What TRACKS does

TRACKS is a privately-held B2B software consultancy founded in 2012 and headquartered in Santiago, Chile. The company offers four integrated service lines: custom software development, web and mobile application development, software consultancy, and UX/UI design and development. It serves a heterogeneous client base spanning startups to large enterprises, with stated vertical focus on logistics, education, enterprise services, financial services, and IT. The company does not limit itself to these verticals, positioning itself as a generalist consultancy capable of addressing "practically any industry."

The firm's technical capabilities span the full software stack, including frontend and backend web development, mobile applications, embedded device integration, hardware drivers, and database design across Microsoft, Oracle, PostgreSQL, and MongoDB environments. Its technology stack also covers custom protocol design, MVC/MVVM design patterns, legacy system modernization, and both real-time and traditional system integration. UX/UI design is supported by more than five years of dedicated experience and a user-testing-driven validation process. No proprietary product, platform, or packaged software offering is disclosed — TRACKS is purely a services organization.

TRACKS operates on a project-based professional services model with individually quoted engagements and no publicly disclosed pricing. Its go-to-market is consultative and sales-led, with direct prospect engagement through the website (tracks.cl), email ([email protected]), and phone. There is no disclosed external funding, no parent company, no patents, no certifications, no management team information, and no awards. With 26 employees and 13 years of bootstrapped operation, TRACKS is a small, self-sustaining regional consultancy with no visible growth, M&A, or hiring signals in the available data.

Name

TRACKS

Legal name

TRACKS

Website

https://tracks.cl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

TRACKS is a Santiago, Chile-based B2B software consultancy founded in 2012 offering custom software development, web/mobile development, software consultancy, and UX/UI design to startups and enterprises across logistics, education, financial services, and IT verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Software Development Services: Project-based professional services revenue generated through bespoke software development engagements. The company works with clients from idea conceptualization through delivery, providing end-to-end development services for custom applications.
2. UX/UI Design Services: Design services bundled with development projects or offered as standalone UX/UI consulting engagements, including user research, interface design, and usability testing.
3. Software Consultancy: Consulting engagements providing technology strategy, application modernization roadmaps, and technical guidance to align software with business goals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

TRACKS is a software consultancy that designs, develops, and integrates custom software for businesses, spanning applications for PC, mobile, web, and databases. The firm delivers end-to-end services from business intelligence engineering consultancy through custom software development, web and mobile application development, and UX/UI design. Since 2012, the agile team has served startups and large enterprises across logistics, education, enterprise services, financial services, and information technology verticals.

Product overview

TRACKS is a software consultancy offering four integrated service lines: Custom Software Development (applications for PC, mobile, web, databases, drivers), Web & Mobile Development (frontend/backend, responsive interfaces, system migration), Software Consultancy (modernization, integration, database design, custom protocols), and UX/UI Design & Development (user interfaces, information architecture, design systems). Founded in 2012, the company serves logistics, education, enterprise services, financial services, and IT industries with agile methodologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Software Development (Desarrollo de Software a Medida) Custom software development service creating applications for PC, mobile, web, and databases, including hardware drivers, system integration, and modernization of legacy applications for clients across logistics, education, enterprise services, financial services, and IT industries.
• Web & Mobile Development (Desarrollo Web y Móvil) Custom web and mobile application development service covering frontend and backend development, responsive interfaces, legacy system migration, and real-time and traditional system integrations, tailored for clients needing algorithms or data-dependent applications.
• Software Consultancy (Consultoría de Software) Software strategy and consulting services covering application modernization, multi-platform development, device integration, database design, and custom protocol development to align technology with business goals.
• UX/UI Design & Development (Diseño y Desarrollo UX/UI) UX/UI design services including user interface design, information architecture, user experience optimization, unique visual design, and design system implementation, with over five years of experience and user-testing validation.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Accenture: Global consulting and IT services giant whose custom software, web/mobile, and digital transformation practices compete directly with mid-sized firms like TRACKS for enterprise modernization engagements at a vastly larger scale.
• Globant: Argentine-founded IT services and digital transformation giant competing for the same enterprise custom-software and modernization deals as TRACKS, but at vastly larger scale and broader geographic reach across the same verticals.
• Infosys: Global IT services leader with custom application development, digital transformation, and enterprise modernization practices competing for similar enterprise engagements across financial services, education, and logistics.
• Tata Consultancy Services: Global IT services, consulting, and business solutions giant whose application development and digital transformation practices address the same enterprise custom-software needs as TRACKS, scaled across many of the same verticals.
• Thoughtworks: Global custom software engineering consultancy with a strong emphasis on agile delivery and digital transformation. Similar methodology, similar custom software / web / mobile / UX service mix; meaningfully larger scale.
• EPAM Systems: Global custom software engineering firm with deep capabilities across web, mobile, cloud, data, and embedded integrations. Overlaps with TRACKS across most of its service portfolio; vastly larger delivery footprint.
• Wipro: Global IT services firm with custom application development, digital engineering, and UX design practices serving enterprise customers across verticals including financial services and education.
• Cognizant: Global professional services firm with significant custom software development and digital engineering capabilities serving enterprise clients across financial services, education, and logistics—the same verticals TRACKS targets.

Direct peers

• BairesDev: Argentine-founded custom software development firm offering web, mobile, and UX services to startups and enterprises globally. Most directly comparable LatAm-rooted custom dev peer with similar service portfolio and dual-segment (startup + enterprise) positioning.
• Rootstrap: US-based custom software development agency focused on web, mobile, and product engineering for startups and enterprises. Closely comparable in custom software core offering, small-to-mid size, and dual-segment (startup + enterprise) approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tracks-chile

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRACKS