist for entertainment advertising budgets, with significantly larger newsroom and parent-group backing.
- G1 Pop & Arte: Entertainment section of Globo's G1 news portal. Comparable in scope (movies, TV, music, celebrities) and Brazil-wide reach, with the structural advantage of Globo's media group.
- MTV Brasil (digital): MTV's Brazilian digital operations focused on music, pop culture, and youth content. Competes with Tracklist for the same young, entertainment-engaged audience and brand advertisers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Tracklist social profiles
Digital presenceTracklist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tracklist leadership team
Management profileNumber of profiles
Tracklist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tracklist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tracklist
What does Tracklist do?
Tracklist is a Brazilian entertainment news portal that publishes daily news, reviews, interviews, lyrics/translations, and columns across music, cinema, TV & streaming, and pop culture. It monetizes through display advertising, branded content, and 360 campaigns, and extends its audience engagement through proprietary branded events (Tracklist Party and Tracklist Experience). The platform distributes content via its website and 13 social media channels, reaching more than 2 million followers.
Is Tracklist a public or private company?
Tracklist is a private company. It is classified as unknown and is currently operating.
When was Tracklist founded?
Tracklist was founded in -1.
Where is Tracklist based?
Tracklist is headquartered in São Paulo, Brazil, in the Latin America region.
How does Tracklist make money?
Two revenue lines are on record. Advertising and media display is the primary driver. The others are branded content and campaigns.
Who are Tracklist's main competitors?
Direct peers on record are Omelete, Hugo Gloss / Gshow Hugo Gloss, POPline, Pipocando and Tenho Mais Discos Que Amigos. Broad incumbents are Rolling Stone Brasil, Billboard Brasil, UOL Entretenimento, G1 Pop & Arte and MTV Brasil (digital).
Does Tracklist have an API?
No public API is recorded for Tracklist.
What industry is Tracklist in?
Tracklist's product category is Digital Entertainment Media. Its primary akta.pro industry code is MPACAKAB, Topic/Interest-Based Content Discovery Apps. Its NAICS code is 516210.